Groomer to Groomer November 2016

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED. 11 • NOVEMBER 2016

WWW. GROOMERTOGROOMER .COM

CHOOSING

THE RIGHT

SHAMPOO

FOR YOUR BUSINESS

BACK TO BASICS

POODLE

TRIMS

GROOM EXPO 2016

CONTEST RESULTS

Groom Expo 2016 Pet Smart Best in Show Award winner Heather Rooze with Kristie Reisenweaver of Photo by Animal Photography.

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CONTENTS | NOVEMBER 2016

Burno ut THE STRUGGLE IS REAL!

DON'T LET YOUR PROFIT GO DOWN THE DRAIN

by Kathy Hosler

PAGE 22

40

by Victoria Blair

ALSO INSIDE Ask the Grooming Tutor: Standing Up for You 6 Omboy: Creative Advertising

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Oquendo: Keeping in Touch with Your Clients 14

How to Keep Those Once-A-Year Cats During the Winter

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Conner: Back to Basics—Poodle Trims

60

2016 Groom Expo Contest Results

18

All American Grooming Show 2016 All Other Purebreed Winners

66

Acceptable Animal Handling: Advocate for the Animals

30

Product News

66

Reactive Dogs on Leash: One Way to Fix It 36

Classifieds

67

Hosler: Pet Insurance A Real Lifesaver

Calendar of Events

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EDITORIAL STAFF EDITOR/PRESIDENT

Laura Pennington laura@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

GRAPHIC DESIGNER

CHIEF OPERATIONS OFFICER

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!”

WEB DESIGNERS

DIRECTOR OF MARKETING & CLIENT RELATIONS James Severs james@barkleigh.com

Lance Williams lance@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

Luke Dumberth luke@barkleigh.com

WWW. GROOMERTOGROOMER .COM

CHOOSING

THE RIGHT

SHAMPOO

FOR YOUR BUSINESS

BACK TO BASICS

SALES & MARKETING COORDINATOR Alex Robertson alex@barkleigh.com

Jennifer Barraclough jennifer@barkleigh.com

Adam Lohr adam@barkleigh.com

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by Melissa Viera

VOL. 35 ED. 11 • NOVEMBER 2016

ART DIRECTOR

Todd Shelly todd@barkleigh.com

FINDING STRENGTH FOR SUCCESS AFTER TRAGEDY STRIKES

POODLE

TRIMS

GROOM EXPO 2016

CONTEST RESULTS

Groom Expo 2016 Pet Smart Best in Show Award winner Heather Rooze with Kristie Reisenweaver of Photo by Animal Photography.

COLUMNISTS

Michell Evans

Dawn Omboy

Mary Oquendo

Kathy Rose

Kathy Hosler

Gary Wilkes

Daryl Conner

ON THE COVER Groom Expo 2016 Pet Smart Best in Show Award winner Heather Rooze with Kristie Reisenweaver of PETSMART Photo by Animal Photography.

Copyright November 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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ASK THE GROOMING TUTOR

by Michell Evans

STANDING UP for

YOU!

Hello Michell. My name is Sylvia. I am a very generous person—maybe too generous—and I tend to give lots of perks and extra time to my clients and my employees. Basically they run all over me! Do you have any suggestions on how to stand up for myself without making everyone feel unappreciated? Thanks!

—S. RODRIGUEZ

H

i Sylvia. Sounds like you have trained everyone around you to expect certain things and now you must re–train them. More importantly you must re–train yourself.

Many small business owners and managers cross the line into friendship with their clients and employees. It is important not to view them as friends. If someone were to ask them who you are to them, their answer would likely be,

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“their boss” or “their groomer”—not their friend. It is common to have a few that cross over from a business relationship into a more friendly relationship. These friendly/business relationships have boundaries too, but different ones.

You may already have job descriptions for your employees, but how about writing a clear job description for yourself. And if you don’t already have job descriptions for your employees, that might

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go a long way toward solving your problem! So what are your exact responsibilities as an employer?

What are your duties as a pet grooming service provider?

For an even clearer perspective, try writing a job description for your employees! This will give you a clear definition of what everyone is responsible for. Now you can move forward with confidence that you are doing your job and make them accountable to do theirs.

伀瘀攀爀 琀栀攀 氀愀猀琀 昀攀眀 礀攀愀爀猀Ⰰ 堀倀伀圀䔀刀ᤠ猀 搀攀搀椀挀愀琀椀漀渀 栀愀猀 爀攀猀甀氀琀攀搀 椀渀 琀栀攀 挀爀攀愀琀椀漀渀 漀昀 琀栀攀 ᰠ倀爀攀猀琀椀最椀漀甀猀 倀愀椀爀ᴠ ⴀ 琀栀攀 䈀ⴀ㠀 䔀氀椀琀攀 䘀漀爀挀攀 䐀爀礀攀爀 ☀ 琀栀攀 ⌀㄀ 䘀椀渀椀猀栀 䐀爀礀攀爀 漀渀 琀栀攀 洀愀爀欀攀琀Ⰰ 琀栀攀 䈀ⴀ㄀㘀 倀爀漀 䘀椀渀椀猀栀攀爀⸀

䘀刀䔀䔀 䘀䤀一䤀匀䠀 䐀刀夀䔀刀

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䘀伀刀 䄀 䰀䤀䴀䤀吀䔀䐀 吀䤀䴀䔀

䈀唀夀 䈀ⴀ㠀 䔀䰀䤀吀䔀

䈀ⴀ㄀㘀 倀刀伀 䘀䤀一䤀匀䠀䔀刀 䈀爀甀猀栀氀攀猀猀 䐀䌀 䴀漀琀漀爀

䜀䔀吀 䘀刀䔀䔀 䈀ⴀ㄀㘀

䘀䔀䄀吀唀刀䔀匀㨀 ∠ 䈀爀甀猀栀氀攀猀猀 吀攀挀栀渀漀氀漀最礀 䔀氀椀洀椀渀愀琀攀猀 一攀攀搀 琀漀 䌀栀愀渀最攀 䈀爀甀猀栀攀猀 ∠ 圀椀搀攀ⴀ爀愀渀最攀 䌀愀瀀愀戀椀氀椀琀礀 圀椀琀栀 嘀愀爀椀愀戀氀攀 匀瀀攀攀搀 愀渀搀 䠀攀愀琀 䌀漀渀琀爀漀氀 ∠ 䌀漀渀猀椀猀琀攀渀琀 䘀甀氀氀ⴀ䘀漀爀挀攀 倀攀爀昀漀爀洀愀渀挀攀 圀椀琀栀 䰀漀渀最攀爀 䰀椀昀攀猀瀀愀渀

䈀ⴀ㠀 䔀䰀䤀吀䔀 一伀娀娀䰀䔀匀

䈀ⴀ㠀 䔀䰀䤀吀䔀

䈀爀甀猀栀氀攀猀猀 䘀漀爀挀攀 䐀爀礀攀爀

倀爀漀洀漀琀椀漀渀 嘀愀氀椀搀 圀栀椀氀攀 匀甀瀀瀀氀椀攀猀 䰀愀猀琀

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It is possible to make changes and assure that your employees and clients still feel valued. Be sure to inform everyone involved that these changes are simply a necessity for your well–being.

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When faced with decisions on how much to “give”, look at your job descriptions and ask yourself, does that fall within my responsibilities?

Does it fall within the employee’s responsibilities? Does it fall within the client’s responsibilities? This is so important! When struggling with good boundaries, clearly understanding what your responsibilities are is critical for making the call that is best for everyone in the long run.

You may meet some resistance to the changes that you need to make.

Rest assured that the clients and employees that remain are reasonable in their understanding of a business relationship. Also know that others must do what is best for them, just as you must do what is best for yourself.

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It is possible to make changes and assure that your employees and clients still feel valued. Be sure to inform everyone involved that these changes are simply a necessity for your well–being.

Here are just a few ideas for a general outline of a job description.

First is the job title. It sounds simple but it speaks volumes! It defines the nature of the job and the duties required. It addresses rank within the salon without gender or age references. Some examples might be; Head Stylist, Apprentice Bather, Groomer, Office Manager, Groomer Assistant, General Manager, and Owner–Manager.

The job description must clearly define the job duties and

time commitments. This should be a list of the actual responsibilities.

It is helpful to apply percentages to each duty indicating what amount of time/energy you wish to be applied to each item. Also how many hours they are expected to commit per week or month, etc. Example: 80% grooming, 10% cleaning, 5% reminder calls and 5% inventory per week for an approximate total of 40 hours per week. This is not an employee manual so keep it short and to the point.

Spell out what skills and competencies they are required to utilize.

Skills are learned. They can be skills that they had before they worked for you or skills that you expect them to learn and exercise while in your

DEFINE the

JOB! 80% 80% 80% 80% 10 % 10 %% 10 10 % 10 % 5 % 5 % 5%

5 5%% 55%% 5% 5 5%%

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The job description must clearly define the job duties and time commitments. This should be a list of the actual responsibilities.

Grooming Grooming Grooming Grooming Grooming Cleaning Cleaning Cleaning Cleaning Cleaning Inventory Inventory Inventory Inventory Inventory Phone Calls Phone Calls Phone Calls Phone Phone Calls Calls

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employment. Competencies are traits that allow them to do certain aspects of their jobs with grace. For example, maybe they are a natural leader and you wish them to apply those skills as ”Lead Groomer” or they are great with organization so you assign them inventory duties.

