Groomer to Groomer October 2021 by Barkleigh Productions

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 40 ED.10 • OCTOBER 2021

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‘TIS THE SEASON TO BE…JOLLY?

DEALING WITH THE

HOLIDAY RUSH

GROOMING BUSINESS MODELS

SIZING UP YOUR

OPTIONS

ANDIS CREATIVE STYLING PEOPLE’S CHOICE AWARD WINNER MILENA KON PHOTO BY ANIMAL PHOTOGRAPHY AT GROOM EXPO WEST 2021

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CONTENTS | OCTOBER 2021 12 TIPS TO KEEP YOUR

Holiday Grooming Season

DURING THE HOLIDAYS

38 by Deborah Hansen

by Daryl Conner

MINIATURE

SCHNAUZER David: ‘Tis the Season to Be… Jolly? Dealing 6 with the Holiday Rush

Berry: Grooming Business Models: Sizing Up Your Options

Faver: You Can't Get Quality Cheap

Icons: Karla Addington-Smith

All American Contest Results

Hosler: Remembering Frank Rowe: Ultra Extra Nice Guy New Products/Groomer Humor

Show Schedule/Industry Events

Bishop-Jenkins: The Shoulders On Which We Stand: 20 The History of The All American Grooming Show Salon Spotlight: Little Barks: Safety First for This Mother/Daughter Team

RETRO FUSION

by Blake Hernandez

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 40 ED.10 • OCTOBER 2021

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

CHIEF OPERATIONS OFFICER Adam Lohr adam@barkleigh.com

ART DIRECTOR Laura Pennington laura@barkleigh.com

MARKETING CONSULTANT Alex Hammersla alex@barkleigh.com

SR. GRAPHIC DESIGNER Jenn Barraclough jennifer@barkleigh.com

ACCOUNT MANAGER/ EXECUTIVE ASSISTANT Karin Grottola karin@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

WWW. GROOMERTOGROOMER .COM

‘TIS THE SEASON TO BE…JOLLY?

DEALING WITH THE

HOLIDAY RUSH

GROOMING BUSINESS MODELS

SIZING UP YOUR

OPTIONS

ANDIS CREATIVE STYLING PEOPLE’S CHOICE AWARD WINNER MILENA KON PHOTO BY ANIMAL PHOTOGRAPHY AT GROOM EXPO WEST 2021

Kathy Hosler

Khris Berry

Deborah Hansen

Jennifer Bishop-Jenkins

Daryl Conner

Jonathan David

Dr. Cliff Faver

Blake Hernandez

Copyright October 2021. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Andis Creative Styling People’s Choice Award Winner Milena Kon at Groom Expo West 2021 Cover art and photo by Animal Photography www.AnimalPhotography.com

Groomer to Groomer • Vol 40 Ed 10 • October 2021

BUT WHY?

by Jonathan David

Jolly?

‘TIS THE SEASON TO BE…

DEALING WITH THE HOLIDAY RUSH

T 6

he holiday season was always a magical experience for me as a child. Seeing the decorations popping up in stores around town, homes strung with holiday lights and yards adorned with holiday inflatables were all part of the experience. The world through the eyes of a child is such a wondrous vision…and then you grow up to be a groomer and the holidays mean something completely different.

The holiday cheer is replaced by the sound of a seemingly endless ring of the phone and the warm wishes are replaced by a disgruntled customer who cannot understand why you can’t “squeeze in one more dog” during the week of a major holiday. Well, the holidays are upon us and the rush is setting in and the stress levels are building up. But why is it so important to pace ourselves and what can we do to

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ease the stress? In my 30 plus years of grooming, one thing I have learned for sure is that nobody is going to die if you can’t squeeze in that one late Lucy who neglected to book their holiday appointment in advance and now desperately needs to get in to see you. Well, nobody except you perhaps for pushing yourself to the brink of physical and emotional exhaustion trying to please everyone else.

The holidays come every year. This is not a new concept and everyone is well aware that they’re coming. Truthfully, they’ve got 11 other months to remember this simple fact. Yet every year, we as groomers, face the same situation of a regular client who wants an extra grooming so Fluffy is fresh for the guests. Or a client who, in their own holiday craze, has forgotten to book their advance appointment. Or the not– so–rare, infrequent client that never sticks to their schedule but somehow expects there to magically be open spaces in your schedule during the holiday rush. However, amidst all the chaos, there are some ways to combat the holiday stress and fatigue so the holiday season can go smoothly without bringing out the Grinch in you. The first thing to remember is that you are no good to your clients, your own family or yourself if you are completely burnt out and exhausted. While the holiday rush can mean working extended hours, it doesn’t mean that you are required to completely deprive yourself of rest. During busy times or periods of stress, the need to take some time for yourself to recharge both physically and mentally is an absolute must. Decide ahead of time how many extra hours you’re not only willing, but able, to add to your work week. Setting realistic holiday hours and sticking to those hours is crucial to avoid feeling overwhelmed and overworked. Posting a sign in your salon or sending out a reminder to clients to book their holiday appointments early to guarantee getting an appointment and checking in with the clients to confirm that they see the sign or received the notice is a great way to gently nudge them to pre– book. I would recommend that you

Decide ahead of time how many extra hours you’re not only willing, but able, to add to your work week. Setting realistic holiday hours and sticking to those hours is crucial to avoid feeling overwhelmed and overworked.

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Sometimes life gets hectic and even the best clients who are always reliable and a joy to deal with can forget to book ahead due to their own busy schedule, so reaching out in advance is usually met with a big “thank you” for thinking of them.

start to do this several months in advance so the client has to ability to plan ahead, but also so you have the ability to say, “I did try to encourage you to book early” when that appointment is no longer available. I would also recommend prioritizing those spaces for your most frequent or most loyal clients. Being a good client goes a long way to becoming a preferred client during busy periods like the holidays. A good way to do this is to make a list of the clients that you would like to give “first

dibs” to and see how many spaces you have left after you get through that list. Then move on to the next set of clients and work down the list from there. Sometimes life gets hectic and even the best clients who are always reliable and a joy to deal with can forget to book ahead due to their own busy schedule, so reaching out in advance is usually met with a big “thank you” for thinking of them. I like to use language like “spaces are limited” or “once all appointment spaces are full we work off of a wait-

