BUSINESS
Mission critical global IT services delivered from Lithuania When the fraud prevention team of Danish advertising technology platform Adform discovered a large, sophisticated advertising-fraud operation, it knew it had uncovered something big. In fact, the Hyphbot, as it was dubbed, was probably the biggest bot network to hit the online ad industry.
Conservative estimates are that the bot was generating at least $500,000 a day offering “fake ads” to companies. But thanks to Adform’s skilled engineers and proactive approach, the scam was nipped in the bud.
The Hyphbot story highlights the fact that it requires constant vigilance to keep your IT operations secure, and that cutting corners is not an option. But there is a second moral to this story: that having a skilled, diligent team makes a huge difference. And Adform, like many other international companies, have been able to put together that team in Lithuania, thanks to its rich pool of IT talent. Adform’s fraud prevention activities, and many other IT functions, are delivered from its service centre in Lithuania, which currently employs over 450 staff.
The Lithuanian team that uncovered the Hyphbot scam has two key characteristics that can be found throughout the country’s IT services sector. Firstly, the sector is comprised of highly skilled experts who are analytical, solution-driven and dedicated. Secondly, it utilises custom-built solutions to support the work done by the people themselves. In the case of Hyphbot, it was an algorithm that had been developed in-house that enabled Adform to detect
the fraud. Thanks to this combination of expert talent and bespoke automated processes, Lithuania’s tech sector is developing and providing critical global IT services to the likes of Uber, Nasdaq, and Western Union. TECH TALENT YOU CAN TRUST
Lithuania’s GBS sector is diverse and multifunctional, yet the provision of IT services stands out as a major feature. 30% of service centres in Lithuania belong
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Outsourcing&More | November – December 2018