Pet Boarding and Daycare March April 2020

VOL 10 • ED 2

MARCH / APRIL 2020

WWW.PETBOARDINGANDDAYCARE.COM

Profile of Success

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SINCE 1927

STAFF PUBLISHER Barkleigh Productions, Inc.

and daycare magazine

EXECUTIVE EDITOR Rebecca Shipman ART DIRECTOR Laura Pennington SENIOR GRAPHIC DESIGNER Jenn Barraclough

MARCH / APRIL 2020

CONTENTS

JUNIOR GRAPHIC DESIGNER Jenny Thomas WEB MASTER Luke Dumberth PRESIDENT Todd Shelly

PINNACLE PETS PLAY & STAY

VICE PRESIDENT Gwen Shelly

40

CHIEF OPERATIONS OFFICER Adam Lohr DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs EXECUTIVE ASSISTANT / ACCOUNTS MANAGER Karin Grottola MARKETING COORDINATOR Alyx Robertson SOCIAL MEDIA / PR Evan Gummo

24

18

CONTACT

General: (717) 691-3388 info@barkleigh.com Editorial: rebecca@barkleigh.com

(717) 691-3388 (ext. 225) Advertising: james@barkleigh.com

(717) 691-3388 (ext. 224)

Animal Behavior 6

REACTIVE! When to Get Moving, So Everyone Can Move on

Business 12

Copyright March 2020. Pet Boarding & Daycare is published bimonthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Pet Boarding & Daycare c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX (717) 691–3381 Email: info@barkleigh.com

4

3 Steps to Hiring the Right Staff for Your Pet Care Business

Cats 26

Facility 30

36

The Facts of Financing Equipment for Your Facility 3 Reasons Why You Should Be Offering Dog Training Classes

Animal Health 56

How Do Vaccines Work?

Industry News

Educating Your Clients on Feline Nutrition

PET BOARDING & DAYCARE

60 60

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ANIMAL BEHAVIOR

e v i t c a Re moving WHEN TO GET

SO EVERYONE CAN

move on

By Lynne Swanson, DVM

6

PET BOARDING & DAYCARE

D

DOG-REACTIVE DOG

ealing with a dog that

MEETING ANOTHER DOG

snaps at strangers?

Watching over one that

lunges at other dogs, barks at your co–workers or flies into a panic when

1.

TAKE A DOG ON A WELL–PACED, SIDE–BY–SIDE WALK WITH THE OTHER DOG.

handed to others? Dogs become reactive for several reasons; the most common

VARIABLE SPACE 2-15 FT

of which are: negative associations

COMMON DIRECTION (FORWARD)

(often reinforced by their handler’s actions) and a clash of cultural cues

COMMON DIRECTOR (HANDLER) HANDLER

(because dogs are NOT little humans).

This article will address both.

COMMON JOB (WALK QUIETLY)

Negative Associations The trick to fixing negative associations is to replace them with positive ones, and there are few better ways to do that than to take a dog on a well–paced, side–by–side walk with whoever (or whatever) got him in a tizzy. When walking in this manner, close proximity isn’t as important as common direction, true

2.

THEN, AND ONLY THEN, DO WE BRING THE DOGS TOGETHER for a relaxed nose-to-butt and up-ineach-other’s-business inspection on completely loose leashes.

horizontal orientation and movement are.

Let me use a dog–reactive dog meeting another dog as an example. In this case, walk both dogs down a road in a horizontally–oriented manner, on two-

HANDLER

3. DESIRED RESULT

to four-foot leashes (NO extendable leashes!) at their handler’s side, with no individual in front of another, no stopping (no matter how much either dog pulls) and without a word spoken. It

HANDLER

HANDLER

gives the dogs a common job (walk quietly at your side), a common direction (forward) and a common (and calm) director—you. It gets everyone moving so reactive dogs can move on physically, psychologically and socially!

Walking dogs this way before allowing for close introductions gives dogs lots of time for polite “long-distance” sniffing as they walk. It provides them with exercise and direction, and it is something we do for as long as it takes both dogs to

ADDITIONAL TIP

When orchestrating new dog introductions in this manner, set excited dogs up for success by exercising them first, independently, for as long as it takes to cool their jets. Dogs much prefer meeting calm individuals to excitable ones.

PET BOARDING & DAYCARE

7

ORIENTING DOGS FACE-TO-FACE

promotes reactivity in certain dogs, while

orienting them side-by-side (especially while moving) puts them “on the same team.”

calmly ignore one another. Then, and only then, do we bring the dogs together for a relaxed nose-to-butt and up–in–each–other’s–business inspection on completely loose leashes. Then we continue our walk together with the dogs next to each other and the handlers on the outside.

Human Social Cues Vs Canine Social Cues The second reason many dogs become reactive reflects the difference between human social cues and canine social cues.

8

Consider the cues we use when meeting another person: • We stop and stand still.

• We face each other directly.

• We look each other in the eye.

• We reach a hand into each other’s personal space.

• And we get verbal.

Now, consider two dogs that don’t know each other. If they stop and stand still, position themselves face–to–face, look each other in the eye, reach forward and get verbal, does any of that bode well

PET BOARDING & DAYCARE

for a peaceful outcome, especially if excitement exists? I don’t think so!

Orienting dogs face–to–face—that is, honoring human social cues but not canine ones (especially if you have any tension on your leash)—promotes reactivity in certain dogs, while orienting them side–by–side (especially while moving) puts them “on the same team.” And being a member of a team is important to dogs!

When dogs walk or stand side–by–side, the psychology is a lot like a school of fish, a football team or a family. There is the spirit of unity, of security, of togetherness, and of “us” and “them” distinction.

Got a dog that gets reactive when he sees tall men with beards, hats and sunglasses? Put some tall men with beards, hats and sunglasses “on your team” by walking side–by–side with them. Got a dog who mistrusts skateboarders? Do the same with a slow–moving skateboarder. It works!

Got a dog that barks when friends

or relatives come to the door? When you know your visitors are coming, meet them in your driveway for a relaxed ten–minute, horizontally–oriented, side–by–side walk with you and your dog (no one in front of another). Then let your visitors enter your home before you and your dog. This change in orientation places them in a position of importance. It tells your dog, without a word spoken, that you are willing to follow them amicably, so he should too.

Small Reactive Dogs Got a little dog that gets reactive when he’s held in your arms? Here are some dos and don’ts for him: DO: Move him to your side when people approach (think of holding a football near your hip).

DON’T: Clutch him to your chest.

DO: Change your orientation to face the same direction as whatever concerns him.

DON’T: Stand face–to–face with a dog’s triggers; moving side–by– side is more canine in nature.

DO: Get moving alongside whatever person/animal/object got him reactive (with suitable space between you, as needed). Walk in a horizontally–oriented manner for twenty feet, two hundred feet or two thousand feet…however long the dog needs to calm to a companionable state of mind.

DON’T: Stand still, wondering why the dog is so reactive. It has a lot to do with you standing still!

DO: Communicate non-verbally using canine–intuitive positions, postures, movement and relaxed energy. Reorienting yourself to the side of whoever or whatever got the dog wound up is one way to do this. It sends the following

PET BOARDING & DAYCARE

messages without a word spoken: (1) You are making decisions right now, so he doesn’t have to, and (2) Whoever (or whatever) worried him could, instead, be an awesome walking partner!