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list based on cancellations but there’s no guarantee you will get an appointment” which usually prompts them to book while they have the chance. If you give priority to those clients that have been good to you in the past, you will feel relieved that they are well taken care of and you can release yourself of feeling guilt that a good client isn’t going to be left with no options. I remember a sign that was prominently displayed at the reception area of my childhood dentist’s

office and the words were forever imprinted into my memory. It read, “Poor planning on your part does not constitute an emergency on ours.” I loved this wording and have used it several times throughout my life; thank you, Dr. Cohen. If you get calls from those not–so–good clients or those random clients that didn’t book ahead, you can feel at ease knowing that you did start offering early booking and the fault shifts to the client for poor planning. Another interesting option I learned from a groomer friend of mine is letting clients know far in advance that the week or even two weeks leading up to a major holiday are going to be strictly bath only or bath and tidy appointments only. I really like this option and it allows

you to fit more clients in so everyone has a clean pet for the holidays. The way this option works is, in the several weeks leading up to the holiday week(s), the clients are encouraged to schedule a regular grooming appointment for a full groom. Then during the holiday period, they can come in for a refresher appointment so they are fresh and clean but they don’t take nearly as long and you can accommodate more people during the busy holiday rush. You may get a few clients who push for a perfect groom right before the holiday, but stick to your policies and remind them that they were given advance notice of the holiday policy. The client may not be happy at first, but they will learn the holiday schedule and your policies

and will likely be one of the first to inquire about booking for the next major holiday. The key is communication. Make sure your clients know your holiday policies in advance and give reminders. Stick to your preset hours and don’t break yourself by pushing your body or mind too far. Get plenty of rest, don’t forget to eat and refuel your body, and take a few minutes to yourself during high–stress days when you feel overwhelmed. Step outside or to a quieter area or even to a bathroom, close your eyes and breathe. No grooming is worth losing yourself or your sanity over. With a little planning and communication you can make the holidays come and go with little stress and a lot of joy. Happy grooming! &

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

DERM CONNECTION

by Dr. Cliff Faver

YOU CAN’T GET

Quite often, I hear the question, “Why are some products significantly more expensive than others?” And it does get confusing because the ingredient list may sound very similar but work very different.

he first decision of pricing is based on how the product will be marketed. When a company comes out with a product, they decide where they want to hit in the market. Are they trying to compete on price or on quality? The price can vary greatly by manipulating the quality or the quantity of the ingredients/scents/additives, cost of the formula, packaging, etc. Some make the decision to produce a cheap product and charge a high price with hopes that consumers will purchase it with the notion that it must be good due to the hefty price tag. This is not a great strategy as eventually consumers will realize that they have been taken advantage of. The greatest effect on price is

Groomer to Groomer • Vol 40 Ed 10 • October 2021

the quality (and quantity used) of the main ingredients of the product. When we look at active ingredients, additives and scents, there are different grades of these products and large differences in pricing. For example, in working with a CBD company that wanted to use honey in an anti–inflammatory treatment, it was found that there are 20 different grades of honey, let alone the other ingredients. The price of the different levels was significant. It was indeed concerning as they would be competing with a product containing a much lower grade selling for a considerably cheaper price. Their goal was to heal wounds, so they opted for better– quality ingredients to obtain better results and priced accordingly. GroomertoGroomer.com

In discussions with another shampoo company representative, I was informed that they diluted their products (made less concentrated) to sell to a big box store. They did this not only because the general public doesn’t understand how to dilute products, but also to reach a price point that is acceptable for the big box stores. We as consumers are always looking for a bargain, but sometimes forget that we may give up quality for that deal. This is not unique to just the shampoo and conditioner market. You will also see this in products like dog food where there are different levels and grades of protein sources. I once toured a cottage cheese factory and they showed us how the

A lot of people don’t realize that many grades of dog foods or food items are produced in the same manufacturing plants. The top grades are sold to the companies willing to pay more and the lower grades are sold to the companies that want to compete on price. large curds with very little liquid went out to the premium vendors and then it went down to generic brands. The tour guide joked that they were sent what was left before they cleaned the tanks. A lot of people don’t realize that many grades of dog foods or food items are produced in the same manufacturing plants. The top grades are sold to the companies willing to pay more and the lower grades are sold to

the companies that want to compete on price. Both have their place in the market. The question is, what level of quality do you prefer? As a groomer in a salon or a veterinarian in a clinic, we are not much different. We decide where we want to sit in the market. Are we going to offer the best–quality service by offering an amazing facility, continuing our education, utilizing the best quality products and hiring the most

qualified people to support us? Or are we trying to compete with the big box stores on price? One of the conflicts of competing with the big box stores is they have very deep pockets and a large organization which give them the advantage to beat you on price. Some big box stores also use grooming as a lost leader, meaning they don’t plan on making money from the grooming, but instead will profit off of the

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products the consumer buys while their pets get groomed. It is very important as a business owner that you decide which market you want to be in. Who do you want as a client? A person who seeks out quality or a person highly concerned about price? You pick your clients by your philosophy! When competing on price, you must understand that if you are cheap, you will have to do high volume (10–18 dogs a day) to make a good wage. If your goal is quality (and you charge accordingly), then you can do fewer dogs (5–7 dogs a day) to get the same paycheck. As mentioned with products, if you charge a high price but don’t produce a good–quality groom, your clients will eventually realize they can get a better deal down the street. The

biggest issue I see when I visit salons and groomers (as well as veterinarians) is mixed messages. You may have a beautiful facility, great staff and the best products, but are offering bargain basement prices. Or, the facility is dirty and smelly and the staff is rude, but the salon is charging a premium fee and only doing 3–4 dogs a day. Mixed messages are a great recipe for potential failure! So, whether you are buying product or running a salon, evaluating what you want to accomplish becomes important. The day and age of just setting up shop and being successful is going away. As corporations start buying up smaller grooming shops and the economy gets tight, it becomes imperative that you have a plan for success. With COVID, one of the is-

Groomer to Groomer • Vol 40 Ed 10 • October 2021

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sues we are running into is being short staffed for the volume that is available. This becomes a supply and demand issue. I hear all around the country that groomers are turning away clients. You don’t have to look too far to see prices are rising everywhere, so this is the perfect opportunity to raise your prices. It is significantly important to establish whether you want to be a high–volume/low–price salon or you want to be a high–quality/higher– price salon so that when things get back to “normal,” you have a strong, consistent message. Remember, “You can’t get quality for cheap, but you can get poor quality at a high price.” Or, as others put it, “Good ain’t cheap and cheap ain’t good!” Be wise as a consumer and a business! &

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THE GROOMERS GUIDE

by Jennifer Bishop-Jenkins

THE SHOULDERS ON

WHICH WE STAND:

THE

HISTORY OF THE ALL AMERICAN GROOMING SHOW

While people have been grooming dogs for thousands of years in some form or other, many groomers have no idea how relatively recent and how dramatic the changes and growth in our industry have been.

