Groomer to Groomer October 2018

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.10 • OCTOBER 2018

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GROOMING

HORROR STORIES

THE RESCUE

GROOMER

KASEY VAN DYKE'S

STORY

DO YOU KNOW WHAT

YOUR TIME

Andis Creative Styling Competition People’s Choice & 1st place winner, Angela Kumpe at Groom Expo West 2018 Photo by Aninal Photography

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CONTENTS | OCTOBER 2018 THOSE OF YOU THAT MOBILE,

WE SALUTE

YOU!

groom-olanternS THE SINISTER SHEARS

PHANTOM OF THE POODLE “BOO”CHON FRISE

DESPICABLE “MEOW”

1. Print pattern (For larger pumpkins enlarge pattern 125-150%) 2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

1. Print pattern 4. Remove Paper (Use marker to trace over poked holes if necessary) (For larger pumpkins 5. Happy Carving! enlarge pattern 125-150%)

1. Print pattern (For larger pumpkins enlarge pattern 125-150%) 2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary) 5. Happy Carving!

2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary) 5. Happy Carving!

1. Print pattern (For larger pumpkins enlarge pattern 125-150%) 2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary) 5. Happy Carving!

12

by Michelle Knowles

3 Simple Ways to Bring Well–Being Into 6 Spooky Behaviors: Your Work Space Clean It Up For Success

46

Omboy: Blueberry Bichon 14 Hosler: It’s Time to Come Clean

56

Conner: Grooming Horror Stories

20 The Theodore: An Updated Teddy Trim

60

Oquendo: Do You Know What Your Time is Worth?

26 Mobile VS Salon

64

Groomers & Breeders: Nurturing the Groomer/Breeder Relationship

32

New Products

18

70 Photos by Becca Tarlo

Classifieds 72

Groomer Stories: The Rescue Groomer: Calendar of Events 38Kasey Van Dyke’s Story

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Show Preview “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.10 • OCTOBER 2018

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GROOMING

HORROR STORIES

PUBLIC RELATIONS/SOCIAL MEDIA COORDINATOR Chelsey Hall chelsey@barkleigh.com

THE RESCUE

GROOMER

KASEY VAN DYKE'S

STORY

AD COORDINATOR/ ADMIN ASSISTANT Karin Grottola karin@barkleigh.com

DO YOU KNOW WHAT

YOUR TIME

Andis Creative Styling Competition People’s Choice & 1st place winner, Angela Kumpe at Groom Expo West 2018

IS WORTH?

Photo by Aninal Photography

Michell Evans Kathy Hosler

Gary Wilkes Mary Oquendo

Daryl Conner Khris Berry

Michelle Knowles

Copyright October 2018. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055.

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ON THE COVER Andis Creative Styling People’s Choice & 1st Place Winner Angela Kumpe at Groom Expo West 2018.

Photo by Animal Photography.

Groomer to Groomer • Vol 37 Ed 10 • October 2018

5

Simple Ways

Well-Being

to bring

INTO YOUR WORK SPACE E by Malissa Diener CA, MMT e

You know the routine well…busy day grooming, dealing with cranky people and crankier pets, and all day your energy level is being sucked dry and drug down until you feel completely devoid of anything positive.

Y

ou finish your work and go home. You sigh deeply.

This is your body telling you it doesn’t like the day you’ve had.

Things have to change. You cannot stay healthy and continue on this hamster wheel of stress and strife.

That sigh is your body breathing; trying to push out the stress and negative energy.

But how do we incorporate some well–being into our crazy daily work routines?

We, as pet stylists, have frenetic days that don’t stop when we arrive home. Most of us have work to do when we get home and have to support busy family lives as well. Rarely do we have “me” time. Our bodies take the brunt of the stress and get sick and injured. Our minds cannot be still, and

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

we struggle to find concentration and balance within ourselves.

Whether we work alone or with coworkers, we need to put some balance in our work space. Even if you are a house call groomer, there are ways to bring calmness and positive energy to yourself while you are out in the field working. I have put together 3 simple things you can do to help you shake off the stress during your day and let your mind be settled when you return home to decompress.

1

MAKE YOUR WORK STATION OR YOUR CAR/MOBILE UNIT YOUR PERSONAL ZONE

When it comes to calming smells, these can be tricky places to navigate. If you are in a salon setting, smells from the animals, the

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other groomers, customers, scented products and more are bombarding your olfactory system with a pounding torrent of scent. Your brain is furiously trying to process them, and your body is internally responding to them like a confused child lost in an amusement park.

If you are in a mobile van or you are in your car and then in client homes most of the day, you still have this perfect storm of smells, just at different times.

You need to claim your space for your own mental clarity and to help you maintain your energy flow.

Simple solution: A USB diffuser for your car or mobile unit, diffuser jewelry or a regular diffuser for those that own their salon. I, as a house call groomer, take a small portable diffuser

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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I recommend using an energizing citrus blend in the morning and soothing lavender or Ylang Ylang blends after those crazy busy days.

with me into my customers’ homes.

I discuss this practice when I book appointments with them. If they don’t want it, then I always have my jewelry and my car diffuser. Plug the tiny USB device right into your phone charger or computer or tablet, sprinkle a drop or two of your favorite essential oils on the diffuser tip, and voila—your work space suddenly becomes a sweet– smelling, sacred space.

I was shocked that I hadn’t done something like this earlier in my grooming career. As a certified aromatherapist, I always had my oils with and on me but didn’t start this practice until much later.

I recommend using an energizing citrus blend in the morning and soothing lavender or Ylang Ylang blends after those crazy busy days.

Always choose superior, high–quality essential oils (not fragrance oils) to

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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diffuse. These oils will have a physical effect on your body and mind, as well as on those within your work space.

You do not need to diffuse all day long.

Do so for short periods of time and the lasting effects will surprise you.

If you want to also destress after work, have one in your car for the ride home from the salon. It will be amazing walking in the door to your house not grumpy and snippy, but feeling refreshed and ready to help with family tasks. Adding diffusers to your home as well can help so much with everyone’s well–being, including your pets.

2

BE CONSCIOUS OF YOUR BREATHING

When we are stressed, we tend to stop breathing. Yes, we literally hold our breath. It is our body’s response to sensory overload. Our breathing becomes shallow, our heart rate rises and our body tenses up. We have to be mindful of what our body is doing.

Step back from the stress for a moment and take three cleansing breaths. Inhale deeply through your nose, use the count of four to draw in your breath, pull your stomach in, raise your ribs and drop your shoulders away from your ears. RELAX. Try and hold that breath for four more counts. Now is a good time to set your intent if you haven’t done so already. If you already set your intent, then reset it now.

Setting your intent is giving your mind and heart a word or phrase to concentrate on daily. Choose what you want it to be, like forgiveness or be present or love and compassion.

This word is yours to choose. It is a point to focus on to bring your mind into that state and let your body release its self from the restraints that stress has put on it.

When exhaling, do so slowly through your mouth. Go ahead and make some noise with your breath.

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Feel the vibration through your core and let that vibration work with centering your energy flow. Push your stomach out as the air exits your lungs, stick out your tongue, and relax your jaw, neck and shoulders. Try and count to four as you let that stress release from your body. Assign it a color, I usually see black smoke in my mind’s eye when exhaling stress. Watch it in your imagination waft away from you and dissipate into the atmosphere.

Repeat these breathing exercises three more times. Go slowly—you don’t want to hyperventilate. Shake your arms and legs around loosely to bring the circulation back to them.