Define their responsibilities as to the facilities, supplies, and equipment. Be specific here. This is an area of much friction due to resource guarding.

Relationships need to be well defined. This lets them know who they are supposed to report to and who reports to them, as well as, who is equivalent. This alleviates many arguments.

Lastly, compensation needs to

be defined. Include pay, benefits, and paid–time–off.

A well done job description gives a good sense of the priorities of the position, is a good reference for measuring performance, and a great tool for managing disputes.

The next time you find yourself buying a new pair of clippers for one of your staff or letting a client show up an hour late, remember to ask yourself, “Is this part of my job description?” You can still enjoy doing nice things for people, unrelated to your working relationship. Those gifts will be much more appreciated anyway.

Good luck! ✂ I am a multi-Best-In-Show and Best-AllAround groomer. I am the recipient of

many Barkleigh Honors Awards. I am a Silver and Gold medalist for GroomTeam USA. I am the winner of Show Dog Groomer of the Year. I am an educator for Andis Clipper Company. I have been teaching as The Grooming Tutor since 2000. And I groom to make a living, just like you. Please send questions to michell@groomingtutor.com

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ADVERTISING E by Dawn Omboy e www.queenofcolor.com

A

s we enter into the holiday season there are many avenues of advertising that can be very inexpensive—or even free—for your business to take advantage of, and Creative Styling can play a huge part in that for you. It will require some prep work and a little research on your part.

Many local businesses and associations have holiday events that are free to attend and are covered by local media such as newspaper and local TV stations looking for “feel good" news articles. And, really, who doesn't love pets, especially if they are really festive and sporting some

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holiday color or bling?

Color up a dog or two and attend a parade or fall festival, the media loves to show these festive pets on local news and in the paper. It's really exciting when clients call to say they saw you on TV or bring in the paper clippings to you. I always loved that my mom had these pieces stuck on her fridge at home.

Too busy to go out? Call your newspaper or even contact them on their Facebook page with pictures and some general information. I have done this on a couple of occasions and have gotten from front page to full page articles inside the paper by adding just

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a bit of fun color on either my own dogs or clients who are excited for their dogs to become color models.

Always let the media know when you have something big happen, too.

Like the time I was fortunate enough to have Mike Rowe come to my salon, or when I went to New York to be on the Today Show. Both were featured in the local paper. If you either attend or host a workshop, talk it up and invite the media. Or if you are out of town attending, take plenty of pictures to send to your own local paper.

You don't have to get extreme with color if you aren't comfortable with it, just color up some ears and tails and

Share your pictures on social media, too.

People love to see their own pets’ pictures.

If you watermark them with the name of your salon before posting them they become advertising every time you share a cute picture. add some bling and a cool pawdicure.

Believe me, they love this stuff and it will get your community talking about you. If you are like me and a bit shy, your dog can open many doors for you since you would always be willing to talk about your passion.

Share your pictures on social media, too. People love to see their

own pets’ pictures. If you watermark them with the name of your salon before posting them they become advertising every time you share a cute picture. It will amaze you how many times a picture on social media will be seen and shared.

Take advantage of the media opportunities available to you and

have fun while doing it. Now let's all get out the color and get to those Christmas Parades! ✂ Making the World more Colorful, one dog at a time... Queen of Color.

Go to www.queenofcolor.com or visit me on Facebook

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in with your clients E by Mary Oquendo e

D

o you know how large, multimillion–dollar companies grow their businesses? They focus on client retention. And while these companies may have huge budgets, the premise is very simple. Keep in contact with your current clients.

Earn loyalty.

For those who feel that customer retention plays a relatively minor role in helping a company grow a healthy bottom line, here are a few statistics you might be interested in. According to Bain and Company, a 5% increase in customer retention can increase a company’s

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profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer.

–Alex Lawrence, 5 Customer Retention Tips for Entrepre– neurs, www.forbes.com.

And it can be accomplished at little to no cost!

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Blogs A blog is a regularly updated webpage written in an informal style. And by regularly, I mean whatever time frame you are willing to commit to. Professional bloggers update daily, while the rest of us are weekly, monthly, or quarterly. Topics should be of interest to your current clients such as seasonal safety tips or grooming tips. Most websites are already set up to include a blog. If you are uncertain how to proceed, contact your website host. If you don’t have a website, you can set up a free blog with such services as Wordpress, Blogspot, Wix, Weebly, and Typepad, just to

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Most email providers will block mass emails from even reaching your intended client and will be marked as spam. To top it off, mass emails look unprofessional.

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name a couple. While the style may be informal, you still have to have correct sentence structure, spelling, and make it an easy read. Grammarly is a good site to run your blog through to catch errors and improve readability.

Newsletters There are federal regulations regarding how you contact clients via email. You have to include your physical address and means of easily unsubscribing. In addition, you must not give access to everyone’s email in a mass send out. Meaning your entire email list cannot be in “To” bar. Most email providers will block mass emails from even reaching your intended client and will be marked as spam. To top it off, mass emails look unprofessional.

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There are many newsletter services such as Mail Chimp, Aweber, and Constant Contact which range from free to low cost. They are easy to set up, compliant with federal regulations, and recognized by email hosts.

Elements of a newsletter could include: a personal message from you, your blog, any specials or new services, highlighting a retail item, and linking a short instructional video uploaded to YouTube.

Facebook Facebook is still the reigning king in the “it’s for free” marketing world. It’s free in the sense that you don’t pay to have a business page, but if you want your posts seen by everyone on your business page, then you need to consider Facebook

ads. If done correctly, Facebook ads can be cost effective. With the changing algorithms, Like Ladders can be detrimental to your business page. A Like Ladder is when a group of people like each other’s pages even though they have no real interest in it. As Facebook uses engagement to rank pages, that lack of participation can lower your ability to be seen in the news feeds of your clients.

You need a business page. If you continually post about your business from your personal profile, you will be violating Facebook’s terms of service.

The penalties can range anywhere from being in a 2 week Facebook jail to having your profile removed.

One of the nicest new features of a business page is the live feature.

From your phone you can record a tour of your facility, a demonstration of brushing and combing, show off your retail, interview a client for a testimonial, to name a few ideas. The possibilities are endless. In addition, you can share the video on your personal page as well.

To set an automatic return message: 1. On the top of your business page, click on Settings.

2. On the left side bar, click on Messaging.

3. Scroll down to Response Assistant.

There are two sections I utilize: The first is Response Time. I set mine to “Typically responds in minutes.”

The second is Send Instant Replies to anyone who sends you a message.

You can customize this. Mine says “Thank you for your inquiry regarding my pet grooming services. I am currently with a pet or driving.” I also include my website and cell number.

Other Social Media There are so many other choices: Twitter, Periscope, Pinterest, Instagram, SnapChat, Google Plus, and Blab to name a few. By tomorrow, there very well may be more. You can spend hours trying to cover all your bases. If you are not sure, ask your clients which platforms they prefer

To use the live feature: 1. From your phone, go to your business page.

2. Click on Publish.

3. At the bottom, click the bar for Live Video.

4. An informational blurb comes up.

5. Click Continue.

6. Title your broadcast where it says Describe Your Live Video.

7. Click Go Live.

and go from there. It doesn’t make sense to spend time on a platform that your clients don’t visit.

Once you decide on the platforms, the most important thing is consistency. It can be hard to be consistent when you have a business to run and a life afterwards. Online planners such as Hootsuite and Buffer offer both free and paid services where you can schedule posts in advance.

Hootsuite and Buffer offer tutorials on how and when to post for maximum engagement. Neither is very good about posting to Instagram. There is another planner called Grum, which is specific to Instagram. At the time of this writing, I have just started using it, but seems to work well. Facebook has its own Post Planner, but it works only on your Facebook business page.

So take a page out of the large corporation’s book; keeping in regular contact with your current clients results in loyal clients, referring you to their friends and family. And that’s how we grow our businesses. ✂

AnimalsINK.com info@AnimalsINK.com 317-496-8467

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Another nice feature of a business page is that you can set an automatic message when someone messages your business page.

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Photos by Animal Photography

CONTEST RESULTS

BEST IN SHOW

BEST IN SHOW WINNER HEATHER ROOZE WITH KRISTIE REISENWEAVER OF PETSMART

PEOPLE’S CHOICE WINNER & CREATIVE STYLING 1ST PLACE WINNING ENTRY BY ANGELA KUMPE

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

BEST ALL AROUND BEST ALL AROUND WINNER ANNE FRANCIS WITH COREY BENEDICT OF NESTLE PURINA

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DON'T LET YOUR PROFIT GO DOWN THE DRAIN E by Kathy Hosler e

Y

ou work hard for your money and you need every tool that you use to work just as hard for you. And that includes your 'liquid' tools as well. Shampoos, conditioners, and styling products are all essential elements needed to produce a great groom.

"The bath is the quintessential prerequisite to a perfect grooming job and a clean and healthy animal," says Joy Nachmias, owner of B3 Salon Products. "Stylists put a lot of time and effort into completing a grooming job.

If the shampoos are not doing the job they are supposed to do, you are going to have an unhappy client."

Selecting the right shampoos to

22

help you get the results you want can be a daunting task. There are hundreds, if not thousands of shampoos available to the professional pet stylist.

How do you decide which ones are the best for you?