rom the invention of the clipper, the electric dryer and the many other significant advances in recent decades to the quality and diversity of our grooming tools, much has changed about being a professional pet groomer in the almost 50 years since the late Jerry Schinberg first thought groomers ought to have trade shows and contests just like beauticians did. If the reader can imagine a time before the internet and social media, the grooming industry could be fairly

described then as secretive, generally isolated and very competitive. There were virtually no means by which groomers could communicate with each other on a large scale. There were few publications, no social media, no trade shows, no organizations, few textbooks, no chain stores with grooming services and very few grooming schools. Salons were rare, and groomers most often worked from their homes and kept their practices to themselves. If there has been one giant

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paradigm shift in our industry, it is the now standard professional norm of collaboration, mutual professional education, support and cheerleading that we now so often see groomers giving each other. The first grooming trade show was held in 1973 in an Arlington Heights, Illinois High School Field House and was a one–day event called “The All American Midwest Professional Dog Grooming Contest and Seminar.” There were an enthusiastic 50 entrants to the

In 1974 All American became a two–day show and was held at a hotel in Elk Grove Village, Illinois. It made local news, written up by the Chicago Sun–Times, which called pet grooming “Big Business.” competitions and only five vendors. But, the groomers loved it so much, they begged Jerry to do it again the next year. So, in 1974 All American became a two–day show and was held at a hotel in Elk Grove Village, Illinois. It made local news, written up by the Chicago Sun–Times, which called pet grooming “Big Business.” Fast forward to 1981, and All American was a three–day event at a real conference center at the Sheraton near O’Hare, the nation’s

busiest airport in Chicago. At that time, there were only five classes of competition: Standard Poodles, Toy Poodles, Mixed Breeds, Speed Scissoring and Terriers. Creative Grooming was really a product of Jerry’s theatrical creativity and showmanship. He was always seeking new challenges and wanted a competition that was different than the breed standard competitions. Color and costumes did not come right away, but one of the first I remember was the Pretty

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

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Pony in Pink by Dawn Omboy. I also recall award–winning Chicago Master Groomer Romaine Michelle carving a lion into the side of a Chow Chow. However, Jerry’s all–time, overarching goal of this event was for groomers to learn. Personally, as a beginning part–time groomer getting to attend these early shows, it was all about the learning—especially for groomers like me who were not competing. Grooming supply retailers soon

also learned the huge benefit to having groomers gathered in one place at one time where information could be more easily shared. The trade show aspect of these events exploded quickly, thankfully, to all groomers’ benefit. Jerry also wanted grooming trade shows to be fun. Given his theatrical background, he was always in spangly costumes and was in his element with a microphone and a spotlight. He envisioned the themed parties and the live entertainment that have come to characterize our modern conferences. These events were not only for our education and our professional betterment, they were also to be an escape from our hard–working business lives. He created fun contests such as Smock Decorating and even mat–sculpturing contests; what clever piece of art can you make out of a matted pile of hair?! Historically speaking, we all stand on the shoulders of the giants who have gone before us, and because of the elevation they have given us, we can see much further. Thank you to all our earliest industry leaders for elevating us all. And long live the All American Grooming Show! &

Jerry also wanted grooming trade shows to be fun. Given his theatrical background, he was always in spangly costumes and was in his element with a microphone and a spotlight.

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

SALON SPOTLIGHT

by Jen Phillips April

SAFETY FIRST FOR THIS MOTHER/ DAUGHTER TEAM

“T

he overall wellness of the dog is our priority,” says Taylor Kier, groomer and owner of Little Barks Grooming and Boutique in Columbia, SC. Together with her mom, Kim Kier, the two run a thriving dog grooming salon and boutique. What started as a dog boutique with some dog grooming has blossomed into a specialty grooming salon with a side of boutique. The mother/daughter team focuses on skin and coat science, safety, handling and sanitation. Kim says, “At the core of grooming, I would say safety is the foundation, and you build from there. Without that in place, a beautiful groom can’t happen.” Safety is a core tenant of the

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Kier family. As a girl, Taylor showed dogs as part of the 4-H dog club. “In the training ring, you always make sure your dog is safe. My dad worked in a power plant and made sure it didn’t blow up. My brother has OSHA certifications. Safety is built into our family.” Those safety considerations translate into dog handling. According to Taylor, “If we can’t trim a dog’s nails because they’re at a level four or five in fear, we back off and try again in a couple of weeks with positive reinforcement.” Taylor says they’ve devised a way to let dogs safely stay on the table when their groom is complete, too. “Some dogs don’t want

A focus on skin and coat follows Taylor’s natural interests in skin health.

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to get off the table. So if the dog wants to nap on the table after their groom, we’ll unhook them, lower the table, and they can step off when they’re ready.” A focus on skin and coat follows Taylor’s natural interests in skin health. “I’ve dealt with eczema personally, so I want to help the dogs have healthy skin. I took classes with Christein Pearson, Certified Canine Esthetician, and got certified.” Taylor says, “Each dog has a different microflora. We wipe out every crate after every dog. We sanitize shears between each dog. We got certified in COVID sanitation. We use veterinary-grade cleaners and wipes that can disinfect blood-borne diseases.” With such a focus on safety, it’s not surprising the duo chose

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to close for six months in 2020. “We shut down because we thought it was the right thing to do. It wasn’t worth the risk of putting ourselves or our clients in jeopardy. We have a lot of elderly clients. During that time, we did continuing education and virtual shows. We never stopped learning. We took our esthetician license, and took a step back and thought about what we wanted for our clients,” shares Taylor. They also thought about their vision for the salon and ended up rebranding. Kim says, “We had this overwhelming feeling that it was time for Little Barks to make some BIG changes and move to the next amazing path God has for us. The next day we decided to rebrand Little Barks. New chapter and new focus and new beginnings. Little Barks Grooming would now focus on skin and coat and giving the pups in our care our best so they can be their best.” As part of the rebrand, they upgraded their services and raised their rates. Healthy skin translates into a healthy coat, so now their focus is on health. “We don’t offer a basic groom. If the dog needs a

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medicated shampoo, we don’t charge extra. That’s part of our service,” Taylor states. The Kiers use an ozone machine as a natural disinfectant and a UV light. Taylor says, “The light source disinfects surfaces. We use it at least once a week to disinfect the playpens we keep the doggies in, the tables, the tools. Disinfection is really important to make sure we’re not cross-contaminating. We did this pre-COVID, so we didn’t have to change much to re-open. “We also use de-ionized water to make sure there’s nothing in the water to irritate the dog. People realize the importance of

Now that businesses are reopening, the Kiers would like to connect more with their local community.