Stretch out your fingers and rotate wrists and ankles. Rub your temples and unfurrow your brow line. This simple technique will help you get back to work and release all that nega-

tive energy from your space and body.

Sometimes we just have to step away, take a moment for ourselves and then return to our spot. When working in a shop environment, this can be a daunting task. But do it.

Do it when the flow of the day has slowed, or if you need to do it at a busy time to get your mind back and rein in your energy. Take the time to put the pet away and get re–centered, everyone including the animal you are working with will be better for it.

This is a practice that should be part of your daily routine. If you’re new to a daily practice, the idea of doing something every day may seem daunting. But I encourage my students to do a little bit often rather than feel they have to take on a lot all at once. I’ve always believed that we get the best results when we work

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

3

A LITTLE + OFTEN = A LOT

Here is a little practice for your enjoyment now: • Settle into an easy, comfortable position. Feel where your body meets support. If standing, feel your feet fully rooted into the ground.

• Stand tall with your spine straight and your shoulders away from your ears, like there is an invisible string pulling you up straight from the top of your head to the sky.

• Close your eyes and shut out the world around you.

• Release a few long exhales out through your mouth.

• Just as the sand in an hourglass drains from the top half to the bottom, imagine all the heaviness in you, all the sand, draining from your head, shoulders and torso, down into your bottom half.

• Allow your weight to rest heavily in your seat if you are sitting in a chair or lotus position. If standing, let it rest in your feet.

• Move your awareness back to your chest. Welcome the breath into your clear, upper hourglass. As if there is a nostril on the heart, imagine your breath moving freely through your chest. Feel the nourishing breath caring for you, as it flows in and out.

• Slowly ease into your next moment, feeling refreshed and renewed to return to your work space.

Now you can go back to your reality, clear of any pent–up stresses. You will feel better and those around you will also feed off of that positive energy you are now in full possession of. ✂

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at a pace that feels right for us personally. It takes 90 days for the brain to commit a daily practice to habit.

Give yourself 90 days and trust me, you will be a better, happier groomer.

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ALL THINGS PAW

by Michelle Knowles

THOSE OF YOU THAT MOBILE,

WE SALUTE

YOU! The very first job I had in

grooming was in a mobile unit. I was very inexperienced but eager to start grooming dogs. When I first started, there was no fleet of beautiful units to choose from.

T

here were simply old vans that had been pieced together enough so that you could get the job done. The van I was assigned to was a high, square model. It smelled really bad and had old clumps of hair in every crevice.

The electrical outlets were falling out of the walls and had a distinct burnt electrical smell. The table had a brick under one leg and the loop was made out of an old belt. I wish I were making this up.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

I was so new that I didn’t really know it could be any different. The driving wasn’t so bad, nor was the challenge of getting the dog smelling and looking good in a short time frame with limited resources. I lasted about two weeks. I hated it. The maintenance was labor intensive, I couldn’t carry all of the products that I wanted and the time constraints were too restrictive. I decided then that it wasn’t for me and looked for work in a salon environment.

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Mobile grooming has come such a long way from when I was an innocent baby groomer (ok, innocent may be a stretch). The vans that are available now are state–of– the–art with custom–built interiors, designed for safety, efficiency and cleanliness. The products used have been developed for use in the mobile environment and many groomers make quite a good living from this type of service.

Midway through my career, I

KUDOS TO YOU, MOBILE GROOMERS You are a stout breed who knows how to organize and manage your time unlike anyone else I have ever seen. tried going mobile again. This time with a nice, updated van—and still hated it. I am too set in my ways.

I need more time with each pet and the room to store and mix all of my product concoctions. Trying new things is important, not only so you can enjoy new products and advancements in our field, but also so you can find out what does and doesn’t work for you.

While I know now that mobile grooming isn’t for me, I have so much respect for the people that

make it work. They are a force to be reckoned with and have pushed the envelope in “to your door” services that makes my first van look like something that should have been in the junkyard. Let’s be real; it really should have been in a junkyard.

I enjoy having conversations with mobile groomers as they have developed time and product–saving techniques that are useful even in a salon environment. Each and every one of us benefit from knowledge gained from others who practice

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their grooming art differently from what we are used to.

Kudos to you, mobile groomers.

You are a stout breed who knows how to organize and manage your time unlike anyone else I have ever seen.

Mobile grooming may not be for me, but I know plenty of fabulous groomers who enjoy and excel at this way of life. Keep being wonderful and make sure to share your valuable knowledge with the next group of baby groomers with dogs in their hearts and vans in their plan. ✂

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

13

AFTER

BLUEBERRY

BICHON FIG. 1

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

C

old weather blues can sure get you down, but not if you live with a Bichon clown to make you laugh and bring you a smile. Harry has decided to become the rare Blue Parti Bichon for this particular demo.

I learned many years ago that a solid blue Bichon definitely does not look good. So to go blue - but not so blue that it is overpowering - we are going to use two alternating shades of blue and just swirl the colors into this cute little Bichon head, and

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E by Dawn Omboy e www.queenofcolor.com

I’m going to tell you an easy way to accomplish this yourself.

As with most color work, you’ll want to make sure you start with a clean dog. For this job, I am going to need two shades of blue pet-safe dyes, cholesterol, three tint brushes and paper towels.

Fig 1) I used a clean tint brush and applied a thick layer of cholesterol along one edge of the paper towel. You can also use foil for this if you like.

I just use the paper towel because it doesn’t make as much noise as the foil

FIG. 2

going on the dog’s head.

Fig 2) Next I parted the hair where I was going to start the hair color and then placed the paper towel along that line so the cholesterol would hold it in place.

Fig 3) Then using a clean tint Groomer_Washer_Dryer_1_18.pdf brush, I lined the edge of the hair 1

FIG. 3

from the root out. When I finished this, I used the pointed end of the brush to make a line down to part the hair and then folded it over onto the paper towel.

Fig 4) Next I colored the back section of the hair. I used the same 1/5/18 10:14on AM the entire head of the procedure

FIG. 4

dog, alternating colors as I parted and painted the sections of the hair so I would have kind of a swirly effect and not a solid color.

Fig 5) Because they are blues and they are complementary of each other, I wasn’t worried about the colors mixing as I applied the dye or waited for

C

M

Y

CM

MY

CY

CMY

K

GroomertoGroomer.com

Groomer to Groomer • Vol 37 Ed 10 • October 2018

15

FIG. 5

FIG. 6

FIG. 7

UV Light Sanitizers

them to set. So as I applied the dye I saturated both sides, just laying it over on top of the layer before it.

If I were worried about the colors mixing or did not think they should touch each other, I could simply lay a piece of tin foil or paper towel between them to keep the colors from touching each other.

Fig 6) Carefully, I applied the color to the rest of the face, being careful around the eye area. I usually keep the dye about 3mm away from the eyes. Once the hair is dry the white eye ring is hardly noticeable.

Fig 7) Next, to give him a little balance, I added a touch of blue dye to his feet. I then covered them with the glove on my hand and used the fingers of the glove to tie around the leg to keep his feet from getting color transfer while waiting for the dye to set. It also will protect you from getting dye on your clothes when you carry the dog to the tub for rinsing.

After a period of about twenty minutes from the last of the dye application, thoroughly rinse the hair.

I always shampoo after the rinse on a client’s dog to make sure there will not be any color bleeding when the dog is at home.

The end result is a cute Blueberry Parti Bichon! ✂ Making the World more Colorful, one dog at a time... Queen of Color.