DON’T: Become conversational.

DO: Put a picture of calm direction in your mind, focus forward and smile!

DON’T: Keep looking at the dog. If you are watching him (as opposed to where you are walking) then who is really calling the shots?

DON’T: Allow yourself to get flustered or frustrated. If you react to a dog with excitement, what chance does he have of becoming calm and relaxed?

9

If the dog is a little guy who gets rattled

that basically make him uncomfortable.

because they encourage the correct

when he is passed to others, always pass

It is easier to back away when you are a

behavior from approaching people,

him back–first. Why is this important?

big dog than if you are a five–pound fur

without making a dog out to be wrong.

First, it allows him to politely lead

ball clutched to somebody’s chest. This

with his butt and not his face, following

is why we get so many little dogs in who

good canine social protocol.

lip–curl, growl, air–bite or nip. Other

dress and prevent when you understand

dogs would see these choices as simple,

the importance of positive associations,

straight-forward communication. People,

canine social cues and movement.

Second, it allows you to be a secure point of visual reference for him.

Third, it doesn’t push him rudely into someone’s personal space.

Personal Space Some of us need a little more personal space by nature, and all of us prefer a lot more when we are unsure of

Reactivity in dogs can be easy to ad-

however, label them “aggressive.”

Human sensitivity training, and not

Lynne Swanson, DVM is the author

dog training, is the key to stopping this

of “SMILE!...and other practical life

kind of situation–generated behavior.

lessons your dogs can teach you (while

Fortunately, some simple yellow items

you are training them).” You can read

can help!

the first 2 chapters, Table of Contents

Your clients can find lots of yellow

and excerpts from all 32 chapters at

the people around us. But people forget

dog vests, collars, leashes and bandanas

www.givesmiles.us. Written (with

its importance when they stick their

online that help to communicate a dog’s

humor) to train the human side of

noses three inches from a dog’s face.

need for personal space. I’m not a fan

any leash, SMILE! can be purchased

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most of these dogs only become reactive

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BUSINESS

3 S T E P S T O H IR IN G T H E

FOR YOUR

PET CARE BUSINESS

By Kristin Morrison

H

iring staff to work for your pet boarding and daycare business is only a positive step if you hire the right people. The time, money and energy required to properly screen, hire and train employees should be reason enough to make sure you hire the very best staff members every time you have a job opening.

Whether you are hiring your first or your fifty–first staff member, the process comes down to three key steps: efficiently screening applicants, effectively interviewing the best candidates, and preparing new team members to self–manage without constant direction.

12

1. Use an Application Packet to Efficiently Screen Candidates When I first hired staff to work in my pet care business, my experience was hit or miss. Some of the people I hired did a good job, but many did not work out at all. After a few bad hires, I felt like my hiring “picker” was off and I doubted my ability to choose the best applicant for the job. I knew I needed to come up with a better screening process or stop hiring altogether.

The need to only hire the best staff became especially obvious during the very busy times for my business, including holidays and summertime. I needed to hire a lot more staff to keep up with the upturn in business, and

PET BOARDING & DAYCARE

I did not have time to interview and train another person who might end up being a bad fit for my company.

During this challenging hiring time, I often wished I had an assistant whose only job was sorting through applications and recommending who would be the best long–term fit for my company. However, this wasn’t entirely what I wanted either; since I knew my business better than anyone, I wanted to be the one to personally choose each staff member.

After giving the idea some serious thought, I decided to create a “hiring assistant” in the form of a document that would help improve the process but still let me do the actual choosing.

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DESIGN AN APPLICATION PACKET

The key to a thorough application packet is to give candidates the opportunity to show how well they follow directions and, from their answers, to gain understanding about whether they will fit well within the company.

The application packet I designed allowed

Pet Care Facility DESIGN • BUILD • CONSULTING

me to quickly see if each applicant was the right fit before I even set up an interview.

Not only did my application packet help me find better candidates for my job, it also saved me a lot of time. The

Our Experience Sets Us Apart!

packet was so detailed that not everyone was willing to go through the application process, which was a good thing! On average, only 50% of applicants returned a completed packet. And of those applicants, only one or two usually ended up being someone I wanted to hire. Thanks to the application packet, I interviewed a select number of applicants, which saved

• Designed over 70 facilities, including veterinary hospitals • Built 17 pet care facilities • 27-year owner/operator of a Pet Resort!

me many hours of effort.

The key to a thorough application packet is to give candidates the oppor-

DESIGN

• Architectural – Engineering

Plumbing Electrical Mechanical

tunity to show how well they follow directions and, from their answers, to gain understanding about whether they will fit well within the company. Each

CONSULTING

• Site Selection • Business Plan • Feasibility Study • Demographics • Operations

packet should include a cover sheet with detailed directions, job descriptions for each job, a basic job application and a questionnaire with open–ended questions that allows you to evaluate candidates’ experience with pet care

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situations that arise.

For example, if one of the questions included in the application packet asks the applicant to describe themselves in three words, make sure they have given

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and how they would handle common

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PET BOARDING & DAYCARE

PLAN AHEAD TO INTERVIEW EFFECTIVELY

A large and energetic dog provides a great opportunity to evaluate how comfortable applicants are with dogs, especially since not all daycare and boarding pets will be small or well–behaved.

they are adept at following directions,

with pets and able to handle dogs, ask

interview questions, 4–5 questions is

which is crucial when dealing with clients’

applicants to walk a dog or interact with

plenty, as long as they are questions

written and verbal pet care instructions.

a pet while you observe and evaluate

that will give you a good sense of the

how they react. A large and energetic

candidate. If 5 or fewer questions seems

dog provides a great opportunity to eval-

low, remember that the application packet

uate how comfortable applicants are with

will already have the answers to many

facility or a public place that is pet–

dogs, especially since not all daycare and

standard questions you are probably used

friendly so you can see how the applicants

boarding pets will be small or well–be-

to asking. By the time you have gone

interact with pets during the interview. If

haved. It is one thing for an applicant to

through the application packet and sched-

you decide not to have the interview in

say they love animals; it’s another thing

uled an in–person interview, you will

your business location, take your own pet

entirely to see that passion in action—es-

already know a lot about each candidate.

to a pet–friendly coffee shop or park.

pecially with a “challenging” dog.

2.Plan Ahead to Interview Effectively

Hold this interview in your boarding

If the job requires being comfortable

When it comes to face–to–face

I recommend only asking open–ended questions (which give you a more complete picture of each applicant than simple “yes” or “no” questions), specific questions about concerns you had while reviewing the application packet (for

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example, limited work experience or why they left a previous job) and specific questions about pet care. I like to ask questions based on actual challenges I’ve experienced on the job such as, “What would you do if a pet seemed more lethargic than normal?” or “What’s the best way to administer medication to a dog who isn’t treat–motivated?” Be strategic in choosing questions that give you the best chance to evaluate the applicant.

At the end of each interview, ask yourself two questions: (1) Is this someone I want to work with? and (2) Will my clients feel comfortable trusting their pets with this person? In situations where you aren’t sure

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I have ignored that instinct, I have often regretted it. Don’t make that mistake!

