Group One Sotheby's International Realty | Listing Presentation

CONTENTS: OUR PASSION

For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why Group One Sotheby’s International Realty is like no other.

PG 02 BRAND RECOGNITION

PG 04 SOTHEBY’S BRAND HERITAGE

PG 06 EXCLUSIVE NETWORKS & AFFILIATIONS

PG 08 UNRIVALED ONLINE SYNDICATION

PG 10 GLOBAL MEDIA PARTNERSHIPS

PG 12 MASTERS OF MARKETING

PG 14 INTEGRITY IN ACTION

PG 16 OUR COMPANY CULTURE

PG 18 PROVEN TRACK RECORD

PG 20 OUR TEAM

OUR QUESTION

IF YOU WERE SELLING YOUR PROPERTY,

do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand, and the negotiation skills of your sales associate?

It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different - very different. In a world full of doing the minimum, we offer an alternative approach - where marketing and exposure matters.Where negotiation and sales skills make a difference. Where networks, affiliations, and a rich brand heritage set us apart. Being different isn’t for everyone, but to us, it is everything.

"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'."

- GWYNETH PALTROW

BRAND RECOGNITION

The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high-quality service, knowledge, and an experience that every client receives, regardless of the property's area, size, or price point.

SOTHEBY’S BRAND HERITAGE

Sotheby’s has been uniting people with world-class works of art since 1744, and all of these years later this brand’s heritage has grown into the world’s leading full-service real estate brokerage. This iconic brand history is at the heart of Group One Sotheby's International Realty. A powerful collaboration and brand relationship puts our properties, at all price points, at the fingertips of global auction house clientele. Being Boise's only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure.

• Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha

• 80 Locations | 40 Countries | 9 Auction Rooms

• Direct Link to Auction House Clients Worldwide Through Digital, Print, and Event Marketing Partnerships

EXCLUSIVE NETWORKS & AFFILIATIONS

When discussing luxury real estate, one brand transcends the competition: Sotheby's International Realty. With over 26,500 top performing sales associates across 84 countries, Sotheby's International Realty is real estate's true global brand. This interconnected network assists clients in all areas, price points and lifestyles buy and sell real estate quickly, professionally, and for the highest possible price. Only by listing with a Sotheby's International Realty sales associate will your property benefit from exclusive placement on the most trafficked luxury real estate website in the world and an entire network working together to find qualified buyers. Networks and relationships matter. Understanding global markets matters.

• Sotheby’s International Realty: 26,500 Sales Associates | 1,115 Offices | 84 Countries

• Who’s Who in Luxury Real Estate: 125,000 Sales Associates | 3,250 Offices | 38 Countries

UNRIVALED ONLINE SYNDICATION

Group One Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent.

• Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com

52,000,000 Visits in 2023

Webby Award for Best Real Estate Website in the People’s Choice Category, 2021

• Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites, and Most-Viewed Photography

• Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

10 ,000 + WEBSITES

The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Park City, Chicago, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.

GLOBAL MEDIA PARTNERSHIPS

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing, Group One Sotheby’s International Realty utilizes handselected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal, and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to grouponesothebysrealty.com.

PRESS SHARE OF VOICE

Most Profiled Luxury Real Estate Brand In The News

Over 65,600 Press Placements in 2023

Sotheby's International Realty

Coldwell Banker

Compass Berkshire Hathaway HomeService

Douglas Elliman

Christie’s International Real Estate

Keller Williams Realty

Engel & Volkers

Knight Frank

Leading RE

MASTERS OF MARKETING

As the voice of luxury real estate, Sotheby’s International Realty has a commitment to providing the highest standard of marketing. We are the industry’s best agents curating with incomparable attention to style and detail. This dedication is manifested through an award-winning website, purposeful high-definition photography, organic press coverage, and innovative print and digital marketing campaigns. The result is a level of presentation unlike any other real estate brand in the world.

VIDEOVIEWS

VIDEO INNOVATION AND

Sotheby's International Realty doesn't follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.

INTEGRITY IN ACTION

Character matters today more than ever – not just in real estate but in the world at large. Integrity translates into every aspect of what Group One Sotheby’s International Realty does. Our obligation and commitment to our clients, our fellow associates, our staff, our vendors, our competitors, and our community is paramount. These values are expressed by supporting our communities through charitable giving. Some projects are company-wide, such as holiday giving for families in need or volunteering at the Idaho Foodbank. Other projects are very personal to an individual agent and supported year after year. Here is a list of just a few exceptional, local organizations we passionately support:

OUR COMPANY CULTURE

Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week our sales associates and support staff get together to give one another updates about properties and client needs. This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.

$143 Billion USD 1,115

81 IN GLOBAL SALES VOLUME IN 2023

#1 MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS WITH OVER 65,600 PRESS PLACEMENTS Source: Meltwater January 1, 2023 - December 31, 2023

26,000

OFFICES IN SALES ASSOCIATES

43 OF THE TOP 250 TOP AGENTS IN AMERICA COUNTRIES & TERRITORIES

$4.4B (USD) IN ANNUAL GLOBAL REFERRALS OVER

TEAM

The staff and management of Group One Sotheby’s International Realty are a devoted team of talented, diverse individuals who have combined their efforts to deliver the most effective real estate services to our clients. Every property we represent benefits from the support of a dynamic, full-service approach. This includes in-house marketing, transaction management, operations, relocation, and legal services, to partnerships with the highest-quality photography, videography, staging professionals, and more.

VISIT OUR OFFICES

Vetted and approved by the Sotheby's Auction House, our offices are a setting where innovation and collaboration meet.