these safety measures. They’ve heard horror stories about the big box stores.” Now that businesses are reopening, the Kiers would like to connect more with their local community. “We’re hosting a couple of events for area trainers, groomers, and veterinarians about skin/health conditions later this year. We want to get more connected in the community.” Taylor shares. Kim adds, “We are so happy to go to work, and the parents and pups are thrilled! We owe it to God, Family, dogs, and the remarkable grooming industry.”&

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magine a world where there is a perfect groomer for every pet; one who understands the pet’s unique and individual needs. Each pet, when matched with their perfect groomer, has their personality needs met and their perfect style achieved safely and easily, every visit. Everyone in the relationship is happy—client, pet and groomer. Wouldn’t that be a perfect scenario? Much like matching a pet’s needs to the perfect groomer or grooming service, there is also a need to match a groomer’s needs with the style of business they work in. The pets that groomers service come in all shapes

Groomer to Groomer • Vol 40 Ed 10 • October 2021

When determining the best fit for your workstyle—or, in other words, your perfect workplace—it’s important that a groomer look at the pros and cons associated with each of the workplace options. and sizes, breed types, colors and coat types. Grooming businesses come in all shapes and sizes, too. When determining the best fit for your workstyle—or, in other words, your perfect workplace—it’s important GroomertoGroomer.com

that a groomer look at the pros and cons associated with each of the workplace options. There are many different reasons to select a workplace (e.g., opportunity, convenience, culture, economic or social), and understand-

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ing which of these is a priority for you. Following your own road can help you feel more successful and in control of your own career in the long term. So, how many shapes and sizes do grooming businesses come in? Glad you asked! For starters, each of the following styles of grooming businesses can range from tiny to huge. Regardless of the style or model of the business, size or scale will also determine the fit for a groomer. Here is a quick breakdown of grooming salon sizes along with some pros and cons based on size alone.

INDIVIDUAL The smallest grooming business is one in which a single owner/operator is the sole groomer. There are no employees and the groomer works alone. This solo groomer experiences complete control over all aspects of the business but also complete responsibility for its success and failure. Solo groomers often note that they must cultivate industry connections and peers in order to stay abreast of industry news and innovations, and to ensure they have proper support to ward off burnout.

SMALL A small grooming business will have between two and 10 employees. The groomers who work in small grooming businesses are likely to enjoy family-type atmospheres… and all the pros and cons that may come along with a family dynamic. The pace of change in a small salon may be unpredictable—sometimes changes may be abrupt or, in other instances, change may not be implemented for years and years.

MEDIUM A medium grooming business will have between 11 and 25 employees. The groomers who work in medium-sized grooming businesses often experience a wider variety of personal-

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Finding your best fit is the fastest way to workplace happiness. You will still experience difficult days—all groomers do—but how you want to walk through that day is your choice. ity types in the workplace. While diversity is the key to life, finding a perfect blend for the teams within medium business systems can be a delicate balance. On the other hand, career opportunities often abound inside this size operation. The chance to distinguish yourself as a stand-out stylist or natural leader is often a valued asset.

LARGE Large grooming businesses will have more than 26 employees. The groomers who work in large grooming businesses often have access to greater personal benefits such as health, dental and vision, and additional features with easy access to continuing education opportunities. On the other side of the coin, the need for processes within the larger system can often make the employee/employer relationship feel less personal.

SO, WHAT’S YOUR PERFECT SIZE? There may not be a perfect fit for every groomer, and many groomers may find they can adapt and fit into many different-sized businesses. Knowing the pros and cons of each will help groomers determine and maintain longer-term workplace happiness. A groomer may be accustomed to the benefits and boundaries of a larger system, but may feel lost in a small salon without direction or a larger team to rely on. Conversely, a groomer who thrives in a small setting may find GroomertoGroomer.com

that they prefer the opportunities and structure afforded in a medium setting. Then there is always the groomer who finds they prefer not to work in an environment which requires social coworker interaction at all, and finds his/her greatest career fulfillment in working solo. One size grooming business in not superior to another; each is unique and different in its own way. Of course, there is also the human element. Once you determine your best-fit scenario, it’s important to understand that, much like matchmaking, you also have to find the right blend and recipe of people to make it all work. And, the more people in a business system, the more ingredients there are to the recipe. Be true to thyself. Finding your best fit is the fastest way to workplace happiness. You will still experience difficult days—all groomers do—but how you want to walk through that day is your choice. You may prefer the solace of managing your experience alone, or you may prefer the support of a vibrant team. There is no correct answer. One of the great things about a career in grooming is the ability to work in so many various ways. Finding the best workplace fit for you, your personality and your skills takes both self-reflection and knowing your abilities and limitations. Explore your options and go find your perfect career! &

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he holiday season is upon us, and every groomer knows that this time of year is hectic, hassled and hairy. We have to do all the ordinary things at home (laundry, prepare meals, clean up, take care of family and pets, plus all the additional work of seasonal celebrations). On top of that comes added work hours and responsibilities. The phone rings endlessly, and we feel pulled to groom every pet we can to keep customers happy and take advantage of this high–earning season. Here are a dozen tips to help you keep your holidays happy: 1. Create and stick to a manageable schedule. It can be easy to let customers persuade you into opening early, staying late or coming in on your day off. How do I know? I’ve let it happen! But it’s a bad idea and leads to resentment. Bitterness is to be avoided—especially during the holidays! 2. Inventory your grooming supplies. December is not the time to run out of your favorite shampoo, conditioner or grooming spray. 3. If you need to have your shears or clipper blades sharpened, do it now. Consider servicing your clippers to ensure they are running perfectly for the coming weeks. 4. Do a deep clean of your workspace and make sure your tools are well organized to prevent wasting time looking for items you need. Working in a clean, uncluttered space

Groomer to Groomer • Vol 40 Ed 10 • October 2021

is also more calming and pleasant. 5. If you offer gift certificates, make sure you have plenty on hand so you can fill them out quickly when someone wants to purchase one. 6. If you suspect you will be too busy to keep up with your regular social media business posts, create some in advance and schedule them to be posted automatically. 7. Be choosy. Experienced groomers save prime holiday appointments for their regular customers and refuse to take in matted, challenging or “once–a– year” pets during these pre–holiday weeks. 8. Let’s talk about decorating. If you love to, do it. If it’s a chore, keep it minimal. For example, a pretty wreath on the door can be inexpensive and take mere moments

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to hang. You don’t have to go all out if you don’t enjoy the process. 9. Let technology do some of your work. Program your phone so that it can answer some customer questions for you. For instance, after your greeting, you might inform callers, “We are unable to accept new customers at this time,” or “Due to larger than normal call volume, we will return messages at the end of the day.” These are just examples, but a well–worded voicemail can often weed out some calls and lessen the time you have to spend talking on the phone. Likewise, see if your website and social media pages would benefit from updated seasonal information for your customers. 10. How about some extra help? Maybe you don’t need a full–time employee, but would hiring a teenager to help you clean,