WHAT IS SHAMPOO? "Shampoo is a liquid surfactant system with detergency ability for cleansing," says David Campanella of Best Shot Pet Products. "It differs from soap in that it is not prepared from fats and oils, is not inactivated by hard water and minerals, and has wetting agents and will emulsify oils, holding any dirt in suspension so it rinses away easily with water without

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the typical scummy residue soap leaves behind."

EXACTLY HOW DOES IT REMOVE DIRT FROM THE COAT & SKIN? "Very simply put, one end of the shampoo molecule is attracted to soil (dirt and grease) while the opposite end of the molecule chain is attracted to water," Mr. Campanella continues. "Debris gets attracted to 'sebum' (the oily deposits secreted by the skin's sebaceous glands upon each hair shaft) along with any other oily deposits. Shampoo molecules clean by removing this sebum and soil deposits, suspending them in water, to be rinsed away with fresh water."

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EDUCATE

YOURSELF.

Go to trade shows and network with other groomers.

Ask them what brands they use and why they like them. Talk to the manufacturers and see what they have to offer.

24

SO, HOW DO YOU FIND A SHAMPOO THAT'S RIGHT FOR YOU? Educate yourself. Attend seminars and learn about coat and skin care. Go to trade shows and network with other groomers. Ask them what brands they use and why they like them.

"When you select shampoos, always read the labels" adds Justin Pohl, VP of Distribution at Bio– Groom. "It's important that groomers know what the ingredients are in the shampoo they are using."

Talk to the manufacturers and see what they have to offer. Some manufacturers will send a sample pack to you for free or at a reduced price, so that you can try their products.

Don't just get one teeny sample bottle that you can only use on one pet, get enough of the product to really see how it performs. Shampoo performance and rinse time can be

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affected by your water quality. Try different brands and see what works for you.

"Know what's inside the bottle when selecting shampoos," advises Richard Ticktin, CEO of Synergy Labs. "It's very simple and it boils down to the ingredients in the shampoo which are called 'solids'.

Solids provide the results the groomer wants to achieve, whether it's wanting the animal's coat to shine more, be cleaner, or smell better.

"In shampoo, a percentage of solids are mixed with water," Mr. Ticktin continues. "There's a huge difference in buying a shampoo that's 60% water verses one that's 95% water. It can dilute the product and the groomer's profit.

Unfortunately, there are no clear industry standards in terms of the true amount of solids to help the groomer gauge what they are buying.

With a product like sunscreen, for example, there's an SPF value—and everyone understands that the higher the SPF number, the higher the protection."

Price is very often a determining factor when groomers buy shampoos.

But, don't let the initial cost alone decide what shampoo to purchase.

Instead, you really need to calculate what shampoo costs you per bath— not per gallon.

"Manufacturers of concentrated shampoos offer suggested dilution rates on each of their products," says Joe Zuccarello, Director of Innovation of TropiClean. "While this is a suggestion, many groomers decide how thick or thin they are going to mix any particular shampoo by trying the shampoo at various dilution levels for their desired hand–feel, amount of sudsing during the bath, speed of rinsing, and overall cleaning performance.”

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"So, whether the groomer chooses to follow the manufacturer's suggestion to the letter, or if they figure out their own dilution rate," continues Mr. Zuccarello, "Once the amount of concentrated shampoo and water is determined, they can quickly figure out how much each bath is costing them based on how much they spent on the shampoo in the first place."

"Keep it simple. You don't have to have a shelf full of different shampoos," says Joy Nachmias of B-3Salon Products. "Once you find the shampoo you like and that gives you the results you want, make it your go-to product and use it daily."

GETTING THE MOST FOR YOUR MONEY "Cost is certainly a factor in any business," says Dallas Van Kempen,

26

President of EQyss Grooming Products. "I recommend that groomers use the best product that they can afford. The cost difference in a premium shampoo is not that much and it will be worth it in customer satisfaction, which means repeat business and referrals."

"Don't expect great results if you use inferior quality products," states Mr. Richard Biegan, President of Quadruped Pet Care. "You get what you pay for when it comes to most shampoos. You may mistakenly think that using economy shampoos will save you money, when in reality you may have to use double the amount or more to get the pet clean.

"Groomers know that 'time is money'," Mr. Biegan continues.

"Using quality shampoos and conditioners can speed up the

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grooming process and allow stylists to become more productive."

“Buying cheap shampoo can actually be more expensive for the groomer than buying a premium one," emphasizes Mary Meeks, president of Nature's Specialties. "If you buy a gallon of shampoo for ten dollars and it makes three gallons of diluted shampoo, you are paying $3.33 per gallon. If you buy a better quality shampoo that costs twenty five dollars a gallon, but when diluted makes twenty five gallons - you are only paying one dollar a gallon for a higher quality shampoo. In the long run, a premium shampoo can be much more affordable.”

"Another thing that groomers should consider is how much cheap shampoo can cost them," continues Mary. "Cheap shampoo often does not

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If a person's pet has an adverse reaction to something in the shampoo, not only will they be angry with you as the groomer, they will also tell all of their friends about it and that could potentially cost you many clients."

–Mary Meeks, President of Nature's Specialties

28

have conditioning ingredients and can be harsher on the pet's (and groomer's) skin. If a person's pet has an adverse reaction to something in the shampoo, not only will they be angry with you as the groomer, they will also tell all of their friends about it and that could potentially cost you many clients."

SPECIALTY PRODUCTS Most groomers routinely use specialty shampoos that are formulated to do specific jobs in their facilities. Pet's eyes can be easily irritated, which prompts a lot of groomers to use tearless shampoo and facial products.

There are a multitude of products available that help de–mat, de–shed, or deodorize coats. There are shampoos that moisturize, intensify color, add volume, kill fleas, and much, much more. They all may have a place in your

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pet care arsenal.

And, many groomers feel that a bath is not complete unless you condition the freshly shampooed hair to replace the sebum that was washed away. Conditioner will keep the cuticles closed longer, retain moisture, and increase tensile strength, shine and resilience.

"To keep the skin and coat in optimal condition, it is almost always necessary to use a conditioner after shampooing. A conditioner is going to help lock in moisture and hydrate the coat," says Shannon Moore, NCMG and Director of Grooming and Education at Espree Animal Products, Inc. "After all, keeping the skin and coat in the best condition possible will help the pet stylist put that 'showstopping' groom on a dog."

In addition, some products that you use not only help the pet, they can help protect your facility.

"Medicated shampoo treatments by the groomer can soothe and disinfect the pet's skin, not to mention help maintain a sanitary environment by preventing the spread of bacteria and other microorganisms throughout one's grooming facility," shares David Campanella. "That's really important!"

So whether you are looking for a 'go to' everyday shampoo or some hair care products for specialized situations, do your research and find the ones that will enhance your business and your bottom line.

"Balancing product cost and performance will forever be a challenge for groomers as shampoo is one of the highest expenses a grooming shop owner will have," concludes Mr. Zuccarello. "So be wise and find that perfect balance. The wrong choice could result in profit going right down the drain, literally." ✂

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omer is om oo g ro t gr u g 10, 2015 – A pe Aug r an im al cr uelty. no a e ea m de s i is m a ng fa ci Pett e: Pe use: us Abus al Ab imal im Anim v 22, 2015 - An Nov No n'ss n' man' ma woma wo s les le ngle ng trang s tra a nd stra ts and beats mer be roomer g roo ng.. ng ming mi roomi ng g roo ring du ri g duri dog do

d dded dde adde have a r s have tors u tor cuto e cu rosec Prose g 9, 2016 - Pros Aug Au wa Iowa for an Io e for abusse al abu imal im anim ge of an arge ar a char d of sed se cuse cu accu wa ac merr who was oome oo groo ty gr City Ci th. nth. nt mon la st mo re last care hiss ca g in hi dog ckin g a do kicckin ki

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

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L

ike many pet professionals, most groomers are shocked and sickened when reading headlines regarding animal abuse at the hands of pet professionals. We dedicate our lives and careers to being good animal stewards and in service to our client’s pets. When that relationship goes afoul, the entire industry pays the price. It is the responsibility of every single professional who chooses to work with a pet to self–police and commit to the protection of that pet when in their care.

Animals have no voice; we are their only resource for safe and professional treatment. Anyone who has ever trimmed a Pug’s nails will contest that even the most patient professional can be tested at times. As grooming professionals, you must determine when an animal has been pushed to their limit of mental and physical safety. There is no badge of honor awarded for being able to push a bad dog through a groom.

Likewise, there is no shame in stopping a grooming service gone bad and advocating for the pet in question.

“Step away from the Shih Tzu.” If you have never heard these words, you may not have an Animal Advocacy program in place in your salon. Often, a person standing by can better monitor the pet’s respiration and physical condition than one who is actually performing the service. If your salon provides grooming services for hard–to–handle pets, you may consider introducing an Animal Advocacy program so that each animal has a representative to oversee their needs during a difficult service.

Another factor that may contribute to rough or abusive handling by the pet professional is the mental, physical, or emotional state of the person who is providing the service. Pet service professionals need to provide for their own mental state and self-care.

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Overworked, overtired, and stressed stylists are a recipe for problem handling. Pet groomers and staff should have open and authentic conversations about their feelings and ability to handle difficult pets.

Overworked, overtired, and stressed stylists are a recipe for problem handling. Pet groomers and staff should have open and authentic conversations about their feelings and ability to handle difficult pets.

Networking with other groomers, finding avenues outside of the workplace to vent, and learning to leave your work at the “office” are all techniques which many groomers find helpful in achieving an acceptable work/life balance. Like many careers which elicit an emotional response from the person providing the care, groomers must likewise ensure that

32

they are keeping their own emotional tanks on full.

