Groomer to Groomer - November 2014

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 33 ED. 11 • NOV. 2014

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GROOM EXPO 2014 RESULTS ANNE FRANCIS WINS FIRST

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BRUSSELS GRIFFON HISTORY OF THE BIEWER TERRIER

A BUSY SALON’S HOLIDAY CHECKLIST

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FEBRUARY

19-22 2015

PASADENA CONVENTION

CENTER PA S A D E N A

GROOMEXPOWEST.COM

CALIFORNIA

CONTENTS | NOVEMBER 2014

BURNOUT

by Tip Campbell PAGE 36

GROOM EXPO ‘14 RESULTS PAGE 20

by Kathy Hosler

ALSO INSIDE DiMarino: A Busy Salon’s Holiday Checklist 6

Oquendo: Preventing Heatstroke in Cage Dryers

48

There Should be a Cream for That!

14

History of the Biewer Terrier

52

Omboy: Harry LaRue

38

Interview with Kathy Salzberg

60

Wilkes: The Key to Great Training...

Timing, Timing, Timing 40

New Products Calendar of Events

66 68

Conner: Service Matters 42

Classifieds 69

BRUSSELS GRIFFON

by Kathy Rose

PAGE 62

EDITORIAL STAFF Todd Shelly todd@barkleigh.com

EDITOR/PRESIDENT

GRAPHIC DESIGNER Laura Pennington laura@barkleigh.com

ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

WEB DESIGNERS Lance Williams lance@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com

DIRECTOR OF SALES & MARKETING James Severs james@barkleigh.com MARKETING COORDINATOR

Luke Dumberth luke@barkleigh.com

ART DIRECTOR

CHIEF OPERATIONS OFFICER

Lucas Colton lucas@barkleigh.com

Adam Lohr adam@barkleigh.com

Lucy March lucy@barkleigh.com

COLUMNISTS

Missi Salzberg

Dawn Omboy

Kathy Rose

Teri DiMarino

Gary Wilkes

Bonnie Wonders

Kathy Hosler

Mary Oquendo

Daryl Conner

ON THE COVER: Anne Francis, winner of the Lambert Kay Rescue Round-Up Invitational. Photo by Animal Photography.

Copyright Nov. 2014. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 33 Ed 11 • November 2014

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GETTING DOWN TO

BUSINESS

by Teri DiMarino

A BUSY SALON’S

HOLIDAY CHECKLIST W

hat happened to the year? It seems like just yesterday that we were all wondering if the country was ever going to be released from the grip of that never ending winter. I walked into Costco the other day and saw Christmas decorations! (Mind you, I am writing this column in early September!) The Holidays are almost upon us and it feels like we’ve just put away those darned decorations. We are all coming to the end of another year, but not without the typical holiday time drama of overbooking, overworking and just making ourselves, in general, crazy. Let’s face it… holidays are stressful. I want to destress for myself and my family.

November is always a good time to take a deep breath, regroup and reorganize ourselves in preparation for the end-of-year onslaught of madness.

Holiday time can really take its toll on

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even the most staunch-hearted business person, so early preparation does nothing but make things go easier.

Let’s make a checklist for ourselves of things that need to be done before it’s too late.

LOOK AT THE DATES Thanksgiving is late again this year, November 27th, the last Thursday of the month and exactly four weeks from Christmas. Hanukkah starts on December 16th, about a week prior to Christmas. Watch your four week customers, as they may all pile up the week before the holidays.

Those celebrating Hanukkah may only want tidy-ups, so book accordingly. For the six to eight week dogs, try getting them in for full grooms before Thanksgiving so they may only need tidy-ups for Christmas.

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SCHEDULE YOURSELF AND YOUR EMPLOYEES Look at your calendar from the two weeks prior to Thanksgiving up until New Years Eve and figure what you want these seven weeks to look like. Do you traditionally close the week between Christmas and New Years?

Or will you close just for the weekend after Christmas? Do you groom on Christmas Eve? My salon would traditionally close on Christmas Eve, but if it fell on a Saturday, we would only take regular customers for bath and bows only, which was very successful, I might add. Are you planning on working the Sunday before Christmas?

These are all things that you should plan well in advance and post it for all employees to see. Solidify employee schedules! You don’t want any surprises from employees “forgetting” to tell you about that vacation to Disneyworld

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they planned the week before Christmas. Good scheduling and spacing of appointments can really ease up the holiday tension. This is also the time to schedule any office parties or gatherings. Don’t forget to schedule time for your own personal appointments, like your holiday mani/pedi or massage.

DECORATE FOR THE HOLIDAYS Even the smallest of decorations add a festive flair to a business. You don’t have to go overboard, although sometimes it’s fun.

empty stockings and fill them with treats that I made available for sale the rest of the year. If the dog liked it for Christmas, they could buy a bag each time they came in year round. This is a good marketing strategy and a quick repeat sale. Some of the special clients might get a bigger stocking with more treats, others might have special dietary needs. Some of our more “challenging” dogs would get coal in their stockings in the form of charcoal flavored biscuits, which the customers really got a kick out of.

GIFTS FOR YOUR CUSTOMERS Many salons give small gifts to the pets for the holidays and this is something that can be made up ahead.

I like doing this, as it really sends a good message to the customer and encourages tipping. I like customizing gifts whenever I can. I would get small

EQUIPMENT MAINTENANCE This is something many salons put on the back burner, only to regret it when your clippers or a high velocity dryer conks out while you are rushing to get those Standard Poodles finished.

You reach for your back-up dryer, only to find that it is also out of commis-

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sion. Now you’re stuck! All dryers, high velocity, stand or box, should be fully maintained and ready to go for the holiday season. A busy salon cannot afford the lost time because of a broken dryer and back-up dryers should always be available.

Clippers, blades and shears fall into this category as well. Many of us have a pile of dull blades that we keep intending to send out to the sharpener. I hate when my favorite #5F starts snagging coat, only to find that my other favorite #5F is in the box marked “Dull” that I have forgotten to send out. Send those blades and shears off to the sharpener NOW, then you will have time to test them out before the “crunch days”.

Same with clippers. Change those levers and grease them up so they are in top working condition. Nothing will slow you down more than a poorly performing piece of equipment.

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SUPPLIES Other than water, shampoo, conditioners and grooming sprays are the number one expendable items in a salon. A busy salon is constantly buying shampoos so do yourself a favor, buy all of your shampoo for the rest of the year NOW! If you had the opportunity to attend a recent trade show, like GroomExpo in Hershey, you have probably already taken advantage of the great prices and savings. Having your favorite products in reserve for this busy time will take the pressure off worrying that you may run out.

Do you have enough holiday bows, bandannas or other accessories? Now is a good time to check your supplies in this area. If you make your own bows and bandannas, have a bow-making party one evening and get these things done and out of the way ahead

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of time. You will be way too busy the week before Christmas to sit and cut bandannas, much less leave the salon and shop for fabric. If you purchase pre-made accessories, shop now!

BOOKING ADVANCE APPOINTMENTS This is where we really make ourselves crazy. The average groomer overbooks themselves on high pressure days, trying to please everybody. How many times have you given a primetime appointment to a new client you have never seen or to a once-a-year person, only to realize you cannot fit in that good regular customer that not only has a nice dog but tips well too?

We are our own worst enemies when it comes to this. There are a few things we can do to make it easier on ourselves, our customers and the pets.

Most of us pre-book our regulars.

Getting these good customers on

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the books for the December holidays should start by September, at the latest. Regulars will usually want to book for Thanksgiving and Christmas, so solidify them now. I like taking care of the people who take care of me all year round and these regular clients all have priority status. I did have one rule in my salon; if we did not see a client before Thanksgiving, they were not given any of the priority appointments for Christmas or Hanukkah. Period.

A busy salon can really be stressed out if certain dogs make their way into our salons during the busy times. For this reason, I would never take new customers for at least two weeks before Christmas. Many people who need their dog groomed “today” are negligent of the dog’s regular grooming needs and these pets can really ruin your day. Some owners want to treat their dog to a “spa experience” and

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book an appointment for a dog who has never been in a salon before. This is not fair to the pet or the groomer.

Avoid booking problem dogs, pets with severe health problems or pets that continually come in matted or in poor condition. During those busy two weeks before Christmas, you want all of your regulars there. These are the pets you know are good and they will be comfortable in an extra busy situation. A new dog that is unfamiliar with you and your routine can really slow things down. These pets don’t get your regular, personalized attention, so everybody gets shortchanged.

We groomed cats and found that it was easier not to take any of our regular cat customers for the week before Christmas. It’s busy with loads of dogs and many of the cats are already a bit “off” as their homes are in chaos with Christmas trees, packages and company. Our cat customers were all very understanding and cooperative with this request.

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HOLIDAY GREETING CARDS This is one sure-fire way to get customers to call in for their appointments. Barkleigh Productions has a very nice assortment of Holiday cards for the professional groomer. My salon would start filling these out several months before Thanksgiving, addressing the card to the pet and stamping it with the name of the salon, along with the phone number. This is also a good time to cull out the deadwood from a card file. If your salon is computerized most programs have applications where you can easily print out address labels with the stroke of a key.

Now the next thing we would do may sound a bit strange, but it really worked to our benefit. When the cards were finished we would put them into a large plastic trash bag along with some dog hair. We would have all of the cards finished by Thanksgiving and the day after Thanksgiving we would take the cards out of the trash bag,

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dust them off and mail them, assuring that the first Holiday card the client would get would be from us. The salon phone would start ringing the day the cards were getting delivered to the customers. The fun part of all this is that the dogs would smell the scent of the dog hair and salon on the cards and they would start digging, chewing or carrying around their card, just like they knew it was for them. Customers LOVED the reaction their dogs had to the cards and would call to tell us how cute it was that their dog knew the card was from us and book an appointment while they were at it.

I hope these little tips and reminders will help make the upcoming Holiday season run a bit smoother for you, your employees, your customers and their pets. It just takes a little bit of planning to make it all run smoothly.

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THERE SHOULD BE A CREAM FOR THAT! E by Emily Rupe e

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he majority of my clients are wonderful blessings; dear people that are the back bone of my business and allow me to support my family. And then there is my hemorrhoid, Ms. B., a preverbal pain in my rear, whom even after liberal medical treatment just seems to pop back up at the worst time. Over the six plus years I’ve endured her patronage, I’ve never informed her of job shifts or changes in schedule, but yet she continues to hunt me down like a rabid beast. Apparently, she ALMOST has me trained in the manner of which she would like her 15 pound Maltese to be

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groomed and would hate to start the process over with anyone else. I’ve been the only stylist for her precious Maggie since the initial puppy trim with another victim—excuse me—groomer, which did not meet her standards. I cringe and die a little inside every time I see that dreaded name on the caller ID and inevitably cave and write her name in the appointment book.

During our lengthy tumultuous relationship, I’ve endured many an outbreak. We’ve regaled over why her pet cannot morph into the petite show specimen of her breed, what is not cute is not acceptable, despite what

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obstacles would be required to achieve cute, and what exactly an appointment time means. After being chastised and despite bending over backwards, some tweaking (which means I put the dog on the table, make some motions with my back turned, and return) and the questioning of whether I actually groomed, are required. Trust me, after being forced into the haircut she demands, I only wish I didn’t have to claim the work. Every five weeks, for the past six years, I’ve gone through this ritual and barely held my tongue and all for a heavily discounted groom that remains under appreciated.

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I sweetly informed her that, next time, her price would go up slightly but still at a $10 discount. I valued her loyalty, but since she’d NEVER had a price increase in six years, I needed to bring her up more in line with the increased cost of living and doing business.

