PRESENTED BY
Sandi Rubio
My Biography
If you ask anyone who knows Sandi what comes to mind when they think of her, the first words are; fun, tough, dynamic, blunt, caring, and capable. There is a great energy around Sandi and what you see is what you get. She is a fighter. She loves competition and feeds off the energy of winning. All these things make her a dynamite real estate agent.
Sandi Rubio grew up with a unique upbringing in the small town of Sitka, Alaska, a place accessible only by boat or plane. Eager to see more of the US, she attended the University of Idaho where she immediately fell in love with the state and the people who live here. It took time to get Sandi and her family permanently moved to Boise from Seattle, but in 2011 it became the best move they ever made.
Before Sandi moved to Boise, she lived in San Francisco and Seattle managing highend Athletic Clubs. In 2010 her brother, Founder and CEO of Front Street Brokers, gave her the opportunity to join him in Boise to sell real estate. Sandi’s background in fitness training helped her realize the value of an approach centered around people. “Helping people change their bodies is a personal process,” she says, “and buying or selling a home gets really personal.”
Sandi adores living with her family in the North End Foothills. Her husband Matt works for Hayden Homes and serves as the Central Highlands Neighborhood Association FireWise Coordinator. Sandi’s daughter Bella works as a nurse at St Lukes Medical Center in Meridian and her youngest daughter Rosie attends Colorado State University as a Business Major and AFROTC cadet. Outside of real estate, Sandi still loves to teach fitness classes, playing tennis, pickleball, volleyball and spending as much time outside as possible!
Sandi believes passionately in creating an elevated experience for clients through a focus on the PEOPLE, relationships, and their needs above all else. By listening carefully to her clients and understanding the full picture of how they desire to live their life, Sandi is able to apply that knowledge toward obtaining what her clients are truly looking for. No matter what chapter of life or home ownership someone is in, Sandi understands that every situation is full of excitement and change. Her mission is to help clients navigate these changes in the smoothest, most joyful manner possible. When choosing an agent to work with, Sandi tells clients not to focus on who works at the biggest brokerage or has sold the most houses, but to consider who they trust having their back, and remains dedicated to representing their best interests.
sandi rubio
Why List With Me?
BRAND POWER
Group One Sotheby’s International Realty is the only real estate brokerage in the Treasure Valley with the power and prestige of the iconic Sotheby’s Brand. Combined with the exclusive status as Board of Regents members in the Who’s Who in Luxury Real Estate network, we offer unparalleled access to qualified buyers and distinctive properties around the world.
MARKETING
Group One Sotheby’s International Realty has a full-service in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet, you will find key marketing samples showcasing our award-winning approach to real estate marketing.
UNRIVALED EXPOSURE
Sotheby’s International Realty’s website is the #1 most trafficked website in the world for luxury properties. Additional online syndication strategically displays your property to a qualified, worldwide audience of our top feeder markets and the most likely buyers.
KNOWLEDGE AND EXPERTISE
We have the professional experience, education and skill required to obtain top dollar for your property, along with the devotion to represent your best interests.
LUXURY SERVICE
The Sotheby’s brand is synonymous with best-in-class service. For us, luxury is defined by a legacy of providing an unmatched experience to every client, regardless of area or price point. I vow to be transparent through the selling process and communicate your property’s market position, online traffic, feedback and negotiations.
What My Clients Have to Say
Even though I was home shopping in a very limited, low end of the market, Sandi treated me as if I were buying a million dollar home. We trudged through foreclosures and short sales, some that didn’t even have flooring, and Sandi always had a smile and an encouraging word. I couldn’t have navigated the process without her.
- BUYER
I do not write many recommendations even when asked, but it is a real honor to have been asked by Sandi. Sandi is not just a great REALTOR®, she is a friend. She has a wonderful and infectious personality. She truly cares about doing her best to find a home to meet your family’s needs and will take the extra time needed. Sandi looks at her relationships with clients as ongoing relationships and not just one and done. She is looking for a house for my parents right now and doing a great job. You will never regret using Sandi.
- BUYER
Sandi is not the only REALTOR® I have shopped for a home with, yet it is Sandi that has been amazingly patient and flexible with me in home shopping. I have changed my criteria several times and she continues to find me prospective homes to buy. Her knowledge is extensive enough to offer me creative ideas for me to consider. My search continues as I currently live in another state, am still learning and not in a hurry but I am confident Sandi will be the one to pull the deal together.
- BUYER
My wife and I worked with Sandi in trying to find a home. She showed us numerous houses and was very patient, cheerful, and helpful. I was impressed with her availability and knowledge regarding the housing market. My wife and I eventually decided we wanted to build instead of buying an existing home. You may think this meant our representation by Sandi was unsuccessful. To the contrary, I was very pleased with the quality and quantity of homes that Sandi was able to show us. Looking at other houses just helped us realize that we wanted to be able construct just the right home for us.
- BUYER
Sandi is energetic and persistent. She held our hand for more than a year as we searched for a home in the Boise area. Not only did she know our requirements for a home but she also came to know us well enough that she could feel out a house for us in our absence. That was particularly important because when we traveled to the Treasure Valley we could more efficiently look at houses. Ultimately, we found the home we had been looking for due to Sandi’s real estate network. We were very lucky to have worked with such a knowledgeable, patient and friendly REALTOR®
- BUYER
Sandi is wonderful to work with. She is very professional and knowledgeable and is always prompt in responding to call and emails. I can’t imagine working with anyone else - ever. I am proud to say she is my agent.
- SELLER
Even though Sandi knew at some point that we were considering building instead of buying an existing home, she was still willing to show us homes while we were working through the process of deciding which direction to go. Very professional. Thanks Sandi.
