CONFERENCE HIGHLIGHTS | POSTCARD PORTUGAL | MIDWEST RESORTS
TENNESSEE moments in
MICHELIN
RESTAURANTS,
PARADISE DISCOVER
Spectacular Ways to Stay
Whether staying at The Coral, The Reef, The Cove, or the Royal - fresh off a multimilliondollar renovation - Atlantis is a perfect resort awaiting your clients. No matter their needs or preferences, they can enjoy the suite life in premium accommodations.
Delectable Dining for Every Palate
As the Culinary Capital of the Caribbean, Atlantis is home to 40 restaurants and bars, including unparalleled fare from Michelin star-rated chefs like Nobu Matsuhisa, José Andrés, and Michael White, plus casual favorites like Shake Shack and Ben & Jerry’s. Offering cuisines from all over the world, there are great options for every guest.
Entertainment at Every Corner
Speed down legendary slides or relax in one of our 14 unique pools at Aquaventure Water Park. Indulge in our newly-renovated casino, full-service spa, and theater. Guests can also get active in our state-of-the-art fitness center, tennis courts, and Ocean Club Golf course, or by exploring nature in the world’s largest open-air marine habitat.
Postcard Portugal
affinity
It was just a few weeks ago that I watched 50 or so affinity travel planners filling out travel surveys in a sunlit room overlooking the Ohio River in Owensboro, Kentucky, at the Select Traveler Conference. A lot of fascinating data came from that session — and while that data represents only a snapshot of the industry, it’s a meaningful one.
This column addresses the results of just one question that asked attendees to rank the key value propositions for traveling with a group. I detected a shift in thinking that I believe reflects where group travel is going. Here are the stats:
Camaraderie: 34%
Value: 30%
Convenience: 19%
Security: 16%
Forty years ago, I think the highest ranking two of these propositions would have been value and security. I remember a time when the value of traveling
with 40 or so people on a motorcoach, using group rates for rooms, meals and admissions, was a sales proposition that was hard to pass up. And I remember when security was a calling card for many older travelers who had surrendered the family car for the first time.
It does not surprise me that camaraderie is the highest-ranking proposition today because many groups now travel together dozens of times to places all over the world. Doing that with friends from an affinity group is one of the biggest reasons to go.
Nor does it surprise me that security ranks last in today’s travel world because group travelers now expect to have lots of free time to wander through amazing cities, exploring on their own. Many look forward to breaking away from the group to do their own thing.
If you did not receive a copy of the annual breakout session summary from this year’s conference, please e-mail me, and I’ll send it to you.
maclacy@grouptravelleader.com
Mac Lacy — Publisher
Email me anytime with your thoughts at maclacy@grouptravelleader.com.
it pays to push your travel
BY BRIAN JEWELL
Are your group trips starting to feel a bit predictable?
If you have been planning affinity group trips for a while, you have likely fallen into certain patterns. There are destinations, travel styles and vendors you come back to again and again. And while your customers might appreciate the consistency in the products and experiences you deliver, some may be interested in different kinds of trips that aren’t on your typical tour menu.
If you’re interested in mixing up your travel offerings or trying new trip types that could bring in new customers, here are five ideas to consider for 2026 and beyond.
expedition cruises boundaries
You have almost certainly taken groups on cruises before — maybe too many times. For the adventure lovers in your group, though, an expedition cruise could be infinitely more fulfilling than a pleasure cruise around some tropical islands. As a category, expedition cruising tends to focus more on ecological exploration, with trips to places such as Alaska, the Galapagos and Antarctica. The ships are smaller than typical ocean liners, but the cruises can be longer — and significantly more expensive. Still, many customers report that expedition cruises have been the greatest trips of their lives.
spa and wellness trips
With the recent cultural focus on wellness and mental health, some groups are finding a lot of success with slower, more intentional trips that benefit body and soul. Trips such as spa getaways and yoga retreats are surging in popularity with younger groups. These kinds of trips are great for smaller groups and require less planning for the group leader, as the activities tend to be directed by on-site instructors. Lead one of these trips for your group and you might find yourself more relaxed when you return.
train adventures
Before there were motorcoaches and airplanes, trains were the predominant method of travel. And for an increasing number of travelers today, trains offer opportunities for slower, more scenic and more enjoyable trips. There are train routes through some of the most breathtaking landscapes in the U.S., Canada and Europe, as well as tour companies that specialize in putting together train-based itineraries for groups. Best of all, many trains offer access to places that can’t be seen from the road, giving your trips an air of exclusivity.
festivals and events
Sometimes there’s no better way to savor the flavor of a place than to attend one of its festivals. Cities throughout the country and around the world host events celebrating their history, cultural heritage, food, music, sports and much more. From Mardi Gras on the Gulf Coast to the Rose Parade in Portland, Oregon, and the Thanksgiving Day parade in New York City, many of these events are on travelers’ bucket lists. Organizing a group trip during a popular festival gives you a chance to provide your travelers experiences they would be unlikely to pursue on their own.
service trips
Leisure travel can often be an inherently self-centered endeavor, but it doesn’t have to be. Younger people especially gravitate toward opportunities to make positive impacts in the communities they visit, and there’s no better way to do that than on a service trip. Sometimes referred to as a “voluntourism” experience, these programs mix traditional sightseeing with time spent volunteering at nonprofits. The results are powerful — not only does the community organization benefit, but participants also frequently report that the service activities are the most meaningful parts of their trips.
connection
A Riverfront Gathering to Remember
OWENSBORO HOSTS 2025 SELECT TRAVELER CONFERENCE
BY MAC LACY
More than 200 affinity travel planners and tourism industry professionals gathered March 9–11 in Owensboro, Kentucky, for the 2025 Select Traveler Conference, a meeting that has drawn delegates from around the world since 1996.
Owensboro is an Ohio River port best known as the home of Bluegrass music and for producing award-winning Western Kentucky-style barbecue and Kentucky bourbon. Delegates were treated to all three during evening events at the Bluegrass Music Hall of Fame and Museum, as well as at a Kentucky Derby party that featured custom-made hats for attendees, compliments of the Kentucky Derby Museum and Louisville Tourism.