Go to www.queenofcolor.com or visit me on Facebook.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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@barkleighinc

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Looking for a fun way to surprise customers and help your shop stand out this fall? Be bold and festive with your very own

groom-olanternS P

umpkin spice lattes, rustic leaves, crisp, cool air and fun Halloween decorations—Fall is well on its way and so are our new Groom–O–Lanterns! We had so many people last year using these adorable groomable dog templates to create their own Groom–O–Lanterns that we just had to create more designs for the 2018 fall season.

Check out these new designs as well as some of the lanterns from last year! Don’t forget to share photos of your masterpiece with us via the Groomer to Groomer Magazine Facebook page when you’re done. We love to see how creative our fellow groomers can be.

Go to www.groomertogroomer. com/groom-o-lantern-2 to down-

load the template suited for your skill level and follow these instructions for pumpkin carving success: Make sure to start with a spacious work area; this process can get messy. Lay down a garbage bag or some newspaper before making any cuts. Clean the exterior of your pumpkin with a disinfecting wipe or damp towel.

Once ready, cut a hole around the stem area including a notch. The notch will help realign your top once it’s removed. Next, scrape out the flesh, pulp and seeds.

Once you have decided on the side your pattern will go, scrape extra out of the area while still leaving at least an inch thickness. A thinner wall of pumpkin will make intricate cuts easier but too thin will be prone

to collapse.

Transfer the design using one of our templates by taping it on the pumpkin. Fold over the corners of your paper if necessary to keep the design flat. The darkest part of the template will be removed for light to shine through. Carefully, jab a dotted line following the outline of the template with an awl or sharp pointed tool. Remove the paper and carve along your dotted lines. Your pumpkin is now complete!

Try different sized pumpkins for variety. Larger pumpkins offer up a larger surface area, making carving less of a hassle. Get your staff involved and host a carving party. Skip the templates all together and create your own! ✂

SHARE YOUR FINISHED PROJECTS WITH US! Use hashtag #GroomOLantern barkleigh_inc

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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groomertogroomermagazine

#groomolantern

by Heather Cadaret

by Alex Filejecka

by Danielle Aleese Anderson

THE SINISTER SHEARS

“BOO”CHON FRISE

pattern 125-150%) larger pumpkins enlarge 1. Print pattern (For 2. Tape pattern to pumpkin pumpkin: 3. Transfer pattern to poke along all hard lines. ) Using small-tipped object, poked holes if necessary marker to trace over 4. Remove Paper (Use

PHANTOM OF THE POODLE

1. Print pattern (For larger pumpkins enlarge pattern 125-150%) 2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary) 5. Happy Carving!

DESPICABLE “MEOW”

1. Print pattern (For larger pumpkins enlarge pattern 125-150%) 2. Tape pattern to pumpkin 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary) 5. Happy Carving!

1. Print pattern (For larger pumpkins enlarge pattern 125-150% 2. Tape pattern to pumpkin ) 3. Transfer pattern to pumpkin: Using small-tipped object, poke along all hard lines.

4. Remove Paper (Use marker to trace over poked holes if necessary ) 5. Happy Carving!

5. Happy Carving!

Go to www.groomertogroomer.com/groom-o-lantern-2 to download the full sized templates

SHARE YOUR FINISHED PROJECTS WITH US! Use hashtag #GroomOLantern barkleigh_inc

barkleighinc

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

19

GROOMING MATTERS

by Daryl Conner

It’s that time of year when spooky stories abound.

Why not grab a cup of brew and sit a spell while you read about some scary grooming tales?

T

he woman that trained me to groom would never let me work on Scottish Terriers—they were her breed, and my unskilled hands were not to touch them. One day while she was grooming her own pride and joy, she told me a story that still haunts me.

Two women were hand stripping a Scottie for the show ring. One woman was working on his head, the other his jacket. They were chatting away as

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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they worked. The dog took offense to something and leapt forward, biting the woman working on his head. Her mouth happened to be open when the dog snapped, and somehow his upper canine teeth became lodged behind her lower teeth, and his lower canines jammed up under her jaw bone. The dog was stuck fast and could not release his grip. Groomer and dog had to be transported, together, to a veterinarian where the dog was tran-

She carefully combed the hair forward over the poodle’s eyes, and then, using long shears, made a definitive cut. A moment later she noticed a drop of blood on the table.

Then another, and another.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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quilized enough that they could free his teeth from the woman’s face. She then had to seek medical attention for the bite.

If you’ve ever looked in the mouth of a Scottish Terrier, you know that they may be a smallish dog, but they sport teeth big enough that a German Shepherd would be proud to claim them. I can’t quite imagine what it would have been like to have those teeth attached to my face while we waited to have help to get them released. I often wonder who would have been the most scared, the dog or the person.

That is one grooming horror story I have collected over the years.

Here is another that still gives me the creeps. This one was told to me by a woman who was a well–respected grooming instructor at a school.

The woman said that when she was a brand new groomer in training, she was setting the line for a poodle’s topknot. She carefully combed the hair forward over the poodle’s eyes, and then, using long shears, made a definitive cut. A moment later she noticed a drop of blood on the table. Then another, and another.

She looked at the dog, and one eye was pooled with blood. She looked down at the table and there lay the outer edge of the dog’s upper eye lid, complete with a row of lashes. I believe I may have set my scissors down for the last time if that happened to me. Kudos to her for continuing to create an illustrious career. (I believe she said the veterinarian was able to reattach the lid and all was well.)

Many years ago, I read the following story on some internet site and it still haunts me.

A groomer was scissoring a large breed dog which was standing on a grooming table. She was working on the dog’s side coat, the tips of her

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I was in the middle of

the open door.

scissors pointing towards the ceiling.

The dog (as dogs often do) accidentally had the hind foot closest to the groomer step off the table, and his body dipped down towards the table top quickly until he regained his balance and lifted back up. The groomer continued to work, until she noticed drops of blood coming from the dog’s underside and landing on the table. It turns out that when the dog stepped off the table, the upright shears pierced deeply into the dog’s body cavity, and the groomer never noticed because when the dog lifted back up, the scissors popped right back out. She worked for a veterinarian and the dog was treated and healed up just fine.

Having had dogs do this misstep hundreds of times during the course of my career, I could totally see how

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an intersection when I heard a horrible sound.

The rear door to my rig had come open somehow. I careened to a stop in the middle of the road, and turned to see the shy little dog, poised to leap out

24

such a freaky thing could have happened. It gave me chills.

One of my own personal terrors went something like this: I was a mobile groomer, driving a converted RV and working on a very shy, little toy poodle which I had groomed for many years. She had missed an appointment and was tangled, and somehow, when I was clipping her belly my blade must have snagged a piece of skin. A little area over where her umbilical cord had been when she was born just opened right up, leaving a gash about an inch long. I was mortified. The owner wasn’t home, so I called the closest veterinarian’s office and they told me to come on over. Although I had a small crate in my rig, in my haste to get the dog to the doctor, I just let her ride loose.

I was in the middle of an intersection when I heard a horrible sound. The rear door to my rig had come open somehow. I careened to a stop in the middle of the road, and turned to see the shy little dog, poised to leap out the open door. I knew if she got out she’d be hit by a car or lost in the surrounding woods.

I am not a graceful or nimble person, but I somehow launched myself through the air, grabbing the dog’s hind legs just as she was in mid–leap. I landed flat on my belly, knocking the wind out of my lungs, but the dog was safe. I latched the door, secured the poodle in the crate and drove, trembling hard, to the vet’s office. A few stitches later the dog was as good as new, but I have never quite fully recovered.