PET BOARDING & DAYCARE

3. Prepare New Staff Members to Self–Manage Ultimately, hiring new staff to work in your pet boarding and daycare business will only be helpful if they are self–starters who will do a great job without you constantly needing to tell them what to do. Create a welcome packet and employee handbook for each new staff member with all the company expectations clearly laid out. When you and your new staff member are on the same page, you can avoid many problems with employees right from the start.

A clear and precise employee handbook can also help you avoid legal trouble since it will be a record of what your employees agree to do (and not do) at work. Give each new hire a date by which to finish their review of the handbook and have them sign a statement that they have read and understand all the information inside the handbook.

ON THE FENCE WITH FENCING?

Once the handbook has been read and signed, you can begin training. A rule of thumb that has served me well is to make sure each staff member knows exactly what they need to do before they start doing unsupervised work, including who and how to ask for help when they need it. That may mean double-staffed shifts while your new team member is learning by shadowing you or experienced team members. But the extra expense will be worth it because proper preparation at the beginning could help prevent costly and time–consuming problems down the road.

By using a detailed application packet, welcome packet and employee handbook, as well as conducting effective interviews and preparing staff to self–manage, you will be able to staff your company without the need to clean up problems caused by hiring the wrong

people. Instead, you will have more freedom as a result of your self–managing staff thanks to skillfully choosing the right person for each job.

Kristin Morrison helps pet business owners create successful businesses.

Kristin is the founder of Six-Figure Pet Business Academy, which provides pet business coaching and start-up and hiring tools including the Application Packet, Welcome Packet, and the Employee Handbook for Pet Business Owners. She is the host of the Prosperous Pet Business podcast, is a nationally-recognized conference speaker and the author of five books: Six-Figure Pet Business, 30 Days to Start and Grow Your Pet Sitting and Dog Walking Business, The Hiring Handbook for Pet Sitters and Dog Walkers, SixFigure Pet Sitting, and Prosperous Pet Business. Kristin’s website is: www.

SixFigurePetBusinessAcademy.com

Animal Care Products, Inc. College Station, TX (979) 690-3434

Modular Kennel Systems

When it comes to keeping play yards safe, secure and inviting there’s no better guide! “Boarding Kennels: The Design Process,” features color photos, helpful diagrams, blueprints, glossary and more!

Protect your fence from wind and lateral forces. This fence uses plantings for screening.

they must be strong enough not to bend. Like for a wood fence, horizontal members must be kept low and high to prevent acting as steps, providing a foot hold and aiding a dog in climbing the fence.

• MASONRY & CONCRETE

wind loads The building code identifies the local your specific area and the wind exposure loads for be designed for of the country. All fences should A fence is more these loads as a minimum guide. outside of the protected from the wind if located behind a building example, for wind, direct of path large trees, or swale, or where heavy vegetation, out in the open etc., help to break the wind. Those

144

Boarding Kennels: The Design Process

GET IT TODAY 148

Masonry is a good choice for an outdoor fence.

A split–face block and staggered or offset blocks are good choices too for sound absorption.

I don’t like to use masonry for kennel enclosures because it is very high maintenance. Masonry is porous and a finish must be applied and maintained unprotected are more susceptible to it isand where keep urine water from getting inside placed forces the being blown down. The lateral to Out–of–doors, wall. this is not as critical open–type as rain are substantial, even for an fenceaway willonwash any signs of urine. can pass like chain link, where some wind fence A masonry fence should cantilevered designed,fence as is through. In a wind storm, a be required, to prevent turn–over. easily need to standing six to eight feet high canThe wind load on a solid fence like of per lineal can be pounds 500–1000 substantial, and resist lateral forces this the footing mustjust in the wind. able keeptostanding resist that load. The foot or more, beto footing will prevent any dogs from tunneling out as well. The masonry voids, or cells, should be grouted solid with concrete and rebar that is turned into the footing and sized for the application intended as engineered.

Bond beams and control joints should be used according to the engineer’s design and local practices. The top of the wall should be tapered to shed water or melting snow. A cast–in–place concrete fence would use a similar structural design.

• PVC & PLASTIC In the last ten years or so, PVC and other type of plastics have been appearing in the fence industry. The biggest reason is low maintenance.

The surface can be in many configurations, even solid panels, which would be hard for a dog to scale.

Often, the sun will deteriorate or discolor certain types of plastics making them brittle.

Check with the fence company to be sure the material you choose will hold up over time.

As noted before, some plastic fences are reinforced by wood posts.

Wood fences, or wood used to reinforce a fence will deteriorate over time.

Boarding Kennels: The Design Process

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Adjustable base channel in side panels allows matching existing floor as well as preventing kennel to kennel contamination.

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Custom Stainless Steel and Aluminum Fabrication For the Animal Industry PET BOARDING & DAYCARE

17

CONVERTING WEBSITE TRAFFIC INTO PAYING CUSTOMERS

By Laura Laaman

Y

our website is the link between your company and oodles of pet parent prospects. And, it’s often your first chance to make an impression. When properly calibrated, your website is a powerful generator of new leads, but likely not the most lucrative bookings.

Websites used to be like flat business cards on a screen. Now, due to Google’s demands, every business needs a strong, dynamic and professional 18

website to come up high on a pet parent’s search in order to compete with fierce rivals and app–based companies in the ever–morphing pet care industry, each with their own dynamic digital presence.

How Important are Pet Parent Prospects?

Of course, every business wants new customers. Can you quantify how many you need to sustain—or PET BOARDING & DAYCARE

better—grow your business? Every year, even the most successful pet care facility loses clients for any number of reasons. Many are out of their control: pet parents move, age out of your services, pass away, change jobs…and that’s not considering the pet’s own health.

In fact, most pet care facilities experience an average loss of about 30% of their client base, every year. This means your company needs to attract about one third of your client base per year

PET BOARDING & DAYCARE

19

SERIOUS REVENUE

GROWTH

just to prevent decline. Your website is an important asset for driving new leads.

But, your website likely won’t get the job done on its own.

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PET BOARDING & DAYCARE

With all the work that has gone into creating and maintaining your website, you’d love to think that visitors read every word (or at least a significant portion of it!), and do so thoughtfully.

Now let’s get back to the real world.

How long do you really think an average visitor spends on your web page before clicking away? According to a recent study published by Time Magazine, most stay less than 15 seconds.

Our attention spans are getting shorter by the day, digitally and otherwise. We are surrounded by a glut of information, and if we’re not drawn in, we move on. This means your website needs to be compelling enough to grab the pet parent’s interest fast—and keep it. More than being simply being attractive and streamlined, the best websites spur a new prospect into action—like filling out a form, coming in for a tour or making a personal phone call.

Let’s review a few important ways to make the strongest impression on web users (and light up your phone lines).

Make sure it’s clean and professional.

If your website is messy and incoherent, so is the pet parent’s perception of your company.

Simple yet compelling messaging goes a long way in building pet parents’ trust.

Most pet parents are looking for the same

pets can’t get with the popular pet sitting

your visitors to navigate. That means a

level of professionalism and quality they

apps—and you can leverage this to

protective pet parent will move on to

expect from a human (child) daycare.

your advantage.

your rivals.

Use High–Resolution, Attractive Photos.

Display compelling calls to action.