“We really enjoyed having these travel planners in
“We really enjoyed having these travel planners in Owensboro because we know that once you come here, you’ll want to come back.”
— MARK CALITRI, VISIT
OWENSBORO
Owensboro because we know that once you come here, you’ll want to come back,” said Visit Owensboro president Mark Calitri. “The Group Travel Family was great to work with, and the delegates who came represent a lot of future business for us.”
“Owensboro is a hidden gem,” said Jennifer Ferguson, general manager of the Select Traveler Conference. “If you were not able to join us at the conference, you really should make a trip to Owensboro to see for yourself. Mark Calitri and his staff were on top of every detail and made sure our delegates experienced Owensboro’s authentic appeal.”
Stacey Cabell of Starstuff Travel and Select Traveler Conference partner Charlie Presley kicked off the event with a great panel discussion on independent agents and utilizing CVBs as a resource for travel planning.
Visit Owensboro organized sightseeing tours for all delegates to local sites like Moonlite Bar-B-Q, the new Owensboro Racing and Gaming venue and Green River Distilling Co. The Owensboro Convention Center, where delegates enjoyed expansive views of the Ohio River, showcased the area’s bustling river commerce.
“Our vantage point on the Ohio River was energizing,” Ferguson said. “Due to great weather and those views, the Owensboro Convention Center was as visually appealing as any we’ve ever met in.”
“We’ve spent hundreds of millions of dollars on this riverfront and have created a downtown visitor environment that few cities can match,” Calitri said. “I think the delegates were very impressed as a result.”
At the conference’s annual buyer breakout session,
ALL PHOTOS BY MAC LACY
Owensboro highlights, left to right: A meeting on the river; a Bluegrass musician; Derby party pals
moderated by volunteers Becky Simpson of FCNB Bank in Steelville, Missouri, and Pat Holder of Peoples Bank in Clifton, Tennessee, travel planners identified dozens of domestic destinations like Hawaii, Nashville, South Dakota and New Orleans for 2025 trips and listed many popular countries, including Italy, Ireland, Iceland, Scotland and Spain for 2025 overseas excursions.
Meal sponsors included Collette, James B. Beam Distilling Co., Mayflower Cruises and Tours, Visit Owensboro and Visit French Lick West Baden. Two days of marketplace appointments yielded thousands of sales discussions between travel planners, destinations and travel companies.
The 2026 conference will take place in historic Williamsburg, Virginia. Ally Ramello, group sales manager for Visit Williamsburg, came to Owensboro to invite delegates to attend next year. The final dates will be announced shortly. For registration details, visit selecttravelerconf.com or call 800-628-0993
“We’ve spent hundreds of millions of dollars on this riverfront and have created a downtown visitor environment that few cities can match.”
— MARK CALITRI, VISIT OWENSBORO
Breakout discussions
Opening session
Barges on the Ohio
Making Derby hats
Thumping the bass
Collette prize winner
Derby fashion reviews
Event lunch with friends
What delegates are saying
“We started doing Missouri wine tours 17 years ago to wineries in Hermann, Augusta and St. James. Our clients like four-day, three-night trips, and I figured out that we could do these on Amtrak trains. That has become a real success for us. We also do trips to farms, cruises on yachts and so forth. Our clients like hands-on experiences; nothing we do is cookie-cutter. We do overseas as well. We’ll take 39 on a river cruise in Germany this year, and we’re taking 24 to Ireland this May.”
— ANNA SUE SPOHN ITCHIN 2 GO TRAVEL AND TOURS EXCELSIOR SPRINGS, MISSOURI
“We’re busy! In 2025, we’ll do a Caribbean cruise; Peru with Collette; ‘Noah’ at Sight and Sound Theatre in Lancaster, Pennsylvania; a river barge trip with Star Destinations in Belgium using a CroisiEurope barge; a mystery trip with 32 signed up so far; Switzerland with Premier; Italy with Mayflower; the White Mountains of New Hampshire in the fall; and the Christmas Markets on the Danube with Mayflower.”
— MARGIE ZIEBER FARMERS STATE BANK CAMERON, MISSOURI
“This will be a great year for us, and we’re so thankful for what you all with Select Traveler do for us. I’m taking another group to the Ark Encounter this year. I’m taking a group to Alaska for a land and sea cruise. We’re going to see ‘Noah’ at Sight and Sound Theatre in Lancaster, Pennsylvania — and I’m here to find some more fun things to do!”
— BRENDA HALL NIGHTMARK TRAVELS RED BAY, ALABAMA
“2025 is a very busy year for us, and 2026 is shaping up well. This year, we’re doing two Kenya safari trips; two Ireland trips; Door County in Wisconsin; Kansas City on Amtrak; a New England culinary tour with Mayflower; and the Mall of America. In 2026, we already have a Douro River cruise with Mayflower on the books where our group has the entire ship; Montreal and Quebec in the spring; South Dakota in the fall; and we’re working on others.”
—
BETH HUBBARD FIRST STATE BANK MENDOTA, ILLINOIS
“In 2025, we’ll do Mackinac Island; Alaska Land and Sea; a Gems of Eastern Europe river cruise; a land tour of the Amalfi Coast; and Branson, to name a few. We typically have 50 to 80 travelers on our trips, and 75% of those will be female. Our biggest headache is the airlines — they don’t respect groups. They should be thankful for our business.”
— ROSIE MOSTELLER ROSIE’S RECYCLED TEENAGERS DALTON, GEORGIA
“We take a priest on our Catholic group trips as a spiritual director. We’re doing Italy, Spain and Portugal on a regular basis every year. Brescia College here in Owensboro is a client of ours. This is the Jubilee year in Italy, which will drive even greater traffic with Catholic groups. We also do an Emerald Isle trip to Ireland often with our groups, and we do secular trips like Alaska cruises. We’ll take groups this year to Guatemala, London and Seattle.”
