WAVES UPON WAVES

“Success is like a snowball . . .

It takes momentum to build, and the more you roll in the right direction, the bigger it gets.”

—Steve Ferrante, CEO of Champions

When you create connections across your entire brand, everyone— from your audience to your employees to your vendor partners to your community—can become wholeheartedly bought-in. at is precisely what we’re building toward. Energy in a sustained direction over a period of time, like storm winds moving in the same direction, gives ample opportunity for waves to grow and gain momentum.

Momentum is easy to maintain but takes more energy to initiate.