May your Halloween be spooky but safe, with no grooming horror stories of your own. ✂

DO YOU KNOW WHAT YOUR IS

E by Mary Oquendo e

I

opened my first business in 2002 and Pawsitively Pretty Mobile Grooming is still going strong today. I had already been the highest priced shop groomer in my area and raised my prices even higher when I went mobile.

I was sitting in the kitchen of a client that followed me from the shop. Her price went up $20. Based on the average price in the area, I was about $30 higher or almost double for most breeds.

I felt comfortable enough with this client to ask how she really

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My time has value. So, in the back of my mind, was this vague notion of what I thought my time was worth. But that’s just what it was—vague. felt about my pricing. At the time, mobile grooming was unheard of and I had several people call me and express sticker shock. She just looked at me and said that I just gave her back two hours of her day. That’s the time she spent driving back and forth to the shop where I worked.

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Those two hours were worth the extra cost to her.

That was kind of an eye–opener for me. My time has value. So, in the back of my mind, was this vague notion of what I thought my time was worth. But that’s just what it was —vague. So, lets change that.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

$130, 000/48 (WEEKS) = $2,708 A WEEK. $2,708/40 (HOURS) = $67.70.

$130,000 / 48 (weeks) = $2,708 (per week)

I’m worth

Okay ladies and gents, time for some math! Say I want to earn $100,000 for the year. And, let’s say my business expenses are $30,000.

Then the total income I need is $130,000 to clear that $100,000. I plan to work 48 weeks of the year, and mustn’t forget my vacation time.

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I’LL ROUND IT UP TO $68 AN HOUR OVER THE COURSE OF A 40-WORK WEEK. I’M WORTH $68 AN HOUR. This puts a different light on things when you’re futzing around on Facebook during the time you are supposed to be working. If I’m not making $68 every hour, then I’m losing it.

Once you are out of your workweek, your spare time is up to you.

Spend it with your family, play and network on Facebook or read a book.

It’s not billable hours anymore.

Let’s take this article. If it takes me two hours to write it, the cost to me is $136. If I write a little, run over to FB, and now it takes me four hours, my investment to my business jumps to $272. I doubled my expenses.

The financial goal of a business is to keep expenses to a minimum while producing quality products.

Will this article generate the cost of my investment? Time will tell, but a $136 investment is easier to recoup than $272.

I use the word investment rather than loss of time. Investment is a business expense and is factored into my cost of doing business.

Now I want to introduce another principle called ‘Deliberate Practice’.

I first heard this term in the book “Badass Making Users Awesome” by Kathy Sierra. The intent

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How many of us are doing our own financial books, designing and up–keeping a website, responsible for marketing, grooming of course, and so forth? Instead of being exceptional, you are ‘meh’. of Deliberate Practice is to make the most of the value assigned to your time. Deliberate Practice is when you work on one particular skill until you master it and then move forward.

Many times, entrepreneurs in their quest to be the best in their field overwhelm themselves with trying to learn several things at once. What happens is you might be adequate in those skills, but you don’t master them. How many of us are doing our own financial books, designing and up–keeping a website, responsible for marketing, grooming of course, and so forth? Instead of being exceptional, you are ‘meh’.

Say I want to develop a one– hour e–course and I need training in developing the program and how to write an effective sales page. I could buy both courses at $100 each and learn both at the same time. The sales page is taking me six hours and the program development is four hours. At my $68, I have invested $880 in this e–course. And it’s ‘meh’ because I haven’t mastered any of these skills and the generated income will suffer for it. I eventually get the time down to three hours for the sales page and my costs drop to $476. Your time may vary, but I’m still not mastering these skills.

But what if I took the time to master each skill? Statistics show that when Deliberate Practice is effective, it should take three sessions

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to master. If it is taking longer than three sessions, you need to re–evaluate your learning process. If I reduce the time spent on the sales pages and program development to an hour and two hours respectively, the program costs, in my time, is now $204.

Then there are the jobs as a business owner that you are responsible for but dislike doing or you don’t want to take the time to master. In such cases, I hire out. It’s why I have a business CPA. I hate doing my taxes and figuring out my quarterly obligations, or even knowing what the tax laws are to take advantage of them. If it were left up to me to do my taxes, I would probably be writing this from a federal penitentiary.

My other hire is a business coach to help me with organization and systems. That coach has saved me hundreds of hours in helping me streamline my processes.

When you know precisely what your time is worth, you can make better decisions that propel your business forward rather than just spinning your wheels. ✂

Find us on

Twitter!

@barkleighinc

G

roomers and dog breeders belong to the very same circles, but sadly most breeder/groomer relationships fail to thrive. A lot of experienced dog breeders prefer to buy some dog clippers on Amazon and get it done themselves. Many breeders fail to see the immense value groomers bring to their dogs, and their kennel name.

Groomers, too, often underestimate how important a breeder’s business is to the salon’s bottom–line.

They own several dogs and sell even more to new, potential local prospects, so yes, dog breeders may justify a special marketing treatment.

SHOW DOGS & OTHER DOGS

GROOMERS & BREEDERS:

Nurturing the

Groomer/ Breeder RELATIONSHIP E by Lazhar Ichir e 32

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As a dog groomer, the first mental shift you should instill in your dog breeder customers is that they can come to see you with any dog. The world of dog breeding is very closely intertwined with the world of conformation shows and trials. And, wrongly, many breeders see groomers as the professionals required to see only right before attending a dog show.

Make sure all your clientele with ties within show circles know that you are happy to spend time grooming all dogs, including toileting a pregnant bitch, or young puppies. No need for them to await an upcoming dog show—you are available right now, even for smaller work or touch ups.

A lot of breeders I speak to only go to their favorite groomer for long sessions. They feel like quick works are a little awkward to ask and pay for. Make sure they feel comfortable asking you even the tiniest of things.

EXPLAIN THE VALUE YOU ADD A dog groomer does a lot and most of it goes unnoticed. Sure, dog

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to touch base again

breeders see how beautiful and fresh their dogs are after a session, but there is more to a groomer than clipping hair and nails. A dog’s well–being is just like ours, profound and complex.

In order to keep a breeder as a client, they need to understand why they are paying you any amount of money. This is obviously valid for any customer, but even more for one that can bring you a lot of dogs, often (not just when an event approaches.)

There is no need for a super– itemized invoice, though. Try to keep the breeder with you once to show him or her all the work that goes into a grooming session. And even if they could do it themselves, show them how much better it is when YOU do it. Use the dog’s favorite treats, the dog’s favorite massage and the dog’s favorite clippers. The breeder must see that a groomer does it like no other.

with a breeder that

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Save special dates in your calendar such as upcoming dog shows, expected litters, and so on. These are formidable occasions

you have somewhat

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Known by all is the fact that gaining a new customer costs a lot more than keeping one. But when you do the math, dog breeders generally own several dogs. This saying is so much

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HOME VISITS MAKE A BREEDER’S LIFE EASIER Have you ever discussed with a local breeder a set schedule over the year with a discounted price? Promise a monthly visit to groom all their dogs at their kennel in exchange for a prepayment, for example. It helps with the company’s cash flow and allows for a sale that would have otherwise, perhaps never occurred.

A dog breeder, just like you, sees so many dogs every day. It is impossible to bring each dog, one by one, to you as this would be awfully time consuming and impractical.

Offering breeders a visit is a good idea for both of you. You can use the “I will come to you” as a leverage and require such visits “only to groom all/ most of your dogs”. Discussing with breeders at large events, they often admit that a groomer visiting makes for a more frequent grooming than them having to travel to the salon.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

more powerful with kennel owners than it is for your average client who may own a couple of dogs, at best.