At this point, you may be wondering about the highly aggressive Cockapoo who tried to eat your hands yesterday or thinking of the little Terrier who wagged his tail before trying to personally remove your flesh with his teeth—yes, even those pets deserve a voice. That voice may tell their owners to seek sedation grooming or the help of a training professional before trying your grooming salon again, but there is a fit for every dog with special needs.

Becoming familiar with basic

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and advanced canine behaviors— beyond the traditional sit, down, and stay—may interest the groomer who finds that they enjoy the challenge of working with traditionally difficult pets. Learn to head off and address problem behaviors by seeking education on canine body cues and handling techniques designed to cater to the needs of the aggressive pet.

By applying appropriate handling techniques, many problem behaviors can be modified and improved over time. There are many resources readily available which offer techniques that can be easily incorporated into a

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Practice calm, quiet confidence. This tip is often overlooked due to its simplicity.

Raised voices and frantic movements do not instill a sense of comfort on the animal—particularly if you are dealing with a stressed or frightened pet.

salon setting.

A common handling misstep taken by many pet stylists and staff is not utilizing the range of tools they are provided. There are many devices designed for the safety of both pet and groomer during the grooming process.

The proper use and application of tools such as muzzles, slings, hammocks, and restraints can be valuable assets in keeping everyone safe and calm during a stressful groom. When a groomer feels overwhelmed, a break to regroup and assess the situation will allow you to make certain that you use your available resources before tragedy or mishap strikes.

Practice calm, quiet confidence.

This tip is often overlooked due to its simplicity. Raised voices and frantic movements do not instill a sense of comfort on the animal—particularly if you are dealing with a stressed

om w fr e N

GENERAL PET RELEASE FORM

MATTED PET

R EASE FORM CAGE DRYEREL RELEASE FORM

Date

Pet Name

Your Pet is IMPORTANT to Us! safety Because we care about your pet’s that Your Pet is IMPORTANT toandUs! well being, we want to assure you Date

Pet Name

us. will be made to make your effort your pet is important every to The health, safety and comfort of pet’s visit as pleasant as possible. in conversations We also believe in including you Because your pet is severely tangled about the care of your pet. injury, stress and more or matted, it is at greater risk of The use of a cage dryer is safer and All precautions will be taken. However, we dog, trauma. your For comfortable for some dogs. or after We will problems occasionally arise, during recommend the use of a cage dryer. irritation and mental or when grooming, such as nicks, clipper adhere to the following safe practices

physical stress. the dryer is in use: request your permission to In the best interest of your pet, we • Dryers must have working temperature should it become necessary. obtain immediate veterinary treatment gauges and timers. for cage drying will be used. to • Only equipment manufactured this grooming establishment I hereby grant permission to followed. be will for my pet at my expense.

• Manufacturer instructions obtain emergency veterinary treatment during will be properly monitored. have a greater chance of injury • Dogs drying in a cage dryer Also, realizing that matted pets a cage dryer to be used. establishment responsible for • Owner must give consent for grooming, I will not hold this grooming I hereby grant permission to this

Date

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

accident or injury to my pet.

grooming establishment to

comfortable drying of my dog. use a cage dryer for the safe and Owner Name

Pet Name

Owner Name

or frightened pet. Dictate the tone and pace of the interaction; this technique allows the pet stylist to either move as quickly or slowly as he/she deems necessary to be safe and calm. This is not an easy feat at times when the client is demanding their dog be finished quickly, but having open and frank conversations with pet owners will allow them to understand that you, the groomer, have their pet’s best interest and outcome in mind.

Finally, demand a zero tolerance policy from your facility and co– workers. Frank discussions about acceptable and unacceptable limits are a necessary evil. The results will create an environment which allows all pets protection during their grooming process. Your clients and their pets deserve it and today’s culture and industry demands it. ✂

Same Message, SENIORNPE EWT Style.

RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this

grooming establishment to

obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Owner Name Owner Name

Signature

Signature

Signature Signature #MP-2 © 2016 Barkleigh Productions, #CD-2 © 2016 Barkleigh Productions,

.com Inc. • 717.691.3388 • www.barkleigh

.com Inc. • 717.691.3388 • www.barkleigh

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BEHAVIOR CLIPS

by Gary Wilkes

REACTIVE

DOGS ON–LEASH

AND ONE WAY TO FIX IT

I

was at a dog park the other night with a 45 pound ABD (American Black Dog). It had the typical medium–length, all black coat and built like a border collie.

A couple of weeks ago he pulled his owner off her feet while going after his favorite target—'little white dogs'.

He gave no warning before he lunged.

The owner is old enough that a broken bone or other injury would be serious.

The fear of falling down plus the possibility that her dog might hurt someone else’s dog was very troubling to her. This is a common problem —so much so that a new word has developed around the common inability to deal with such behavior.

These dogs are called ‘reactive’.

The reason reactive dogs are

36

such a problem is because of a gradual but powerful shift in our culture. Pleasant methods are assumed to be good, regardless of outcome. Unpleasant methods are labeled abusive—again, regardless of outcome. To please the sensitivities of our modern culture, methods that can suppress ‘reactivity’ are shunned. You need only walk through a ‘big box’ pet store and hear the droning recorded voice pitching their ‘positive’ training methods to confirm this.

This philosophy carries over to the big–box grooming salons—which is why neither their trainers nor their groomers are allowed to handle difficult dogs. The companies know that what is considered ‘nice’ by the

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general public cannot control reactive dogs. (Vets know this too—which is why they have ‘treatment rooms’ where the public cannot see how they deal with defensive aggression.)

Practical Solutions to the Rescue I used three tools to start the process of removing this dog’s reactivity; a Gentle Leader, a bonker, clicks and treats. Some of you may not know what a ‘bonker’ is. It’s a soft, rolled, terry cloth towel used as a projectile. You can find several videos on my YouTube channel showing its use (wilkesgm1). Modern trainers often vilify such tools— regardless of outcome. Though no harm comes to the dog and major problems can be fixed, the tool is

My first step was to teach the dog to wear a Gentle Leader, a form of ‘head halter’. This halter is designed for dogs. It allows you to clip the leash under the dog’s chin rather than at the back of the neck. opposed because of a perception that it isn’t ‘nice’.

First Steps My first step was to teach the dog to wear a Gentle Leader, a form of ‘head halter’. This halter is designed for dogs. It allows you to clip the leash under the dog’s chin rather than at the back of the neck. This offers a major advantage to the handler.

Instead of fighting the whole dog, you only have to defeat the muscles

that connect the head to the neck. If the dog lunges, he ‘jack–knifes’ and is suddenly looking at something other than the target. An aroused dog will not tolerate losing sight of the target. Over a series of repetitions he will learn to stand stock-still or actually back up to make the leash loose. That’s because he had to keep the target in sight. It’s a dog thing. To see a video of this, again on my channel on YouTube, look up ‘HalterDogAggressionLeash AVI’.

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To the Dog Park Stage 1– Dog parks offer the perfect setting for fixing reactive dogs. That’s where the dogs are.

That’s where the reactivity is guaranteed to happen. I started the dog’s training by stopping about 50 yards from the park fence to let him see some dogs go by. He didn’t do anything at all, even when a little white dog walked by. The other dogs weren’t close enough to pose a threat to him. Then we moved him closer

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The process is simple; let him lunge forward and then put enough tension on the leash to halt him. Then you quickly release tension so that he gets to ‘try again’. If he lunges again, you apply tension again. and walked him along the fence line.

(I don't take dogs into dog parks, as a rule. I have broken up enough dog fights that I consider it a risk to my client’s dogs.) At this closer range he started becoming reactive—meaning highly aroused over the presence of other dogs racing around.

To reduce his arousal I let him lunge forward as much as he liked.

The Gentle Leader convinced him that lunging forward removed the target– dog from his sight. The key to this is to keep the leash loose unless you are reacting to his lunge. The process

is simple; let him lunge forward and then put enough tension on the leash to halt him. Then you quickly release tension so that he gets to ‘try again’.

If he lunges again, you apply tension again. This makes the event a series of repetitions that improves the dog’s ability to piece together what is happening. Within about five minutes he was standing, stock–still, as dogs raced quickly by the fence.

Stage 2 – After we achieved a decrease in his reactivity, I described some aspects of body language to the owners—primarily tail carriage.

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While I was doing that, a husky mix with a rather straight tail came over with perfect timing to be a demonstrator. His tail was immobile and slightly elevated. He was not wagging his tail, but simply holding it still.

Then he made direct eye-contact with the ABD. After about 20 seconds of that my client's dogs launched, full force toward the threat.

The Gentle Leader turned his head sideways as he hit the end of the leash. I said "NO" and bonked him on the head with the rolled up towel. Then I added tension on

the leash and the Gentle Leader caused him to buck–jump backward to maintain sight of the target.

The bonk barely brushed across his forehead but was still effective to suppress his behavior. He had learned its importance on our first meeting at the owner’s home, so I could use dramatically less force and still get a big reaction. Meaning I used his reactivity to get him to suppress his aggression.

The same Husky mix came back about five minutes later. It brought the same result—it triggered a lunge from the ABD that was about 80% of the first one. Within a couple more lunges, the reactivity was gone. Now that the arousal was under control, we shifted gears. We started using clicks and treats for responses to commands. The aversive control of the bonker and the halter increased

his likelihood that he would actually hear the commands.