Her response was less than thrilled.

To say I was less than thrilled to have such upheaval booked the day prior to leaving town was an understatement. This time however, I did stress that if she could please bring in her baby before a certain time, in lieu of her normal 15-30 minutes late, it would be greatly appreciated since

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I had a mountain of things to get in order before leaving a man-child in charge of homestead and children.

Presumably, Ms. B waltzed in, no apology or excuse ushered, five minutes past the magical hour. Probably fissuring a few teeth in the process, I clenched a smile and just let it just roll

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like water off a duck’s back. I mentally continued to chant that mantra as the plethora of likes, dislikes, and grooming instructions were rehashed. Feeling sufficiently in charge, she decided to finally leave and let me do the same thing I’ve done over and over during this entire relationship.

Restraint was had, over “fixing” her ridiculous hairstyle preferences and the pup was ready to go home.

I picked up the phone and made the unpleasant call, only to be reminded upon answer that she prefers that I call from my cell phone (she got the number years ago from a former employer… gee thanks), because she detests change. Despite my faux pas, she still managed to come and fetch her Maggie. After paying and examining the groom, she went through her normal process of rebooking her five week appointment. I sweetly informed her that, next time, her price would go up slightly but still at a $10 discount.

I valued her loyalty, but since she’d NEVER had a price increase in six years, I needed to bring her up more in line with the increased cost of living and doing business. Her response was

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less than thrilled. “Are we the only ones you’re doing this to?! We’ve been with you forever and I don’t see why you’d punish us, but I guess I don’t have a choice.” The foot went in the mouth and I knew after dealing with this dose of my hemorrhoid I’d need a heck of a shot of penicillin.

In a tense calm, we found the date out five weeks later and then a time was to be set. I requested that she please bring in her pet during our normal drop off time of 7:30 am-10:00 am, due to having extra staff during those hours. The gasp she issued forth was deafening. “No! I want 11:30! You know what, I’m just going to have to dwell on this and shop around for something cheaper, since you’ve made this so difficult for me.” I’m sure I looked like a deer in headlights. As she stormed out my coworkers swooped in with encouragement. She had shared

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her lovely belittling attitude with them as well, over the years. The entire staff stared in an uneasy mixture of horror and joy when we realized her vehicle remained in the parking lot for almost half an hour. Round two seemed eminent and my boss was prepared to be tagged into the ring if necessary.

Thankfully, she decided to drive her luxury SUV off in a huff.

Thinking the worst was behind us and perhaps our chronic malady had been cured, a deep breath was sighed.

The normal jovial attitude was back in celebration. Then in terror, one of the girls screeched, “Emily!!! It’s her SUV… it’s her SUV!!!” All of our heads snapped in the direction of the ominous black luxury SUV pulling into our lot. Instantly, like a brave warrior, I ran to the back in fear. My boss laughs and reaffirms she’s “got this,” although with a note of uneasiness in her voice.

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The door opens and all of us flop to the floor. It was another client, a wonderful sweet woman, with a pack of pups for boarding. The staff bursts out into laughter over the sense of panic and fright one toxic individual caused.

This entire chain of events became a running joke over the next few weeks as we reveled in our success in politely standing our ground.

Just when the ointment had cleared up the rash and we thought we were finally cured… a text appeared on my phone. Remember, some people just detest change! “HMMM. I just wanted to say I’m sorry about the other day. We value you. You’ve been the only groomer to ever do my Maggie and I hate change, so we’d like to get back on your schedule.” Just when you thought there was a cure... darn hemorrhoid. ✂

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WHAT’S YOUR

Groom Expo STORY? D GROOM EXPO 2014 d E by Kathy Hosler e

C

hocolate and puppies…What groomer wouldn’t want to spend a weekend surrounded by chocolate and puppies? But that was just the tip of the iceberg of what was in store for the more than 5,000 people who attended Groom Expo this year in Hershey, Pennsylvania, which took place September 18th — 21st. Groom Expo is the largest and most exciting show of its kind in the world. And, it has

something for everyone that is in the pet care industry.

From the moment attendees entered the spectacular Hershey Convention Center, they could feel the incredible energy of the show.

Mr. Frank Brown, official Groom Expo host, can always be found in the registration area. He warmly welcomes all of the attendees and helps direct them to seminar areas, rest rooms, or any part of the convention center that they are looking

for. Several times every day, Joanne Russell, aka Sparkly Barkleigh, conducts guided tours of the entire convention center. She helps to familiarize new attendees with the show and its layout.

From the very beginning, one of Groom Expo’s main focuses has been to educate groomers and to help them have successful and satisfying careers. Groomers flocked to the more than forty seminars, ready to soak up knowledge on a wide

“It’s been five or six years since I’ve been to Groom Expo,” said Diane Marie of Olean, New York. “But when I saw the recent cover of Groomer To Groomer Magazine, I just had to come and learn all about how to put color and rhinestones on dogs.” variety of topics.

On Thursday, Cliff Faver, DVM, taught a day-long class on pet first aid and CPR. He stressed the importance of being prepared before an emergency occurs. “Make a plan so you will know what to do and who to call,” encourages Dr. Faver. “Keep Calm. If you panic, you are worthless in an emergency situation.”

All throughout the weekend Jay Scruggs, Olga Zabelinskaya, and others gave in depth grooming demonstrations. Everyone in the seminar rooms was able to see every snip and clip as five big screen televisions were placed throughout the room to give everyone great close-up views. There were seminars geared to help groomers in every aspect of their career — from building

and running your business, to grooming difficult dogs, everything mobile, dog behavior, cat grooming, the super popular creative grooming and Asian freestyle classes, and much more!

“It’s been five or six years since I’ve been to Groom Expo,” said Diane Marie of Olean, New York. “But when I saw the recent cover of Groomer To Groomer Magazine, I just had to come and learn all about how to put color and rhinestones on dogs. The seminars were WOW!” “My favorite speaker was Kim West,” shares groomer, Cathy Hartly of Palentine, IL. “Her Seminar on Tear Stains was fantastic and filled with info. Her research was incredible!”

While the seminars were going on, the PetSmart GroomOlympics grooming competitions got under way. There were three divisions in each competition — Entry, Intermediate, and Open.

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There were entrants from all over the world and the classes were huge. The Andis Poodle Tournament alone had forty-eight entries.

GroomerTV was live streaming all of the competitions. The attendees in the audience, as well as those watching online, got great close-ups of the dogs and competitors. The live commentary

by Missi Salzberg and Jay Scruggs, as well as the industry professionals that they interviewed, kept everyone up to date on all the activities at the Expo.

GroomerTV also featured grooming demonstrations, conducted interviews with vendors at the Trade Show, and showcased new and interesting products that were debuting at the show.

This year’s gigantic Trade Show had over 170 exhibitor booths and was packed with eager shoppers as soon as the doors opened. Everyone was trying out scissors, comparing tubs and tables, and checking out the hundreds of shampoos, styling products, and

fragrances. Anything a groomer could want was there — from specialty bows to complete mobile vans and it was very evident that these groomers had come prepared to buy. They were stocking up on their basic supplies, taking advantage of the great show specials, and checking items off of their wish lists.

Caleb Tuber, owner of XPain Solutions said, “This is our second year to exhibit at Groom Expo. It’s been awesome. We sold out of everything last year and this year too!”

First time exhibitor, Michael Lisk, co-owner of Styp-Tips, was overwhelmed by the interest groomers had in their new product that solves the problem of a nail that’s bleeding after it has been clipped too short. “We brought all of the Styp-Tips that we could,” says Mr. Lisk. “The groomers went wild over them! We sold out of everything that we had.”

Besides all of the seminars, grooming competitions, and Trade

Show activities, the Silent Auction opened its doors. All of the proceeds raised from this popular feature of Groom Expo go to support the Gifts of Love International and local animal rescue, Castaway Critters. Attendees love the many one-of-a-kind items and they search for bargains and treasures while they are helping a great cause.

Friday night exploded with the fabulous Opening Night Rock Star Party. Mr. B and his crew had the place decorated in true rocker fashion and the music got everyone in the mood to party — and party hard! Within minutes of the doors opening, the dance floor was filled with eager rockers all decked out for the occasion. The attendees even got to pose and have their pictures put on the cover of the “Rolling Bone”.

Saturday was packed with even more seminars and grooming competitions which were followed by the spectacular Barkleigh Honors Banquet.

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It was held in the gala ballroom and the exquisite meal was expertly prepared by the award winning chefs of the Hershey Lodge. Immediately following the dinner were the PetSmart Best In Show awards. The first place winners of the Tropiclean Terrier Tournament, the Nature’s Specialties All Other Purebreds Tournament, the Earthbath Sporting & Salon Freestyle Tournament, and the Andis Poodle Tournament entered the ballroom. Each winning stylist brought their dog up for one final look from the judges and to show them off for the audience. When all the votes were tabulated, Mackensie Murphy, with her flawless Bedlington, became the 2014 GroomOlympics World Champion. She won a spectacular trophy and an amazing prize of $5,000.

Next was the E-Z Groom Abstract Design Runway Competition. The contestants paraded their stunning creations one at a time on the lighted

runway, and showed off their unique designs. There were eleven contestants — ten dogs and one brave cat. The ultimate winner of the $1,000 prize was Cindy Oliver with a beautiful black Standard Poodle.

After the Abstract Design Runway Competition, the Barkleigh Honors Award Ceremony got underway. It was truly an evening not to be missed or forgotten. Missi Salzberg had the audience rockin with her as she sang a spoof about the grooming industry, and accompanied herself on the guitar. Then the award presentations began with Missi and her co-host, Jay Scruggs, presiding. As the nominees were announced for each category, their photos appeared on the huge screens on each side of the ballroom.

When the winner of each award was announced, they came up on the stage to receive their award and make a short acceptance speech.

Every award is special, but one of the top honors is the award for Contribution to the Industry. This award went to Groom Team USA. The Groom Team won Gold this year at the World Grooming Championship that was held in Barcelona, Spain. An exciting video of their once-in-a-lifetime journey to Barcelona was shown. The video followed the team as they prepared for the competition, the competition itself, and it concluded with the amazing moment when they won the world title and received the trophy.

The final award of the evening was the Sally Liddick Lifetime Achievement Award. It was presented to industry leader and icon, Marlene Romani. Her lifetime of passion for the industry and for groomers has been evident in everything that she does. Marlene has been a groomer, educator, speaker, inventor, and more. Her efforts have helped our industry to grow into the

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Ultimately, the triumphant winner of the first Lambert Kay Rescue Roundup Invitational was Anne Francis with her cute little mixed breed named Shea, who was quickly adopted. respected profession that it is today.

Sunday at Groom Expo always begins with a time for ‘early risers’ to enjoy morning devotions, which is followed by the Gospel Concert and Breakfast.

“For me, so much of Groom Expo is about the people who attend,” says Joanne Russell, aka Sparkly Barkleigh.

“Sally and Gwen (Groom Expo’s founders) always wanted Groom Expo to be a place where groomers could meet

and network with each other, continue their education, and to help others who were in need (with the silent auction, GEAF, and other worthy causes).

That’s what Groom Expo is all about.

You can really feel that, especially on Sunday mornings.”

Sunday was also the culmination of a very special competition that was almost a year in the making. It was the Lambert Kay Rescue Roundup Invitational grooming contest. Throughout

the year Rescue Roundups were held at various shows. The main purpose of these competitions was to have the contestants groom dogs from local shelters and rescue organizations in order to help them get their forever homes.