The visual platform of

Carefully–selected calls

a website is the perfect

to action are instru-

way to showcase your facility. Display

mental in an effective website strategy.

high–quality photos or videos of dogs

Simply providing your company’s con-

having fun together, enjoying your play-

tact information isn’t enough. Special

ground or swimming pool and bonding

offers can be used to catch a pet parent

with staff. Don’t forget to show off your

prospect’s attention and give you a jump

beautiful facility with all its fun features.

on your competition.

Have a Proven Phone Strategy Despite the rise of websites, your pet

Remind pet parents you provide an en-

Make sure it’s mobile–friendly.

care business still relies on the telephone

riching experience.

According to a 2018

as a primary source of revenue. Why?

Many pet parents

report by Quartz,

The nature of the pet care business is

want their pet to be exercised, mentally

over 70% of web traffic comes from

stimulated and engaged while in your

mobile device users. If your website isn’t

care. The naturally interactive and social

optimized for mobile, it’s likely clumsy

environment at your facility is something

and difficult for a massive portion of

highly emotional—the pet parents are contemplating trusting a creature that can’t talk into the safety of strangers’ care. Many times, pet parents will call

Morton_PetBoarding_3.20.qxp_Layout 1 2/14/20 4:01 PM Page 1

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Morton Buildings’ team of experts has experience with a wide variety of pet care facilities and will work with you to construct a building where you can provide the very best care while creating a welcoming and safe atmosphere for the pets and their owners.

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21

to find out more information before

let any member of their staff answer phone

exactly for this purpose, are all ideal to

booking a reservation (hours, rates and

calls. The reality is, some people are

create well–trained staff to handle phone

other details).

more comfortable with and skilled at

calls. With or without professional

handling new–prospect phone calls than

guidance, pet care companies need to

well and producing lots of prospects for

Once your website is performing

others. The best phone staff are confi-

improve and evolve to ensure their short

your business, it’s important to measure

dent, enthusiastic and eager to learn.

and long–term success.

how many turn into paying customers.

To thrive in this fiercely competitive

You get one chance to convert a new–

industry it’s necessary to have a clear,

Trust but verify. The

prospect call into a booking. Just one

compelling, consistent and competitive

most effective phone

client can spend thousands, even tens

strategy for handling prospect calls.

strategies can be easily

of thousands in revenue throughout the

verified and measured.

course of your relationship. If you’re

Write it down. A

Does your phone system record calls?

not confident your phone strategy is

successful new–prospect

Reviewing calls ensures employees

effective, you’re likely letting revenue

phone call establishes a

follow the strategy and lets you analyze

slip through your fingers like sand.

connection with the anx-

your successful bookings. This import-

ious pet parent, highlights the fabulous care

ant perspective helps grow your phone

and experience at your facility, and results

team into a well–oiled revenue machine.

in a reservation. This is not easy to do, but

Before recording calls, be sure to verify

Have carefully cho-

essential. For all of this to happen, your

with an attorney the legal requirements

sen and well-trained

phone staff must be prepared. Customized

for recording in your state.

staff on the phones.

phone scripts in addition to coaching, mon-

Many business owners

itoring and hiring assistance, all designed

Here are a few tips to make sure that doesn’t happen.

Ultimately, the most successful businesses welcome change. The pet care industry never stops evolving,

PETBOARDINGDAYCARE and daycare magazine

@BARKLEIGHINC

and the competitive landscape today is remarkably different from even a few years ago. Your bigger and more numerous rivals are all working hard to draw away your customers—so don’t wait another day to improve your business.

Laura Laaman is president of Outstanding Pet Care. Outstanding Pet Care guarantees to substantially increase the revenues of its clients with its proven services. If you’re interested in growing your revenues, schedule an individual consultation with Laura Laaman or one of her team members. Call Outstanding Pet Care at 1-888-735-5667 or go to www.

OutstandingPetCare.com.

22

PET BOARDING & DAYCARE

sales@kennelconnection.net

APRIL 27-30, 2020 Los Angeles Marriott Burbank Airport • Burbank, California

C

ome out for some sunshine, fun and top-notch education—to be a step ahead of

the rest!

The debut of our three distinct educational tracks for every level of pet care professional was a big hit at the Pet Boarding & Daycare Expo East—so we’re bringing them to the west coast!

In addition to the restructuring of the education, this year’s West Coast Expo will feature more exhibitors than ever before, as well as a separate halfday of daycare-specific education on Monday, prior to the Keynote kick-off.

The three educational tracks will include the Owner/Manager track, the Financial track and the Staff/ Continuing Education track. All three tracks will run simultaneously, so pick the one that best fits your needs, or jump back and forth between classes, depending upon your interests.

The Owner/Manager track will include seminars to motivate, empower and educate the seasoned owner or manager, or those just starting out and

looking to excel in their role. Some of the educational topics include marketing, management success, building and design, and handling difficult situations with clients, pets and employees.

The unprecedented new series of seminars in the Financial track is designed to help maximize your revenues, business value and overall success. The industry’s most powerful, credible and recognized professionals come together under one roof to share game-changing insights on how to survive—and thrive—in this increasingly competitive, multi-billion-dollar industry.

Be sure to also bring your staff!

The Staff/Continuing Education track will feature in-depth information on handling dogs, understanding their behavior, cat and special needs boarding, as well as controlling disease in the boarding and daycare environment.

Following the four-hour “Dynamic Dog Daycare” program on Monday, will be a Keynote Address presented

by Kristin Morrison, founder of

Six-Figure Pet Business Academy. After the Keynote Address, be sure to stick around for the Live Oak Bank and National Kennel Sales Meet & Greet where you can enjoy some drinks and food with your industry peers.

Another great opportunity to share ideas and discuss what you learned with other attendees is at our ever-popular Round Table Luncheons, which are available to attend Tuesday, Wednesday and Thursday. These can be purchased separately or as part of one of our education packages.

And don’t forget about the trade show! Running all day Wednesday and Thursday, all your favorite vendors will be there offering everything you might need to run your boarding and daycare business.

So, if you’re new to the industry or have been in the business for years, you will not want to miss this year’s Pet Boarding & Daycare Expo West—you’re guaranteed to learn something new!

For more information or to register, visit www.PetBoardingExpoWest.com 2424

Groomer to Groomer • Vol 39 Ed 3 • March 2020

GroomertoGroomer.com PET BOARDING & DAYCARE

CATS

EDUCATING YOUR

CLIENTS ON

By Kim Raisanen

“I’m not feeding them much and they’re still fat.”

Unfortunately, this is the vision some cat owners have when they think about

proper nutrition.

W

hat they may not

not to be judgmental or accusatory,

understand is the

and try to speak to the cat owner

quality of the food

on their level of understanding. For

and the proper portion size also play

example: “Snowball seems to me a bit

a role. Yes, there are some cats that

overweight. I know there are so many

chow down like puppies, eating until

different foods available that it can

the food is gone and then look for

be confusing to know which ones are

more. But in many cases, the cat is

more nutritious than others”. In the

simply overfed, under–exercised and

simplest terms, I say something like:

left to his own devices during the day

“Look for cans of food that have the

(free–feeding). Proper nutrition is

first ingredient as chicken, beef or

the benchmark to good health and we

other meat proteins”. I also explain

need to help our customers under-

that the first ingredients listed are

stand that.

the primary protein sources in the

It’s not our place to diagnosis

more “fillers” that have no nutritional

obvious. But we can talk about general

value and are simply used in place of a

nutrition from a concerned pro-

higher nutritional option.

fessional’s point of view. Be careful

26

food. In cheaper cat foods, there are

obesity, even when it’s blatantly

PET BOARDING & DAYCARE

When asked what canned foods to

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There are numerous reasons for weight gain in cats, and overfeeding inadequate food and lack of exercise may be part of the

use, I recommend the higher-end options.