While you are unlikely to hear this elsewhere, the punishment stopped his choice of lunging to engage other dogs. That opened up our ability to use positive reinforcement. If there is no punishment, there is no drop in arousal. If there is no drop in arousal, you have no ability to use food.

Conclusion By using aversive control first we suppressed his arousal. Once that was over, he started actually listening to his owners. That was the key to be able to use positive ‘nice’ methods as a component in fixing the problem. Using this strategy, we had the reactivity under control in two sessions—one at home to create a foundation and one at the dog park

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to give the owner control. I had the owner walk her dog along the fence line several times to start refreshing her confidence. We aren’t done yet but I do not anticipate any wrinkles in the process.

I have done this many times over the last 25 years. It is something that a groomer/trainer could learn how to do without much difficulty. Knowing about this or finding a trainer familiar with the process can literally be a life saver for your clients. If there is no life–saving, there is no dog. If there is no dog, you don’t have a client. ✂

Find us on

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Burno ut THE STRUGGLE IS REAL! E by Victoria Blair e

Burn out. Eeeek! At one point or another, we’ve all had it.

If you haven’t yet, you probably will. It’s coming to a life near you; lurking in the shadows of happily shaving, trimming and creating. How does it happen? One day, you’re interacting with clients, staying busy, humming along and BOOM!

M

aybe you’ve been working too hard. You get out there, charge up your engine and it keeps going and going. You enjoy the weekend, (or work the whole time) and love raking in the cash. Or, you have been at this a long time. It’s the only skill you know, but you’ve stuck with it, because it pays the bills. Or, you’re a newbie. You went to school, or apprenticed with

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someone and are struggling to find more clients and get more exposure.

You try and try and but nothing seems to be working right.

In all these situations, you take a look at your life and wonder...is there more? You start to ask yourself if picking dog hair out of your eyes, bra and fingernails is your chosen path. You really enjoy the money you make, the clients you have and

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everything on the surface, but...what else is there?

Then, your imagination gets involved, and not in a good way.

“What if I should be doing something else? What if, what if, what if ”.....

STOP IT! Take a deep breath and relax.

This is just an indication that you’re ready for the next step in life. We groomers are such an amazing

The key is to do something that is different than your regular routine. Step out of the box. Doing things the same way every day is a sure fire way to get you into a slump that may be hard to climb out of and actually trains your brain for boredom. bunch. Seriously. I have never met a bolder, more confident group of people than groomers. We are the McGyvers of the free world (If you’ve never heard of McGyver, you’re still a baby, look him up.) The dreamers, the world changers, the ones who can go all day with an aching back, dog hair stuck between our teeth and still a smile on our face. You’ve got this. When you find yourself in any of these thought processes, here are

some things that may help.

TAKE A VACATION Most of the time, this is the one thing that will shake those burnouts.

A change of scenery. Go somewhere you have always wanted to go. Or, find a place that renews you. That place for me is the beach. All I have to do is smell that fresh, salty air, listen to the waves, get my feet in the sand and I’m ready to conquer the next challenge.

Even one day works. A weekend or longer is better. If you can’t budget a vacation or one day trip somewhere, drive a different way home, have dinner in a new location, even if it’s a picnic in the park. The key is to do something that is different than your regular routine. Step out of the box.

Doing things the same way every day is a sure fire way to get you into a slump that may be hard to climb out of and actually trains your brain for

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Burnout happens because we try to be super heroes all day, every day. We try to fly it alone and our capes get tangled, then we get sucked into a vortex of trying to keep up.

boredom. So, keep it interesting as much as you can.

CHANGE YOUR LOOK This has been a real game changer for me. Four years ago, I ran into a love/hate relationship with my hair. I had been going to the same stylist and had been getting the same dye job with a trim on my long locks. After switching stylists, I had a moment of abandon and told her to cut my long hair into a short bob. Ahhhhh! Next, I started having her put in purple strands.

One day, I went full throttle and told her to dye my whole head deep purple. I LOVE IT! Not only does it make me happy, I had told myself I could never look good with short hair. Now, everywhere I go, at least

one person compliments me on my style and it has become my signature look. It really opens the door to new conversations and helps me meet new people. Soon, I may change the purple, but for now, I’m having fun. And, it’s hair! As we all know, It’s going to grow and changing it is something quick and reversible. Go for it!

DELEGATE Burnout happens because we try to be super heroes all day, every day. We try to fly it alone and our capes get tangled, then we get sucked into a vortex of trying to keep up.

This gets old. If you have employees or independent contractors, have a meeting and see if there are some things you can change and take some

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of the pressure off yourself.

Being a parent is just as dangerous. If you’re the type of parent that has to do everything for your family, you’re not teaching them anything. I’m a big believer in making kids independent as early as possible. If your little miracles can use a smartphone, they can easily learn how to sort laundry and turn on the washing machine and dryer. They’ll act like their legs are broken at first, but believe me, they will soon be washing and (maybe not) folding soon. If wrinkly clothes bother you, bite your tongue and just look the other way!

I realize these quick fixes may not always be the solution. Burnout may also masquerade as depression or another major health problem. I

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Or, if you need a sounding board, you can always find me. You’ve got a Friend! I’m hoping I can finish the conversation in another article about this topic, but in the meantime, it truly is something that can be changed for the better. ✂

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a real lifesaver E by Kathy Hosler e

A

s pet lovers and pet care professionals, we want the pets that we care for to enjoy long and healthy lives.

Unfortunately, that is not always the way things turn out. Pets get hurt, develop life threatening conditions, or suddenly become ill. We have all heard horror stories from distraught pet parents about taking their pets to emergency veterinary clinics and being unprepared for the costs associated with diagnosing and treating their beloved pet.

Our hearts go out to people who are faced with these tragic situations.

We wish that somehow we could help them. Well, maybe we can. We can educate ourselves and also our

46

clients about the benefits of having insurance for their pets.

What is pet insurance, and how does it protect the pets we love?

In a nutshell, it covers unexpected veterinary bills for covered conditions—typically an illness, injury, or accident that a pet may encounter during its lifetime.

Pet insurance is designed for things that you can't plan or budget for. Coverage varies, but typically does not include preventative or wellness care. Everyone that gets a pet knows that they will have to have things like immunizations, flea and heartworm preventatives, and wellness checkups at their veterinarian. These are things that a

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pet parent can plan and budget for.

Almost without exception, pre–existing conditions are not covered. In that way, pet insurance is somewhat like automotive insurance. Auto insurance won't pay for any damage that is on your car when you take out the policy, but it's going to cover you for all the future things that happen to your car. That's the way almost all pet insurance works—they don't cover pre–existing conditions. However some companies do offer coverage for hereditary conditions.

For example, a three year old German Shepherd begins to limp and is subsequently diagnosed with hip displasia. That kind of diagnosis

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will need unexpected veterinary care due to: dental issues

ear infections

hit by car

(in the first year)

can really be significant financially, depending on the treatment options that might be used. The cost of treatment for any serious diagnosis can really set a pet parent back. It may severely limit the treatment options that they can choose for their pet. When faced with an enormous veterinary bill that they can't possibly handle, some pet parents opt for economic euthanasia.

The pet is put down. It's a tragic

cancer pancreatitis

allergies

diabetes ACL tears

corneal abrasions

ending. Other owners will incur that great expense (because the pet is a member of the family) even if they have to cash in their 401K's or take out a loan.

Statistics show that one in three pets will need unexpected veterinary care within a year due to injuries like ACL tears, corneal abrasions, being struck by a car, or sicknesses like diabetes, pancreatitis, and cancer—and an almost endless list

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takes away the financial part of the equation. It allows the veterinarian to make the best recommendation as to the course of treatment and enables the pet parent to select the treatment that will give the best outcome. Having pet insurance helps mitigate the financial risks. Owners can get the best care for their pet

when they don't have to make decisions based on the expense.

As the costs of pet health care increases, pet owners are looking for other ways that can help them manage their financial risk. Sadly, many pet owners are not aware that they can get health insurance for their pets. Only about one percent of the pets in the

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United States are insured. That's where pet care professionals can become an invaluable asset. Groomers, daycare and kennel owners, pet sitters, and trainers are often looking for ways to expand their business and provide broader services to their clients.

Introducing pet insurance to your clients can be a real win/win scenario. You are already a trusted source of advice for all things pet related. When you can educate and provide a valuable service, you add value to and strengthen the relationship you have with them. How can you learn more about pet insurance so that you can speak knowledgably about it to your clients?

Many pet insurance companies offer a lot of options when it comes to education. Some of them will present webinars to pet care professionals to help them learn more about the basics of pet insurance. Once you have a fundamental knowledge, you can share it with others.

Most of the companies offer some type of a referral program. Pet care professionals can become an affiliate of the insurance company.

You do not sell insurance - you refer clients to the insurance company, and then receive a monetary compensation for a referral that culminates in a policy being issued.

Affiliates can put links and banners on their websites, and they can send out newsletters and emails to their clients. The insurance companies will provide you with online marketing tools, brochures, and literature that you can give out.

Every owner wants their pet to receive the very best care when they have a medical need. Introducing them to the benefits of pet insurance may be 'just what the doctor ordered'! ✂

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HOW TO KEEP THOSE

COMING IN DURING THE WINTER E by Kim Raisanen e

K

eeping the summer momentum of cat grooming going into fall and winter can be a bit challenging but not impossible. For those of us in the northern states, we normally see a drop in our cat clients because of our harsh winters, but there are ways to keep the cats coming in. For instance, those cats that needed to be shaved in the summer are prime candidates for winter maintenance sessions.