—ROSEMARY TROWBRIDGE
FAITH IN TRAVEL OWENSBORO, KENTUCKY
Marketplace meetings
An honored guest
Moonlite Bar-B-Q tour
Mayflower breakfast contestants
Derby party regalia
Derby party planners
Lunch is served
Select Traveler Magazine winner
Derby dancing
What delegates are saying
TRAVEL COMPANIES & DESTINATIONS
“Our group travel visitation in 2023 was up over 71% from 2022, and it was up 15%–20% in 2024 over 2023. We did $447,000 in sales in our gift shop from groups in 2024. We expect to eclipse 6,000 groups in 2025. I’d say that those are basically 50-50 between corporate and leisure groups. Our restaurant, the Kitchen Table, has all it can handle in high season and a lot of that business is groups. We now offer eight different experiences for groups ranging from tours to tastings.”
—JASON BETTS
JAMES B BEAM DISTILLING CO. CLERMONT, KENTUCKY
“Our company’s growth since COVID has been remarkable due to our cash refund policies for clients over that global travel interruption. Our Exploration small-group products are among our most popular now. We have 50 itineraries in Africa, Asia, Antarctica and South America — not to mention Europe. Spotlight tours are popular because our clients enjoy one hotel the entire trip. We describe them as a “cruise on land.” Our question to our clients is simple: ‘Where do you want to go next?’”
— JACK BRINSON COLLETTE PAWTUCKET, RHODE ISLAND
“Our river barges will sell at this conference. I have booked one already in Belgium for May 22. There are several planners here we’re already working with. In Africa, they are 16-passenger barges, so groups book the entire barge. We use a paddle wheeler in the Loire Valley in France. We do Venice, the Seine and others. CroisiEurope was a pioneer in river cruising. These Select groups love the idea of having a barge to themselves.”
— MICHAEL LUNDQUIST CROISIEUROPE CRUISES NANUET, NEW YORK
“I’ve been the CEO since December 5, so I’m excited about diving into this conference and this market. I’m into innovation — how do we take a historic destination like French Lick and innovate? We have a lot of strengths. We have name recognition, premier amenities and iconic resorts. We know hospitality. We have Pete Dye golf, gaming — the opportunities are endless. I think we can build some innovative packages and itineraries that will sell very well to these high-end buyers.”
— JOE LANNAN VISIT FRENCH LICK/WEST BADEN FRENCH LICK, INDIANA
“When it comes to river cruising, everyone wants to move to the next one up. It’s like going to college. I’m selling 2026 here, a lot of river cruises and yachts on the Mediterranean, the Adriatic, the Baltic. These are a great way to do Greece, Croatia or Italy. Obviously, these yachts can go to many ports the big ships can’t. Our brands are Scenic and Emerald, two of the best in the business.”
— MATT GREENWALDT MAYFLOWER CRUISES AND TOURS LISLE, ILLINOIS
Staff styling
“We have multiple products in the tour technology space. A planner or operator can build passenger lists for trips, create rooming lists, take their registration online, display all their products and communicate easily via text and email out of our systems. Longterm, we’re building a database of suppliers that these buyers can access through our system. Today, we still process cash, checks and ACH payments. I’d say 30%–40% of our customers are cashless now, but that’s a curve that will take time to mature.”
— BRYCE WILSON GROUPCOLLECT ST. AUGUSTINE, FLORIDA
“Visit Williamsburg wants to grow its group business domestically and internationally. We have brand recognition in Canada and France, but in markets like Ireland and Spain, they are more large-city oriented. But we’re finding that authentic American history is appealing to younger travelers everywhere, so they are a market for Williamsburg. We’ll sell special events to buyers here — our Fourth of July celebration, our Garden Symposium and other events attract these groups. We can’t wait to host Select Traveler next year.”
— ALLY RAMELLO VISIT WILLIAMSBURG WILLIAMSBURG, VIRGINIA
A meal at Bluegrass Music Hall of Fame and Museum
Scenic surroundings at the Hudson Valley Shakespeare Festival
BY T. CHARLES ERICKSON, COURTESY HUDSON VALLEY SHAKESPEARE FESTIVAL
BY ROSALIE O’CONNOR, COURTESY
BY
BY
Ballet Under the Stars in Phoenix
The Hudson Valley Shakespeare Festival’s 2022 production of “Romeo and Juliet”
A dancer at Ballet Under the Stars Orlando International Fringe Theatre Festival
BY DAVID KNOX, COURTESY BALLET ARIZONA
A waterfront crowd at Portsmouth’s Prescott Park Arts Festival
TRAVEL FOCUS
Stages Beneath the Stars
Take your group to an outdoor arts venue
BY DIANA BOCCO
Few experiences compare to the magic of outdoor performances. The rustle of leaves in the background, the shifting light of the sun or the sparkling glimmer of the stars, and the murmur of a crowd gathered under open skies all lend a sense of immediacy and wonder that indoor venues can’t quite replicate.
Whether it’s a Shakespeare play unfolding in a city park or a ballet performance under the desert
sky, outdoor arts events have a way of transforming public spaces into stages and everyday moments into shared cultural memories.
Across the United States, festivals and performances are bringing music, theater and dance into parks, plazas and public spaces — offering group travelers unforgettable cultural experiences set against the beauty of the great outdoors.
ORLANDO INTERNATIONAL FRINGE THEATRE FESTIVAL
ORLANDO, FLORIDA
Each May, groups can head to sunny Orlando not only for the theme parks, but also for one of the most eclectic arts festivals in the country. The Orlando International Fringe Theatre Festival — known simply as “Orlando Fringe” — transforms Loch Haven Park into a colorful hub of theatrical creativity. As the longest-running fringe festival in the U.S., it brings together performers from around the globe for original productions across genres.
“It’s two weeks of theater, dance, music and art, and there is nothing else like the Orlando Fringe Festival in Orlando,” said Genevieve Bernard, Orlando Fringe’s director of experience.
Groups will find plenty to explore among the 850-plus performances, ranging from comedy and cabaret to drama and dance.
“Our festival is centralized in Loch Haven Park, and the theater spaces surrounding the park,” Bernard said, adding that the Fringe Lawn is a fun, free area where Fringe theatergoers can stop off between shows and grab food, have drinks and enjoy free music performances. “There are also site-specific outdoor performances offered by Fringe artists. These shows have happened in the trees, around sculptures and in swimming pools.”