Donations were given to each of the shelters and rescue organizations for providing the dogs used in the competitions. An amazing ninety percent of the dogs were adopted by the time they are finished in the competition.

The winner of each Rescue Rodeo was invited to Groom Expo at Hershey for this final competition. There were sixteen entrants in Sunday’s competition. Most groomers have a real passion for the underdog and many volunteer their time and talents to help these pets. They ask for nothing, except the satisfaction of helping pets find ‘fur-ever’ homes. But, in this competition, not only do the pets win — there are some really spectacular prizes for the winning

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groomers. The first place winner of the Rescue Roundup Invitational will appear on the cover of Groomer To Groomer Magazine, receive a trophy and $1000, and — will win a Barkleigh Cruise! At the end of the competition there was a stage filled with adorable dogs, and judges that were faced with a very difficult decision.

Ultimately, the triumphant winner of the first Lambert Kay Rescue Roundup Invitational was Anne Francis with her cute little mixed breed named Shea, who was quickly adopted.

Sunday afternoon featured the Groomer To Groomer Creative Styling Competition. It’s one of the most highly anticipated events at the Expo. Contestants begin to design their creations months before the actual competition.

After much planning and preparation, the stylists unleash all of their artistry, imagination, and creativity in the ring.

The audience in the arena and those

watching on GroomerTV, got to see the transformations from start to finish as the stylists worked their magic on their vividly colored entries. Super heroes, cave men, punk rockers, cartoon characters, and more began to emerge and soon the stage was filled with living works of art.

This unique competition draws interest from all over. Photographers and videographers from USA Today were at the Creative Styling competition and were totally impressed with the artists and their creations. The Peoples Choice award is the one that everyone who enters the competition hopes to go home with. For the stylists, there is no greater recognition than to be chosen as the best by your peers. As the judging began, every seat was filled and the overflow of eager spectators spilled far back into the trade show area. The audience clapped and cheered

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for each of their favorite contestants.

The auditorium got louder and louder as the people applauded and shouted their approval for their favorites. It was narrowed down to four finalists… and then to one.

Amid whistles, cheers, and thunderous applause, Lori Craig with her entry — The Phantom of the Opera, was definitely the ‘Peoples Choice’. And to top it off, she was also awarded first place by the judges. After the presentation of the trophies, the attendees flooded the stage to take videos and pictures of the winners and of all the contestants and their spectacular entries.

Groom Expo began to wind down and every one of the 5,000 people who attended had a story to tell about what they saw and experienced, and what Groom Expo means to them….

“I’ve been grooming for thirty-six years,” says Cathy Hartley of Jimminy Clippers. “Lately I had been feeling depressed and burned out. I had never been to Groom Expo, but my best friend and I decided to go to Hershey, Pennsylvania. My first thought when I walked through the convention doors was, Wow, wow, wow! It was bigger than big could be. The classes and people were great, and this old dog has learned new tricks. I feel renewed.

Now I’m sure that I have a few more years left in this old groomer’s body!”

“This is my fourth Groom Expo and my second year as a competitor,” shares an ecstatic Krista Creekpaum, of Grove City, Pennsylvania. “It was a wonderful growth experience. Some people have said, But, you didn’t win. I say- Yes I did. I was here and I learned.

Competing is a blast of education — everyone wins!” Then Krista adds, “Each day I look for inspiration to become a better groomer, friend, and person, and that’s what Groom Expo does for me.”

What’s your Groom Expo story? ✂

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75

GROOM EXPO 2014 BEST IN SHOW

BEST ALL AROUND

Mackensie Murphy, winner of the PetSmart Best in Show award.

Lindsey Dicken, winner of the Best All Around award.

LAMBERT KAY RESCUE ROUND-UP INVITATIONAL

Anne Francis, First Place, Lambert Kay Rescue Roundup Invitational with Andy Winkle of Lambert Kay.

Stephanie Stempfer, Second Place, Lambert Kay Rescue Round-up Invitational with Andy Winkle of Lambert Kay.

Jeannie Traviss, Third Place, Lambert Kay Rescue Roundup Invitational with Andy Winkle of Lambert Kay.

GROOMER TO GROOMER CREATIVE STYLING

Lori Craig, First Place and People’s Choice, Groomer to Groomer Creative Styling Competition.

Cat Opson, Second Place, Groomer to Groomer Creative Styling Competition.

Brynn Haynes, Third Place, Groomer to Groomer Creative Styling Competition.

EZ-GROOM ABSTRACT CREATIVE RUNWAY

Cindy Oliver, First Place, EZ-Groom Abstract Creative Runway.

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Groomer to Groomer • Vol 33 Ed 11 • November 2014

Adriane Pope, Second Place, EZ-Groom Abstract Creative Runway.

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Lori Craig, Third Place, EZ-Groom Abstract Creative Runway.

CONTEST RESULTS ANDIS POODLE TOURNAMENT

FIRST ROW, FROM LEFT: First Place Open, Lindsey Dicken; Second Place Open, Cat Opson; First Place Intermediate, Stephen Kropf.

SECOND ROW, FROM LEFT: Second Place Intermediate, Devin Fitzgerald; Third Place Intermediate, Angela Menard; First Place Entry, Lyla Rumler.

THIRD ROW, FROM LEFT: Second Place Entry, Nadia Bongelli.

ALSO PICTURED: Andis representative, Bob Erler.

TROPICLEAN TERRIER TOURNAMENT

FIRST ROW, FROM LEFT: First Place Open, Lindsey Dicken; Second Place Open, Sam Hoi; First Place Intermediate, Kiyomi Brown.

SECOND ROW, FROM LEFT: Second Place Intermediate, Victor Rosado; First Place Entry, Amanda Zeller.

ALSO PICTURED: Tropiclean representative, Floyd Hoffman.

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33

TROPICLEAN TERRIER TOURNAMENT FROM LEFT: Second Place Entry, Megan Arend; Third Place Entry, Naoko Saito.

ALSO PICTURED: Tropiclean representative, Floyd Hoffman.

EARTHBATH SPORTING/SALON FREESTYLE TOURNAMENT

FIRST ROW, FROM LEFT: First Place Sporting Open, Mackensie Murphy; Second Place Sporting Open, Nicole Kallish; First Place Sporting Intermediate, Krystal Purcell.

SECOND ROW, FROM LEFT: Second Place Sporting Intermediate, Devin Fitzgerald; Third Place Sporting Intermediate, Priscilla Clemons; First Place Sporting Entry, Amanda Zeller.

THIRD ROW, FROM LEFT: Second Place Sporting Entry, Priscilla Hill; Third Place Sporting Entry, Amy Hoy. ALSO PICTURED: Earthbath representative, Bob Nicastro.

ABOVE, FROM LEFT: First Place Salon Freestyle Open, Sam Hoi; Second Place Salon Freestyle Open, Lindsey Dicken; Third Place Place Salon Freestyle Open, Allison Cowie.

ALSO PICTURED: Earthbath representative, Bob Nicastro.

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EARTHBATH SALON FREESTYLE TOURNAMENT

FIRST ROW, FROM LEFT: First Place Salon Freestyle Intermediate, Margot Freibott; Second Place Salon Freestyle Intermediate, Meghan Clarke; Third Place Salon Freestyle Intermediate, Yoshiko Winner.

SECOND ROW, FROM LEFT: First Place Salon Freestyle Entry, Melissa Strause; Second Place Salon Freestyle Entry, Macie Pisa .

ALSO PICTURED: Earthbath representative, Bob Nicastro.

NATURE’S SPECIALTIES ALL OTHER PUREBREDS TOURNAMENT

FIRST ROW, FROM LEFT: First Place Open, Mackensie Murphy; Second Place Open, Lindsey Dicken; Third Place Open, Julie Pantages.

SECOND ROW, FROM LEFT: First Place Intermediate, Stephen Kropf; Second Place Intermediate, Sheila Wagner; Third Place Intermediate, Margot Freibott.

THIRD ROW, FROM LEFT: First Place Entry, Elizabeth Sines; Second Place Entry, Satomi Namaizawa.

ALSO PICTURED: Nature’s Specialties representative, Mary Meeks.

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35

BURNOUT E by Tip Campbell e

N

ext to “explosive diarrhea” and “matted doodle,” burnout is one of the most feared phrases in a groomer’s vocabulary. Yet, at some point in their career, all groomers must deal with burnout.

We feel it coming on. At first, we just feel tired. Then, we notice that the little things start to bother us. We get irritated more easily. Our bodies start to wear down. Suddenly, our job that once brought us so much joy feels like a constant weight upon us. Work becomes a dark, shadowy place where we no longer seek sanctuary. Instead, we feel sad and often just want to run away. We are burned out.

WHAT IS BURNOUT? Burnout is simply when we are too stressed for too long. We have more demands than with which our body and brain can handle. So, our mind starts going into an energy conserving state.

We only have the ability to deal with a fraction of what we are normally capable. Our mind pinpoints the functions and issues it deems most important.

And, other things soon fall through the

36

cracks. We start to lose control of our lives. And, we become unbalanced.

So, what do we do when we realize that burnout is upon us?

In order to take back control of our lives, we must restore the rightful balance. We must eliminate those things which have a negative impact on our lives, and we must take care to bring back the positive.

TEACH AN OLD DOG NEW TRICKS Groomers today have more opportunities than any other generation in the history of the industry. And, we can use these opportunities as a vehicle for change in our lives. Here are just a few: Private Sessions — Many successful, high profile groomers offer one-on-one training sessions. Want to find out more? Find your favorite groomer on social media sites. It’s often easy to set up these sessions.

And, what better way to hone your skills than training with your industry icons?

Small-Group Workshops — Did you know that you can bring grooming

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legends into your area and hold a local training session? If traveling to your grooming icon isn’t an option, you can often find like-minded groomers in your area that are interested in learning. Many national grooming organizations also hold small group educational sessions and workshops. And, numerous groomer supply companies sponsor small seminars and training opportunities.

Grooming Trade Shows — If you want to hear from a variety of speakers on a wide variety of topics, grooming shows are for you. Everyone can learn something new from a trade show. You get to try new products. You meet new people. And, you get to learn new skills and techniques.

Confirmation Dog Shows — Contact your local kennel clubs to find shows that you can attend. There is a wealth of knowledge in understanding confirmation, movement, and structure.

CONTINUE YOUR EDUCATION AT HOME If traveling or bringing in speakers simply isn’t possible for you, there

are still options for groomers who want to learn. Social media grooming groups are an excellent way to see how other groomers do things and handle common issues. Now, we have the ability to train wherever we might go. Online websites and webinars are easy and economical ways to continue learning. Several elite groomers have dvds available to watch whenever and wherever you choose to learn. And, many national breed clubs have online resources for groomers. These resources include detailed grooming charts, pictures, and grooming instructions.

So, learning is easier and more accessible than ever.

CHANGE YOUR ROUTINE If you are in a position to do so, give things a good shake up.

Owners or independent contractors might consider changing the hours to a time that fits their lifestyles better. Try different scheduling arrangements. Perhaps consider scheduling four long days and have three days off. Or, try working Monday, Wednesday, Friday, Saturday, giving you every other day off to recharge.

If you are an employee, talk to your employer about what options you might have to alter your working arrangement. If there aren’t options for changing your work hours, consider changing the things you can control.

As silly as it may sound, sometimes something as small as taking a different route to work or grooming in a different order can make a big change in your workday.

CHALLENGE YOURSELF Sometimes, we need to regain our drive and our focus we once had. We need to reignite the fire and passion we once had for grooming.

