TRANSFORMATION DESIGN

Just as adequate power and continued energy in the same direction of the storm are required to sustain the waves all the way to shore, a Groundswell requires heartfelt passion, a vision of impact, authenticity and originality, and the commitment to see it through. Together, these are the driving force—your Epic Center —to your Groundswell, as well as your Epic Outcome within the impact zone. Generating Transformation is the means and the end of a Groundswell.

• Anchor the name of the Transformation you want to see. (Groundswelling)

• Exquisitely detail the from-to process. (From Marketing to Groundswelling)

• Design the strategy in phases. (Build, Give, Grow, Transform)

• Embark on the stages within the Transformation. (Move, Change, Transform)

• Chart your course with ICE (Impact, Confidence, Ease) from your Epic Center to your Epic Outcome.

• Map how you will guide the experiences that you can individually customize to move your audience to change and ultimately Transform.

• Create captivating and personalized experiences that generate an Epic Outcome for each individual.

• Set sail on the never-ending journey of innovating elegant growth within the business, within yourself, and within your relationships.

• To guide you during those moments of doubt and stormy waters, look to the horizon and see the Epic Outcome and impact this will have. To keep the course, head straight toward Transformation.

• Uniquely and deliberately name the identity of the newly transformed individuals. (Swellpreneurs)

A Groundswell Parable: Transformations One Step at a Time

Koa and Kalani’s journey of building their audience started with architecting their Epic Center: to support their community and make surfing accessible to all. They built momentum by taking the time to design a scalable vision of the experiences they wanted to share, and they grew through connection and trust at every interaction Koa and Kalani moved people to act and go surfing for the first time, and then to change their behavior to make surfing part of their lives, ultimately transforming them from regular people to people who call themselves surfers.

A transformation of identity.