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wash towels, empty trash and scrub cages at the end of the day make life more pleasant for these weeks? Give some thought to ways a temporary extra person might lighten your load. 11. If you use holiday–themed bows or bandanas, have them pre–made or cut and ready to use. You’d be surprised how much grooming time is lost if you are stopping to cut every bandana or make every festive bow. 12. During this season of giving, customer gifts are a hot topic in our industry. I know groomers who spend lots of money and time making sure each customer gets a

Groomer to Groomer • Vol 40 Ed 10 • October 2021

gift. While this is a lovely sentiment, it entails a lot of effort on the part of the groomer and, in my experience, is often unappreciated on the part of the customer. I suggest the following solutions to this gifting quandary: a) Don’t give gifts. My hairdresser and manicurist don’t give me gifts, and I don’t expect them to. The services are similar. b) Donate the money you would have spent on customer gifts to the charity of your choice and give each customer a card thanking them for their

GroomertoGroomer.com

patronage and telling them a donation has been made in their honor. c) Give each customer a coupon for a slightly discounted groom or free add–on service in January or February. This coupon will help keep your calendar full during the traditionally slower grooming months and give bargain–loving customers a happy feeling. Make the coming weeks more about the “merry” and less about the “harried.” Take time now to plan, organize and schedule for a happier holiday season. &

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INTERVIEWS WITH THE ICONS

by Jonathan David

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arla Addington–Smith is not only one of my favorite people in the grooming industry, but she’s also one incredibly successful businesswoman. Her diverse career in the pet industry spans more than 40 years as an award–winning Certified

Groomer to Groomer • Vol 40 Ed 10 • October 2021

Master Groomer, judge, author, columnist, business leader and entrepreneur. And she has made significant contributions to groomer education. Her love for the grooming industry is evident in her accomplishments, but her love for dogs is evident in every aspect of her life.

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Jonathan: Hi Karla, I’m so excited that you’re able to chat with me. Let’s start with Groomteam USA! You’re one of the true “OG’s” in the grooming industry. In fact, you competed at the International Competition as a member of the very first Groomteam USA in 1989. How was that experience and how did it come together? Karla: Honestly, the GroomTeam USA experience was an opportunity I could not have imagined when starting my grooming career in 1976. This was an iconic moment in the grooming industry and we were very excited for the opportunity to compete on an international level. I became a member of that first team by winning the gold medal in the U.S. division of the terrier group with a Bedlington, and then named the Best Groomer in the American classes at Intergroom 1988. GroomTeam USA was not yet a brand. The prestige and status that GroomTeam USA brings to its members has become a much sought–after position and has raised the level of competitiveness and skill amongst those vying for team placement. Jonathan: You’ve been an entrepreneur from the beginning of your career and you opened three locations of your first salon, Bow Wow Boutique. What gave you the drive to accomplish so much at such a young age in an industry that was just emerging, and in a time when women entrepreneurs were far and few between? Karla: My success is by the Grace of God and the seat of my pants. I was young, enthusiastic and too inexperienced to be fearful…and honestly, not ashamed to make an ass out of myself. Animals gave me a purpose, and they still do. They taught me about love and loss, compassion and patience. They also provided a pathway to success. In 1976 I was accepted to Ohio

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I took the very basic dog grooming skills I learned from two years in the animal husbandry program at vocational school and started grooming dogs out of my mom’s house.

Groomer to Groomer • Vol 40 Ed 10 • October 2021

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State University’s Animal Sciences program. My home life was complicated, and college was just not in my future. So, I took the very basic dog grooming skills I learned from two years in the animal husbandry program at vocational school and started grooming dogs out of my mom’s house. I also worked alone at a large boarding kennel on weekend nights bathing and grooming dogs that would be going home the next day. Then one day in 1979, my mom kicked me and my pets out of the house. I moved in with a high school friend, and that was problematic. So, I found a little storefront and gave a three–month notice to the kennel. I opened that little salon with $1,000 I had saved, stumbling through the details, not being aware of what I did not know. Just a few months into owning my first salon, a reporter from a local television station showed up. The interview was raw and so spontaneous I did not have time to be nervous. And then, during the interview on live television, the salon phone began ringing off the hook and never stopped. In April of 1982, my friend asked me if I would like to go to this dog groomer trade show in New Jersey. I said, ‘No, what could I possibly have to gain by attending a trade show?’ Well, she convinced me it would be fun, so we went, and that trade show—then known as Groomerama—was THE single life– changing event of my career. I was slapped in the face and punched in the gut by the reality of what I did not know. That incredibly humbling experience changed the trajectory of my life. I entered and placed in my first grooming competition in July of

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that same year, then I won First Place in Toy Poodles Divison B at All American in 1983 under judge Liz Paul. The rest is history. I became a regular competitor at all the major shows, ending with the most prestigious 1988 Best American Groomer title at Intergroom. On November 11, 1984 I became a Certified Master Groomer, certificate number 121, through Professional Pet Groomers Certification. It was a process that took a couple years to complete and an accomplishment that I am still most proud of. By 1987 I had managed to amass a good team of talent and it seemed like a logical next step to expand to a second and then third location. By 1989 I was spent. The six–day work week became twelve– hour sessions of whack–a–mole as I ran from salon to salon. Finally, it was time for a life change, so I sold two locations and closed the third. Jonathan: Your drive for success in the industry didn’t stop there. You’ve been the co–author of several books, the author of your own grooming guide, Introduction to The Foundations of Dog Grooming, and you’ve contributed significantly to multiple grooming and pet publications. Where does your passion for writing come from and what part of your writing career are you most proud of? Karla: Writing is a gift I did not know I possessed, until given the opportunity. I am eternally grateful to Shirlee Kalstone and Sally Liddick for their confidence in me. Words cannot express the surprise, joy and great responsibility I felt when Shirlee, after 17 years of writing for Pets Supplies Marketing magazine, asked me to take over her monthly column in April 1991. Sally was also an amazing men-

tor, she gave me the truly rewarding opportunity to help other grooming professionals educate pet owners and build their business as the author of the Groom–O–Grams for over four years, and as a regular contributor to Groomer To Groomer magazine in the 1990’s. The most prestigious writing opportunity to date, in my opinion, was as the editor of Pet Boutique and Spa magazine from 2007 to 2010. I am also thankful for my friendship with Sam and Cynthia Kohl. After interviewing Sam for a feature in Groomer To Groomer magazine in 1993, we became fast friends. And, later, I became a contributor to Sam’s book The Business Guide to Pet Grooming. Writing is incredibly rewarding, and is not only a creative outlet, but also a way to educate and entertain others. Jonathan: All of your success led to some exciting opportunities for you, including starting your own marketing firm, selling on eBay and even being invited by them to speak to other budding entrepreneurs. And now your back to running a salon, tell me how that is going for you. Karla: I left the sales business in 2010 to open A Fortunate Dog Spa. Now in our eleventh year, I employ 14 staff members and am booked through February of 2022. Crazy! I never had a healthy work– life balance due to my insatiable passion for my work. Though I have had a paradigm shift in the way I view my work since COVID. The eight weeks of closure in 2020 were the most stressful days of my life. I have always lived to work and now I am working to live and trying to take more time for the other things I love. Jonathan: On another note, besides your love for dogs, you have a special affinity for birds. From Silky