These are just a few ways to challenge ourselves: • Write a small article or advice column for the local paper or a local

organization • Create a small newsletter for your clients • Compete in a grooming contest • Certify with a professional grooming organization • Offer to give small demonstrations, such as how to properly brush, to clients and owners.

DO GOOD There is no easier way to bring back positivity than by simply doing good deeds. As groomers, we are in a unique position to do good for our communities. Simple efforts might be free nail trims or grooming at the local animal shelter or rescues. Start a payit-forward chain at a local coffee shop by paying for the person’s order behind you. Take five minutes to give a less experienced groomer a kind word of encouragement. Post a positive status on grooming groups such as Groomers Uplifting Groomers on Facebook.

SIMPLIFY YOUR LIFE It’s ok to say, “No.” Really… You can do this! If you find yourself barely able to drag yourself out the door in the morning, stop accepting additional responsibilities. Make a list of the most important things you MUST accomplish each week. Then, start listing the things that you want to do, but don’t have the time for. Finally, list the things that you wish you didn’t have to do. Are there any tasks that you could eliminate? Prioritize your life. Make a conscious effort to reduce the amount of commitments you accept.

If the constant bombarding of information from technology is interfering with your personal life, take the time and make the effort to unplug.

Have a set time each night when you stop answering the phone, stop checking your email, stop responding to texts, and just relax.

Have a “no work zone.” I was out to dinner with several groomers in

GroomertoGroomer.com

Atlanta and instinctually, I checked my phone several times. My friend, Cheryl, stopped me. She called me out and told me to put away the phone if I wanted to continue having dinner with them. It had never dawned on me to declare phones off limits at meals. But, since I have started trying this, I have found myself enjoying my time with others instead of being focused on being so plugged-in.

TAKE CARE OF YOURSELF Physical and emotional wellness is a cornerstone of burnout prevention.

Take time to distress and unwind. Pent up stress can cause physical pain and fatigue. Massage therapy is a wonderful way to release the negativity and stress. Meditation, relaxation techniques and exercise can work wonders for relieving stress.

CHANGE YOUR ENVIRONMENT “It’s not you. It’s me.” That’s the traditional saying. Well, sometimes, it’s not me it’s YOU. There comes a point when we have to analyze our environment. If we are stuck in a thankless, toxic work environment, we eventually must choose to make a change. It can be frightening to consider such a drastic change. But, we all must grow.

If our work environment is the major cause of negativity in our lives, we should face the fear head on, bring joy back to our lives, and quite simply, move on. Likewise, salon owners should consider making personnel changes to maintain a harmonious workplace.

Making simple changes can have a huge difference in our lives. Burnout doesn’t have to be a dirty word any more. ✂

Find us on

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Groomer to Groomer • Vol 33 Ed 11 • November 2014

37

Harry LaRue

FIG. 2

FIG. 1

E by Dawn Omboy e www.queenofcolor.com

I

have always said “First they raise you, then you raise them.”

I was referring to my mom.

She was my world, my best friend, my biggest fan. Mom loved dogs and loved what I do. When I was competing, she had dogs I could use in the ring. First a wonderful Scottie, that I did rather well with, and then a cocker. One day I called her and said “Mom I have a puppy for you, it’s a Bichon”. She said “Is that

one of those little white fluffy things?

I have always liked them”. I replied yes.

She said “Oh good” and we hung up the phone. Then she called back and asked “Can I name my new dog Harry? It’s not for Harry Potter.” Yeah right, the whole family was either reading or listening to the series. So four month old Harry came to live with mom.

Over the next seven years, Harry had many transformations in the world

of creative grooming and mom was almost always happy with the results. I say almost because the yard man once told mom that the blue bichon looked like he fell in the tidy bowl!

Harry was a model for many color products and techniques. He was great on the table for such things and is the star in the instructional DVD Touch of Color, where he is wearing mom’s favorite design; six simple spots of

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different color (Fig 1), with touches of color on his ears and a purple tail.

She loved the purple tail! The folks at the senior center loved when she brought him to visit after a new dye job, like the time Harry was an Irish Panda complete with fake panda ears (Fig 2), or simple Stars and Stripes (Fig 3). He was always willing, even if just for airbrush practice (Fig 4).

Or the time we used mostly chalks to turn him into a not so scary little dragon (Fig 5).

My sister Laura took Harry to live with her, and in the months after mom’s passing, and knowing how much mom had loved the purple tail, Laura continued to keep his tail purple. She even got brave enough to do his ears with the Avatar dye I had sent her as a Christmas gift for Harry (Fig 6). Laura travels quite a bit and since Harry grew up in my salon, it was the best place for him.

I was so happy to have Harry back with me, and it was a lucky break for Harry too. As a groomer we recognize health issues. I discovered a malformation in the bones of his rear leg right at the hock and knew it was bone cancer. And what would have to be done to save my mother’s seven year old dog? The leg would have to come off. So after taking him to the vet and confirming, I properly prepped him as any creative groomer would do. I shaved his leg completely and dyed a black dotted line with the words “CUT ON DOTTED LINE” (Fig 7). I then dyed parts of him red and purple knowing that he would get extra special care and attention at the vet clinic while I was away at the All American Grooming Show.

I am pleased to say that Harry LaRue is getting along great! If you would like to see more of how his surgery went, look him up on Facebook. He’s quite a character. Harry LaRue has had many identities, but he will always be my mom’s dog. ✂

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39

BEHAVIOR CLIPS

by Gary Wilkes

THE KEY TO

GREAT TRAINING:

A

common topic in dog training is timing with a capital “T”. Trainers and behaviorists often focus on this aspect of training to explain why most dog owners are “incompetent”. They discuss timing as if it’s a sacred skill that can only be acquired by years of practice. Some very prestigious academics also believe this. The following quote is from the American Veterinary Society of Animal Behavior (AVSAB) — a group of veterinarians with a board certification in behavior and a few other learned doctors.

“AVSAB recognizes that both positive reinforcement and punishment require significant skill, effort, and awareness on the owner’s part. Both must be applied as the animal is performing the target behavior or within one second of the behavior to be most

40

TIMING, TIMING, TIMING effective.”

What this statement really says is that a dog cannot make a connection between a signal and an event that occurs longer than one or two seconds later. If you have ever been in a house with a doorbell, a dog and visitors — you know this is laughable. How long does it take between the sound of the doorbell and the dog actually seeing the guest? Just for the purposes of this article I tested it. The absolute fastest time in my house is 10 seconds. That only occurs if I am in the living room.

Like most men, the living room is a taboo place. I am normally in the TV room or my office. That adds another five to ten seconds. If I am upstairs the time to answer the door is never less than 30 seconds. That means that other than on Halloween, my time from bell to door is between 30 seconds and

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a minute. Obviously we have a problem. Learned doctors and master class trainers seem to think that a latency of 10-30 seconds is a deal breaker for learning. My two-year-old Cattle Dog had the association learned before he was three months old.

If you are wondering what this means in terms of dog behavior, it’s simple. If someone says that you have to provide a tangible reward or punishment within one or two seconds of the target behavior, you might as well give up. That’s impossible. To reward a dog at the instant they sit would require that you throw a treat before the dog actually sits so that it would arrive within that very brief window of opportunity. What if the dog doesn’t sit and you throw the treat to arrive at the time he might sit? You just rewarded a mistake. You see, this is unworkable.

What the “one-second-rule” people don’t understand is that if you look around you see animals learning all kinds of things that predict what’s about to happen. Like the dog who loves the groomer and starts whining minutes before he arrives at your salon. This is mirrored by my Cattle Dog, Petey. He doesn’t like baths. If I get out his shampoo and grab a towel he instantly changes his attitude. I did teach him that – but not intentionally.

It was an automatic process that occurred without any planning or intent.

That’s because he’s a dog and that’s what dogs do.

USEFUL KNOWLEDGE: If you are wondering why this is important, it’s simple. It is not necessary to provide tangible rewards or punishment within one or two seconds. It is necessary to present a signal that predicts the actual consequence.

For instance, if Buffy jumps up on me I can say “NO” timed with her jump and then throw a small pillow at her ten seconds later and the two will still be connected. The behavior that declines or stops is the behavior that was occurring when she heard the word “NO”.

If you doubt this, consider the phrase that makes all kids tremble — “Wait ‘til your father gets home.” When you hear a signal that predicts a latent punishment your brain instantly focuses on the consequence. If anything, you feel a sense of dread that grows and expands — making the punishment more effective. That’s why a dog that hates grooming struggles most as they are dragged, kicking and screaming through your door. Their anticipation of the event jacks them up higher as they approach the reality. You are only

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required to identify the behavior in a timely fashion and follow it with a tangible consequence. If you do that, the latency is not a problem and the “one-to-two second” rule is nonsense.

YOUR EXISTING SKILLS: As noted by the learned doctors, training takes lots of skill. They say it in part to elevate their status and to block your attempts to rival their skill. What they do not realize is that you already have this skill. I’m going to rephrase the comment so you will instantly know what I’m talking about.

“AVSAB recognizes that taking a snapshot with a camera requires significant skill, effort, and awareness on the photographer’s part. The camera shutter button must be pressed as the subject is performing the target behavior.”

How tough is that? You’ve been doing it since you were a kid. Point the camera, see the action you like and push the button. Meaning you already have the skill necessary to identify the correct or incorrect behavior — it’s the same process as taking a picture. If you say “good boy” at the moment you see

the correct behavior you can deliver the reward a few seconds later. Likewise, you can say “NO” and then deliver the correction a few seconds later.

If you really want to live my metaphor, get a training clicker. You literally push the button just exactly like a camera shutter button. You can even hold it up to your eyes if you want to. There is no magic about this or special skill that you must spend years learning. The key to good timing is to simply visualize what you think is good or bad behavior. Then use a consistent signal paired with a specific outcome. Once you realize that you can take “snapshots” of behavior you will become precise in your training.

In every field study there are rules that help people gain skill and knowledge. There are also superstitious rules based on one person’s assumptions about how the world works. The best way to examine high-sounding theoretical conclusions is to put them in a real world context and examine them.

In the case of timing in training the best place to start is your own front door. Ring a bell? ✂

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GROOMING

MATTERS

by Daryl Conner

SERVICE MATTERS I

recently had the front porch of my 100 year-old farm house turned into a small, unique, grooming studio. This means that over the past several months I have had many service people; plumbers, electricians, contractors, carpenters, masons, and more in and out of my home.

Every person I dealt with was highly skilled in their trade, and all of them performed the jobs they promised to do in a timely and professional manner. Yet, some left a more lasting impression on me than others. This got me to thinking about the correlation between the service we groomers offer and the treatment I received during this project.

As professional pet stylists, we are part of the service industry, offering our skills to the general public.

Groomers, like the above mentioned craftsmen, have a unique skill set. In some areas of the country groomers are abundant. In other areas they are far flung and hard to find. Either way, each of us strives to build a good business where our reputation brings us customers, and it is to our advantage to have repeat, regular, satisfied customers. There are steps we can take to insure that our service leaves a lasting impression of the positive kind.

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LOOK THE PART The person I spent the most time with during the creation of my shop was my general contractor. The impression he made on me from the first moment I met him helped shape how I felt about him for the length of the project. He came to my house wearing sturdy boots, carpenters pants, and a bright, new tee shirt in an eye wrenching neon green with his company name and logo on it. He was clean and neat, but obviously ready to tackle the job... climbing under the porch in the mud and poking about in my scary basement. He had a notepad in his back pocket and a tape measure clipped to his belt. In other words, he was professionally attired, and ready to work. From the beginning I knew this man was very capable at his job. As groomers, what we wear is part of how we present ourselves to our customers.