Groups wanting to catch indoor performances will need to secure tickets in advance through the website. orlandofringe.org
PRESCOTT PARK ARTS FESTIVAL PORTSMOUTH, NEW HAMPSHIRE
For nearly five decades, Prescott Park Arts Festival has been a summer staple in the charming coastal town of Portsmouth, New Hampshire. Set along the banks of the Piscataqua River, Prescott Park hosts more than 80 arts events for nearly 150,000 people each season — all against a backdrop of blooming gardens, cool sea breezes and the buzz of excited theatergoers.
Groups visiting the area in the summer will find a rich calendar of events, including a fully staged musical production that runs throughout the season.
“This summer is Disney’s ‘Freaky Friday,’” said Darcie Champagne, marketing and development manager for the Prescott Park Arts Festival. The lineup also features a mix of local talent and nationally touring acts across genres — outdoor screenings, live music, theatrical performances, food vendors and more.
The outdoor stage is surrounded by lawns where groups can spread out with blankets or reserve table seating close to the action.
While advance tickets aren’t needed, the most popular performances do fill up quickly, so groups should arrive early to secure a spot. prescottpark.org
SHAKESPEARE IN THE PARK NEW YORK CITY
New York’s Central Park becomes a stage every summer when Shakespeare in the Park takes over the Delacorte Theater. Hosted by The Public Theater, this beloved tradition has offered free outdoor Shakespeare productions since 1962, drawing both locals and tourists to the heart of Manhattan for unforgettable nights of live drama under the stars.
“This year is especially meaningful as we return to the Delacorte Theater after a season away during its much-anticipated renovation,” said Elizabeth Greenfield, director of communications for The Public Theater, who added that 2025 will feature a star-studded production of “Twelfth Night.”
The Delacorte’s open-air design allows for stunning views of the city skyline peeking through the trees, and the performances often creatively incorporate the outdoor setting.
Groups planning to attend should know that tickets are free but in high demand. Options to secure tickets include entering the in-person line early in the day, joining the digital lottery or making advance arrangements for accessible seating or group reservations.
“The most iconic way is to join the in-person line at the Delacorte Theater in Central Park, where tickets are distributed at 12 p.m. on each performance day,” Greenfield said. “It’s a tradition in its own right, and for groups, it can be a fun and social way to kick off the evening. We suggest groups coordinate ticketing strategy in advance and arrive early to enjoy the energy of the park and the theater.” centralpark.com
A DJ performance at Denver’s Outside Festival
“Hair” at Shakespeare in the Park in New York City
HUDSON VALLEY SHAKESPEARE FESTIVAL GARRISON, NEW YORK
Just north of New York City, in the scenic Hudson Valley, another Shakespeare tradition unfolds each summer against a backdrop of sweeping views of the Hudson River and Storm King Mountain.
“The Hudson Valley Shakespeare Festival is known for its playful, spirited take on Shakespeare and American classics and contemporary stories that speak to this moment,” said Kendra Ekelund, the festival’s managing director. “Our productions are led by professional actors and top-tier creative teams, but there’s zero pretension — just honest, joyful storytelling in a setting that invites you to slow down and savor the moment.”
This year’s rotating repertoire perfectly captures what makes them so unique.
“We’re presenting ‘The Comedy of Errors,’ a wildly fun Shakespeare favorite; Thornton Wilder’s ‘The Matchmaker,’ one of the great American comedies; and ‘Octet,’ an enthralling new musical from Dave Malloy, the creative
mind behind ‘Natasha, Pierre and the Great Comet of 1812,’” Ekelund said.
Groups can arrive early to enjoy a picnic with panoramic views of the Hudson River before settling in for a performance underneath the large, open-sided tent. Performances are moving to a permanent indoor theater space starting in 2026.
“We specialize in creating memorable, high-touch cultural experiences for groups, and our dedicated customer service team is here to help you plan every detail,” Ekelund said. “Groups of 12 or more enjoy discounted ticket rates, and we’ll guide you through seating options to find the perfect spot for your party.”
Groups can also get help organizing private dining spaces, pre-show talks with artists, receptions with drinks and even opportunities to mingle with members of the creative team.
hvshakespeare.org
BALLET UNDER THE STARS PHOENIX
Each September, Ballet Arizona brings the elegance of dance to communities across the Valley with its beloved Ballet Under the Stars series. Since 1997, this annual event has offered free performances in local parks around the city, making professional ballet accessible to audiences who might not otherwise attend a traditional theater performance. Each performance is set on a fully equipped outdoor stage, complete with professional lighting and costumes — all complemented by the beautiful Arizona weather.
Groups attending these performances can expect a diverse program showcasing excerpts from both classical and contemporary ballets. The 2024 lineup included Paul Taylor’s “Piazzolla Caldera,” a duet from Christopher Wheeldon’s “Within the Golden Hour,” and an excerpt from Tchaikovsky’s “Swan Lake.”
No reservations are needed, but large groups are encouraged to arrive early (performances always start at 7 p.m.).
Food trucks are often on-site, but groups are welcome to bring their own food and drink for an evening picnic. balletaz.org
OUTSIDE FESTIVAL DENVER
For groups leaning toward active lifestyles and adventure, Denver’s Outside Festival blends adventure with music, film and community in a unique weekend celebration. Held in downtown Denver, this relatively new event — launched in partnership with Outside magazine — transforms city parks into open-air playgrounds.
Beyond the film screenings and panel talks with explorers and athletes, the festival offers gear expos, yoga classes, wellness experiences and a large stage for live concerts. It’s a cultural event with a pulse — part music festival, part outdoor expo and entirely centered on lifestyle and movement.
“Festgoers can engage with on-site climbing walls and competitions, cold plunges, fitness classes, outdoor gear demos, lounge areas, brand booths and lots of food and drink options,” said Christopher Jerard, VP of marketing at Outside and executive director of the Outside Festival.
Food trucks, local craft beer tents and shaded lounges round out the experience.
“Festival tickets are available in advance and day-of at the box office for purchase,” Jerard said. “VIP packages are also available for a more premium experience, granting festgoers access to things like express entry, private bathrooms, additional food and beverage options, access to premium viewing areas and lounges, exclusive food vendors, private bar access and more.” festival.outsideonline.com
Shakespeare in the Park’s “Merry Wives of Windsor”
STATE OF MIND
Hot Mics
BY RACHEL CRICK
Music rises from every corner of Tennessee
ALL PHOTOS COURTESY TENNESSEE TOURISM
Broadway in Nashville, nicknamed the Honky Tonk Highway, is one of the city’s premier musical attractions.