Chickens to Conures, you’ve had many, but there was one very special bird in your life, Lefty. Tell me, how did he come into your life and why did he capture your heart? Karla: I am absolutely enthralled by birds! Besides being beautiful, amazing creatures, they represent a lightness of being, freedom and a sense of spirituality that brings great comfort and joy to me. And for the last 25 years, I have traveled to the trade shows with a bird in tow…Clementine my diaper–wearing Japanese Silky, then Aja the beautiful yellow Cockatiel that we snuck into the swimming pool at Groom Expo, and Lefty, my amazing and beloved Starling that was quite simply the love of my life. I did wild bird rescue, would go get the bird, try to stabilize them and then take them to a licensed rehabilitator. Lefty was found on the ground, fallen out of the nest. He had a bum left leg that was always weaker than the other. He was so smart and playful. Then, one day, in my voice, he told a person leaving my office to ‘Shut the door.’ He could talk! So, I taught him words and phrases, and I counted over 100 words he could say. He had a vocabulary of a young child and could literally have a conversation with you. I did some research and found that the longest–living Starling on record in the wild is five years. My sweet boy lived to be 16 years old. His face had little gray feathers and he was quite lame by the time he passed in November of 2019. Today I share my life with Kiwi, a Green Cheek Conure Princess that lives in a bird mansion and rules the proverbial roost. &

GroomertoGroomer.com

Groomer to Groomer • Vol 40 Ed 10 • October 2021

KITTY'S KORNER

by Deborah Hansen

Holiday preparations are so much fun! When we think of running our cat grooming business during the holidays, we think of red and green nail caps, holiday-themed toys, pictures with Santa and so much more. hile holiday promotions that reward our loyal clients are great fun, the reality is that we also get a wave of pelted kitties. Great ideas for holiday promotions can be a percentage off of seasonal–colored nail caps, a free toy with groom, or a picture with Santa or in a seasonal setting. Rewarding your regular clients for another year of loyalty is a great idea, especially around the holidays. My favorite holiday tradition is to wait until my slow period in January and handwrite cards to wish my clients a happy and prosperous New Year. I usually offer a free nail trim and brush–out to clients I have not seen in a while to encourage them

Groomer to Groomer • Vol 40 Ed 10 • October 2021

to come in for grooming. Sending the cards out in January keeps them from being lost in the other holiday mail the family may receive. Holidays are a big time for in– home entertaining. The reality is that many families look at their cat and realize “Fluffy” looks more like a mushroom than a “Fluffy.” They do not want to be embarrassed when company comes over for holiday celebrations so they start calling around to find someone to groom her. There are many difficulties with a client like this. While we want to help Fluffy—and every other cat in her situation—we may not have time in our schedule to accept a new and time–consuming kitty. Many groomers have been telling their regular

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clients since the end of summer to schedule their holiday appointments now so they can be sure to accommodate them. Many groomers simply do not have time for another cat on their schedule after Thanksgiving. If we do book an appointment for Fluffy, it will probably be a long, tedious and high–stress groom. Many of us have made the mistake of adding a cat like Fluffy to our holiday schedule and then regretted it. While we want to help pelted cats, there is a lot to consider before adding a pelt removal to the holiday schedule. When Fluffy’s owner calls to schedule an appointment, you can gather a lot of information over the phone. I like to ask if Fluffy has hard lumps in her fur. I try to use

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language the owners can relate to. After I establish there are mats in Fluffy’s coat, I follow up by asking if the hard lumps feel like golf balls, marbles or if it is just hard all over. I then ask if the owner can get their fingers between her skin and the mats. This will help me judge if Fluffy will need a pelt removal. Next, I ask if Fluffy is skinny or more on the chubby side. If the kitty is skinny, I know this will be a more difficult groom and take much more time. If the kitty is larger, a pelt removal tends to be easier. Then I move on to temperament questions. My first question is, can all the adults living in the home pick the cat up? If the client calling led me to believe they are married, I ask if their wife/husband can pick the cat up. I have found the spouse who is not calling gives a better picture of the cat’s temperament. If I am not sure I understand the answer, I ask what the kitty does when company comes over. If the kitty hides, I follow up by asking, if they try to get her out, does she try to plant herself in her hiding spot or get grumpy? This helps me to establish if the cat is shy–compliant or shy–aggressive. If the cat is out visiting, I ask if the kitty gives love bites if she gets too many pets. This helps me establish if there are aggressive tendencies. This is not exact by any means, but it will give you a clearer picture of what kind of temperament to plan for. After I know if the cat is matted, pelted, skinny and/or aggressive, I can make a better decision if and when I will offer this client an appointment. This is the point where it is important that you have personal boundaries in place. When my business is operating at full capacity, I will put a pelt removal on my first workday of the week as the last cat. I make the pelt removal

If a client calls after Thanksgiving, never feel guilty about booking them in January. That is why we warn our regular clients to book their holiday appointments starting in September.

the last cat so I am not rushed if it takes longer than I expected. I put this type of appointment on my first workday of the week so I am well rested both physically and mentally. If I am trying to increase my client base or if it’s during lion cut season, I will put pelt removal appointments on every other day as the last cat. I have found this is best for me physically and emotionally. Like with anything, you will need to determine what works best for your business. If a client calls

after Thanksgiving, never feel guilty about booking them in January. That is why we warn our regular clients to book their holiday appointments starting in September. We all want to help these cats that are extremely matted or pelted, but as business owners and groomers, we have to keep a perspective on what is best for the greatest number of cats. If we overwork ourselves, we won’t be able to safely groom our regular and loyal clients. If we get a bite that gets infected or does

Groomer to Groomer • Vol 40 Ed 10 • October 2021

GroomertoGroomer.com

significant damage, we won’t be able to physically groom our regular cat clients. It is important that we only take new matted/pelted cats when we have enough time to groom them, are well rested, and can mentally and emotionally focus on the job at hand. The holidays are a great time to enjoy with your regular clients and to have fun with seasonal–themed promotions. When you get a call from a new client, have a plan in place that focuses on what is best for your cat grooming business. &