We are lucky enough to not have to wear panty hose or neck ties to work, but we should dress attractively and

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appropriately for the job at hand.

LISTEN I interviewed several contractors.

I chose the one that I felt listened to my ideas and understood the concept I had in my fuzzy head. He looked at me when I spoke and reflected back to me what he heard so we both knew an understanding had been reached. He took notes.

PROPER GREETINGS Each person who came to inspect my property or begin work met me with level eye contact, a firm handshake and an introduction. “Hello!

I’m Charles. I’ll be working on your plumbing.” These professional men do this without a second thought. In an industry that is predominantly women, many of us could use a brush up lesson on introducing ourselves.

Even though it is 2014, many women do not know how to give a decent hand shake. If this is you, practice with your

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friends and family. It may sound silly, but studies prove that introductions that are paired with a pleasant physical contact leave a more lasting positive impression than those that do not. A proper hand shake is a very socially acceptable way to make that physical contact and as professional groomers we need to be comfortable making friendly eye contact, and offering a firm, (not limp, please!) handshake, and introducing ourselves with a smile.

SETTING EXPECTATIONS Overall my contractor did a stunning job on refurbishing my porch and helping me create my dream. He is a nice man and very good at what he does. But he promised a few small details that he did not follow through on, and those small things niggle me. He had set my expectations, and though the end result is more than satisfac-

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tory, I am human and I am dwelling on those few tiny things that didn’t get done. As a groomer, you set expectations for each customer every time you groom the dog, if you intend to or not. Here is an example: Mrs. Whoozit brings her matted to the skin, 8 month old Maltese puppy for its first groom.

As she thrusts the dog into your arms, you feel that it is encased in what might as well be a cast of fur. “I don’t want him too short,” she says. This is a dance every groomer has danced, more times than we care to remember.

You reply, “I’m sorry, he’s quite matted today, I’m going to have to take him short.” In your mind, you are already calculating that is probably going to take a #10 blade to get under the worst spots, but maybe you can use a 7F on the rest. You can see in your mind that the dog is going to go home nearly naked. Mrs. Whoozit, on the other hand,

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is happily picturing the long haired Maltese she has seen in her breed book and calendar at home. She is expecting to pick up a fluffy dog at the end of the groom. If you do not take this moment to clarify to her that when she comes back her dog is going to look like a slim, pink pig, there is going to be a problem. It is your job to clearly set expectations for Mrs. Whoozit before she leaves her pet in your hands. Keep a comb in your pocket. Take a moment to show her that those weekly baths and toweling sessions have created a situation that you must remedy with a very short haircut. Tell her, or better yet, show her with pictures you have accumulated, what her dog is going to look like. Then give her the good news, that by getting her dog on a regular grooming schedule and by her doing some brushing at home, in a few months you can begin to give her the

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style she desires. It is often the clash of expectations that blindsides pet owners and leaves them upset with groomers.

EXCEED THOSE EXPECTATIONS The final step in creating my groom studio was having a pathway laid from the driveway to the door. I struggled trying to make up my mind on what kind of path to choose. My painter recommended I call a certain mason, and when I met him and told him my ideas, he had a plan of his own which I liked better. We agreed on the job, we shook hands on a price, and he began work within a few days. When the project was well under way he said to me, “We have a problem.” My heart sank, I could visualize dollar signs flying out of my bank account. I had

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learned that when construction happens, problems cost money. “The grade is too steep between the pathway and your lawn. That is going to make mowing very difficult.” He showed me what he meant, and he was right. I sighed.

This was a problem I did not know how to fix. Then he said some magic words.

“Don’t worry, I’m going to take care of it.” An hour later I watched in awe as he appeared with a dump truck full of loam. He deposited it along the side of the path, then he and his crew raked it all out, applied grass seed, layered the area with hay and watered everything down. This was not part of the original estimate, but it was something that made a huge difference in the final outcome of the project. He exceeded my expectations, and insured my complete and total delight with his work. I have

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already told several people how happy I am with the job he did, and I plan to tell many more.

As groomers, we can exceed expectations in a variety of ways. Adding a bow, feather or bandana delights some customers. Throwing in a free facial, conditioning treatment, nail polish or flea treatment where needed might be a way to exceed expectations with others. In my new studio I offer a hot beverage and a home baked goodie to each customer as a way to try to delight them. The choices are nearly endless and you can choose what works for you, but going above and beyond is a tried and true way to insure that your customers tell their friends about you when they chat about their pets. If you are trying to build a loyal clientele, good grooming service matters. ✂

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PREVENTING

HEATSTROKE IN CAGE DRYERS E by Mary Oquendo e

E

very single year we hear the same story. “I left my baby in what I thought to be the capable hands of a well-respected groomer. A few hours later I got a phone call…I was expecting a call around that time to come and pick him up. Instead I had to decipher the words of a sobbing groomer as she explained that she had found my dog dead in the drying kennel. I was in shock. It didn’t seem real.” recounts the tearful owner.

Why didn’t the groomer notice that the dog was in distress? She couldn’t see that the animal was in distress because he was out of her field of vision. There was no one monitoring the pets while they were exposed to heat with little to no air circulation.

Heatstroke begins when the pets’ body temperature surpasses 104 degrees.

But there are several factors that set the stage for heatstroke in a grooming shop. The temperature in their environment (cage dryer) becomes higher than their body temperature with little or no air circulation (cage), high humidity (heavy panting)

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and close quarters (cage). The risk is significantly higher if groomers cover cages with towels to speed up drying.

This is the exact same scenario when people leave their pets in a hot car to go shopping. We have all seen the info graphics. In temperatures as low as 72 degrees, the inside temperature of the car will rise 19 degrees in 10 minutes. In 20 minutes it will rise 29 degrees and so on. In as little as 15 minutes, the car can become deadly.

This principal also applies to the drying area of a grooming shop. A panting dog’s breath is exhaled at 102 degrees with 100% humidity! Each breath adds to the heat and humidity in a cage.

ADDITIONAL CONTRIBUTING FACTORS INCLUDE: Groomers or other employees unfamiliar with the signs of heatstroke.

Groomers or other employees unfamiliar with first aid protocols.

Losing track of time in a busy salon. A half hour feels like 5 minutes.

Muzzling a pet while drying.

No water provided to pet.

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Signs of heatstroke include lethargy, heavy breathing and panting, bright red gums and tongue (which may turn bluish gray), wide eyes with a fixed stare, salivating, staggering, inability to stand, vomiting, diarrhea, seizures, and/or unconsciousness. Any one of these symptoms on its own is a concern. As they are lethargic, they will not make any noise to alert you to a problem.

Heatstroke can cause shock, respiratory distress, kidney failure, and heart abnormalities, among other complications. Damage can become irreversible once their body temperature reaches 106 degrees. Death follows.

It is imperative that the pet receives medical attention before their temperature reaches 106 degrees. The only way to prevent this is with constant monitoring of the drying area. Minutes can make the difference between the life, quality of life, and death.

PETS AT GREATEST RISK: Very young.

Very old.

Overweight.

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Brachycephalic dogs. These are dogs with pushed in faces and short noses, which include, but are not limited to Shih Tzu’s, Pugs, Boxers, Shar Pei, Pekinese, and Bulldogs.

All cats. Persians in particular.

Pregnant or nursing animals.

Pets taking medications such as diuretics.

Medical conditions such as heart disease, Cushing’s disease, diabetes, or any issue involving a compromised immune system.

Highly excitable or anxious pets.

Higher body temperatures due to prior exercise or arriving in a hot car.

Respiratory problems or collapsed tracheas.

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Pets that have already experienced heat stroke.

WHAT CAN BE DONE IF HEATSTROKE OCCURS? Remove the pet from the hot environment!

Lower the body temperature by wetting with cool water.

Do not use cold water or ice water. It is counterproductive. It will shock the system and cause a thermal barrier. The pet will be unable to cool itself.

Contact a veterinarian for instructions.

Transport to veterinarian as soon as possible.

Nationally recognized veterinarian, Dr. Cathy Alinovi of Healthy Pawsibilities, sums it up rather nicely.

“The big concern with heat stroke is how quickly it can happen. Normal reaction for many people is to “wait and see” what happens for a few minutes before taking emergency action. Every minute spent watching what happens is a minute closer to death for the heatstroke dog. Placing a cool towel on the belly and the ears where there is a lot of blood flow helps to cool with less shock to the system. And watch the tongue - that is your best, fast changing measure of health. If the tongue is other than pink to light red, there’s something to worry about.”

Grooming related heat stroke is a preventable accident. I am sure that prior to this incident the groomer could have listed the number of years she has worked and something like this would never happen to her. Cage drying is one of our tools. Use it responsibly. If you do not have someone to monitor the pets while drying, then table or air-dry them.

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HISTORY OF THE

BIEWER TERRIER

JOURNEY OF A RARE BREED TO AKC RECOGNITION

I

t was exactly five years ago that I saw my first picture of a Biewer Terrier (pronounced Bee-Vah). I was thumbing through a dog magazine and was instantly struck by the unique look of this tri-colored toy terrier that I had never heard of. I started to research the breed online and ended up on the phone having a lengthy conversation with the President of the Biewer Terrier Club Of

52

E by Jonathan David e America, Gayle Pruett. Two weeks later I went to visit one of the clubs breeders and came home with my very first Biewer Terrier, “Star’s Classical Halo.”

I was more than smitten with the breed. Before long I was a Director on the Board of the Biewer Terrier Club Of America and my journey began.

The controversial history of this unique breed has been a heated subject of debate by the various breed

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clubs, both domestic and foreign. The common story began in Hunsruck, Germany, January 20th 1984. Mr. and Mrs. Werner and Gertrude Biewer were Yorkshire Terrier Breeders and as the story goes, one fateful evening a litter of puppies were born to their two Yorkshire Terrier show dogs, “Darling von Friedheck” and “Fru Fru von Friedheck.” To their surprise, one of the puppies in the litter was tri-colored

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displaying white, blue and gold coloring. This puppy was named “Schneeflocken von Friedheck” and thus began the history of the Biewer breed.

Mr. Biewer spent the next 5 years selectively breeding his dogs to establish the breed he named the “Biewer Yorkshire Terrier ala pom pon.”

This period of time has been one of controversy as Mr. Biewer was rather secretive about his breeding program and didn’t allow anyone to visit his kennel during this time. When he finally emerged back into the dog scene he presented the breed to his kennel club as a variety of Yorkshire Terrier.

But after being rejected from the kennel club for registration, he formed his own registry, the ACH, and signed the first standard which he wrote for the breed. Mr. and Mrs. Biewer kept a close reign on the Biewer breeding programs in Germany, so their quality breeding dogs were hard to come by and quite costly.

When Mr. Biewer became ill, he was not able to carry on the dream that he and his wife had set out to accomplish for the Biewer Breed. All the decisions of their breeding program

became the sole responsibility of Mrs. Biewer and between the care of her husband and the dogs, it became to be too much. She slowly phased out their breeding program in order to better care for her husband. At this point in time, many breeders in Germany tried to duplicate what the Biewers had started by breeding some of the Biewer’s dogs to their own Yorkshire Terrier bloodlines. The interest in the Biewer Yorkshire ala pom pon was spiking in Germany and the supply could not meet the demand. It’s believed that several of the breeders that couldn’t acquire quality Biewers began to cross breed with other breeds. Exactly what breeds were introduced is unknown but several theories point to an infusion of Shih-tzu and Maltese DNA. In 2003, the first Biewers were imported to the USA by several breeders. When the breeders introduced these dogs to their breeding programs the resulting offspring weren’t typical Yorkshire Terriers. The coat texture was different, conformation was different and the temperament was different. Gayle Pruett and Myrna Torres were two breeders that suspected

early on that these dogs were not pure Yorkshire Terriers. In February 2007 they contacted MARS Veterinary, the developers of the MARS Wisdom Panel. The Wisdom Panel is a DNA test to find the likelihood of a mixed breeds ancestry. They asked if the Wisdom Panel was a tool they could use to give them insight to what they had. MARS Veterinary worked with them over the next several months to study the blood samples of over 100 dogs from 30 different bloodlines imported from Germany and Europe. The results were astounding! The dogs all carried similar DNA and when compared to other toy breeds they were proven to be a separate, distinct breed!