Music is inextricably woven into the tapestry of Tennessee’s history.
The Volunteer State nurtured some of the greatest musical legends from all genres, including Elvis Presley, Johnny Cash, Aretha Franklin and Dolly Parton. It’s home to some of the country’s greatest musical museums, recording studios and performance venues. And it’s still where great strides in today’s music industry are taking place. The state even has a music-themed tourism initiative called Tennessee Music Pathways, which features 300-plus markers across the state highlighting its significant music sites.
Music-loving groups can work their way across Tennessee to experience the rich rhythms it has to offer in these five destinations.
MEMPHIS
Memphis’s musical roots cover some of the most iconic figures and pivotal movements in music history, including the beginning of new musical genres.
“Memphis is the home of the blues, soul and rock ’n’ roll,” said Jill Kilgore, senior communications manager with the Tennessee Department of Tourist Development. “Memphis has several milestones this year, including what would’ve been Elvis Presley’s 90th birthday, but also B.B. King’s 100th birthday.”
One of the city’s top musical attractions for groups is Graceland, Elvis Presley’s estate, which was where he lived and even recorded music during the pinnacle of his fame. The estate consists of the late musician’s mansion and a museum complex, where everything from his expansive jumpsuit collection to assortment of automobiles are on display. Lovers of the King’s legacy will enjoy a group tour of the mansion and its grounds and can even extend their trip by staying overnight at the property’s hotel.
At the intersection of the city’s musical history and its Civil Rights history is Beale Street, the heart of Memphis’s Black community and the site of many blues and jazz clubs. It’s where many legendary blues musicians got their start and developed the blues genre. Just a mile away, groups can tour Sun Studio, a prominent recording studio. The Stax Museum of American Soul Music is another great tour stop for groups interested in learning about the diversity in Memphis’s musical heritage.
One of the best ways to pack in all the city’s music history is with Backbeat Tours, a tour company that offers driving and walking tours for groups, some of which even feature live music on the tours themselves.
Sun Studio in Memphis
The Stax Music Academy
For a truly music-themed experience, groups can stay at the brand-new Central Station Hotel, a boutique, music-themed property with 123 guest rooms. memphistravel.com
NASHVILLE
Nashville is known as “Music City” for good reason.
“More music is written, recorded and performed in Nashville than anywhere else in the world,” Kilgore said. “People recognize the city for its contribution to country music, but what separates it is it’s as diverse as the songwriters and musicians who shaped it.”
The Country Music Hall of Fame and Museum is one of the best-known music-related attractions in the city. It immortalizes the genre with the world’s largest collection of country music artifacts spanning 350,000 square feet of exhibit space. It’s also home to the Taylor Swift Education Center.
A visit to the hall of fame and museum also includes a tour of RCA Studio B, as well as the opportunity for a group to record their own single.
Nashville is also the site of the National Museum of African American Music, a U.S. Civil Rights Trail site and a truly moving experience for music-loving tour groups.
“The museum is really amazing for groups,” Kilgore said. “They get an in-
teractive wristband, go through the museum chronologically, write their own blues song, participate in a rap battle, sing with a gospel choir and learn dances by the decade. Then, when they’re done, it gives you a playlist that contains what you just experienced.”
Another one of Nashville’s most prominent musical attractions, the Grand Ole Opry, is celebrating its centennial this year. Groups can tour the Opry and the Ryman Auditorium during a VIP backstage tour, packaged together or separately.
Nashville’s musical offerings don’t stop there — groups can create a whole itinerary around its many performance venues and music-themed cafes and shops. There are also plenty of festivals to plan a trip around, including CMA Fest in the summer and Americanafest, held each September. visitmusiccity.com
THE SMOKIES
While best known for being home to Great Smoky Mountains National Park, the nation’s most visited national park, the Smokies — comprising Gatlinburg, Pigeon Forge and Sevierville — have their share of musical attractions for groups.
Dollywood, the amusement park owned in part by legendary singer-songwriter and musician Dolly Parton, is a must-visit attraction for all groups in Pigeon Forge. But it will especially appeal to music-lov-
ing groups because of its connection to Parton and the live music performances held throughout the park. Dollywood’s festivals are another draw for groups, from the Flowers and Food Festival to the I Will Always Love You Music Festival.
“Dollywood marks its 40th anniversary this year, and we’re excited about that,” Kilgore said. “Dolly Parton came from the Great Smoky Mountains; she was born in Sevierville. There’s a Dolly Parton statue there and a group walking tour downtown where she grew up.”
In addition to the walking tours of Sevierville, groups can visit one of the venues where Parton first performed to a paying audience as a young girl. Then known as the Pines Theatre, today it’s being converted into an entertainment venue with bowling and arcade games. It’s easily recognizable by a mural on the side featuring artists who once played there.
Also in the Smokies, a long list of dinner theaters and performance venues await groups. Dolly Parton’s Stampede and The Grand Majestic Theater are just two of many shows that regularly wow groups. tnvacation.com/the-smokies
BRISTOL
Nashville may be “Music City,” but Bristol carries another distinction as the birthplace of country music.
“The Birthplace of Country Music
Nashville’s Ryman Auditorium
“Chattanooga is known as the scenic city, and their live music scene is very diverse, with bluegrass, jazz, blues, country and everything in between.”
— JILL KILGORE, TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT
Museum tells the story of Bristol’s musical roots and the 1927 Bristol Sessions,” Kilgore said. “The Bristol sessions were more than 70 performances recorded during that time period and ended up being called the ‘Big Bang of Country Music.’”
These sessions, which included the debuts of Jimmie Rodgers and the Carter Family, are immortalized by the museum, which features 24,000 square feet of exhibit space housing photographs, memorabilia and a digital archive. It’s also known as the home of Radio Bristol, a station that broadcasts directly from the museum and streams both country and Appalachian classics, as well as contemporary music and Bristol history. Groups can choose from a variety of museum tours to check out the radio station and the country music exhibits.