Fall and winter maintenance grooming really begins in the summer months when customers bring in their matted cats. I educate their owners in Mat Removal 101

50

which is the anatomy of a mat and the tools I use to remove it. I show them the underneath of the mats or, in some instances, the pelt. They then understand that the look of mats may be deceiving. The top of the mat may resemble a bump in the fur but once they actually see and try to pull apart the webbing of a mat they “get it”.

It’s important to continue educating your customers by explaining that you have to use a very short blade (#10) in order to get underneath the mats. Once they truly understand the consequences of lack of combing and taking care

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of the cat, they are more apt to comb their cats on a regular basis.

Please educate your customers in a professional manner; no one likes to be blamed or ridiculed. They came to you because you are the expert.

Remember, you can attract more bees with honey than with vinegar.

I have never lost a customer because I have educated them on taking care of their cat, if anything those owners are the ones more apt to come in on a regular basis because they understand the importance of consistent grooming.

Back to the story of the once–a– year cat. After the matted cat is

Even though the owners begin to get in the habit of combing their cat, I suggest a professional maintenance groom every four to six weeks. If they wait too long, we may have to work with tangles, mats and long nails again, bringing us back to square one. clipped, bathed, dried and combed out, I send them home with a comb and a bottle of rinseless cat shampoo that can be used between professional grooming sessions. By selling them the comb and cat safe shampoo, I am content in knowing that they have the proper supplies for their particular cat.

You may be surprised to find out that many owners use super soft brushes on their cats, which we know do nothing but make the top

coat look nice. Brushes do not reach down to the skin where mats begin to form. I instruct my owners to start combing the cat while the hair is still very short to help the cat get acclimated to having a comb touch his skin. Most of the time, these cats begin to enjoy the home–grooming because they are receiving attention and, instead of being pulled and tugged, the cat now is getting caressed and loved. Even though the owners begin to get in the habit

of combing their cat, I suggest a professional maintenance groom every four to six weeks. If they wait too long, we may have to work with tangles, mats and long nails again, bringing us back to square one.

Although my personal goal is to keep as many cats in full coats as possible, I will show the owners different lengths of attachable combs. Knowing that it normally takes approximately three months for a #10 Lion Cut (with the grain)

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For the owners that want less hair to care for, I’ll suggest having just their cat’s tummy shaved. I thoroughly explain that by clipping from the armpits all the way down their inner thighs, I am reducing ½ of the amount of hair on the cat and in the house. to grow back in, I start mailing cuts to completely full coats, I need informative postcards to all clients the customer’s assistance. That is why in late August listing bullet points I assign them an intricate part in the of the necessity of maintenance grooming equation. In doing so, I am grooming. A three month growth of helping the cat, involving the owner, hair is the perfect length to work with and gaining a lifelong customer. using blending shears and attachable Another reason to keep the cats combs to even out the coat. It’s a coming is the belly smoothie. For the win–win situation for those customers owners that want less hair to care who don’t like “all that hair” and it for, I’ll suggest having just their cat’s reduces having to shave their cats tummy shaved. I thoroughly explain continuously. In order for me to that by clipping from the armpits all 1 8/1/2016 graduallyKwikTips_Sept2016OL.pdf work my way from comb 2:02:00 PM the way down their inner thighs, I am

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reducing ½ of the amount of hair on the cat and in the house. When done correctly by blending the ruff with the chest, the belly smoothie isn’t as visible as a blunt cut style.

A mid–winter's bath and blow out is another reason for cats to come in when the snow is flying. The only difference is that I request to have the cat stay with me for an additional ½ hour when the weather is frigid. I want to make sure that they are completely dry and there is no open skin pores when they leave my salon. It’s always a great idea to suggest that the owner place a bed or light blanket in the carrier and a heavier blanket draped over the carrier in the chillier months.

Clipping the sanitary area and armpits is a winter maintenance technique that I perform on all long hair breeds. This reduces the likelihood of twisting armpit hair and the occurrence of fecal matter sticking to their withers.

Educating your clients and compassionately caring for their felines goes a long way in building respect, authenticity, and repeat customers. It’s your honest to goodness love for cats that will bring them back. Your grooming reflects the joy that you have working with their pet and no matter the outside temperature, the owner knows that you will greet their cat with adoration and warmth. Now, go pour yourself some hot chocolate and start writing reminder postcards! ✂

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GROOMER STORIES

#GROOMERSTORIES

FINDING STRENGTH FOR SUCCESS AFTER TRAGEDY STRIKES

W

hen you step inside Plush Paws Pet Salon, an Orlando–based dog and cat grooming salon, you will immediately begin to understand why the popular salon has become a favorite amongst locals—even winning the title of “Best Groomer,” in 2015 by Orlando Weekly and Orlando Sentinel.

The now 30–year–old owner, Laura Watts began grooming when she was 21. Growing up, Watts was always drawn to animals. Along with caring for her own goldfish, hamsters, birds, and other pets, Watts also gladly volunteered to care for her class pets in school whenever

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she was given the opportunity.

Building a business from the ground up takes creativity, imagination, and an unbelievable amount of hard work. While maintaining a full– time job, Watts worked many late nights planning her business. The salon itself is carefully designed to be welcoming and unique. The work of local artists decorates the walls and is available for purchase, fun music helps maintain a positive environment, and the overall style of the salon is a creative one.

Long before she discovered her love of grooming pets, Watts saw a different future for herself. “I was originally going to school for

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nursing,” says Watts. Her goal was to become a hospice nurse, but after a devastating loss, Watts began to see a different future for herself.

“My grandfather, whom I was incredibly close to, was diagnosed with a terminal illness,” Watts explains. “We had to hire hospice.

After going through that personally, I didn’t think that it was something that I would be capable of doing. I thought I’d associate my career choice with the death of my grandfather and it just was not something I wanted to relive on a daily basis. So, I quit the nursing program.”

Milton Beckworth, Watts’ grandfather, was a hero and role

model to her. “He was in the special forces in the military,” says Watts.

“In fact, he is one of the founding fathers of the Alamo Scouts. They made a movie about him and his troop called "The Great Raid."

As Watts began to rethink her future career, she knew that whatever it was that she would end up doing, she wanted to make her grandfather proud.

While she was in nursing school, Watts was working two part–time jobs to make ends meet. After quitting the nursing program, she had the drive to transition from jobs that just pay the bills, to a stable career. One of her jobs was working for a corporate pet store where she cared for animals and worked with customers. She was well–known for

As Watts began to rethink her future career, she knew that whatever it was that she would end up doing, she wanted to make her grandfather proud.

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Like many groomers, Watts started out by learning the basics of bathing and prepping dogs. While working as a bather, Watts was always noticing the groomers and paying close attention to what they did. She found herself fascinated and eager to learn. her hard work and great customer service, but being a part–time job, Watts was ready to move onto something else.

“I put in my notice at the pet store and I got offered several different management positions because they wanted me to stay,” says Watts. After considering the different positions offered to her within the store, Watts found herself with a position in the store’s

56

grooming salon. The new position included full training to become a groomer and a motivational mentor to help her every step of the way. She was hooked.

Like many groomers, Watts started out by learning the basics of bathing and prepping dogs. While working as a bather, Watts was always noticing the groomers and paying close attention to what they did. She found herself fascinated and

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eager to learn. It didn’t take long for Watts to begin grooming, and within her first year of grooming, she was already promoted to manager.

She quickly worked her way up and went on to manage at different locations for the company.

Everything that the work involved felt natural for Watts. Caring for animals, managing, grooming, and customer service were all things that she enjoyed doing.

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In 2010 Watts took the next step in her career and created Plush Paws Salon, her own grooming business.

She was excited to run and manage her own business, but a very severe car accident would put her business, and life as she knew it, on hold.

After being involved in a serious car accident Watts was unable to work. She had to undergo multiple surgeries and had a very long recovery time before she was well enough to do what she loved again and work as a groomer. Being unable to work meant that Watts would have to close down her first attempt at Plush Paws Salon.

“It took me about two and a half years before I reopened,” says Watts.

“I started really small because it was literally just me.” It was July of 2013 when Plush Paws Salon reopened.

Watts felt at home when she could start grooming again, and what started as a solo business, would end up growing faster than she could have imagined. Watts’ dedication to her clients and her love of grooming made Plush Paws grow organically.

“It just blew up,” Watts says.

The support of her family and knowing how proud they were of her hard work kept motivating Watts to move forward. The growth of her business included hiring employees, expanding her services, and of course growing her client base. She even groomed a few celebrity pets including Castro, Daniel Tosh’s dog.

Her business continues to grow with plans to expand to a larger location in the near future.

Life is unpredictable and two traumatic events in Watts’ life, the loss of her grandfather and being involved in a serious car accident,

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Losing her first business could have made Watts give up her dream, but instead, she worked harder than ever to make her second go at Plush Paws a success. were major turning points. Losing her first business could have made Watts give up her dream, but instead, she worked harder than ever to make her second go at Plush Paws a success.

It was not just the hard work that paid off for Watts. It was her careful planning, dedication, and genuine concern for the well–being of the animals that she works with that made her business stand out right from the beginning.

Watts explains that much of her success comes from the growth

overdrive she experienced after her accident. “People focus on PTSD (Posttraumatic Stress Disorder),” says Watts. “A lot of people don’t know that posttraumatic growth is the positive side in the spectrum of that.”