I explain to them that, initially, the cans will be more costly, but in the long-run it will level out to about the same cost.

How? Well, once a cat’s appetite is satisfied with a heartier food, they won’t

problem, but we must rule out any medical

be constantly hungry. The cat will be

issues before we jump to conclusions.

to process fillers through its system.

absorbing the nutrients rather than trying Once the cat adjusts to the new food, he will be eating less, having fewer bowel movements and their urine will have less odor. The cat’s skin and coat will become noticeably more supple and they’re likely to have a pep in their step again.

There is an old saying: “The cheapest wet food is better than the most expensive dry”. Which, in some cases, is true. Think about what feral cats survive on. Let’s assume they eat a healthy mouse or chipmunk. The body consists of bone, meat, blood, organs (liver, brain, spleen, etc.) which are proteins.

The mouse or chipmunk also provide stomach contents of seeds, berries and other vegetation. Basically, a balanced

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meat and salad dinner for a cat.

However, indoor cats have to rely on their owners for food, because the likelihood of eating a mouse is limited

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to the occasional unwelcomed visitor in the basement. Thankfully, nowadays, more and more pet food manufacturers are listening to the meows for a better mix of ingredients in the foods they offer in their line of products.

There are numerous reasons for weight gain in cats, and overfeeding inadequate food and lack of exercise may be part of the problem, but we must rule out any medical issues before we jump to conclusions. I always recommend and highly suggest that the owner take their cat to their veterinarian when sudden weight loss or weight gain is an issue.

Below is a partial list of medical

28

PURR’N POOCH PET RESORTS PET BOARDING & DAYCARE Pet Boarding and Daycare Magazine

issues that may have adverse effects

It should also be noted that a cat’s

your clients in feline nutrition, exercise

on a cat’s metabolism and appetite.

age, and physical and social environ-

and proper feeding will go a long way

This list is not inclusive and you should

ments can also play a role in its overall

ensuring a healthy cat.

seek veterinary assistance for further

health and nutrition.

Your genuine compassion and

information.

1. Hypothyroidism: This endocrine

understanding towards your clients and There are numerous reasons for

their pets will further their commitment

disease develops when the thyroid gland

weight gain or loss in cats, from improper

to you as loyal customers for years to

doesn’t produce adequate amounts of the

feeding to disease. Each individual case

come. And your relationship with the

thyroid hormone. When these hormones

will be different, but once a clinical review

cat is just as important as the relation-

are lacking, clinical signs can be weight

has ruled out serious issues, assisting

ship with its owner.

gain, excessive shedding, general malaise (lethargy), intolerance of cold weather and hair loss. Hypothyroidism is mostly seen in 10+ year-old cats, but can affect any age, breed or sex.

2. Cushing’s disease: This disease develops when the adrenal glands produce too high a level of glucocorticoids.

The cat’s metabolism is affected by these glucocorticoids by causing an increase of appetite.

3. Medications: Prednisone and Dexamethasone are glucocorticoids.

These medications can influence appetite and metabolism. Barbiturates, Benzodiazepines and Valium also affect appetite and metabolism. These medications are frequently used to control Epilepsy.

4. Brain diseases and the Pituitary gland: The pituitary gland regulates the

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production of hormones from most of the

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other glands, keeping the amounts at the

Animal Behavior & Handling

proper level. However, when the pituitary gland isn’t working properly, hormone

Facility Management

levels change which can lead to a change

Vaccine Protocols

in appetite and metabolism.

Nutrition

5. Tumors: The pancreas can be affected by an insulinoma tumor. This type

& Much More!

of tumor consists of the cells necessary to produce insulin. When a cat has an insulinoma that produces too much insulin, the cat’s appetite increases.

6. Hypothalamus: The hypothalamus in the brain regulates appetite. When it is

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not working properly, it can increase the cat’s appetite.

PET BOARDING & DAYCARE

29

FACILITY

FI NA NCI NG

By Lucy Burke Many pet service business owners have the same question when it comes time to purchase equipment for their doggie daycare, kennel or grooming business: Should I pay cash for my next equipment purchase or consider financing it?

T

here’s a saying in our industry: “Pay for today’s equipment with tomorrow’s

dollars”. And for pet service providers, this can make a huge impact on how quickly they reach profitability and achieve growth. With the addition of items like synthetic grass for the outdoor play areas, kennels, tubs and grooming tables, you are not only able to attract more customers, but are also able to better accommodate them.

30

So, when does financing equipment make sense?

The natural assumption is that a start-up or young business would be more likely to pursue equipment financing since cash on–hand isn’t usually available. But then again, if you don’t plan on expansion when you start the business, you are not planning for success! Therefore, when you consider trying to expand your operations, a single outlay of cash can oftentimes set you behind. You can get yourself

PET BOARDING & DAYCARE

to profitability faster by financing the equipment you need in order to grow.

Everyone’s needs and how they approach them are different, so how do you know what is going to be the best option for your business? A lot depends on what equipment it is you need and how quickly you need it.

Case in point—if an urgent need arises, how will you pay for the equipment required? Elements like this factor into whether you pay cash now or finance over a period of time. You should also

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be taking into consideration how long it will be before you will need to upgrade; sometimes it’s easier to roll one lease into another or even do a leaseback of your old equipment in order to purchase the new equipment when it’s time. This is a lot quicker than trying to find a buyer for your old equipment and getting enough cash to fund your new purchase.

Should I secure financing prior to talking with equipment vendors?

Our response is always yes, even if you end up paying cash in the end. It never hurts to get

Benefits of Financing vs. Paying Cash

Less Cash Down: Save your limited cash for other areas of your business; like working capital, expansion, improvements or marketing.

Conserve Capital: Rather than paying one lump sum for your equipment, make smaller payments while the equipment can immediately start generating revenue.

Customize Your Terms: Set customized payments to match your cash flow and even seasonal income fluctuations.

Opportunity to Choose a Financing Partner vs. Bank: When you choose a financing partner, you gain ongoing support for your growth, not just for one purchase.

approved for financing as it gives you insight into what your complete landscape of financial options are—and this can be extremely helpful. Too often, customers do not buy (or they under buy) because they are limiting themselves to the amount they have available for a cash purchase. This can end up slowing otherwise great growth potential.

Financing will provide you with options so you can make the best decision to grow your business.

Even used equipment can be financed!

• • • • • •

What to Look for When Choosing a Financing Company When you are considering financing equipment, it comes down to what is most important to you and your business.

To keep your options open, find a financing company that is vendor–agnostic, meaning you choose the manufacturer and distributor you want to buy from. Some financing providers only work with certain vendors and manufacturers which benefits them but creates limitations for you.