Bristol also hosts the annual Bristol Rhythm and Roots Reunion, a music festival that began in 2001, on the third weekend in September. The festival lineup typically includes more than 130 bands, which play on 20 stages in downtown Bristol. The festival attracts as
many as 45,000 visitors each year.
While groups are visiting northeast Tennessee, Kilgore also recommended they check out The Down Home, a live music venue in Johnson City, Tennessee. discoverbristol.org
CHATTANOOGA
Down in Southeastern Tennessee, near the Georgia border, Chattanooga is mostly known for its breathtaking mountain scenery. But like anywhere else in Tennessee, it’s home to plenty of entertainment venues and music festivals for groups to add onto their music-themed tours.
“Chattanooga is known as the scenic city,” Kilgore said. “And their live music scene is very diverse, with bluegrass, jazz, blues, country and everything in between.”
The Bessie Smith Cultural Center in Chattanooga is an educational center and venue that lets visitors learn about the contributions of African Americans to Chattanooga, including its music scene. It’s named for the blues and jazz singer fondly remembered as the “Empress of the Blues.” The center offers guided group tours and also hosts live performances.
One of the city’s newest attractions is Songbirds, a venue for live music with an impressive array of vintage guitars on display. The venue can be found on Chattanooga’s Main Street. Other prominent venues include Tivoli Theatre, The Signal and Barking Legs Theater.
Chattanooga hosts several music festivals and events, including the brand-new World of Bluegrass event, which will debut in September and bring a convention, trade show and artist showcases to Chattanooga. More established music festivals include Riverbend Festival and Moon River Festival. The city also hosts the free Nightfall concert series, held every Friday from early May through late August.
When in Chattanooga, it’s worthwhile to take a quick detour to The Caverns, a live music venue inside a cave, located just 30 minutes outside of Chattanooga. visitchattanooga.com
Chattanooga’s Bessie Smith Cultural Museum
Sevierville’s Dolly Parton statue
NASHVILLE
BRISTOL
MEMPHIS
CHATTANOOGA
THE SMOKIES
The Birthplace of Country Music Museum
Seafaring Splendor
PORTUGAL RANKS HIGH ON MANY LISTS
BY DIANA BOCCO
Portugal may be one of Europe’s smaller countries, but it packs an incredible variety of experiences within its borders.
Perched on the western edge of the Iberian Peninsula, Portugal combines golden coastlines and rolling vineyards with centuries-old castles, cobblestone villages and soulful music. From walking through the tiled streets of Lisbon to sipping port wine along the Douro River, exploring Portugal feels both lively and laid-back.
Groups visiting Portugal will find no shortage of things to enjoy: Moorish
castles and Roman ruins, oceanfront seafood shacks and colorful markets full of handmade ceramics and cork products. From the Mercado da Ribeira in Lisbon to the riverside stalls of Porto, these lively marketplaces are packed with color, flavor and energy.
Much of Portugal’s charm is rooted in its past. The country’s long seafaring history, mild climate and rich regional traditions give it a unique identity. Add to that world-class food, affordable prices and a deep love of festivals and music, and it’s easy to see why Portugal leaves such a lasting impression.
BY BRUNO CARLOS, COURTESY TOURISM PORTUGAL
Benagil Cave is one of the dramatic natural formations along the Algarve, Portugal’s sunny southern coast.
can’t miss
Lisbon
Portugal’s capital is a city of contrasts — vintage yellow trams gliding past contemporary street art, and medieval alleyways opening up to rooftop bars with sweeping views. Groups can explore the historic Alfama district or visit the Jerónimos Monastery and Belém Tower for a glimpse into Portugal’s Age of Discovery. The Time Out Market is perfect for sampling a variety of local dishes in one space. And once the sun sets, groups can enjoy a live fado performance or take in the city skyline from a hilltop miradouro. With its sunny weather and old-world charm, Lisbon is easy to love.
Porto
Charming and slightly gritty, Porto is famous for its namesake wine and dramatic views over the Douro River. Here, groups can head to the Ribeira district for a look at centuries-old architecture, colorful riverside buildings and busy cafes. Visitors can also take in panoramic views from the Dom Luís I Bridge or enjoy a scenic boat ride along the river. Literature lovers won’t want to miss Livraria Lello, one of the world’s most beautiful bookstores. Porto is also home to countless wine cellars offering tastings of port wine in atmospheric, barrel-lined rooms. From tiled churches to artisan markets and hearty northern Portuguese cuisine, Porto combines grit, grandeur and soul in every experience.
The Algarve
Known for its stunning cliffs, golden beaches and hidden sea caves, the Algarve is Portugal’s sunny southern coast at its best. This is the perfect destination for groups looking to take a boat tour to the famous Benagil Cave, stroll along dramatic coastal trails or unwind in charming towns like Lagos, Tavira or Albufeira. Golfers will find worldclass courses here, and food lovers can enjoy the freshest grilled seafood and sweet fig desserts. For those interested in local crafts, the region also offers open-air markets full of pottery and lace. With over 300 days of sunshine each year and a laid-back atmosphere, the Algarve is the perfect escape for a taste of Portugal’s coastal life.
Cruising the Douro Valley in a traditional rabelo boat is like drifting through a living postcard. Once used to transport wine barrels, these flat-bottomed boats can now be seen gliding past vineyard-covered hills and terraced riverbanks. Many tours include a stop at a centuries-old estate, where groups can sample the region’s world-famous port wine right at the source.
Pastéis de nata, Portugal’s famous custard tarts, are served in cafés, markets and bakeries across the country. Made with a flaky pastry shell and a rich egg custard filling, they’re baked at high heat for a signature caramelized top. Locals often enjoy them with a shot of espresso and a sprinkle of cinnamon.
The medieval town of Óbidos is a postcard-perfect stop just an hour from Lisbon — a charming mix of cobblestone streets, centuries-old castle walls and whitewashed houses trimmed in bright blue and yellow. A 13th-century wedding present by King Denis to Queen Isabel, the town is now known for its literary festivals, bookshops and an annual celebration of all things chocolate. Groups should try the town’s signature treat: cherry liqueur served in tiny, edible chocolate cups.