Gayle Pruett and Myrna Torres decided since these dogs were not just Yorkshire Terriers, “Yorkshire a la pom pon” should be dropped from the name and they simply called them

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Biewer Terriers. They then formed the Biewer Terrier Club Of America (BTCA Inc.) and the Biewer Terrier Registry of America (BTRA) and started recording their registrations. The BTCA contacted Mrs. Biewer in Germany and in November 2007 Mrs. Biewer agreed to a meeting with Gayle Pruett and Deb Sidle, the representatives of the BTCA, and they traveled to Germany. They shared their findings with Mrs. Biewer and Mrs. Biewer was in full support of what the BTCA was doing for the breed and became a member of the Biewer Terrier Club of America in order to help with the development of the breed in America.

With the support of Mrs. Biewer and a thriving breed club, the BTCA sought a show venue to recognize the breed. On January 7th 2008 they presented the results of their study to the American Rare Breed Association and after review they were accepted

into ARBA as a recognized breed. The geneticists with MARS Veterinary continued studying the Biewer Terrier DNA and on October 5th 2009 they released the news that they had developed the breed signature unique to the Biewer Terrier. Every breed has a breed signature, a unique sequence of DNA that is common among all dogs of that breed. This was a huge accomplishment in further proving the Biewer Terrier was a distinct breed and made it possible to add the Biewer Terrier to the MARS database of detectable breeds.

While all this was going on, the German Biewers were being imported into several other countries as well.

The BTCA began to receive inquiries from a Biewer club in South Africa about the research they did with MARS Veterinary. They gave them the research results and in November 2011 the Biewer Terrier Club of South Africa

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presented it to the KUSA, Kennel Union of South Africa. After reviewing the study, the board of the KUSA accepted the Biewer Terrier as a recognized breed. This was great news for the BTCA as the KUSA is a recognized club by the AKC. In early 2012 the BTCA had their annual elections and I was nominated for the position of President of the breed BTCA, I humbly accepted and after the vote by the membership I was now the President. The founding members were still performing crucial activities for the club in other board positions and together we had formed a great board that all had the same goal of obtaining AKC recognition.

Around the same time several BTRA registered dogs were exported to a Maltese breeder in Brazil who was interested in starting a Biewer Terrier Club in her country. This became the Biewer Terrier Club of Brazil. This breeder, named Catia Pampolini, was a well-established fancier of Maltese and she, along with her fellow club members, petitioned their kennel union to accept the breed once again using the results of the study performed by the BTCA. The Central Brazil Kennel Club (CBKC) reviewed the information and in 2012 they accepted the Biewer Terrier as a developing breed. Again, this was excellent news for the BTCA because the CBKC was also a recognized kennel club by the AKC. Everything was falling into place, we were on cloud nine, and then we received the very sad news that our dear friend Mrs. Gertrude Biewer had passed away in Germany. We had hoped she would live to see her dream come true, but this only motivated us more! The board decided it was time to approach the AKC and make an application for recognition. We had a registry with over 1,300 dogs registered, we had a membership of more than 50 members, we had the breed being established in several countries

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and recognized by their countries’ kennel clubs and things were going just as we’d hoped. So I reached out to the Foundation Stock Service of the AKC. The FSS is a department of the AKC that accepts breeds that are recognized by foreign kennel clubs, that the AKC is affiliated with, but are not yet AKC recognized. I established a relationship with the head of FSS, Mari-Beth O’Neill, and brought her up to speed with all that was going on. She felt that the breed was not ready for an AKC application but was willing to help guide us through the process of meeting all the requirements.

Over the next year we kept in close contact and I supplied her with any updates about club activities and new research that was coming out by other geneticists, regarding the Biewer Terrier. Then there was another big break! One of our members had been

58

in touch with the Bahamas Kennel Club and they were interested in the Biewer Terrier. We supplied them with the information they needed and to our joy, they accepted the Biewer Terrier as a recognized breed! This was exactly what we needed for our case to the AKC. The Biewer Terrier was now officially recognized by three foreign kennel clubs that are affiliated with the AKC. I quickly sent this information to Mari-Beth at the AKC and she felt we were ready to make our application. So we submitted all the necessary documentation, club information, show information, and breed information. We supplied all the data about our registration, our Breed Standard and photos. And then we waited….and waited… and waited.

Finally, I was informed that the committee was going to be presenting our petition for the recognition of the

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Biewer Terrier to the AKC board at the April 20-21 2014 Board meeting. On April 23rd I was biting my nails waiting to hear something, anything. And then it came, the e-mail from MariBeth. I was so nervous I felt a lump in my throat and then I read the words “Dear Mr. Jonathan David, Congratulations! The board has voted to accept the Biewer Terrier into the FSS program.” I had to read it several times before I actually believed it. Here it was, history in the making! Everything that our club had worked so hard for had come to fruition. I imagined how Mr. and Mrs. Biewer might have felt if they were still with us, to see their dream come true. The Biewer Terrier is still in its infancy as far as a breed goes and the journey to full recognition has just began but Mr. and Mrs. Biewer live on through these wonderful dogs and their legacy will never be lost. ✂

Available Colors

Pet Report Cards Like a teacher, now you can grade each pet from an A+ to an F. A time-saving checklist of common recommendations is included with space for your personal comments. It doubles as a reminder or appointment card. Your clients will tell their friends about your caring pet report card.

Little Angel Award Great gift for puppy’s first grooming, new clients, promotions, and incentives!

Available Colors

“This certifies that _____ has successfully completed a professional grooming in our establishment. Your pet has exemplified courage when confronting combs, brushes, clippers, and scissors and has shown valor in crossing the waters of shampoo, creme rinse and dip.

It is with great pride that your pet has been selected as a Paw-fect specimen of beauty to be held in highest esteem by this grooming establishment.”

Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388 GroomertoGroomer.com Reader Reader Service Service Card Card #9941 #9862

Groomer to Groomer • Vol 32 Ed 4 • April 2013

79

Confessions of a

Confessions of a

Dog Groomer!

ISBN 978-0-98600321-9

Dog Groomer!

By Kathy Salzberg

By Kathy Salzberg

INTERVIEW WITH THE AUTHOR, KATHY SALZBERG

MAD

D DOG GROOMER!

CONFESSIONS OF A MAD GROOMER is a hilarious collection of a groomer—some of stories in the life true, some loosely based on truth and some plucke of the overactive imagin d right out ation of Kathy Salzbe rg who spent thirty years ing table wielding a at her groomclipper and a pair of shears .

All these pieces appea award-winning humo red in her r column which ran for six years in Groom the late 90’s and early & Board Magazine in 2000’s.

Fellow groomers and pet lovers alike will identif y with the contrast between the public perceives how the job that pet profes sionals do to primp legged babies—and and style their fourwhat it’s really like.

You’ll meet many unforg here, both human and ettable characters canine. You’ll learn to smile when someo ridiculous question ne asks you the most you’ve ever heard about their furry family memb trying day, check out er. On your most Kathy’s encounter with Murphy’s Law at her you’re desperately seekin grooming shop. If g employees, you may relate to some of the show up looking for wannabes who work in Clipper Envy.

There are lots of homages to belove nines who have graced d caher life, including her problem child, a French Rollie who ghost writes bulldog named a chapter of his own.

There is lots of laught too. And just like her er and a few tears fellow groomers do every single day, Kathy does it all with love.

CONFESSIONS OF A MA

MAAD CONFESSIONS OF MAD DOG GROOMER:

9 780986 003219

E by Missi Salzberg e

M

y mom is a funny lady.

Growing up with Mama was always an adventure, that’s for sure. She was a really young mom, so when we careened down steep hills on our toboggan, all lined up, Missi, Peter, David, it was Mama at the rear screaming the loudest! She found great joy in being with us when we were kids, and she still does. And quite possibly enjoys our kids even more, but that’s because she gets to give them back when their shelf life expires for the day! One thing that has always been true about my mom is that she finds humor in everything she can. Even when life throws her a wallop, she can turn it around, put a different spin on it and laugh and learn her way through it.

When my mom fell ill in 2011, for example, her recovery after four months in and out of a coma included relearning everything. I literally mean everything had to be retaught. I would hold a dry erase board in front of her and do the ABC’s just like I now do with my three-year-old daughter. She had to learn to walk, talk, feed herself, dress herself, write and the simplest things became huge hurdles. In the throes of struggling through her recovery, even before she could speak, every

60

once in a while she’d glean a chunk of outrageous wit with a simple eye roll or wink at just the right moment, and that’s when I knew she was still in there, and she was still my mom.

The odds of my mom surviving her ruptured subarachnoid brain aneurysm and regaining her ‘self’, meaning still being as bright and aware and able-bodied as she was before it happened, were less than one percent according to her neurosurgeon. He actually took her to the Neuro Science ICU for Traumatic Brain Injuries at Mass General Hospital and had her visit with the staff that cared for her to show them what a real miracle looked like. She still says “I’m a walking, talking miracle, honey!”

She will not approve this message, but I have to tell you this one story.

When my mom had the stroke, my wife was seven months pregnant with our daughter. When my mom woke up, my daughter was two months old. It took several more months before my mom could really converse but here’s an example of the light that shines in her humorous heart. I was at the longterm care facility where she was getting therapy and my daughter needed a diaper change. I made some remark about the birdie falling out of the nest

Groomer to Groomer • Vol 33 Ed 11 • November 2014

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and I had to get a diaper. My mom held her finger up, and waved me over.

I leaned down and with a giant grin on her face she started to giggle and said, “I bet you never thought you’d have a baby and a mother in diapers at the same time!” My wife and I and my mom all began to laugh hysterically.

When things are tough and feel overwhelming, my mom will find a piece of humor, a little sliver of absurdity or a quick story to turn it around.

My mom is fine. She’s 100 percent back in her life, enjoying Cape Cod and her circle of friends, going to the theater, traveling to see her grandkids and taking full advantage of this miraculous opportunity to be alive. What is so tremendously vital in my heart is that mom is writing again. She’s been a writer her entire life and she is being published in magazines and periodicals regularly. If you are more recently involved in the grooming industry, you may not remember her monthly piece in the former Groom & Board Magazine called Groomer Humor. She was nominated for three Cardinal Crystal Awards for Journalist of the Year and took home the coveted award twice, beating me on one occasion!

I am thrilled to share with you that Barkleigh is now publishing my

mom’s collection of grooming humor pieces. It’s called “Confessions of a Mad Dog Groomer” and it’s available through Barkleigh Productions. I sat down with Mama recently and talked to her about the book and her life as a writer.

MISSI: Hi Mama! Let me begin by telling you how happy I am that your still here!

MAMA: That makes two of us!

MISSI: Mama, you started your career in writing as a newspaper reporter back when I was a kid. I grew up in the newsroom and remember a lot of those folks. How did you begin your career as a journalist?