“It is so significant to me and my career,” she says. “I went into growth overdrive. I’m not just talking about business–wise, but personally, I got in the best shape of my life after my car accident— after being cleared by my doctors.”

What Watts went through, and

how she dealt with it, is a reminder that even when bad things happen, you can find a way to better yourself from the experiences. She lost her first business, but she came back with a business that is a dream come true.

“It’s really about what you take from something horrible,” she says. ✂

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

59

GROOMING MATTERS

by Daryl Conner

BACK TO BASICS:

Poodle Trims “I hate to clip poodle feet.” I’ve read this on internet grooming forums many times. And when I do grooming demonstrations at trade shows, countless groomers will approach me and ask, in a whisper, “Can you show my how you do feet?”

T

hey also ask, shyly, about where to set the clipper lines on faces. And, because I live in an area that attracts summer tourists, I often style dogs which are groomed elsewhere the rest of the year.

From this I see that many groomers struggle with where to set the band on

60

a poodle tail. So, I thought it might be useful to cover some basics. Here goes!

FEET Clipping poodle feet need not be a dreaded chore. If you have the right tool and a good technique, you should be able to clip 4 feet in

Groomer to Groomer • Vol 35 Ed 11 • November 2016

GroomertoGroomer.com

just 5–8 minutes. My go–to tool for shaving feet is a good trimmer with an adjustable blade. They are light, quiet, don’t get hot, and are perfect for getting in between little toes and pads to leave a tidy, trimmed foot. Most dogs can tolerate the #15 blade length; many do fine when clipped with a #30.

FIG. 1

Always work on freshly washed, dry hair.

Begin by lifting the foot and working on the underside (Fig 1).

• Working against the grain, clip the hair up and away from the large paw pad.

• Scoop the hair out from the area between the toes and the large pad.

• Starting on the outside edge at the nail on one outer toe, clip from the nail to the desired line, where the foot naturally bends when the dog is standing.

• On the inside edge of the toes, clip from the nail to where the webbing between the toes begins.

• Repeat this on both sides of each toe.

Now, flip the foot over and clip the top of the toes and foot (Fig 2).

Because you have removed all the hair on the underside and between the toes, this step takes just a moment!

• Remember: the clipper line should be where the foot bends, (unless the owner requests the dreaded “flood pant” look!)

• If there are any little “sticky outie” hairs around the nail bed, try setting the clipping length shorter and just

FIG. 2

FIG. 3

touching up those areas to get a nice, clean look.

When grooming a poodle with shaved feet, I make an extra effort to get the nails trimmed and buffed as short as possible. Angling the tip of the nail back towards the body a bit with the Dremmel tool will make them look shorter and neater (Fig 3).

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

61

FIG. 4

FACES Setting the lines on faces is not complicated if you remember some simple rules. Clipping clean, dry hair will help your blades last longer and dramatically reduce any incidence of clipper irritation. You will also get a

FIG. 5

prettier finished look.

• Clip a line from the inside corner of the ear to the outside corner of the eye on both sides of the face (Fig 4).

• Revisit those under–ear areas and make sure they are neatly

•

•

•

•

•

62

Groomer to Groomer • Vol 35 Ed 11 • November 2016

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clipped, with no bunches of hair sticking out.

Find the dogs larynx, the hard bump on the underside of its neck. This is a basic guideline of where to set your clipper line.

You may choose to clip lower than this to create a longer looking neck.

Clip against the grain from the larynx area, up to where you clipped under the ears. Now clip the rest of the face to create a smooth look.

Pay special attention to the flews, the small fold on either side of the lower lip. Stretch that area out with one finger and clip it well (Fig 5). The prettiest poodle face is ruined if clumps of wet hair are left untrimmed in the flews.

Clip closely around the lips, under and over the nose. The hair there is often damp and sticks to the skin, so extra care may be needed to achieve a smooth finish.

Clip carefully under the lower lid of the eyes and around the eye corners to remove any protruding hair.

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

63

FIG. 6

TAILS And those troublesome tails?

They are really not so tricky.

No matter what size poodle you are grooming; Toy, Miniature or Standard, the guide line is the same: • Lay the spine of your comb at the lower edge of the dog’s anus (Fig 6).

• Holding the comb in position, lower the pet’s tail.

• Where the spine of the comb touches the tail is your basic guide for where to set your band.

Many, many groomers make the band much too long, creating something that looks more like a palm tree than a proper pom-pom.

So, what if you try this on a dog you have been grooming and find that you have, indeed, been leaving too long of a band? Just set the proper line for this groom, and explain to the owner that you are correcting the trim. Within a few groomings the tail hair will be long enough to correct the shape.

As to creating a nice looking pom-pom, try this: • Comb all the hair towards the tip of the tail.

• Gently twist the hair.

• Leaving a space between the tip of the tail bone, snip the hair from the end (Fig 7).

If the dog has a long tail bone, you will clip more closely to the tip of the tail. If it has a shorter tail bone, you may choose to leave more hair to create a more balanced look. If the dog has had its tail docked way too

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FIG. 7

FIG. 8

short, you can get creative by just clipping in the merest suggestion of a band, and leaving the hair longer to create the illusion of a longer tail.

• Then, hold the tail up, and comb the hair downwards.

• Trim any hair that hangs over your clippered band.

• Next, fluff the hair nicely.

• Using curved shears, create your desired shape.

If the tail band is clipped the proper length, it makes it much easier to create a balanced pom-pom (Fig 8).

Happy clipping! ✂

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

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hair.The long combs detangle and extract undercoat, while short combs simultaneously collect hair. Cleaning is simple, and swift.

The combs are made from strong aircraft-grade aluminum alloy, and the handle has a soft ergonomic grip; it’s durable, lightweight and comfortable to use.Our range of models are perfect for cats and dogs of all sizes and coat types.

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CALENDAR OF EVENTS CALIFORNIA

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

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GROOM EXPO

Pet Release Forms Now Available in 2 Styles!

SENIOR PET MATTED PET RELEASE FORM RELEASE FORM

CAGE DRYER RELEASE FORM Pet Name

Pet Name

Pet Name

Date

Your Pet is IMPORTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Because your pet is severely tangled or matted, it is at greater risk of injury, stress and trauma. All precautions will be taken. However, problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental or physical stress.

veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to

obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Owner Name

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that matted pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Signature

GENERAL PET RELEASE FORM

Date

Your Pet is IMPORTANT to Us!

Date

Your Pet is IMPORTANT to Us!

u NEW

Pet Name

The health, safety and comfort of your pet is important to us.

We also believe in including you in conversations about the care of your pet.

The use of a cage dryer is safer and more comfortable for some dogs. For your dog, we recommend the use of a cage dryer. We will adhere to the following safe practices when the dryer is in use: • Dryers must have working temperature gauges and timers.

• Only equipment manufactured for cage drying will be used.

• Manufacturer instructions will be followed.

• Dogs drying in a cage dryer will be properly monitored.

• Owner must give consent for a cage dryer to be used.

Date

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to

use a cage dryer for the safe and comfortable drying of my dog.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Owner Name Signature

Owner Name

Owner Name

Signature

Signature

#CD-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

#SP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com #MP-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

SP2

u NEW

Modern Style 50 forms per pad.

PR2

FP2

Mix and match styles.

Indicate styles when ordering.

These newly redesigned release forms are designed for use by groomers that prefer to convey the same message, with a modern look.

The forms explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet.

DATE:

#PR-2 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

CD2

SP2 — Senior Pet Release #6151 1 Pad $7.95 #6152 3 Pads $22.95 #6153 5 Pads $35.00 #6154 10 Pads $69.00 #6155 25 Pads $149.00

CD2 — Senior Pet Release #6699 1 Pad $7.95 #6700 3 Pads $22.95 #6701 5 Pads $35.00 #6702 10 Pads $69.00 #6703 25 Pads $149.00

FP2 — Matted Pet Release #6145 1 Pad $7.95 #6147 3 Pads $22.95 #6148 5 Pads $35.00 #6149 10 Pads $69.00 #6150 25 Pads $149.00

PP2 — General Pet Release #6156 1 Pad $7.95 #6157 3 Pads $22.95 #6159 5 Pads $35.00 #6160 10 Pads $69.00 #6161 25 Pads $149.00

Classic Style 50 forms per pad.

Cage Dryer Form

PET’S NAME:

The health, safety and comfort of your pet is important to us. We also believe in including you in conversations about the care of your pet.

The use of a cage dryer is safer and more comfortable for some dogs. For your dog, we recommend the use of a cage dryer. We will adhere to the following safe practices when the dryer is in use: • Dryers must have working temperature gauges and timers.

• Only equipment manufactured for cage drying will be used.

• Manufacturer instructions will be followed.

u

• Dogs drying in a cage dryer will be properly monitored.

• Owner must give consent for a cage dryer to be used.

I hereby give permission to this grooming establishment to use a cage dryer for the safe and comfortable drying of my dog.

Sincerely,

Your NEW Professional

Signature of Pet Owner

Groomer

#CD-1 © 2016 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

General Pet Release Front

Fuzzy Pet Release

Cage Dryer Release

Senior Pet Release

Pet Report Cards

Classic Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. #614 1 Pad $7.95 #615 3 Pads $22.95 #616 5 Pads $35.00 #617 10 Pads $69.00 #618 25 Pads $149.00 Mix and match styles. Indicate styles when ordering ( S for Senior, G for General, F for Fuzzy, C for Cage Dryer).