Perfect for start-up businesses, general managers & department managers 1-on-1 training for pet care operations & facility management All curriculum is personalized for your needs Training is conducted in Houston at the ABC Pet Resort & Spa campus Courses taught by professionals with Going to Pet Boarding & Daycare Expo? years of experience in our industry Stop by our booth!

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32

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PET BOARDING & DAYCARE

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What kind of equipment can I finance?

Kennels, cages, grooming tables and sanitation

systems are all examples of the bigger ticket items

that financing is beneficial for. You can also finance fencing, facility build–outs and artificial turf.

FAQ’s on Equipment Financing:

1. What determines my rate?

Usually your personal credit score and financial condition combined with your time in business.

2. What is an annual option?

For very seasonal businesses that make the bulk of their money once a year, a 2–5 year annual payment is made.

3. How long do I finance for?

This depends on your budget, since the longer you finance, the lower the monthly payment. On average, most finance companies offer 12–60 month terms.

4. As a start–up, what are my chances for financing?

Not all financing providers will invest in businesses operating two years or less. Do your homework and find the ones who will.

5. How much do I need to put as a down payment?

This can range anywhere from zero to three months

So, as you look to grow your pet services operation or are ready to embark

of payments.

6. Do I own the equipment or is it just like renting it?

While it is technically a lease, you own the equipment at the end of the term—typically with a $1.00 buyout.

You usually also have the option to buy out early with no early termination penalty, but again, do your homework to see if the provider you choose applies penalties for early buyout.

7. What kind of equipment can I finance?

If it’s for your business, chances are you can finance it!

Kennels, cages, grooming tables and sanitation systems are all examples of the bigger ticket items that financing is beneficial for. You can also finance fencing, facility build–outs and artificial turf. Most banks won’t touch those items, but an equipment finance company will!

on a new one, just keep in mind that there are many funding options out there

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PET BOARDING & DAYCARE

for you to consider when investing in the equipment you need. Keep in mind that you don’t have to put off investing in the tools you need to grow or kickstart your business just because you don’t have the cash on-hand. Consider equipment financing as a viable and affordable means to pave your pathway for success.

Lucy Burke is a Business Development Specialist at North Star Leasing and has been providing Equipment Financing to the Pet Services industry for almost 8 years.

Over the years she has helped both startups and established businesses alike to get financed for the equipment they need to be successful. She’s financed everything from kennels, synthetic grass, wash tubs, grooming tables and sanitization systems–just to name a few. Contact Lucy with any of your equipment needs to help you grow your business. lucy@northstarleasing.com

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H

ere are three reasons why offering dog training classes in your boarding

or daycare business is worth serious consideration.

1. Customer Loyalty One of the challenges boarding and daycare facilities face is that their services aren’t always associated positively with dogs or their owners. Most dogs don’t like being separated from their owners, so they don’t like going, and most owners look at the boarding process as necessary but not always pleasant for them or their pets. This doesn’t create a positive association on the part of the owners, which is one of the reasons why pet sitting has captured market share. Boarding facilities understand this, which is why the days of dreary concrete runs and almost no real socialization are relics of the past.

Now pets can enjoy the benefits of pet hotels with playtime, elevated dog beds and, in some locations, even swimming pools and massage. Engaged owners can look for pictures of their dog posted on the facility’s social media accounts and even receive video of their pet’s fabulous experiences. All of

By Steven Appelbaum

I am often asked what types of businesses should ally with dog trainers and offer training classes. For 35+ years I have suggested the importance of this alliance to groomers and pet retailers. Over the

these amenities are designed to make the boarding experience something the dog and owner associate positively.

Training classes are simply another powerful and constructive way for the owners to associate great things with your business. Think of it this way: an owner takes their dog to a training class at your facility every week for six weeks. The dog learns basic cues and the owner learns various positive techniques designed to help them

last 20 or so years, I have added boarding

address minor, pesky behavior prob-

kennels and daycares to that list.

new friends in the class and each has

lems. Perhaps owner and dog make a good time. In this example, it is very likely this owner will make a positive

36

PET BOARDING & DAYCARE

connection to your business. What’s

offer if they are in need of behavior

sign-ups for classes. That’s because many

more, you can maintain contact with

services for their dog.

dog trainers lack the all-important loca-

them and increase the chances of them utilizing your services when they need to board their dogs.

Daycare locations face similar chal-

3. Increased Profits Dog training classes can add profits from both tuition amounts collected and

tion to offer classes from. By supplying this and paying them a generous teaching fee for conducting your classes, this becomes a win–win relationship.

lenges to boarding kennels and have tak-

possible products sold to students in class.

en incredible steps to make the owner

Average tuition amounts vary by region,

sales. Not every boarding or daycare

and dog experience a very positive one.

but $120 for a six–week class is a rea-

company wants to sell products, but it is

Generally, the association owners have

sonable number. A class of 6–8 students

worth noting that the average student in

with daycare is more positive, as they

means a gross of $720–$960. Say you pay

a dog training class will spend anywhere

are leaving their dogs for much shorter

the trainer $35 per session and the profit

from $35–$140 on various products the

periods of time. That doesn’t mean

retained will be $510–$750 per 6–week

trainer recommends in class. This could

classes are bad idea. Any cost-effective

session. A busy facility with a good trainer

be anything from a six–foot leather or

activity that engages owners and allows

can run a minimum of one new class each

nylon leash that all students will require,

them and their pets to have positive ex-

month. Run classes 10 months out of

to a harness, head collar or flat collar, to

periences at your facility is a good idea.

the year, and you could generate $5,100-

chew toys, crates, premium food, odor

$7,500 worth of extra profit.

neutralizers, poop bags and more.

2. Increased Business Training classes add to the number

There is also the option of product

Many boarding and daycare businesses can utilize already existing space to

Product sales and customer loyalty

of services you offer, and thus increases

conduct their classes. These businesses

are among the biggest reasons why pet

the likelihood of more clients. Instead

can also use advertising economies of

stores including such giants as Petco and

of just offering boarding or daycare

scale to promote training classes. For

PetSmart offer these types of classes.

services, you are also offering behavior

example, adding class information

Why not you?

services as well. This means greater

and sign-up forms to your website,

numbers of dog owners, some of whom

promoting the classes on social media

Steven Appelbaum is a professional animal

have never been to or considered your

etc. Additionally, dog trainers can be

trainer and founder of Animal Behavior

facility, may be interested in what you

expected to generate some of their own

College (ABC), a vocational school specializing in animal career training programs.

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ABC offers courses for people interested in becoming pet groomers, dog trainers, cat trainers, veterinary assistants and aquatics management specialists. They will be introducing a zookeeper assistant program in 2020. The school also teaches a variety of continuing education programs on subjects including; pet nutrition, pet massage, dog walking, pet sitting and training shelter dogs. Aside from managing ABC, Appelbaum works as a freelance author, lecturer and pet business consultant. For more information about Animal Behavior College, please visit the website at www. animalbehaviorcollege.com

GymsForDogs.com sales@GymsForDogs.com 800-931-1562 38

PET BOARDING & DAYCARE

PROFILE OF SUCCESS

REACHING THE

OF SUCCESS

40

PET BOARDING & DAYCARE

S

uccess doesn't happen by accident. But, family owned and operated Pinnacle Pets Play & Stay Pet Resort is a shining exam-

ple of what you can achieve when you start with a dream and are willing to work until you make that dream a reality.