MAMA: I was involved in the Mothers for Peace group in Norwood, MA, back in the 60’s. I wrote press releases for the group and one of the other members was the Norwood Correspondent for The Quincy Patriot Ledger. When she left her job to head up a hospital’s public relations department, she suggested I try out for her job. I tried out by covering a Selectmen’s Meeting – and at that point, I did not realize that the Editor was the one in charge of writing the headlines.

My fellow news reporters got a huge kick out of that!

MISSI: Dave, your husband, my dad, opened the Village Groomer in 1969. At what point did you join the business and why?

MAMA: I joined him in the business in 1976 because your Dad wanted to go back to school for yet another degree (he already had two) and he wanted to get his R.N. and become a nurse. He loved working in the health care field as much as he loved working with dogs.

MISSI: You served for quite some time on the board of our New England Pet Grooming Professionals and you were recognized with their life-time achievement award, The Pillar Award a few years ago. You were actually still deeply involved in your recovery at the

time. I remember because Peter (my brother) drove to the Cape and picked you up because you couldn’t drive yet.

What was that like for you, Mama?

MAMA: It was a huge highlight in my life! When I was in one of the five institutions in the course of my recovery process, Linda Claflin and Toni Coppola visited me and I had no idea what they had up their sleeve. Come to think of it, you never let it slip either - but you did your best to make sure I was there at the NEPGP show. In other words, you were even more pesky and bossy than usual…

MISSI: How did you first come to write for Backer’s Groom & Board?

How did you know you had this series of humor articles, all of these stories to tell?

MAMA: I was at Intergroom, actually sharing a room with Florentine Locke, and I approached Karen Long McLeod with my first article, “Miracles Are Us.” I was a bit pesky myself, actually calling her up later to see if she was considering it. That lovely lady did publish it – and it changed my life.

As for all those story ideas for articles, you know how it is - the greatest motivator is a looming deadline!

MISSI: You have been recognized with two Cardinals for Journalism.

What did it mean to be recognized by your fellow groomers for your writing?

MAMA: I cried like a baby! It was thrilling to be recognized by my peers.

MISSI: You and I have always talked about putting this collection together as a book. How did this come to pass with Todd and the folks at Barkleigh?

MAMA: I have been wanting to do it for a long time. I actually talked about it years ago with Sally Liddick but we never got around to doing it.

You reminded me about it a few years ago and once I was no longer working at The Village Groomer, I planted my fanny in front of my computer and got it done. (Being bossy and pesky is not

GroomertoGroomer.com

always a bad thing.) I cannot thank Todd enough for making it happen.

By the way, I actually have enough pieces for two books – if this one succeeds, I have another waiting in the wings – Love Bites and Tail Twitches – More Musings from a Mad Groomer.

MISSI: I know you have other things in the works, Mama. What is happening with your novel? Can you tell our readers a little about “Adventures in Bereavement?”

MAMA: Like you said, I tend to find something humorous about everything. My novel is written in the first person voice of Rita Koppelman, a wild and wacky widow. It is a work of pure fiction - however, you might say my heroine is sort of like me on steroids.

I had a ball writing it and fell in love with my characters, especially Rita’s quirky Aunt Irma, a cross between Phyllis Diller and Joan Rivers. Right now, I am an author in search of an agent, but I am part of a great writing group here on the Cape and have been doing some readings at local authors’ events.

MISSI: Mama, when you were really sick, we didn’t know if you would ever speak again, never mind write.

Never mind write in the voice that so many of your fans have come to love over the years. What does it mean to you now, in hindsight, that you came back from such a huge challenge with your wit, your intellect and your passion for the written word in tact? It’s a miracle.

MAMA: It is truly a miracle and I can never thank you enough for being my little ”pit bull,” negotiating all my treatment plans, hospital, rehab and assisted living stays and negotiating our way through the minefield of insurance coverage. I know I told everybody that you had put me in “the home,” – but you know I was just kidding, Missi. From here on in, every day is a bonus. ✂

Groomer to Groomer • Vol 33 Ed 11 • November 2014

61

BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON

by Kathy Rose

AFTER BEFORE

PET BRUSSELS GRIFFON HANDSTRIP

T

he Brussels Griffon sprouted from the back streets of Brussels Belgium where they were kept as stable ratters. It is generally agreed that their ancestry stems from the Affenpinscher, the English Toy Spaniel and the Pug. There are two coat varieties; rough or smooth. For this segment we are discussing hand stripping the wire coat. The model used is a young, neutered pet dog and some thinning shear use is acceptable. For the show dog, however, thinning shear and/or scissor techniques are to be avoided.

62

As with all hand-stripped coats, washing should take place after the majority of stripping has been completed. Thinning shear and finishing work is more affective post bath.

Grooming chalk and/or cornstarch, applied pre-bath, will help facilitate stripping on a dirty or oily dog. Simply sprinkle the product onto the coat, then brush through the coat.

Sanitary, pads, nail trimming and ear cleaning may be done either pre or post bath.

FIG.1) To remove excessive undercoat, use an undercoat rake,

Groomer to Groomer • Vol 33 Ed 11 • November 2014

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following the coat growth direction. Use caution to remove only the excessive dead coat.

FIG.2) Begin stripping at the sides of the neck. With one hand, secure the loose skin. With your other hand, grasp a small amount of the longer dead coat between your thumb and the striping knife. Strip the coat following the growth direction, pulling straight back, using caution to avoid bending your wrist. Bending the wrist will cut the coat instead of pulling the coat. Strip down over the shoulder to just above the elbow.

Your Pet Care onal ofeofssi Prcare Taking your Puppy at home…

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nal

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chnique to you, Brush Your brushing cannot

Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-imp ortant first visit to the grooming salon a wonder ful experience that will help him enjoy being groomed throughout his life.

Askhave Youra Groom friend who er could If you a Copy this publication, from benefitfor e pass it on. pleasof

Learning to Brush Your Pet Pamphlet

d who could publication, it on.

• Mechanicsburg PA #PS-3 Barkleigh Productions h.com • www.barkleigh.com (717) 691-3388 • info@barkleig

Fleas have to come in contact with the product to be killed.

That means that fleas actually have to get on, and could possibly bite your pet, before they die. There is also a possibility of skin irrita tion at the site of application.

If you have a friend who could benefit from this publication, please pass it on.

Tiny fleas can crea te huge

Sweet Success

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By working with your pet care professional and following their reco mmendations about products and their corr ect usage, and by diligently treating and protecting your pets and their surroundings, you and your pets can kiss the ferocious flea goodb ye. #PS-4 Barkleigh

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Your

Pup pyre’s Pe t Ca Professional First Visit to the Grooming Salon

Are there any disadv antages to these products?

Photo by: Sherri Regalb

ur time nefits in ing, not to

Flea Free

In many areas of the country, flea control is a year round necessity.

In conjunction with cont inuing premise control, many pet own ers have great success with oral or topical prod ucts that are administered once a month to their pet. The y come in a variety of brands like - Advantage ®, Frontline®, Revolution®, and Program®.

There are specific form ulations for dogs and cats, and most are approved to use on puppies and kittens six to eight weeks and olde r.

Read and follow the instructions, making sure to use the product that is specified for your pet. These products are extremely popular because of their once a month convenience, ease of application, and effectiveness. Most are waterproof, allowing your pet to be bathed, or to swim, without decr easing the product’s effectiveness.

Also, keeping your pet flea free with this continuous protectio n, is far less costly than trying to eliminate an infestation on your pet and in your home.

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need.

She will also be happy to demonstrate the correct brushing and combing techniq ues that you need to learn to properly care for your puppy.

ring spend pecial ur pet. s hair more ort em as oming. reinforce

e

Keeping your Pet

cause any irritation to himself. Remem ber that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.

ll at ou

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These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in – products that you retail. They will teach your client how to care for their pet between groomings, which will save you lots of time.

Great promotional tools as well!

MIX & MATCH PACKS OF 100 WHEN ORDERING 1000!

Barkleigh Productions, Inc. barkleigh.com •Groomer barkleighstore.com • (717) 691-3388 to Groomer • Vol 32 Ed 4 • April 2013

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77

FIG. 1

FIG. 2

FIG. 3 FIG.3) Strip the sides of the body down over the spring of rib, (widest part of the rib cage). Strip over the point of rump and upper thigh down to the hock. Remember to always support the loose skin.

FIG.4) Strip the tail. There is no flag or fringe.

Strip the topline and blend into the side coat. The topline should appear level. Depending on the dog’s structure, it may be necessary to leave a bit of “fill” coat at the withers for a smooth transition from back to neck. The coat on the back of the neck is slightly longer than the coat on the sides of the neck. This will help to improve not only the transition from the back to neck to top-skull, but will also help to accentuate a gracefully arched neck.

FIG.5) Strip the top-skull to appear domed with a rounded forehead.

FIG.6) Use a fine stripping knife to remove the coat from ears. Ear powder works well to making easy work of stripping the ears.

FIG.7) Use your fingers to pluck the ear edges.

FIG.8) Use your fingers to shape the beard, creating an arc to the upper outside eye corners. Do not indent the beard under the eyes.

FIG.9) Pluck the longer dead coat from the front of the upper thighs, blending into the groin and underline. There should be no obvious tuck up.

FIG.10) Pluck the longer dead coat from the back of the front legs.

64

Groomer to Groomer • Vol 33 Ed 11 • November 2014

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FIG.11) Tidy the coat just over the eyes to blend into the stripped top-skull.

On a correct head, the short nose lays well back, in a deep stop between wide set eyes. In this pet model, however, the elongated muzzle leaves a wide stop that may be trimmed with thinning shears.

FIG.12) Thinning shears may be used to tidy the rounded beard to the outside eye corners.

FIG.13) Create tight round feet with thinning shears.

Tighten up the hock coat using thinning shears to create a perpendicular line from hock to foot.

FIG.14) Use thinning shears to trim the rectal area and to tidy the tail.

FIG.15) Tidy the underline with thinning shears and tidy the front legs for a straight line from elbow to foot.

When grooming the Brussels Griffon, think compact, balanced and square. The only way to keep the harsh texture and deep coat color is to use stripping techniques. With that said, many of our Bread & Butter clients may request a clippered trim.

For a clippered trim, substitute hand stripping with clipping using the following blades.

For the shoulders, neck and topline: #7f For the sides, tail and rump: #5f For the top-skull: #10 For the ears: scissors For the ear edges, beard and upper thigh to groin: thinning shears For more information about the Brussels Griffon: www.brussels-griffon.info ✂

FIG. 4

FIG. 5

FIG. 6

FIG. 7

FIG. 8

FIG. 9

FIG. 10

FIG. 11

FIG. 12

FIG. 13

FIG. 14

FIG. 15

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www.facebook.com/ groomertogroomermagazine

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Groomer to Groomer • Vol 33 Ed 11 • November 2014

65

NEW PRODUCTS THE ALPHA DRYER

The Alpha dryer is a heavy duty galvanized steel dryer built in the USA the way things used to be made.

Hurrycanine has been building dryers since 1978 with a focus on quality and time proven designs. Alpha Grooming Products commissioned Hurrycanine to build a dryer like the Super Hurrycanine but quieter and with variable speed control. $650 to buy with a one year warranty is a fair cost for a well made dryer. Can be ordered from Alpha Grooming Products 800-749-7883 www.alphagroomingproducts.com

AKESSO SHOES

Designed to meet the demands pet professionals put on their feet, Akesso shoes deliver all-day comfort with their patent-pending design.

Combined with the lightweight feel of a running shoe as well as slip-resistant traction and waterproof leather like a boat shoe, Akessos are perfect in the shop. Originally made for healthcare professionals who are on their feet all day too, these high-

performance work shoes provide firm arch support with flexibility where needed to reduce fatigue and discomfort. Also features easy-to-clean, high quality materials; and razor-siping tread design that provide superior traction on both wet and dry surfaces.

