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Your WPP Media Team

Richard Hartell CHIEF BUSINESS OFFICER

Richard Hartell is Chief Business Officer at WPP Media, with over 25 years of experience leading global media agencies and major brands across regions and categories. He oversees Growth and Strategy in North America and leads WPP’s partnership with Google across media, creative, and digital experiences.

A proven leader in strategy, content, data, and technology, Richard has built global products and workflows that drive client growth and innovation. Outside of work, he supports the Juvenile Diabetes Research Fund, enjoys running, and collects vinyl. He lives in Manhattan with his wife, three children, and dog.

MY APPROACH TO EYE

CARE

As someone who logs long hours working across screens, eye care is essential. Protecting my vision helps me bring clarity to everything I do.

Maureen Glure is a seasoned marketing executive with over 25 years of agency experience leading client management and operations. Prior to her role as Client President at WPP Media , Maureen served as Chief Client Officer at Starcom. A respected industry leader and Board Member of Chicago Advertising Federation, Maureen is known for her strategic vision, operational excellence, strong communication skills, and ability to articulate business solutions into actionable strategies.

Maureen lives in the Chicago suburbs with her husband and two children: Patrick (13) and Molly (8). Outside of work you can find her courtside at her children’s basketball games. And whenever possible, she finds time to bake, read and dream of travel.

Maureen Glure CLIENT PRESIDENT MY APPROACH TO

EYE CARE

Eyecare has been important since I got my first pair of glasses in the 4th grade. In addition to glasses and contacts, I’ve just recently started needing “readers” so I’m a high lifetime value consumer!

Lauren Iannelli BUSINESS LEAD

Lauren Iannelli is a strategic marketing executive with over a decade of experience at WPP Media. With a robust background in investment strategy, activation deployment, and client leadership, Lauren has spearheaded transformative initiatives for major global brands including Anheuser-Busch InBev, Dell Technologies, JPMorgan Chase, and Shell.

Passionate about driving meaningful change, Lauren’s goal is to help clients navigate transformation and unlock growth. Beyond client work, Lauren is committed to inspiring the next generation of marketers, fostering innovation and leadership across the industry by speaking at conferences for the American Advertising Federation and FUTURENOW Media Foundation.

MY APPROACH TO EYE CARE

Its all in the wellness for me. Nothing like cool eye cream to relax my eyes after a long day at the office!

With over 25 years of experience, Marc Rossen is an Executive Director and Principal Consultant for Technology Consulting at Choreograph, WPP Media. He specializes in guiding brands in actualizing the value of marketing technology, data, and applied analytics. Core to his approach is a deep understanding of how clients and the industry can leverage the intersection of these elements to significantly increase marketing efficiency and effectiveness. Having advised major clients like Target, CVS, Bausch & Lomb, and Pfizer, Marc is uniquely positioned to help National Vision navigate and optimize its brand's journey with relevant insights from both retail and pharma sectors.

TECHNOLOGY INTEGRATION

MY APPROACH TO EYE CARE

I have been wearing glasses ever since 3rd grade because I couldn’t read the black board! Currently wearing Mykita frames with a pair of Lindbergs next on my list.

Kate Carr DATA STRATEGY

Jim McNally PLANNING

An accomplished marketing leader and data strategist, Kate has a proven track record of driving revenue growth, elevating consumer engagement, and unlocking new commercial opportunities. She is known for building trusted, collaborative relationships with internal teams, external partners, and senior stakeholders, and for integrating data-driven strategies across the full brand experience. Her experience spans global multinationals to high-growth start-ups across pet health/CPG, media and entertainment, emerging digital tech, education, public service, and luxury goods.

Her core strengths include revenue and brand development, media and data strategy, demand generation, integrated marketing, partnership development, team leadership, and performance measurement. She holds a Business Analytics Executive Graduate Certificate from Harvard Business School, where she graduated with distinction in a cross-disciplinary program focused on translating data into strategies that drive digital transformation, innovation, and measurable impact.

MY APPROACH TO EYE CARE

It took me forever to buy prescription blue light blocking eyeglasses but I finally bought them and they have transformed how my eyes feel at the end of day. They are my new favorite accessory!

Jim McNally is a senior media strategist with over 21 years of experience leading integrated marketing and communications for some of the world’s most influential brands. He specializes in full-funnel strategy, audience design, and performance-driven media systems that connect brand storytelling with measurable business growth.

At EssenceMediacom, Jim leads media strategy for Bayer Consumer Health, partnering across consumer and pharma teams to unify brand, consideration, and performance planning. His healthcare experience spans OTC, chronic condition management, and preventative care, with a focus on modernizing planning models, elevating brand value, and improving patient and consumer outcomes. Throughout his career, Jim has driven marketing transformation for major brands across retail (The Home Depot, Circle K), technology (Uber, Apple, Amazon), entertainment, CPG, and e-commerce, helping clients evolve audience strategy, and enhance channel effectiveness.

MY APPROACH TO EYE CARE

I have always had 20/20 vision but developed astigmatism that requires glasses for driving, especially at night, so I appreciate anything that supports clarity and everyday eye comfort.

Marc Rossen

Dominic Barnard ACTIVATION

Ethan has been the Investment Lead, overseeing investment strategy & marketplace partnerships for the past 5 years across the Church & Dwight and Colgate businesses at WPP Media. He has overseen digital transformation & organization restructure - helped prioritize & streamline programmatic & direct partnerships leading to digital first planning & go-to-market strategies - & developed collaborative workflows across brand & commerce media channels. Ethan's agency background also includes experience on Campbell's, Danone, AT&T, and Tiffany & Co. He graduated from Hamilton College where he studied Environmental Science & English and has lived in Brooklyn for the past decade.

MY APPROACH TO EYE CARE

With a very sensitive photic sneeze reflex (aka ACHOO syndrome) – I never leave my apt on sunny days without one of the many pairs of sunglasses I own.

I’ve built my career throughout the fast-paced evolution of digital media, leading innovative, data-driven campaigns that drive brand growth. With extensive agency experience, I’ve partnered with global brands including Discover, Unilever, P&G, GSK, PlayStation, Sony Pictures, Shell, and Bose to deliver results through market-leading programmatic platforms. Specializing in programmatic strategy within a broader media ecosystem, I champion crosschannel collaboration and creative use of technology to push boundaries and achieve business impact.

MY APPROACH TO EYE CARE

My go-to pair are these tortoise shell glasses I’ve had forever. Best on my face, and always in style.

Sean Heinke is a seasoned marketing professional with over two decades of experience, expertly integrating Data, Technology, Strategy, and Analytics to transform capabilities into competitive advantages. As Executive Director at Choreograph, he provides leadership and vision, overseeing teams to deliver innovative analytic solutions that address client needs, drive business growth, and foster high-performing talent. His core expertise spans advanced analytics, addressable marketing, CRM, and segmentation.

MY APPROACH TO EYE CARE

With a screen-heavy role and a busy home life, my eyes work overtime. Good eye care keeps me focused on what matters most both on and off the job.