Hand-painted azulejos (ceramic tiles) are one of Portugal’s most iconic crafts. These colorful tiles can be found decorating buildings throughout the country. Available in markets and artisan shops, they make beautiful and practical keepsakes — perfect as coasters, wall art or kitchen decor that brings a touch of Portugal home.
Midwestern Meccas
BY RACHEL CRICK
Charcuterie and wine at Gervasi Vineyard
Grand Geneva Resort in summer
Afternoon tea at French Lick Resort
Grand Traverse Resort at sunset
A lakeside cabin at Big Cedar Lodge
These resorts cater to affinity groups
At the intersection of luxury and convenience, group travelers will find resorts.
Often set amid gorgeous landscapes and featuring top-notch spas, resorts provide a place to rest, relax and enjoy nature. But they are also hubs of activity, offering everything from golf on a championship course to lake cruises and live music. And, at mealtimes, groups can choose from fine dining to fast-casual cuisine.
Resorts let groups easily enjoy activities together, but these destinations also allow group members to break away take advantage of the amenities on their own. For a full-service, streamlined experience, affinity travel groups should head to these hospitable Midwest resorts.
French Lick Resort
French Lick, Indiana
A stay at Southern Indiana’s French Lick Resort gives travelers access to two stunning properties on 3,200 acres for one price. The resort is home to French Lick Springs Hotel and West Baden Springs Hotel, two historic properties located about a mile apart. French Lick Springs Hotel has 442 guest rooms and was first established in 1845, while West Baden Springs Hotel, famous for its large central dome and atrium, has 232 guest rooms and was built in 1902. The newest addition to the resort, Valley Tower, has 71 rooms. All three spaces have their own distinct charms, and with the resort’s trolley service, guests have 24/7 access to every hotel on the property.
French Lick Resort’s amenities are designed to impress. In addition to a conference center and casino, the resort offers bowling, archery, horseback riding, indoor and outdoor pools and five golf courses, one of which opened in May. One of its courses is a short course, perfect for golfing newbies. Two spas — one at each historic hotel — ensure groups have plenty of opportunities to be pampered. Mealtimes at the resort include fine-dining options, such as 1875: The Steakhouse and Sinclair’s Restaurant, both of which offer hand-cut steaks paired with rich wines. For a casual meal, guests can select from a wide range of lunch spots and eateries, such as Power Plant Bar and Grill, Ballard’s in the Atrium and Pluto’s Pizzeria in the
hotel bowling alley, which is a great option for group buyouts.
“We have large groups that have continued to come to the resort for over 50 years,” said Adina Cloud, director of sales at French Lick Resort. “It’s a location where you can create memories.”
FRENCHLICK.COM
Big Cedar Lodge Ridgedale, Missouri
Consistently ranked as one of the country’s top resorts, Big Cedar Lodge is located in Ridgedale, Missouri, just outside of Branson. The 4,600-acre property features stunning views of Table Rock Lake and the surrounding Ozark Mountains. Originally designed to be getaway for a few Missouri businessmen in 1920, it was eventually converted to a guest ranch before becoming Big Cedar Lodge in 1988.
“It has evolved into America’s premier wilderness resort,” said Madison Horner, public relations manager at Big Cedar Lodge. “We see 7 million guests annually, and there’s so much for guests of all ages to do and see and explore.”
The resort has 362 guest rooms across an assortment of lodges, private cabins and lakeside cottages. True to its name, many of the resort’s rooms feature cabin-style interiors with plenty of warm wood tones and rustic décor. Big Cedar Lodge also has 11 dining options. Devil’s Pool restaurant is known for its Southern comfort food and delicacies like prime rib. For lighter fare, Buzzard Bar serves sandwiches and salads. Truman Café and Custard is the perfect place for coffee, breakfast, lunch and signature desserts, from apple pie to custard.
Big Cedar Lodge is especially famous for the amenities throughout the property. At the top of the list are its five golf courses, which were designed by golf legends like Tiger Woods and Gary Player and feature spectacular views of the resort and the surrounding mountains. The resort is also home to an 18,000-square-foot spa, which is attached to a cottage for overnight stays. Additional offerings include water activities like canoeing, kayaking, boating, fishing and even enjoying a cruise aboard Lady Liberty, a 65-foot yacht that takes passengers on twohour cruises around Table Rock Lake. Brunch, dinner and private cruises are available.
BIGCEDAR.COM
Gervasi Vineyard Resort and Spa Canton, Ohio
Travelers can find a slice of verdant Italian countryside in the Midwest, if they know where to look. In northeast Ohio, Gervasi Vineyard Resort and Spa is a 55-acre estate where guests can unwind and enjoy an array of gustatory delights. What began with one family’s dream to honor their Italian heritage through hospitality has blossomed into a scenic campus featuring a luxury resort, vineyard, spa and several restaurants, all of which are imbued with an authentic Italian feel.
“It feels like you’ve been transported out of Canton, Ohio, and into Tuscany, Italy,” said director of marketing Andrea Hartman. “The attention to detail on the property is immaculate. You can come here to escape your everyday life.”
Groups are welcome to lodge in the property’s 48 guest rooms, which include villas and suites at the resort’s boutique hotel overlooking a spring-fed lake. There are also several dining opportunities at the resort for groups to enjoy scratch-made Italian fare and wines and spirits made on property. The estate’s original barn was refurbished into a rustic setting to create the resort’s flagship restaurant, the Bistro, which features upscale cuisine, from brick-fired pizzas to hand-selected steaks and flavorful seafood. Guests can also try The Piazza for al fresco dining from May through October; The Crush House, a wine bar and eatery; and The Still House, which operates as a coffeehouse by day and a cocktail lounge at night.
Groups can tour the resort’s vineyard or its distillery
and enjoy a tasting of house-made wines and spirits. Cooking classes, cocktail classes and wine-pairing dinners are popular activities for groups. Seasonal events are held at Gervasi Vineyard, including a summer concert series. The spa offers a range of services, from mani-pedis to rejuvenating body treatments. Guests can round out their trip with a visit to the on-site boutique gift shop, where they can purchase goods like wine and spirits, marinara sauce and home goods.
