THE BEAUTY OF GROWTH

“Great marketing only makes a bad product fail faster.”

—David Ogilvy

Imagine a world in which marketing had more meaning. In which it transcended from eye pollution to art, performing a beautiful dance with branding and service. Imagine if marketing was a personalized, individualized, interactive experience.

Why not create that world today?

e most beautiful marketing is simple, frictionless, and useful. It not only looks lovely but also produces a beautifully communicative state. It not only works, but it feels good—to all parties.

You can entertain, educate, and inspire. And if you do all of this in a way that’s memorable and no longer feels like marketing, it will still function to move commerce. ere’s a transaction happening, sure, but there’s also beautiful synchronicity.

You know what you’re doing and why. Your audience is never interrupted. Nothing is irrelevant. Everything is aligned with purpose—both yours and your audience’s. All of this allows you to feel really connected to your good or service, and it allows your audience to feel really connected to their purchase. It’s beautiful because it’s intentional—aligned on so many levels.

Today, the feeling associated with marketing is o en the opposite of beautiful. Instead, it’s coercive, clu ered, and chaotic. Approaching your marketing as a beautiful interaction may require a big shi in your thinking and processes.

Instead of thinking of marketing as ads, think of it as adds. Ask yourself: Do your ads add value to anyone’s life? Are they useful? Are they relevant? Do they have a pleasing aesthetic? Are they hurtful or helpful? Are they interruptive? If handled thoughtfully and consistently, these factors will set you apart from the competition.

Remember, you are not here to stick with the status quo. You are here to combine all of that inertia into a powerful Groundswell of change. View Growth through the lenses of intelligence, elegance, and nature, and add this to the guiding principles of Build and Give, and you will find your true and most beautiful potential.

From here, you can take your Groundswell to the next level, where Transformation changes everything.

We’re not trying to find more people who can benefit us; we’re trying to connect with humans we can benefit. When you show up generously from the beginning, the return lasts long a er the first transaction.