Front

Great for Boarding & Day Care Operators!

Like a teacher, now you can grade each pet from an A+ to an F. A time-saving checklist of common recommendations is included, with space for your personal comments. Plus, it doubles as a reminder or appointment card.

Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know their pet ate well, had fleas, should see a vet and more. Lots of room for your own comments, too. A great promotional tool and personal thank you for your clients!

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Groomer to Groomer • Vol 35 Ed 9 • September 2016

77

Top 10 Reasons”

“

TOP TEN REASONS Why It Costs More To Get Your Pet Groomed Than Your Own Hair:

Smocks and T-Shirts

Your customers will chuckle when they read the “Top 10 Reasons Why It Costs More to Get Your Pet Groomed Than Your Own Hair Cut.”

10. Your hairdresser doesn’t wash and clean your rear end.

9. You don’t go eight weeks without washing or brushing your hair.

T-Shirt Back

Smock Front

8. Your hairdresser doesn’t give you a sanitary trim.

T-Shirt Front

7. Your hairdresser doesn’t clean your ears.

6. Your hairdresser doesn’t remove the boogies from your eyes.

5. You sit still for your hairdresser.

4. Your haircut doesn’t include a manicure or pedicure.

3. Your hairdresser only washes and cuts the hair on your head.

2. You don’t bite or scratch your hairdresser.

1. The likelihood of you pooping on the hairdresser is pretty slim.

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Smocks are hair repellent,

“Happiness is a Professionally Groomed Pet!” T-Shirts Carry your business cards when you wear these T-shirts. 50/50 blend cotton and polyester will look almost pressed after washing. Easy care.

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Creative Dog Grooming

NOV/DEC 2010 VOL. 29 ED. 8

Confessions of a Mad Groomer is a hilarious collection of stories in the life of a groomer— some true, some loosely based on truth and some plucked right out of the overactive imagination of Kathy Salzberg who spent thirty years at her grooming table wielding a clipper and a pair of shears.

MPIAN Series GROOMOLY

the Grooming

Miniature Poodle Retailing

toYour

As I started to read this book, l found much more than expected. It was full of challenges met and overcome, and it was a tribute to very special dogs—”soul puppies” as one groomer put it. I hope you will enjoy this wild and crazy trip through creative grooming over the years. I am sure you’ll see something new that will bring a smile, chuckle, or a gasp in disbelief.

Client Base

Groom 0 Expo 201

...

Grooming Out of the Box!

Kumpe

Angela r r to Groome the Groome Choice Winner of and People’s her Creative Styling Expo 2010 with Groom n Pride.

Award at , America winning creation

– Sally Liddick, founder of Barkleigh Productions

#6453 The Art & Magic of Creative Grooming $24.95

#6697

Aaronco: The Terrier Grooming Chart Book In The Terrier Grooming Chart Book, grooming industry leader, Sam Kohl, instructs the professional groomer in the special care and current styling trends used to make their terrier clients shine.

#6686

Terrier Grooming Chart

#6682

#6587

$39.95

Growing Your Own Doggie Daycare

The Art and Magic of

’S

G INDUSTRY ” “THE GROOMIN TRADE MAGAZINE OGROOMER

Confessions of a Mad Dog Groomer!

This 190-page book is an excellent source of information and advice for anyone who has begun to or is thinking about opening their own pet daycare business.

Author Wheeler del Torro answers essential questions and provides a plan for success, including 50 pages of sample forms, business plans & checklists.

#6458

the

Growing Doggie Daycare

ULTIMATE to GUIDE SALON Creative

$19.95

The Ultimate Guide to Salon Creative

This new instructional magazine will showcase everything you need to know about Japanese styles grooming. Easy to follow reference diagrams and FREE DVD!

The Ultimate Guide to creative Styling is a must have resource for every salon and mobile groomer.

With 192 full color pages packed full of exciting creative add-on services

by Angela Kumpe including accessories, temporary coloring, semipermanent coloring, color lifting, marketing, pricing and more. Step-bystep photos and easy to understand instructions will have your salon or mobile earning more money and have your clients begging for more.

#6697, #6682, #6587

#6548

Modern Styles: Instructional Magazines with Bonus DVD!

Modern Styles Magazine & DVD

$34.95

Ultimate Guide to Salon Creative

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 9 • September 2016

$59.95

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Klip Kards

Client Index & Extender Cards Extenders stapled to your filled Klip Kard add more record space!

Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet profile checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Giant Klip Kard – White 5 x 8 #500 Pack of 100 $13.75 #501 Pack of 500 $59.95 #502 Pack of 1000 $99.00

Available Colors

Giant Klip Kard – Color 5 x 8

Available colors: Blue, Green, Yellow, Pink, Lavender

#503B, 503G, 503Y, 503P, 503L #504B, 504G, 504Y, 504P, 504L #505B, 505G, 505Y, 505P, 505L

Pack of 100 Pack of 500 Pack of 1000

Giant Klip Kard Extenders – White 5 x 8 #506 Pack of 100 #682 Giant Klip Kard Special 5 x 8

$15.75 $69.95 $109.00 $13.75 $34.95

Medium Klip Kard 4”x 6” Medium Client Index Card offers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet profile checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.

Medium Klip Kard – White 4 x 6 #507 Pack of 100 #508 Pack of 500 #509 Pack of 1000

$11.95 $46.00 $75.00

Available Colors

Medium Klip Kard – Color 4 x 6

Available colors: Blue, Green, Yellow, Pink, Lavender

#510B, 510G, 510Y, 510P, 510L #511B, 511G, 511Y, 511P, 511L #512B, 512G, 512Y, 512P, 512L

Pack of 100 Pack of 500 Pack of 1000

Medium Klip Kard Extenders – White 4 x 6 #513 Pack of 100 #681 Medium Klip Kard Special 4 x 6

Regular Klip Kard Are your client files a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client.

Space on back for date, charges and reminder sent date. White only.

Regular Klip Kard Extenders – White 3 x 5 #517 Pack of 100 $10.50 Regular Klip Kard – White 3 x 5 #514 Pack of 100 $10.50 #515 Pack of 500 $39.75 #516 Pack of 1000 $62.95 #680 Klip Kard 3 x 5 Special $21.95

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(717) 691-3388 • Order online at www.BarkleighStore.com

$13.95 $56.00 $95.00 $11.95 $28.95

Klip Kard Special Includes 250 Klip Kards, File Box, and set of Alphabetical Index Guides

Business Name: Owner’s Name: Address: 970 W. Trindle Rd. Mechanicsburg, PA 17055 (717) 691-3388 • Fax (717) 691-3381 E-Mail: info@barkleigh.com

Catalog #

#677

Quantity

Color

Zip:

City/St: Phone: (

)

E-Mail:

Item

Price

Total

Check here for Super Sampler Special! Only $10 (Limit one)

NEED PRODUCTS IN A HURRY? (717)-691-3388 or BarkleighStore.com Bad & NSF processing fee: $40

SUB TOTAL

SHIPPING & HANDLING $1 —$25

•

Add

$8

$26—$49 •

Add

$10

$50—$99 •

Add

$15

Over $100 •

Add

10% of total (min. $20)

C.O.D. CHARGE - $9 (USA ONLY) SALES TAX - 6% (PA ONLY) CREDITS BUSINESS CARD - 6 LINES Stock Logo Above FREE - Circle Choice

TOTAL

RUBBER STAMP - 28 letters/spaces per line Stock Logo added to Stamp $5 - Circle Choice

Satisfaction Guaranteed or Your Money Back!

Allow 3-4 weeks for delivery of stamp or business cards. Logos above featuring a © are copyright protected and may not be reproduced except on cards and stamps ordered from Barkleigh.

Business Card & Rubber Stamp Information: (Please Print Clearly)

C.O.D. Money Order enclosed for $ Check enclosed for $ Master Card • Visa • Discover We DO NOT accept American Express Name on Card: Card Number: Expiration: Save 15% on your next order of GroomOgrams! I would like GroomOgrams delivered each season.

Cancel at any time. No obligation to future purchases.

DO NOT WRITE

For Faster Service, Order Online! www.BarkleighStore.com

(717) 691-3388 • Order online at www.BarkleighStore.com GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 11 • November 2016

15

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T H E B R A N D Y O U C A N T R U S T. . .

t e WHERE THE P^ WORLD

GOO GOES TO LOOK GOOD

®

Coco & Bella

1- 8 0 0 - P R O W A H L

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Groomer to Groomer • Vol 35 Ed 11 • November 2016

w w w.w a hla nim al.c o m

GroomertoGroomer.com

GroomertoGroomer.com

Groomer to Groomer • Vol 35 Ed 11 • November 2016

75

Paw Brothers® Professional LOW-LOW Super Electirc Grooming Table As HIGH as 37” HIGH Quality HIGH Durability

As LOW As 10” LOW Price ($769.99) $739.99 LOW Maintenance

$30.00

FREE SHIPPING Includes Shampoo - On Orders $150.00 or More* Need Equipment? Ship it for Free!

Expires 12/31/16

When You Purchase $2000 or more of Paw Brothers® Professional and Value Groom® Equipment.*

*Within the contiguous United States Only. While Supplies Last. Must Use Coupon Code.

Some Exclusions Apply

Expires 12/31/16

WWW.RYANSPET.COM 1-800-525-7387

©2016 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through December 31, 2016 - While Supplies Last

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