This is to say, a breeder is a high– spend ticket and must be treated like one. Special discounts, loyalty cards, little gifts on special occasions, courtesy calls…there is so much a groomer can do to keep a breeder satisfied.

Save special dates in your calendar such as upcoming dog shows, expected litters, and so on. These are formidable occasions to touch base again with a breeder that you have somewhat lost over time.

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Send some love and likes on their photos of their favorite dogs, and comment every now and then.

too often ignored. So what should groomers do then?

Staying in touch with a breeder is very simple; show up on their social media profiles. Facebook and Instagram are the most convenient and unobtrusive platforms to stay in touch.

Send some love and likes on their photos of their favorite dogs, and comment every now and then. It works.

“Oh, I need to go to the salon for a quick touch up!” they should think.

Do not overdo it, but if you have not seen them for a while, it is a subtle way to remind them of how amazing you are.

Furthermore, it goes both ways.

Make sure you post amazing photos of your best work on the best dogs you’ve recently groomed. Use such channels to grab your existing customers’ attention. Get some testimonials to post every few weeks—these will act as social proof!

THE RIPPLE EFFECT IS REAL Most dog breeders will sell their puppies to local customers; it is just so much more convenient for everybody

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involved in the exchange. Keeping a breeder happy will help them make introductions and recommendations to these new prospects.

Even better, entice them by offering some paper coupons that they can add to their puppy packs. Offer a free session against a coupon, and once these new prospects visit, make sure you treat them with incredible care. Trust me, they will come back!

Your freebie will get paid back within a couple of sessions.

WRAP UP Dog groomers should understand the immense financial value breeders bring them. They have many dogs, they attend many events each year and they sell dogs to other locals that can turn into prospects.

What other type of customers can generate you as much revenue?

If not done already, all groomers should truly nurture their relationships with local dog breeders.

Make dog breeders your ambassadors. There are so many marketing tools in your arsenal; commissions, discounts, special arrangements and at–the–kennel visits, networking and many more. It is just a matter of sitting down with a pen and paper (or an iPad) and picking a few strategies to roll out over the next months.

Each area is different! Some regions have their breeders very much into discounts while others may prefer the convenience of you visiting them due to the long drive. Just find what works through trial and error, and then do it over and over again. ✂ Lazhar Ichir is the founder of Breeding Business (breedingbusiness.com), the educational platform for responsible dog breeders worldwide. They strive to make breeders more ethical and knowledgeable, one article at a time!

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Kasey Van Dyke’s Story Grooming professionals strive to make pets

look their best with teddy bear styles and ring– ready breed trims, but grooming is not always about getting the styles just right. Grooming can be urgent and life–changing for animals without loving homes and families.

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F

or Kasey Van Dyke, The Rescue Groomer, grooming is not about styling pets to meet customer requests. Kasey Van Dyke works directly with the animals making sure that she does everything she can to help them. Cutting back overgrown nails and removing thick matting on dogs is a difficult but important part of Van Dyke’s job.

As a full–time groomer at The Animal Foundation, the municipal animal shelter in Las Vegas, NV, Van Dyke transforms animals in desperate need of care.

“The shelter animals are often highly stressed and distrustful, so I have to focus on their comfort levels and allow that to dictate what the result is. Many of them are severely matted or have skin issues,” explains Van Dyke.

Giving pets cute personality trims or pretty, hand–scissored finishes are rarely an option during day–to–day grooming of rescue animals as Van Dyke explains.

“The focus shifts from creating a perfect teddy bear head or pattern line, to finding a way to safely carve them out from inches of mats so they can go to the bathroom and move their ears.”

Even though she sees some of the most severe matting and neglect an animal can experience, Van Dyke is driven by the fact that her work matters for each individual animal that she is helping. “Sometimes they just look naked but you can always tell how much better they feel,” says Van Dyke.

Van Dyke was curious about a career in grooming before she landed her first grooming job, but she did not always know that she would end up becoming a groomer. For Van Dyke, it made sense, given her love of animals.

“I never expected to get into grooming, but after my husband and I moved to San Antonio for his job, I

While helping animals and grooming are both extremely rewarding, Van Dyke’s role as The Rescue Groomer is far from easy. “The

—

biggest challenge comes from the emotional investment,” she explains.

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couldn’t find a place to work. I figured I would get an office job and be dissatisfied until retirement.”

The job search continued for over a month when Van Dyke spotted a job opening that sounded like just what she needed. She went to the interview for a position as a dog grooming apprentice at a corporate salon and she was both delighted and surprised when she found out that the job was hers.

She quickly realized that grooming was something she could see herself doing in the long–run, and after working as a groomer in San Antonio for about a year, she moved to Las Vegas.

“I was really drawn to The Animal Foundation as they were looking to hire an on–staff groomer.”

Van Dyke knew first–hand just how special helping a rescue animal is after adopting her own senior cat from a shelter in Utah. She explains that she could see how much her cat needed and appreciated having a person.

Helping animals in need using her skills as a groomer made sense all around for Van Dyke.

“I was excited about the prospect of helping animals who had experienced tough times and needed extra love.”

While helping animals and grooming are both extremely rewarding, Van Dyke’s role as The Rescue Groomer is far from easy. “The biggest challenge comes from the emotional investment,” she explains.

“Since so many of these animals come from unknown or rough backgrounds, I’ve found the best way to create a positive grooming experience is putting myself in a mindset of being their person for that little while I have them. It can be difficult to see them in poor condition, but seeing how happy and loving they are, how grateful they are to have someone paying them

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BEFORE

attention and treating them kindly makes me excited to come to work every day.”

Van Dyke enjoys being a part of a growing grooming industry and networking with other groomers, and she gets inspired by the work of others.

“We all have different skill levels and areas of expertise that we can share with each other. By sharing tips and experiences with each other, we create better grooming practices for the animals.”

All groomers are faced with challenges and bad days and Van Dyke explains the importance of reaching out to other groomers when faced with challenging times.

“Every groomer feels burnt out at some point. Picking different skills and techniques you want to perfect gives

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“Seeing the dogs I groom come out of their shell and be adopted is the most inspiring and motivating thing.”

– Kasey Van Dyke you focus. Talking to other groomers gives you support.”

Van Dyke sees herself grooming for many years to come and even when faced with difficult days, she knows that she can make a difference not only helping animals feel better, but helping them find the forever home that they deserve.

“Seeing the dogs I groom come

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

out of their shell and be adopted is the most inspiring and motivating thing.”

For groomers that want to help rescue animals, Van Dyke recommends volunteering when you can at local shelters. As she explains, grooming animals in poor conditions that are difficult to see might not be easy in the moment, but the transformation and the results that the grooming will have

GroomertoGroomer.com

on the animal immediately by helping them feel better, as well as helping them find a forever home, makes the hard work worth it.

“Grooming at a shelter is the most rewarding, heartbreaking, encouraging, and satisfying place I can imagine grooming. Emotionally exhausting?

Yes. Challenging? Definitely. Worth it?

Absolutely,” concludes Van Dyke. ✂

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by Khris Berry

Spooky

Behaviors: CLEAN IT UP FOR SUCCESS We often focus on behavior in our careers as Pet Professionals. Learning to manage the behaviors around us is key to having more successful, lower stress, safer grooming days.

K

eeping the dog quiet and still, protecting ourselves and the pet from bites, scratches, the oft–popular alligator roll and extreme reactivity or anxiety which may prevent us from continuing our grooming service. Managing each of these behaviors dictates the course of our day–to–day interactions with our clients.