To view the complete line visit akesso.com.

ANDIS PROCLIP

The new ProClip Ion Cordless Pet Trimmer from Andis is powered by lithium ion technology, the next generation of dependable cordless power that maintains its cutting strength throughout the charge for up to two hours of continuous, nonstop trimming power. The blue, streamlined trimmer features a convenient cord/cordless design; when the battery drains, simply plug it in and continue trimming or let it recharge to full power in two hours. The contoured design provides comfort and sure handling when trimming pets. The stainless-steel blade has fine cutting teeth for an ultra-close finish on face, paws and touchups; or use one of the 4 attachment combs for shaping and maintaining coat length. The kit includes a dual-voltage charger, trimmer stand, blade brush, oil and four attachment combs: 1/16”, 1/8”, 1/4” and 3/8”.

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EYE ENVY EAR CLEANING SYSTEM

With the new Eye Envy Ear Cleaning System you can safely and easily prevent your beloved pets from ear infections or wax buildup. The new two-step Ear Cleaning System contains a cleaner free of alcohol (no sting), and an incredible liquid dryer solution that can be used after bathing or swimming. The all new silicone tip is a flexible applicator that gets truly into the ear canal without causing your pet any discomfort, and avoids any unnecessary messes to clean up afterwards like many other ear cleaners. For more information please check out www.eyeenvy.com or call 310-530-5341.

PETEDGE Z-LIFT HYDRAULIC TABLE

Our Master Equipment™ Z-Lift Hydraulic Grooming Table offers superior stability and handy features that groomers will love.

The wide steel base prevents wobbling, and the hydraulic, foot-activated lift mechanism allows easy, smooth height adjustment. The Master Equipment Z-Lift Hydraulic Grooming Table arrives fully assembled, with a limited one-year warranty.

Available in two tabletop sizes (36” and 42”), this table has a 1” thick tabletop covered in non-skid rubber vinyl, plus all these great features: • Hydraulic pump lifts and lowers from 19” to 39”, and can lift pets up to 200 lbs • Z-style frame and H-style base with leveling feet on each leg • Foot-operated lift on base • All-steel base with an ivory powdercoated finish • FREE grooming arm and black grooming loop included • Optional locking casters included www.petedge.com

INDUSTRY NEWS GROOM & KENNEL EXPO IS NOW GROOM EXPO WEST All the excitement of the largest grooming show in the world is coming to the west coast with a gigantic three day trade show, seminars you won’t want to miss and exciting grooming competitions. Groom And Kennel Expo has outgrown its name and is now Groom Expo West! It will take place in the same location in Pasadena, CA, February 19th – 22nd 2015.

The weekend is packed with informative seminars and live grooming demos given by industry professionals. Expand your credentials with Teri DiMarino’s popular “Brusher/Bather Certification Course” or get certified in “Pet First Aid & CPR”.

The new “AKC Breed Certificate Courses” will be making their west

coast debut. This is a day long program where you will learn about the history, physiology and temperament of the breed, then end with a demo of a breed standard grooming. The breeds being featured at Groom Expo West are the Poodle and the Kerry Blue.

Interested in learning a new style of grooming? Try the “Asian Freestyle Workshop” and wow your clients with these fun new trims. Or join Sue Zecco and Jay Scruggs for their “Super Styling Heads” demo, inspired by the popular Super Styling Sessions DVD. Do you specialize in cat grooming? Then there’s something here for you too!

Grooming business expert, Joey Villani will be sharing his secrets for staying ahead of the pack in his “Bitch to

IDE TO

GROOMER’S GU

PET FIRST AAIDLT, H

E INJURIES &REH LL, DVM BOYD HAR

Top Dog” business seminar series. Learn techniques for handling those problem clients in the “Difficult Dog” series, presented by four different speakers, including a veterinarian and top groomers.

Aside from the regular grooming competitions, the always popular Creative grooming competition will be taking place. As well as the Rescue Rodeo competition, where dogs from local rescue groups are used with hopes of getting them adopted!

The three day trade show will give you the opportunity to stock up on supplies and try out new products.

There’s something for everyone at Groom Expo West so come ready to shop, expand your education and network with fellow groomers!

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Available at www.barkleighstore.com

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Barkleigh Productions Inc. 970 West Trindle Rd. Mechanicsburg, PA 17055 (717) 691-3388 info@barkleigh.com

Groomer to Groomer • Vol 33 Ed 11 • November 2014

67

CALENDAR OF EVENTS

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

CALIFORNIA

MASSACHUSETTS

PENNSYLVANIA

GROOM EXPO WEST 2/19/2015 — 2/22/2015 Pasadena CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

NEW ENGLAND GROOMING SHOW 10/2/2015 — 10/4/2015 Sturbridge MA • (717) 691-3388 info@barkleigh.com www.nwgroom.com

GROOM EXPO 2015 9/17/2015 — 9/20/2015 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com

PET BOARDING & DAYCARE EXPO WEST 5/4/2015 — 5/7/2015 Burbank CA (717) 691-3388 info@barkleigh.com www.groomexpowest.com

NEVADA

PET BOARDING & DAYCARE EXPO 11/9/2015 — 11/12/2015 Hershey PA • (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

GEORGIA

NEW JERSEY

SUPERZOO 7/21/2015 — 7/23/2015 Las Vegas NV 626-447-2222 www.superzoo.com

VIRGINIA

Barkleigh Productions EVENTS

GROOM EXPO WEST

2/19/2015 — 2/22/2015 Pasadena CA NORTHWEST GROOMING SHOW

4/23/2015 — 4/26/2015 Tacoma WA

ATLANTA PET FAIR 3/5/2015 — 3/8/2015 Atlanta GA info@atlantapetfair.org www.atlantapetfair.org

INTERGROOM 4/11/2015 — 4/13/2015 East Rutherford, NJ (201) 896-0500 www.intergroom.com

NDGAA DC METRO GROOMFEST 6/5/2015 — 6/7/2015 Tysons Corner VA (717) 691-3388 www.nationaldoggroomers.com

PET BOARDING & DAYCARE EXPO WEST

ILLINOIS

OHIO

WASHINGTON

PETQUEST

ALL AMERICAN GROOMING SHOW 8/6/2015 — 8/9/2015 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com

PETQUEST 6/25/2015 — 6/28/2015 Wilmington OH (717) 691-3388 info@barkleigh.com www.pqgroom.com

NORTHWEST GROOMING SHOW 4/23/2015 — 4/26/2015 Tacoma WA • (717) 691-3388 info@barkleigh.com www.nwgroom.com

5/4/2015 — 5/7/2015 Burbank CA 6/25/2015 — 6/28/2015 Wilmington OH ALL AMERICAN GROOMING SHOW

8/6/2015 — 8/9/2015 Wheeling IL GROOM EXPO

9/17/2015 — 9/20/2015 Hershey PA NEW ENGLAND GROOMING SHOW

10/2/2015 — 10/4/2015 Sturbridge MA PET BOARDING & DAYCARE EXPO

11/9/2015 — 11/12/2015 Hershey PA Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

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Groomer to Groomer • Vol 33 Ed 11 • November 2014

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Proverbial Wisdom Be patient and you will finally win, for a soft tongue can break hard bones.

Proverbs 25:15 Living Bible

CLASSIFIEDS Call (717) 691-3388 ext 210 to place a Classified.

Rates: 25 words or less – $50.00.

Each additional word – $2.00 each.

Classified ads must be prepaid.

Call for issue deadlines.

Agency Discounts Do Not Apply.

CALL (717) 691-3388, EXT. 210 TO PLACE A CLASSIFIED. Northern Maine 26 year pet grooming business at same leased location. Scheduled almost a full year in advance. Price $50,000 or best reasonable offer. Call 207-484-8946

Classified Advertisements

GET RESULTS!

Well established Turn-key Grooming Business for sale. Fully equipped with Retail. Great Location. Large Clientele & growing. In Maryland - call 301-824-3371

FOR SALE BLADES & SHARPENING “YOU NOW HAVE A BETTER CHOICE” We are also groomers. Website has free videos of 30+ years. and articles on blade and clipper care. Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Sharkfin certified.

WAHL 5-N-1 blades refurbished (new parts, not sharpened) $10. Clipper repair $10 plus parts.

Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, each order gets a CD-ROM and tip sheet. Website has all information. Est. 1995. Northern Tails Sharpening Inc, Mobile AL Call 251-232-5353 www.northerntails.com.

EACH blade examined personally, sharpened to perfection, demagnetized and tested. Sockets and springs adjusted, blades individually sealed, READY TO USE. Sole proprietor w/ 20+ years experience. FACTORY-TRAINED to sharpen shears/blades. Customized tip sheet included w/ order - PROMPT RETURN. Clipper Blades $5,Shears $7, S/H $7. PA residents add 7%.

John’s Sharpening, 1213 Middle St., Pittsburgh, PA 15212-4838. (412) 321-1522 JKosakowsky@hotmail.com.

Clark Cage Dryer. 4 years old. Very good condition. Also 1 new Clark stackable cage with optional divider. $2,200.00 Pick-up only.

717-679-3172

Sharpening Sales & Repair

120 Fourth Street • Mt. Wolf, PA 17347 (717) 266-7348 • (888) 742-7745

info@precisionsharp.com

www.precisionsharp.com

GROOMER’S SHEARS HAND HONED SHARPENING JAPANESE STYLE REPAIR AND RECONDITIONING 30 YEARS EXPERIENCE $15.00 PLUS SHIPPING THE SHARPER EDGE INC REFERENCES PROVIDED (305) 299-9955 CAREY

Ask us about adding your salon name & phone number!

BUSINESS FOR SALE Grooming business for sale. 10 years @ same location with established clientele, 3 grooming stations. Located in North Texas. Call (469) 510-7266

For more t-shirt designs, go to

www.duelingdoggies.com

GroomertoGroomer.com

251•654•8813

Groomer to Groomer • Vol 33 Ed 11 • November 2014

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Air Purifying, Drying, and Moving Experts

The Professional Solution for a Superior Grooming Salon Is your grooming salon ready to take the next step into advanced technology?

XPOWER offers the most progressive/innovative solution to the daily troubles of workplace contamination yet!

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READER SERVICE #10722 Groomer to Groomer • VolCARD 33 Ed 11 • November 2014

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2014 BARKLEIGH HONORS

R E C O G N I Z I N G G R E AT A C H I E V E M E N T S IN THE GROOMING INDUSTRY NEW PRODUC T OF THE YEAR

VIDEO O F T H E Y EAR

CONGENIALITY AWARD & SPEAKER OF THE YEAR

J UDGE OF THE YE A R

Super Styling Sessions

LISA LEADY

SUE ZECCO

2-SPEED PROFESSIONAL

SUE ZECCO &

WAHL X-TREME

WAHL X-TREME

CLIPPER

JAY SCRUGGS

TEAM MEMBER

TEAM MEMBER

BRUSHLESS MOTOR FOR

INSTRUCTIONAL SHORT

NATIONAL AND

NATIONAL AND

MAXIMUM POWER & TORQUE

STYLES COMPILATION

INTERNATIONAL JUDGE,

INTERNATIONAL JUDGE,

SPEAKER AND

SPEAKER AND

DEMONSTRATOR

DEMONSTRATOR

KM10

1 - 8 0 0 - P R O WA H L

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WWW.RYANSPET.COM 1-800-525-7387

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©2014 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through November 30, 2014 - While Supplies Last