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

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rank was just one of those people that would climb a mountain and reach back and help you up," says Delise Knight. "He helped build this industry, and we are all better for knowing him." Most of us in the grooming community first met Frank as he worked his booth, Frank Rowe & Son Grooming Supplies and Sharpening, at a grooming show. Frank was a small, soft–spoken man and at first, you might have assumed that he was “just an ordinary guy.” However, when you saw his perpetual smile, his trademark red, white and blue suspenders, and the light–up flashing bow tie he always wore, you may have gotten an inkling that there was far more to Frank than meets the eye. Frank Rowe was an “extra”–ordinary guy who packed more living into his time on earth than most people could cram into several lifetimes. As a young man in 1958, Frank went into the army. During his basic training at Ft. Hood, Texas, Frank and Elvis Presley were in the same outfit. Elvis was in the barracks next to Frank's and they sailed on the same ship when they were sent to Germany. Frank had many stories to tell about Elvis and the countless girls that flocked around him. In his 20's, when Frank got tired of hitchhiking home on leave, he got his pilot's license and then bought his own airplane. Frank served tours of duty in Germany, Korea and Vietnam, receiving numerous commendations, medals and promotions. Major Francis "Frank" Rowe retired from the army in 1978. While he was still in the army, Frank opened a business where he repaired lawn mowers and sharpened everything from ice skates to chain

During his basic training at Ft. Hood, Texas, Frank and Elvis Presley were in the same outfit. Elvis was in the barracks next to Frank's and they sailed on the same ship when they were sent to Germany.

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

The nametag he wore at the tradeshows said, “Frank Rowe, Ultra Extra Nice Guy.”

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

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saws. Those skills fit well into his plan for the next chapter of his life. Some of his customers were also pet groomers and they began asking him to sharpen their clipper blades and scissors. After much research, Frank designed, developed and built his own machine to do the sharpening. After his Army retirement, the sharpening and clipper repair business rapidly grew. Frank added grooming tools and products and began to exhibit at industry shows. The nametag he wore at the tradeshows said, “Frank Rowe, Ultra Extra Nice Guy.” That's when he met Sally Liddick and Gwen Shelly of Barkleigh Productions, Inc. In addition to having a booth at their show, Frank became a featured speaker. He began to present hands– on seminars to teach groomers how to maintain and care for their clippers, blades and scissors. Frank's son, Dan, has been part of the business since he was eight years old. Now, what started as a small, local business has grown into an internationally–known supplier of quality products and services for the pet industry. "One of the most important things I learned from my dad was integrity," says Dan. "Say what you are going to do, and then do it. That goes along with customer service and is one of the reasons we have been in this business for so long. We have always placed the customer first and done everything in our power to satisfy them." That stellar customer service earned them the Barkleigh Honors Vendor of the Year Award for five years in a row. Frank's caring, compassionate side was revealed every day by the things he did for others. "He was 'the bank' for us vendors," says Randy Lowe. "Anytime anyone needed change of any kind, we would ask Frank.” "That's so true," agrees Gwen

Shelly. "We all called him 'Franko–Banko.’ But, more than that, Frank always seemed to have anything that you were in need of. When a group of us went to Guatemala on a mission trip, Frank's suitcase was like a convenience store. If someone needed a safety pin, band aid, or nail clippers, Frank had it." "On more than one occasion I saw him help a groomer in need," recalls Delise Knight. "There were times groomers didn't have the equipment, or something broke when they were competing, and Frank handed it to them and said, ‘We'll talk about it later.’" Then, there was a side of Frank Rowe that most of us did not see. His daughter, Amy, shares some of it with us: "My dad owned a total of seven motorcycles and rode all over the country, eventually taking up the sport of motocross. He was an excellent marksman but never hunted, stating, ‘Once I had enough money to buy all my food that was the end of hunting for me!’ "Dad traveled all over the world, visiting every continent. He made countless friends through his travels and faithfully kept in touch with them. He was a very social person and he enjoyed getting together with friends to play Pinochle, Tile–Rummy, volleyball, and to dance in Hummelstown on Friday nights. "His skills as a craftsman were legendary,” Amy adds. “He could build, repair, or create just about anything. He was the 'go–to' man for friends, family, and neighbors in need—readily jumping in to fix a flat tire, pull a car out of a ditch, or repair a plumbing problem. "Dad was also a contradiction of sorts," continues Amy with a warm smile. "He was extremely frugal yet incredibly generous, passing out pens, magnifying glasses, candy, etc. to literally everyone he met. And, truth be told, he never met a dumpster, flea

"On more than one occasion I saw him help a groomer in need," recalls Delise Knight.

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

market, or yard sale that he didn't like." Frank was a devoted father to Amy and Dan, and never missed a school function or event they were involved with. In fact, there is a legendary (and true) story of Frank bringing his pet Copperhead snake to Amy's 4th grade class for show–and–tell. "That was the kind of dad he was; involved, a bit crazy, but forever supportive and proud," says his daughter–in–law, Debbie Rowe. "But what made Frank most memorable and will be missed most of all was his unique sense of humor. Quick–witted with an affinity for pranks and practical jokes, he was a natural magnet to those around him as everyone waited for his next hilarious one–liner." "When I would see Frank Rowe at a show, I always knew I was in

for a treat," says Teri DiMarino. "It might have been to give me a small gift, or introduce me to a new product. But, more often than not, it was to share a joke or two. He had a terrific, albeit dry, sense of humor. Frank's delivery was always spot on and was guaranteed to bring a smile to my face." "Frank has always been one of my favorite people to see at industry shows," says Sue Zecco. "He made me laugh, because he always had a joke to tell…sometimes they were, um, not the kind you'd tell your mom…but funny just the same. If they were real bad, I'd snap his suspenders." "I have known and worked with Frank for many years," says John Stazko. "One time at Intergroom, after he helped me set up, Frank attended

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the seminar on First Aid I was presenting. I used an inflatable dog for the demo," continues John. "As I placed the dog on the table, everyone started laughing. I was confused because I had not made any jokes. Then one of the attendees in the front row pointed at the dog. I looked under the dog and saw Frank's handiwork. He had taken the gauze pads that I use in my presentation, molded them into a large penis, and taped it under the dog's belly." Only Frank! Whether he was giving you a hand up the mountain, helping you with your grooming needs or making you laugh until your sides split, he gave it his all. Our unforgettable friend, Frank Rowe, was certainly an “ultra, extra nice guy” and a true gift to the grooming industry. &