- BUYER
Sandi went above and beyond our expectations. She was very prompt and makes us feel like we are the top of the list type of customers! We had to look at many houses and she was always ready to meet with us very promptly. Calls and emails were returned almost immediately. My search for the perfect agent ends with Sandi!
- BUYER
My Marketing Plan
PRIOR TO PUBLISHING LISTING
• Prepare CMA and sign listing documents
• Evaluate staging
• Professional photos taken
• Shoot video/matterport, if applicable
• Flyer/brochure prepared and ordered
IMMEDIATELY AFTER LISTING
• Property on local MLS
• Syndicate to top real estate websites
• Key and keybox installed
• Signage installed
• Preliminary title report ordered
• Identify likely feeder markets
1ST WEEK AFTER LISTING
• Listing announced to all agents in the area
• Prepare open house ads, if applicable
• Prepare print/digital ads, if applicable
• Set up on online traffic reporting
• Coordinate showings and provide feedback
EVERY 30 DAYS AFTER LISTING
• Update CMA for price accuracy
• Review CMA and marketing with sellers
• Adjust marketing plan, if applicable
• Consider price change adjustment
• Announce new price, if applicable
• Hold a new open house, if applicable
AS NEEDED UNTIL ACCEPTED OFFER
• Send out digital marketing assets
• Provide seller with feedback from showings
• Qualify leads as serious vs. curious
• Present offers to seller
• Skillfully negotiate and represent client
AFTER ACCEPTED OFFER
• Send seller’s disclosure forms to buyer
• Verify and submit paperwork to brokerage
• Verify deposit of buyer’s earnest money
• Monitor important contract dates
• Schedule settlement at title company
• Schedule home inspection and appraisal
• Coordinate and schedule closing
• Assist in transferring utilities, if applicable
ONE WEEK AFTER CLOSING
• Check-in with clients
• Ask for feedback to improve service
• Ask for feedback on marketing plan
• Ask for referrals/testimonials
Preparing Your Home to Sell
GENERAL AREAS
• Clean the entire house and remove clutter (vacuum, mop, clean all counter tops and wash windows)
• Keep all lights and lamps on, and be sure to turn on under-cabinet lights and other decorative lights
• Replace all burned out light bulbs
• Light bulbs should be the same color
• Keep ceiling fans off for the duration of the photo shoot
• Televisions and computer screens should be off for the duration of the shoot
• Open all blinds and window coverings (unless undesirable view)
• Shutters should be open to expose the maximum amount of window but should not be drawn up completely
• If your property has views that can be seen from the interior, be sure to clean all windows and remove screens if possible
• Remove as many personal and family photographs as possible
• Remove small rugs to show flooring
FRONT EXTERIOR
• Close garage doors
• Remove cars from driveways and front curb
• Tidy landscaping and remove clutter (cut, mow, rake, hide toys, etc.)
• Remove empty planters
• Remove hoses
• Place trash cans inside garage or shed
BACK EXTERIOR
• Clean and sweep patio
• Straighten and clean outdoor furniture
• Remove or replace faded outdoor cushions
• Remove toys
• Clean pool and remove pool cleaners
• Turn on all pool and any water features
• Remove hoses
• Remove trash cans
• Hide pool toys and equipment
KITCHEN
• Clear counter tops of non-decorative items
• Remove all refrigerator magnets and decorations
• Hide garbage cans in pantry or closet
• Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle
• Remove distracting over-cabinet decorations
• Remove napkins, paper towels, spices, oils
DINING ROOM
• Clear, dust and polish table
• Feature one centerpiece that adds color and contrast to the room
• Straighten and evenly space chairs
• Remove child seats or booster chairs
LIVING ROOM
• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys)
• Declutter the fireplace mantle
• Fluff and straighten furniture pillows
• Remove toys and electronics
• Hide all wires
PRIMARY BEDROOM
• Make bed, straighten bed skirts and fluff pillows
• Iron or press linens
• Remove all personal non-decorative items from night stands
• Remove electronics and wires
• Remove clutter from dressers and other surfaces
• Remove family photos
• Clean under bed
SPARE ROOMS
• Remove names and family photos from walls
• Remove posters, logos and stickers
• Remove trash cans and laundry bins
• Clean under the bed
• Make beds
• Remove or organize toys
BATHROOMS
• Clean bathroom (clean mirror, counters, straighten towels)
• Remove all personal items
• Remove all non-decorative items (soap, toothbrushes, medications)
• Close closet doors
• Remove shampoo, soap, wash cloths from bathtubs and showers
• Remove and hide toilet paper roll
• Remove used towels
• Remove rugs and floor mats
PETS
• Hide pet bowls in garage or closet
• Hide pet toys and beds in closet
• Keep pets in a hidden crate or outside
• Clean pet waste and toys out of backyard
Support Team
The staff and management of Group One Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts and experiences to deliver the most comprehensive real estate services to our clients. Every property we represent benefits from the support of a dynamic, full-service approach. This includes in-house marketing, transaction coordination, operations, relocation and legal services as well as partnerships with the highestquality photography, videography, staging professionals and more.
FAQs
WILL WE SAVE MONEY BY LISTING OUR PROPERTY OURSELVES?
Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having professional, licensed and trained sales associates advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.
WILL YOU CUT YOUR COMMISSION?
No. It makes us nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?
CAN WE LIST FOR ONLY 30/90 DAYS?
In order to best market your property with digital, print and experiential advertising, our minimum listing period is six months. Group One Sotheby’s International Realty recommends a one year agreement. This ensures that we are able to utilize the full power of the Sotheby’s International Realty brand, as well as meet the lead time and circulation requirements for any print publications, either locally or in our key feeder markets.
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