If you have groomed for at least a minute or two in the span of a grooming career, you can appreciate how

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poor behavior in a pet can complicate your schedule. But what about when the poor behavior comes from a human instead of a pet? This article will examine the “human” side of our careers, including common bad behaviors, and offer suggestions on how to manage them.

THE CUSTOMER (ALL OF THEM) Do you remember the first time you saw an adult throw a credit card at a receptionist? How about the last

learn to draw lines When we have an out–of–line customer, we let them know their

behaviors are unacceptable by calmly stating that we will not continue a conversation with them until they can be calm. time you saw a young soccer mom (kids in tow) verbally assault a groomer because she had unrealistic expectations? What about a middle–aged housewife throw a reality television – worthy fit because her dog’s eye lashes were inadvertently trimmed?

Any of the situations would cause even the kindest person to develop a tough external shell for protection.

Equally, each of these situations was relatively unheard of as recently as a decade ago. Psychologists will agree, that as animals do, people learn by mimicking what we see. We are a vision–driven species. Consequently, reality television has lowered our society’s threshold for bad behavior. From our social media outlets with people acting poorly in public to our television programs and movies—consumer appetite for sensational behavior has reached a fever pitch.

For service providers like pet groomers, this means that we will unfortunately experience some of these same sensational behaviors in our interactions with the pet owning public.

Here are some tips for dealing with “scary” behaviors in clients: Practice calm, quiet confidence.

When a customer is emotional, adding emotions to the conversation is the equivalent of adding gasoline to a blazing fire.

Learn to draw lines. When we have an out–of–line customer, we let

them know their behaviors are unacceptable by calmly stating that we will not continue a conversation with them until they can be calm. Often a suggestion to the customer to sleep on their issue and you will gladly discuss it tomorrow when everyone has clear thinking can be enough to thwart a heightened issue. It’s not only acceptable to expect, but also require a client

code of conduct with your business.

A client agreement. Having a signed agreement stating that they will treat you with respect, discuss their pet’s grooming service directly, openly, and honestly is a great idea. It dictates how you will interact with them in the future when an issue arises.

Don’t take it personally. This may be the hardest step to follow. We devel-

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Groomers have

a reputation CENSORED

A look at the flawed side of groomer personalities may reveal negative tendencies: • Verbal insults bordering on rudeness • Unprofessional actions

• Losing temper with co– workers, pets, or customers • Lewd or crude actions while grooming a pet

• General unbecoming behaviors for a professional

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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op relationships with our clients and their pets and when they act out, many groomers are quick to experience hurt and betrayal. Remember, it’s really just business. You have a business agreement with them—nothing more. Many people have stressful and difficult lives.

While you shouldn’t become someone’s proverbial punching bag, you can find comfort knowing that they may have simply reached their personal coping limit in your lobby. In the words of a famous princess, “let it go.”

THE PET PROFESSIONAL (HEY, THAT’S YOU) There is no denying that grooming is a career for animal lovers, but not for everyone who loves animals. What personality traits make a good groomer?

That is an algorithm no one has quite perfected yet. Independent, strong (mind and body), tenacious, kind, compassionate and possessing high problem solving skills would be my top contenders for personality traits.

Groomers have a reputation.

Depending on who you ask, it could be defined as a stigma as well. A look at the flawed side of groomer personalities may reveal negative tendencies: verbal insults bordering on rudeness, unprofessional actions, losing temper with co–workers, pets, or customers, lewd or crude actions while grooming a pet and general unbecoming behaviors for a professional.

Psychologists have widely come to believe that self–sabotaging behavior could be a coping mechanism for issues such as stress, pressure and social demands. Self–destructive behaviors may also signal deeper issues such as lack of confidence or feelings of unworthiness. Regardless, the end result is the same; all of these behaviors limit growth and success both professionally and personally.

Here are some common self– destructive behaviors: self–harm, overeating or undereating, spending

too much money, too much self–sacrifice, fostering self–defeating mindsets, forced incompetence (to remove pressure of success), self–pity, harming others and lashing out, social suicide, refusing to seek or accept help, physical or mental health neglect, and sabotaging relationships. Do any of these sound familiar? Many of us can fall victim to the “human–ness” of these on our bad days. After all, remember that customer from the beginning who threw their credit card at you?

Remember, behavior is a learned thing. Here are some practices you can implement to prepare yourself to shape new, more successful behaviors: Practice self–care. It’s okay to say no sometimes. It’s okay to take a reasonable lunch break. It’s okay to practice pride in your skills. It’s okay to practice humility and let someone

else shine as well. Eat slower, eat less, eat more, eat healthier. Put ‘you’ first sometimes, and it will be easier to put ‘you’ last other times.

Find your center. Do some self –discovery. What are your morals, standards, beliefs, deal–breakers?

Learn how you wish to be treated and accept nothing less. Then treat others the same. Set goals. Then create plans on how to reach them. Find the ‘you’ in your own life. Whatever your truth may be, embrace it.

Exercise your people skills. Many pet groomers say, “I’m a groomer because I don’t like people.” This baffles me, as I have never yet met a dog who scheduled his own appointment, drove himself to the groomer and paid his own bill. You are a service provider to PEOPLE who own pets. Learn the art of small talk–it takes practice. Social

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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Give your brain an opportunity to rest, even for a moment here and there. If yoga and meditation don’t help you reach your happy place, there is no shame in finding a good therapist. isolation and social anxiety are not a badge to be worn with pride–learn how to overcome them. Social skills are vital to your chosen profession.

Yoga, meditation, therapy. Now I am beginning to sound like a guru, or self–help expert at the least. There are many benefits to finding your center through yoga or meditation. Sweat, stretching and balance poses can cure many things. My personal favorite is Doga; incorporate your own dog into yoga practices in the privacy of your own space. Meditation can be five minutes in your car at the end of the day;

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

it can be found on a blanket at lunch under the shade of a favorite tree.

Give your brain an opportunity to rest, even for a moment here and there. If yoga and meditation don’t help you reach your happy place, there is no shame in finding a good therapist. They are equivalent to a tour guide on your journey to happiness and peace.

What else? Caretaker fatigue—it’s a thing. Groomers have a difficult job; you have to provide care and communication for the pet’s owner but also carry a huge responsibility to provide

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grooming services to pets who are not always appreciative or cooperative. Groomers often have endless compassion for their subjects and I am constantly amazed at the acts of kindness and patience that I see daily in grooming shops. But that care comes at a price, and often groomers pay it personally by experiencing caretaker fatigue. Often mislabeled as burn–out, practicing the suggestions above can help you overcome this burden and refuel yourself so you are mentally and physically prepared to provide the best care possible for every pet you meet. ✂

9 1 20

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e C n o 9 i 1 t 0 2 en , 7 v 1 n 14 Co

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Photos by Becca Tarlo

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Imagine a quaint and cozy hotel that sits on a scenic lake, in a tiny historic town with an atmosphere that really embodies all that is wonderful about the fall season.

E

mbrace the beautifully changing leaves, the Massachusetts crisp, cool air, and the sound of crunchy leaves, laughter and the crackling of an outdoor fire-pit in the evening. Now add an exciting grooming show with great education, shopping, competitions and the chance to connect with like-minded individuals, and you have the event of a lifetime—The New England Grooming Show.

The show will boast 17 of the grooming industry’s top speakers

JAY SCRUGGS Visit our website to see what other groomers have to say about the Prima Bathing System.

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

53

doing 26 educational seminars including: Brusher Bather Certificate Program with Teri DiMarino, AKC S.A.F.E. Grooming Certification Program with Susan Sholar, Groomer Health and Safety with Kelly Muniz and The Grooming Business—Not Just a Good Haircut! with Joey Villani.