ELEVATE YOUR GROOMING

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AFTER

MINIATURE

SCHNAUZER

RETRO FUSION

BEFORE

I like to call this style Retro Fusion, as it highlights expression that is seen in Asian Fusion grooming as well as modern flare from its balance with some Retro pattern lines thrown in for pizazz. 60

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FIG. 1

his is a regularly–groomed dog that needed a trim to help keep her in shape while she whelps a litter. As always, start with a freshly– fluffed pup that is clean and free

FIG. 2

of tangles. Fig 1) To begin, clip the throat latch in reverse in order to lengthen the neck and separate the head from the body. Fig 2) Using the same blade (I’m

FIG. 3

using a #6F), clip the cheeks in reverse along the zygomatic arch. Fig 3) Next, hold the top lip hair back and comb down the lowest layer to clip the lip line clean. Fig 4) Starting at the bottom

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

FIG. 4

FIG. 5

FIG. 6

FIG. 7

FIG. 8

FIG. 9

G IN M ON CO SO

is specially crafted to address the conditions of a dog’s skin and coat that develop as they age. Enriched with menthol and aloe vera, this gentle formula provides anti-bacterial, soothing, and follicle-stimulating benefits for aging doggos without irritation. Finished with a menthol fragrance.

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

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of the throat latch and going with the grain, begin blending your work down into the shoulder. Fig 5) Moving to the back of the dog, clip to highlight the rear angulation, taking this area very tight as well. Fig 6) Now it’s time to take down the body coat. I’m using a #4F. Fig 7) For this groom, I shaved the base of the tail like a Poodle. Fig 8) After clipping the ears with a #15 inside and out, you will need to edge the ear leather. Fig 9) Next, combing the hair down and then from side to side, shape the foot inside and out. Fig 10) To carve in your Desi

FIG. 10

FIG. 12

Line, use a #30 blade. Fig 11) Then to add some style, you can Marcel the hair on the head with water. Fig 12) Take the transition hair by the corner of the eye and use a thinner to bring it down to level with the cheek. Fig 13) You can then begin shaping a tight Fusion muzzle from the bottom up. Fig 14) To finish, clean up just the tips on top of the muzzle. This trim speaks personality and flare without all the hair! And, in the case of this mom–to–be, this trim speaks function. This trim could be used on so many dogs to elicit all the “oohs and aahs” from adoring clients. &

FIG. 11

FIG. 13

FIG. 14

om w fr e N

SOCIA L MEDIA RELEASE FORM Pet Name

Date

Your Pet is IMPOR TANT to Us!

I hereby authorize the use of photo s and/or information related to my pet’s experi ence at this establishment. I understand my pet may be used in publications includ ing electronic, audio visual, promotional literature, advert ising, community presen tations, letters to area legislators, media and/or in similar ways. My consent is freely given as a public service without expec ting payment.

No longer struggle with the dilemma of posting your latest & greatest groom that just so happened to be on your client’s dog!

I release this estab lishment and their r espective employee and agents from s, officers any and all liabilit y which may arise news media stories from the use of such , promotional materi als, written article photographic image s, videos and/or s. I grant permission

to use: (Please check one below) My pet’s name(s)/ima ges My pet’s and my last name/image s My pet’s and my fir st and last name/im ages Establishment Name Owner Name Owner Signature

Barkleigh Produc

tions, Inc. • 717.69

1.3388 • www.b

arkleigh.com

This simple form with space for client’s pet name, client’s name and signature is designed to make it clear to the pet parent their pet’s photo will be shared on social media.

www.barkleighstore.com

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Groomer to Groomer • Vol 40 Ed 10 • October 2021

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ZOO SNOODS A Zoo Snood is an animal-themed knit hood for dogs (and cats, if you can get them to wear it). The 100% authentic, original handmade knit snood keeps pets’ necks and ears warm and protected from dirt, moisture, and cold winter weather. Zoo Snoods are easy to wash by hand or machine, made with stretchy yarn for increased comfort and with a woven elastic band for flexible fit. Zoo Snoods is passionate about animals, and animal well-being. That is why a portion of every Zoo Snood sale is donated to animal welfare organizations that are committed to helping

Shor-Line introduces Shor-Pet, a line of professional animal care and grooming products that feature the durability customers expect from Shor-Line at a get-started price. Shor-Pet Grooming Table: The ShorPet Grooming Table combines style with ergonomics to efficiently groom pets. This table features a textured polyurethane-coated surface designed to prevent paws from slipping. Its attractive Silver Vein or White color comple-

ment most facility decors. This product also features a hydraulic jack that raises the table up to between 20”H and 41”H. Shor-Pet All-Purpose Table: The Shor-Pet All-Purpose Table is the ultimate goto table for everything from drying pets after a bath to applying toenail polish. This table also features a textured polyurethane-coated surface and has adjustable, leveling legs that can create a stable surface, even on uneven stone floors. For more information about Shor-Pet, visit https://shorline.com/shor-pet

GROOMER HUMOR

Wisdom & Grace Be strong! Be courageous! Do not be afraid of them! For the Lord your God will be with you. He will neither fail you nor forsake you. When you just need to blast the hair off your face …

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Deuteronomy 31:6 Living Bible

SHOW SCHEDULE

info@barkleigh.com (717) 691– 3388

CALIFORNIA GROOM EXPO WEST 2/17/2022 – 2/20/2022 Pasadena, CA www.groomexpowest.com

PET BOARDING & DAYCARE WEST 5/2/2022 – 5/5/2022 Burbank, CA www.petboardingexpowest.com

WASHINGTON NORTHWEST GROOMING SHOW 3/24/2022 – 3/27/2022 Tacoma, WA www.nwgroom.com

ILLINOIS ALL AMERICAN GROOMING SHOW 8/4/2022 – 8/7/2022 Schaumburg, IL www.aagroom.com

NEW JERSEY INTERGROOM 3/31/2022 – 4/3/2022 Secaucus, NJ www.intergroom.com

OHIO PETQUEST 6/23/2022 – 6/26/2022 Wilmington, OH www.pqgroom.com

OTHER INDUSTRY EVENTS TO LIST YOUR EVENT SEND AN EMAIL TO: ADAM@BARKLEIGH.COM NDGAA FUN IN THE SUN 11/5/2021 – 11/7/2021 Orlando, FL www.ndgaa.com

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PENNSYLVANIA GROOM EXPO 9/15/2022 – 9/18/2022 Hershey, PA www.groomexpo.com

PET BOARDING & DAYCARE 11/8/2021 – 11/11/2021 Hershey, PA www.petboardingexpo.com

MASSACHUSETTS NEW ENGLAND GROOMING SHOW 10/7/2021 – 10/10/2021 Sturbridge, MA www.newenglandgrooms.com

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