GERVASIVINEYARD.COM
Grand Traverse Resort and Spa Acme, Michigan
Grand Traverse Resort and Spa is a luxury 900-acre resort near Traverse City, right on the Grand Traverse Bay in Lake Michigan. This Northern Michigan resort lets groups enjoy the appealing region year-round, thanks to its long list of amenities, from a private beach in the summer to snowshoeing and cross-country skiing in winter. The resort has two indoor and two outdoor pools, indoor and outdoor hot tubs, and an indoor water playground to enjoy in all seasons. There’s also a full-service spa and salon, a gaming center with axe-throwing, an arcade and an escape room, indoor and outdoor tennis and pickleball courts, and three championship golf courses, complete with a year-round golf academy for those looking to take a few strokes off their game.
The resort has more than 500 accommodations for guests, from 240 hotel rooms in the attached six-story hotel to accommodations in the 17-story tower, which provides sweeping views of the property. Condos at the Shores deliver great views of the bay. With eight restaurants, there’s plenty of variety for groups to enjoy throughout their stay. For a meal with a view, they can head to Aerie Restaurant and Lounge on the 16th floor of the tower, or they can keep it casual with some pub fare and craft beer at Jack’s Taproom.
GRANDTRAVERSERESORT.COM
COURTESY GRAND
GENEVA RESORT
Brute Golf Course at Grand Geneva Resort
Grand Geneva Resort and Spa Lake Geneva, Wisconsin
Lake Geneva, Wisconsin, is known for its serene lakefront and historic mansions, along with its laid-back way of life. It’s just an hour outside of Milwaukee, making it an easily accessible spot for a getaway. And there are few better spots for rest and relaxation in this waterfront community than the Grand Geneva Resort and Spa. This AAA four-diamond, 358-room hotel has received much acclaim for its aesthetic property and its activities.
The resort’s guest rooms feature offer private patios or balconies to overlook the rolling hills, two golf courses and the lakefront community. The Well Spa offers packages of salon and spa services. And no matter what they’re craving for their next meal, the resort offers it, from steaks
Aerie restaurant at Grand Traverse Resort
Derby Dinner Playhouse
Falls of the Ohio State Park
going places
WITH ASHLEY RUNYON
Here’s How You Take Your Group Abroad
If you want to take a group on an international trip, people who have never left the country before may need a little bit of extra help. Creating a comfortable atmosphere for travelers to take the first steps in international travel can be challenging. However, there are ways to get them mentally prepared and looking forward to taking those next steps with you.
If your group hasn’t gone abroad before, you shouldn’t be too ambitious when choosing an international tour or destination. Your travelers likely want to go someplace they have already heard a lot about. They want to know that the tour will be tailored to their needs, that their guides will know a lot about the area and that you will be there to walk them through the process.
Here are some keys for providing the assurances they need to take that first step into the world of international travel.
CHOOSE THE RIGHT DESTINATION
Choosing the right destination may be the most important part of recruiting first-time international travelers. People want to be familiar with the country or countries they are traveling to. They want to know friends who have had a good experience traveling to that country.
When they decide to take this tour with you, expect a lot of questions. Let them know it’s normal and understandable that they have many questions about their first international tour. It will go a long way if they feel comfortable talking to you about it and see that you have confidence in the tour.
CHOOSE THE RIGHT PARTNER
When planning an international tour, you must use a vendor that understands your travelers. Group travel needs can be vast, from student groups to senior groups, and you need a vendor that will cater to your group.
A backpacking student group has very different needs
Preparing groups for their first trips abroad takes careful planning and abundant communication.
from those of retirees. A student group might be looking for a value trip with fewer amenities, while older travelers want a hassle-free tour with as many inclusions as possible. Regardless of the group, ensure your vendor is forthcoming about any possibilities of not-included or extra expenditures. Being up front about any additional costs will provide transparency to your clients and gain their trust.
FAMILIARIZE YOURSELF
You, the travel planner or leader, must also know a lot about the area and the tour. You are the first contact for your travelers, and they want to feel confident that you know the area where they will be traveling. You don’t have to have answers to all their questions, but when you don’t know something, stay confident and find the answers for them. A tour planner, tour leader or tour director should always be learning.
Ashley Runyon is a longtime bank and travel club planner. She lives in Ashland, Kentucky, with her family of six.
If you have traveled to the area, share your personal experiences. Travelers love speaking to people who have traveled to their area of interest. If you haven’t been there yourself, look up information and highlights about the country. Express what you would most like to see or do there.
COMMUNICATE THE ESSENTIALS
Provide information for anything your travelers will need to arrange in advance of the trip. More and more countries require visas or some type of registration that alerts them that you are coming. Even Europe will soon implement one of these systems. Create video guides or provide links to help your travelers complete these steps correctly during the registration process. Some countries are fully digital and provide these forms online or via apps.
ADD YOUR INSIGHTS
Offering personal tips is a great way to boost your clients’ confidence. Providing a document that informs your new international travelers about cultural norms or destination details can help them know the differences between where they come from and where they will be going. Your travelers might not know to expect walking and cycling as the major transportation method in another country. They may not understand how tipping customs differ abroad. There are plenty of things you can point out from your experience, and you can always ask your favorite search engine for help as well.
If you want your clients to start traveling internationally, you need to provide tours to areas that are well-known, make sure those first trips are not too adventurous and have confidence in what you are selling them. Your travelers will want assurance you know a lot about the area and the vendor you will be using. Let them know you are there to answer any of their questions. Present your travelers with a well-thought-out tour with as little stress as possible. Remember to remain confident as a planner, even if you do not have all the answers. You are their connection to the world and their partner through enriching travel experiences.
By Travelers. For Travelers.
COLORFUL. SPIRITED.
ESSENTIAL SOUTH AMERICA
FEATURING CHILE, THE MENDOZA WINE REGION & BUENOS AIRES
Immerse yourself in the sights, flavors, and rhythms of Chile and Argentina. Mingle with South American cowboys at an estancia. Master the art of tango with a professional. Make fresh Chilean cuisine with a chef at their restaurant.
Put your group in the heart of it all.
Curated and guided by people who love to travel, this small group Explorations tour is great for food and drink enthusiasts, history lovers, art clubs, or any group looking for a deep dive into South America’s rich, vibrant culture.
Scan to learn more about group tours with Collette.