Almost 50 trade show vendors will have top-of-the-line grooming supplies for purchase and many opportunities to ask questions, and interact with new products and equipment. Another great aspect of the New England Grooming Show is the many grooming competitions to watch or partake in, such as the Sporting and Salon Freestyle, All Other Purebreds, Wire Coated Breeds, Poodles and Best In Show with over $2,000 in competition prize money.

All pet professionals are welcome at this wonderful event. All you need is an interest in improving your knowledge, handling and care of pets. The New England Grooming show takes place at the beautiful and historic Sturbridge Host Hotel. Guests will enjoy convenient access to fun things to do in Massachusetts such as Old Sturbridge Village, Six Flags New England and the Basketball Hall of Fame.

The New England Grooming show is proudly sponsored by the NEPGP, The Electric Cleaner Company, PawMat and Groomer to Groomer Magazine. For more information visit www.NewEnglandGrooms.com. ✂

Find us on

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@barkleighinc 54

Groomer to Groomer • Vol 37 Ed 10 • October 2018

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TIME TO S ’ T I

come E by Kathy Hosler e

A

s soon as Karen walked into my salon with her sweet little mixed breed, Simon, I knew something was terribly wrong.

She burst into tears. “I have bad news about my dear Simon,” she sobbed.

“That growth he has by his tail burst open. His veterinarian, Dr. P, said he will need surgery to remove it.”

“I know he is thirteen years old,” I said. “But other than this growth, Simon is in great shape. And, Dr. P has taken wonderful care of all your animals for years. What has you so upset?”

“You know I love Dr. P, and I have always had the utmost confidence in him,” said Karen. “But the last two times I’ve gone into his office, the exam room I was in was dirty—the floor, the baseboards, everything. The first time I simply chalked it up to him being short staffed or overly busy. But at this last visit, it was even worse!”

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

Then she whispered to me, “If his exam rooms that everyone can see are dirty, what must his operating room look like? I just can’t bear to let my Simon be operated on there.”

Then she whispered to me, “If his exam rooms that everyone can see are dirty, what must his operating room look like? I just can’t bear to let my Simon be operated on there.”

“I feel guilty,” Karen added. “But I made an appointment to take my boy for a second opinion at the new veterinary clinic that my neighbor goes to. She raves about them and how clean they are.”

I was shocked. I knew Dr. P. He was highly respected and had been in business for a long time. But I also

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knew that because of what she saw, Karen wouldn’t be going back to him.

And it won’t just be Karen. Everyone she tells about the lack of cleanliness at Dr. P’s clinic will be reluctant to take their pets there.

What a shame. Dr. P invested a great deal of money and many years of training to become a veterinarian, and now he is losing a long–time, great client because his facility is not clean. And, if Karen noticed, so have his other clients.

Cleanliness, or the lack there of, is

“We used to go to them. There was nothing wrong with their grooming but, every time we went, there was dog poop all over the yard in front of the entrance. It was terrible. I don’t think anyone ever cleaned it up. I don’t want my dog exposed to that.” one of the first things a potential client notices. As soon as people pull into your parking lot, their first impression is made. I got an eye–opening example of this a few years ago....

A new client, Jim, brought his dog in to be groomed. When I looked at the paperwork Jim had filled out, I saw that his address was on the same street as another grooming salon in our town. I wondered why he would drive several miles to come to us in-

stead of going to his nearby groomer.

I asked Jim, “I see by your address that you live near the XYZ Grooming Salon”.

“Yes,” he replied, “I go past it every day.” Then he said, “We used to go to them. There was nothing wrong with their grooming but, every time we went, there was dog poop all over the yard in front of the entrance. It was terrible. I don’t think anyone ever cleaned it up. I don’t want my dog

exposed to that.”

His dog is a dream to groom, and Jim brings her in every four weeks.

I gained a fabulous client because another shop was too lazy to clean their premises.

Could Jim or Karen’s experience be a wake–up call for you? Have you been losing clients and you don’t know why? No matter how great you are at grooming, if your workplace doesn’t look or smell clean, people won’t want

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Cleanliness is a direct reflection of you and of the care you provide to your clients’ pets. If you can’t perform a basic task like keeping your facility dirt–free, then why should they have confidence in you to care for their pet? you to care for their precious pets.

Cleanliness is a direct reflection of you and of the care you provide to your clients’ pets. If you can’t perform a basic task like keeping your facility dirt–free, then why should they have confidence in you to care for their pet?

Is your salon or mobile van really as clean as you think? Are you diligent about sanitation, or have you become a little complacent? Take a look around.

Is there hair hanging from the light fixtures, dust on your retail products, nose prints on the windows or urine

stains on your lobby welcome mat?

It is not difficult or expensive to keep your facility neat and tidy.

We all know if something is clean or not—it’s not rocket science. If you are so busy grooming that you don’t have the time or energy to thoroughly clean at the end of the day, hire someone to do it for you.

It’s important to disinfect your facility to prevent the transmission of diseases such as canine cough, distemper, parvovirus and canine influenza. Sanitizing your tables, cages and tools should be done

between every pet. You should also have air purifiers operating 24/7 to combat odors, germs, mold spores and allergens.

Then, take a look in the mirror.

Your appearance speaks volumes about you. Are you wearing ratty looking jeans and a stained t–shirt or a torn smock, or do you and your staff wear matching uniforms? If you want people to treat you like a professional, you need to look like one.

Don’t give Jim, Karen, or any of your clients a reason to go to another groomer. It’s time to come clean. ✂

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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AFTER

BEFORE

THE THEODORE: AN UPDATED

E by Amanda Aaron e

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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O

ur pet clients are often looking for something that is easy to maintain and also captures the unique expression of their dog. This trim focuses on a semi-short body trim and full scissored legs. You can create this look on just about any breed! For our purpose, I chose this miniature doodle.

Choose the length that suits your dog and your client’s preferred main-

FIG. 1

FIG. 2

FIG. 3

FIG. 4

FIG. 5

tenance schedule. I’ve chosen an “A” clipper comb for my cordless clipper.

Fig 1) Clip the entire back of the topline with the desired length.

Fig 2) Follow down the ribs, contouring closely to the body.

Fig 3) Using the same clipper comb, outline the hip and clipper down

into the tuck up.

Fig 4) Repeating the step in Figure 3, follow the outline around the shoulder, keeping close to the body.

Fig 5) Lift the front leg to make sure that all hair in between the front legs is uniform with the rest of the clippered coat.

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FIG. 6

FIG. 7

FIG. 8

FIG. 9

FIG. 10

FIG. 11

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Groomer to Groomer • Vol 37 Ed 10 • October 2018

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Fig 6) Next, use thinning shears to blend the clippered area with the longer hair of the legs. This transition should blend seamlessly.

Fig 7) Repeat the step from Figure 6 to blend the front legs as well.

Fig 8 & 9) Using scissors or thinners, round each foot. Start with the front two toes and scissor around the foot to create the perfect round shape.

Fig 10 & 11) Trim all loose hairs around the leg to create a column.

Fig 12) Trim the hair on and under the point of rump. The front and back of the dog should look balanced. This is another great place to allow the pet’s body structure

FIG. 12

FIG. 13

FIG. 14

FIG. 15

FIG. 16

FIG. 17

to dictate the choices you make to personalize this simple style.

Fig 13) Using thinning shears, clean out under the eyes. Lightly pull the hair forward over eyes and trim to desired length. Do not clipper the top of the muzzle or you will risk losing the softness of this facial expression.

