Rationale behind carrying out merger and acquisition process Mergers and acquisitions are two distinct words that are almost used together in the business world. Merger is where two companies of equal sizes and strengths come together to form a single entity. In this, stocks of both the companies involved are merged. Acquisition happens when usually larger enterprise takes over the smaller enterprise. This is basically a sort of buyout or a takeover. In this, the smaller acquired company ceases to exist and the larger acquiring company continues to trade its stock. Generally, all the negotiations and plans for these strategies are kept confidential until both the parties involved come to a settlement and the whole deal is finalized. Mergers and acquisitions deals are mostly processed by a team of lawyers, investments bankers, interim managers and consultants who are specialized in this field. The services of such people help smooth out the entire process. Group50 provides mergers and acquisitions consulting and have led or participated in over 30 mergers and acquisitions for businesses of all sizes. They excel in solving complex strategic planning and business development challenges, both within specific portfolio assets as well as across portfolios. Their strategic advantage lies in the unique leadership skills, insights, program management expertise and best practices they bring to each client engagement, particularly in business process redesign and development of go-to-market strategies. They also excel at the development of prospective relationships needed to support expansion, and help clients identify and capture every technical advantage. Rationale behind a merger and acquisition process: The main reason behind a merger or acquisition is to improve the financial well-being and to achieve a competitive edge. Realizing shareholders value The management of the companies is measured through the improvement of the shareholders’ value. In order to gain substantial material gain, a merger or acquisition strategy is carried out. Gaining a broader market access