By anyone's standards, Steve and Marie Robinette already had very successful careers. Steve was in law enforcement and became the Chief of Police of Grove City, Ohio. Marie was a nurse working in the healthcare field. When they retired from

By Kathy Hosler

their first careers, the Robinettes, who are lifelong pet lovers, decided to start their own business—a luxury pet resort.

Photos provided by Pinnacle Pets Resort

"We did a feasibility study first," says Marie.

"Then we purchased land, hired an architect, and designed our facility."

PET BOARDING & DAYCARE

41

EPOXY FLOORS

“We wanted the facility to be easy to clean and maintain. To accomplish that, we chose to have epoxy floors throughout and to install a Clean Wise cleaning system. “ — Steve Robinette, Owner / Operator

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42

PET BOARDING & DAYCARE

"Our first priority was health and safety for the animals in our care," says Steve. "And, we wanted the facility to be easy to clean and maintain. To accomplish that, we chose to have epoxy floors throughout and to install a Clean Wise cleaning system. And for air purification, we decided to install six individual heating and cooling units which have ultraviolet light in the ductwork to help kill pathogens."

Everything from the actual construction of the building to the choice of the cleaning products was well researched and geared toward the wellbeing and safety of the animals and the people who care for them.

In 2016, Pinnacle Pets Play & Stay Pet Resort, located in Grove City, Ohio, opened its doors. The resort offers boarding, daycare, training and grooming services, as well as a boutique in the lobby. As a family operated and owned business, their daughter Alex works as the general manager. She is the

OUR STAFF “We hire for character and quality, and once they join our team, we train them to our high standards in pet care.”

– Steve Robinette, Owner / Operator

PETBOARDINGDAYCARE and daycare magazine

44

@BARKLEIGHINC

PET BOARDING & DAYCARE

backbone of day–to–day operations, customer satisfaction and technical operations of their business.

Caring for around 100 pets per day takes a dedicated and well– trained workforce.

"Our staff is crucial to our success," says Steve. "We hire for character and quality, and once they join our team, we train them to our high standards in pet care."

"Pinnacle Pets has staff on site 24/7 to ensure the safety and care of our boarders throughout the night," says Marie.

"We have a very good retention rate. One reason is that we treat our team members very much like family.

We recognize and reward our staff members with gift cards when they go above and beyond. The kitchen is always stocked with a variety of snacks.

We often order pizzas for the staff and hold parties for special occasions."

When it comes to boarding at Pinnacle Pets, owners have several choices. The resort has basic and luxury suites. The beautiful luxury

LUXURY SUITES The beautiful luxury suites have full–view

glass doors. They are furnished with raised orthopedic bedding and televisions.

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suites have full–view glass doors. They are furnished with raised orthopedic bedding and televisions. And each suite is equipped with a webcam so owners can view their dog any time day or night.

Boarding clients can also choose from á la carte activities and services.

Their pet can participate in group play, one–on–one private play with a staff member, after–play snacks, stories and snuggles, and more.

Day boarding is also available. It's tailored for dogs who need care during the day but do not like to socialize or join in group play.

Feline guests also get their fair share of pampering. The cattery has its own heating and cooling system. And each cat gets a spacious condo with a full–view glass door. The cats also get time for individual free play in the cattery, which features a climbing wall, tree houses and cubbies for the curious felines to explore. Outside are feeders that attract birds to entertain the cats and inside a beautiful fish–filled aquarium keeps them occupied.

Typically, 35 dogs a day participate in Pinnacle Pets daycare. The resort

OUTDOOR PLAY AREAS

All outdoor play areas have K9Grass for cushioning and cleanliness.

maintains a high human–to–dog ratio for the safety of their guests. Every dog is required to have an Enrollment Evaluation before they are accepted to join daycare play. These pups are divided into groups according to size and temperament.

All outdoor play areas have K9Grass for cushioning and cleanliness. There is a fabulous built–in outdoor splash pad and lots of play equipment. They also have a misting system, sunshades and wading pools. And, they have structured, fun activities to keep the dogs entertained, engaged and challenged.

Video cameras in all of the daycare areas allow owners to view their pets at play. And security cameras monitor the inside and outside of the facility.

Pinnacle Pets has a Board & Train program, and also offers one–on–one training in the owner's home or in the facility. They cover everything from basic obedience to specific behavior issues and support training.

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Owners can conveniently shop for most anything their pets need at the resort’s boutique.

They also offer full service grooming in their state–of–the–art salon.

It is a certified AKC S.A.F.E.(Safety, Assurance, Fundamentals, Education) Salon. This certification verifies that their salon meets or exceeds standards that promote safety and education.

They provide everything from bath and brush–outs to full breed–specific grooms and spa services.

Owners can conveniently shop for most anything their pets need at the resort's boutique. Treats, toys, collars, leashes, fresh baked cookies and more are available. They also feature items produced by local artisans.

Marie and Steve believe that communication with their clients is vital.

"Owners get a handwritten report card that covers every day's activities, the pet's food and medication log, and lots of pictures of their pets at play," says Marie.

"We are big on social media. Our 50

PET BOARDING & DAYCARE

SOCIAL MEDIA

Facebook and Instagram are

“We are big on social media. Our Facebook and Instagram are loaded with pictures of the resort guests having fun.”

– Steve Robinette, Owner / Operator

loaded with pictures of the resort guests having fun. We post photos and other items of interest, such as pets wearing a party hat on their birthday, having fun in the splash pads, or dogs chasing bubbles."

Their website, www.pinnaclepets. com, is a very important component of their business.

"Our website is the first point of contact for many new clients," says Steve. "They can easily get informa-

Celebrating One Year of Our New

tion about all of our services, pricing, and vaccination requirements.

PRO–SERIES

And, they can take a virtual tour of

PLAYGROUND

in business, and we often have a

our facility.

MODULAR

"We just finished our third year waitlist for our daycare and board-

SYSTEM

ing—particularly at peak times.

We had a 35% increase in business from year one to two, and a 26% increase from year two to three.

"We attribute a lot of our success to the amount of personal attention that we give to the pets and their owners," says Marie. "We establish a relationship with them and make sure we are meeting their needs and the needs of their pets."

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ANIMAL HEALTH

HOW DO

VACCINES WORK? BY PROFE S SIONAL Professional Pet Boarding Council

A

PET BOARDING CERTIFICATION

ll pet care facilities should have a strict they cannot cause rabies infection, but the immune vaccine policy in place—it is paramount system will still “notice” them and form antibodies. to the safety of the pets in your care, Killed vaccines usually have added adjuvant, which your staff and your business itself. With the everis a chemical that “irritates” the immune system to changing world of infection–causing organisms, boost the response to the infectious agent. your list of vaccine requirements is likely changing C E R T I F Other I E Dvaccines, like most canine parvovirus as well. Area veterinarians should continually be vaccines, are a modified live virus (MLV). In MLV consulted about their current recommendations, vaccines, the virus is live and capable of multiplying both for the vaccines required in your facility and in the body, but has been changed so that it does their frequency of administration. not cause symptoms.

Vaccination (immunization) involves intentionThe third type of vaccine is called recombinant.