Fig 14) Comb the muzzle hair forward and lightly trim the hair while aiming your shears toward the point of chest.

Fig 15) Once the desired length on the front of the dog’s face is achieved, follow the longest part of the muzzle hair by rounding it to the middle point of the inside of the ear.

Fig 16) Pull the ear forward and

trim the hair that falls behind the ear.

Fig 17 and 18) Using blenders or shears, round off the top of the head. Comb up and side to side to ensure all of the hair is even.

Now pat yourself on the back while you turn the new “Theodore” over to his owner. Your client will love this new and customized version that perfectly captures the expression of their pet! ✂

FIG. 18

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MOBILE E L I B O M MOBILE 64

SALON N O SALON L SA Groomer to Groomer • Vol 37 Ed 10 • October 2018

GroomertoGroomer.com

Groomer to Groomer asked our Facebook followers: For those of you

M

who worked both in a salon and as a mobile groomer, what do you find to be the pros and cons of each? The answers may surprise you...

Jessica T. “There are no pros to working in a salon after you have been mobile grooming. Only con of mobile grooming—traffic!”

Carole P. “Mobile Cons: no bathroom, lonely, no one to help with a difficult dog or be there in case something happens, traffic, hot in the summer and cold in the winter.

Salon Cons: loud, constant interruptions, stressful when busy.”

Jackie D. “I have groomed in

salons and groomed at a vets. (It has) now been 2 years owning my own mobile grooming van that my husband made. I love being my own boss and not having to work with other people.”

Lynn G. “For me, the pro of a salon is the customer comes to you.

Cons, all the noise and commotion!

Pro of mobile grooming is it's one–on–one with the dog with no other dogs barking and waiting. Cons would definitely be the traffic and drive time!”

Deann H. “I live in Las Vegas, spent 17 years in a salon and 10 of those years managing and grooming —very stressful when dealing with difficult staff and customers.

Salon Pros: never having to fill and empty water, having excellent water pressure.

I’ve been mobile for 10 months and loving it.

Mobile Pros: less stress, not waiting for anyone to drop off or pick up, relationships I make with these customers are rewarding.

S GroomertoGroomer.com

Groomer to Groomer • Vol 37 Ed 10 • October 2018

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I personally feel my worth as a mobile groomer. Yes, adapting to extreme weather and traffic can be hard, but worth every minute in exchange for not dealing with the salon stress.”

“I personally feel my worth as a

Janice P. “We have very cold winters and we did not have evening/ night climate controlled storage for the mobile. Every night all tanks and hoses had to be drained, including fresh water. My allergies went crazy in the small space with the hair and dander.

Awful—we had it one winter! I love my salons, I love the help, I love that our next dogs are already there and ready to finish. I love the space, the storage and our air cleaners. I’m salon all the way.”

mobile groomer. Yes, adapting to extreme weather and traffic can be hard, but worth every minute in exchange for not dealing with the salon stress.”

–Deann H.

Nat N. “Mobile pros: Less physical stress, more money!

Mobile Cons: Finding parking for a

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15 foot van in an urban city, having to hang out with and go in peoples’ houses and talk with them for like 30 mins while they find their dog. I'm all for creating a relationship with your clients, but it was a bit much for me to be on that level.

Salon Pros: You have co–workers to talk to.

Salon Cons: You have co–workers!”

Mona B. “I do both mobile and studio. Mostly by myself and at times my daughter helps.

Mobile Pros: Mobile makes more money in less time. I work only with dogs under 30lbs, no struggling and I get less matted dogs. I get better tippers, no stress and I can park anywhere with my van. Yes, I have a bathroom.

It’s a small space but it works.

Mobile Con: I hate using the blower in a small space. Probably my

only complaint.

Studio Pros: Relaxing, I have a lot of space, I charge less but clients drive further than other shops, I have more equipment. I think working from home is better than shops.

People are much nicer.”

Taryn B. “I have both and love both—both have pros & cons.

Salon pros: more room to carry more equipment/shampoos/stock etc., dogs can stay longer if needed, walks– ins can give extra business, climate controlled all day, washing machine on hand, toilet, fridge/lunch area, cages to help dry multiple dogs at same time.

Salon cons: walk–ins, rent, electricity, phone, extra setup expenses such as front counter, gates and retail shelves, people not picking up dogs on time or running late, more distractions throughout day.

Mobile pros: one–on–one with dog, less distractions, less equipment & stock needed, can be more in control of your day, get out in fresh air and see what’s happening in world, more loyalty in clients than in salon clients, can charge more for home service, no walk– ins, get to know dog and owners better.

Mobile cons: weather (even if your mobile is climate controlled, you still have to get out in weather to get dog & return it), traffic, if mobile unit breaks down you may not be able to work, more fussy and demanding clients as they expect personalized service, time limit to get to next appointment, owners not home to catch dog and getting paid can be issue.”

So where do you weigh in on the Mobile VS Salon debate? Join in the conversation at www.facebook.com/ groomertogroomermagazine. ✂

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GENERAL PET RELEASE FORM

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Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary

Date Your Pet is IMPORTANT to Us! safety Because we care about your pet’s that Your Pet is IMPORTANT toandUs! well being, we want to assure you Pet Name

us. will be made to make your effort your pet is important every to The health, safety and comfort of pet’s visit as pleasant as possible. in conversations We also believe in including you Because your pet is severely tangled about the care of your pet. injury, stress and more or matted, it is at greater risk of The use of a cage dryer is safer and However, trauma. All precautions will be taken. your dog, we comfortable for some dogs. For or after We will problems occasionally arise, during recommend the use of a cage dryer. mental or such as nicks, clipper irritation and when grooming, practices safe adhere to the following physical stress. use: in is the dryer request your permission to In the best interest of your pet, we • Dryers must have working temperature should it become necessary. obtain immediate veterinary treatment gauges and timers. for cage drying will be used. to • Only equipment manufactured this grooming establishment I hereby grant permission to be followed. for my pet at my expense.

• Manufacturer instructions will obtain emergency veterinary treatment during will be properly monitored. have a greater chance of injury • Dogs drying in a cage dryer Also, realizing that matted pets a cage dryer to be used. establishment responsible for • Owner must give consent for grooming, I will not hold this grooming I hereby grant permission to this

treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

accident or injury to my pet.

grooming establishment to

comfortable drying of my dog. use a cage dryer for the safe and Owner Name

Date

Your Pet is IMPORTANT to Us!

Date

Pet Name

Pet Name

Owner Name

with leading holistic practitioners to develop a growing line of all-natural remedies designed to provide relief and comfort to pets who are suffering from a myriad of health conditions.

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Same Message, SENIORNPE EWT Style.

RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this

grooming establishment

to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Owner Name

Signature

Signature

Owner Name Signature

Signature #MP-2 © 2016 Barkleigh Productions, #CD-2 © 2016 Barkleigh Productions,

.com

Inc. • 717.691.3388 • www.barkleigh

.com

Inc. • 717.691.3388 • www.barkleigh

#PR-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

#SP-2 © 2016 Barkleigh Productions,

Inc. • 717.691.3388 • www.barkleigh

.com

CHECK OUT THE LATEST LINE OF RELEASE FORMS Stock up at the Barkleigh Booth or shop online at www.barkleighstore.com

70

Groomer to Groomer • Vol 37 Ed 10 • October 2018

GroomertoGroomer.com

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CALENDAR OF EVENTS CALIFORNIA GROOM EXPO WEST 2/14/2019 - 2/17/2019 Pasadena, CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

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