SPINNING PLATES VERSUS PUSHING DOMINOS

e hyper world of “build fast” and short-term thinking makes uncommi ed leaders change their plans like some people change socks. e days of irrelevant and interruptive marketing are over.

e days of casting a wide net to catch anything and everything at the bo om of the sea are over. ose tactics amount to nothing more than spinning plates. Sure, you can start spinning plates immediately, but it requires you to keep spinning them and never stop. If people do not understand your promise, believe it, and see how it will lead to an exciting future for them, it will be impossible for them to align. e frantic e ort becomes unsustainable fatigue.

Groundswelling, on the other hand, can be as e ortless as pushing over dominoes—with e ects that are just as far-reaching. With focus and intention, you take your time to set up all the pieces. Once the Build phase is completed, you just tip and watch momentum do the rest, carrying you all the way to your Epic Outcome. e moment doesn’t happen by accident—it’s intentionally built, with more time (patience), less friction (connection), and the unseen pull of gravity (trust). With these in place, momentum is not far behind.

Behind each wave is another set of waves until the progressive momentum of your Groundswell can’t be stopped. Remember, just because the results may initially be unseen or small doesn’t mean that you are not moving in the right direction.

Now, built on a foundation made to last, you’re ready to tip the domino on the next phase: Give.