C Eform RT IFIC A TLyme I ON ally exposing a person or animal to a milder Some vaccines and some feline rabies vacof an infectious agent, stimulating the immune cines contain the genetic material of only a piece of system to form antibodies against the agent. Then if the virus, not the whole virus. The immune system the person or animal is later exposed to the natural will recognize the viral piece and form antibodies infectious agent, the immune system can respond against it, but because it is only a piece of the virus 1 rapidly to prevent illness. no infection is possible.

Killed Virus, MLV & Recombinant Vaccines rely on three main techniques to modify the infectious agent into a milder form that will stimulate the immune system but not cause illness.

Some, like all canine rabies vaccines, are a killed virus. The virus particles in the vaccine are dead so

Vaccine Administration Most vaccines are given by subcutaneous injection (injection under the skin). Some vaccines, particularly canine Bordetella and some feline upper respiratory vaccines, are given by intranasal (in the nostrils), conjunctival (eye drops) or intraoral

1. “Vaccine FAQ and General Information,” Veterinary Partner, https://veterinarypartner.vin.com/default.aspx?pid=19239&id=4951406 56

PET BOARDING & DAYCARE

(in the mouth) routes. It is important that vaccines be given in the appropriate location. For example, if a killed injectable Bordetella vaccine is given intranasally, it may be ineffective, and if a MLV nasal Bordetella vaccine is injected, it can cause a severe reaction.

Although some vaccines are available over-thecounter at feed stores or online, their use is not recommended as there is no guarantee that the vaccine has been transported and stored properly. The pet care facility should only accept pets with proof of vaccines administered by a veterinarian.

decreases over time (usually a matter of weeks to months). Initially, when the level is high, vaccinations won’t be effective because the antibodies will deactivate the vaccine.

Because of this, puppies and kittens (and children) need a series of vaccines. We are trying to catch them in a window of time when the maternal antibodies have fallen enough to allow effective vaccination, but not leave them unprotected against natural infection.

Generally puppy and kitten vaccines are given at approximately 8, 12 and 16 weeks of age.

Puppies & Kittens

Titers

Young animals’ immune systems are immature when they are born. A neonate relies entirely on antibodies that it receives from its mother through the colostrum (the first milk produced after birth).

Colostrum is full of antibodies that will be absorbed into the puppy or kitten’s bloodstream to protect it until its own immune system starts manufacturing antibodies. The level of maternal antibodies

A titer is an indicator of the level of antibodies in the bloodstream. The titer is generally high after the initial series of vaccines then decreases over time. Eventually, the level will fall so low that the dog or cat is no longer immune—it will be at risk of infection. Unfortunately, how long this may take cannot be predicted. Some pet care facilities will accept a titer test result in lieu of vaccination;

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but because we don’t know how long it will take an antibody titer to fall, annual titer tests are recommended.

Boosters Boosters are vaccines which are

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administered periodically after the initial vaccine series. For example, the immunity induced by the tetanus vaccine in humans only lasts around 5–10

You Have:

years, so boosters are recommended

A passion for your business

every 5–10 years. Similarly, boosters

A mission to pursue

pets (for example, boosters every 1 to

A team to lead A budget to manage

are recommended periodically for our 3 years for canine parvovirus).

Exceptions There may be cases when a particular

A service to provide your clients

dog or cat is unable to receive a vaccine

A LOT distracting you from building the business of your dreams

immune conditions (when the immune

because of circumstances such as prior severe allergic reactions, certain autosystem targets the body’s own cells), cancer or other debilitating diseases.

Other than jurisdiction–mandated vaccines (rabies), a pet care facility

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owner or manager will make the final decision on whether or not to allow the pet to enter the facility. Some factors they will consider are risks to that pet, the general population and employees.

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PET BOARDING CERTIFICATION

For more information on Professional Pet Boarding Certification, or to enroll, visit: www.PetBoardingCertification.com

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C E R T I F I C A T I ON 58

PET BOARDING & DAYCARE

DE AF EN IN G DO GS

CR UM BL IN G KE NN EL S

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GYMS FOR DOGS™ INTRODUCES THE PLAY SERIES™ GYMS FOR DOGS™, a world leader in dog play and exercise equipment, has introduced the play series™ which is designed for small spaces. These products are designed for heavy use and can be placed indoors or outdoors. The Play Series™ is available in a variety of colors so the product can be tailored to your facility’s brand colors or color themes. The Play Series™ has four different products designed specifically for the smaller spaces. The products are well designed and built in the USA. If you have any questions please contact GYMS FOR DOGS™ at 800-931-1562 or at sales@gymsfordogs.com

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100 ANIMAL LICENSED BOARDING AND GROOMING FACILITY ON 11.25 ACRES FOR SALE IN FREEHOLD NJ CURRENT CAPACITY IS 37 ANIMALS W/ 29 HEATED AND AC INDOOR/OUTDOOR RUNS, HORSE FACILITY, AND A 2800 SQ FOOT NEWER HOME BUILT IN 2006. CALL ROSALIE AT 732-239-8964 FOR FURTHER DETAILS

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Whatever you do, do it enthusiastically, as something done for the Lord and not for men.

Products available for your facility: • Daycare Notes Dry Erase Boards • Dog Evaluation Forms my instructions

• Daycare Dismissal Forms

Name: Drop-off:

Description:

• Instruction Sheets, and more!

Collar:

Pick-up:

Name:

Special handling notes:

Description: Collar: Bath by:

Trip contact:

WN / NN / ✓N

Perks:

Other notes:

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Food

HOUSE OWN

AM:

Lunch:

PM:

Amount/type provided:

Treats:

YES

NO

Special instructions:

Medications Pet name:

YES

NO

DAY

AM

NOON

PM

AM: Noon:

60

PM:

PET BOARDING & DAYCARE

Special instructions:

Health check complete?

NO

YES:

Colossians 3:23 NIV Bible

What vision do you have for the future of your business?

3 NO.

Questions to ask as you enter discussions with potential partners.

Dr. Steve Wolchinsky Rocky Gorge Animal Hospital - Laurel, MD NVA partner since 2017

01

NO.

02

NO.

03

Is it the right culture fit for your team?

Are there flexible deal structures?

How comprehensive are the support services?

As you begin considering your options for selling your pet resort business, it’s important to find a partner aligned with your values, respectful of the individuality of what you’ve built, and equipped to grow your business, while your team and culture remain intact.

Because selling your pet resort is such a personal decision, you’ll want to understand what types of options are available, and to what level they can tailor the terms to meet your needs.

As you contemplate transitioning your business, you’ll want to know every aspect is covered.

Seek out a partner with a dedicated team seasoned in marketing (including digital advertising and social media strategy), web development and hosting, client satisfaction surveys, IT, HR, accounting, taxes, legal, call centers and more.

Ask around to find out which buyers have the best reputation for caring for pets and the people who love them.

ASK IF THE BUYER CAN: • Make 100% cash offers with no finance contingency • Offer Joint Venture partnerships for growth and flexibility • Buy the real estate outright or lease from you

Visit NVA at PBDE West booth 34!

Let’s talk. Connect with us at 888.767.7755 and info@nva.com or visit us at NVA.com.

NVA has over 800 partnerships in the US, Canada, Australia and New Zealand. Our passionate, visionary local pet resort and hospital leaders embody NVA’s unique entrepreneurial spirit.

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