Groomer to Groomer July 2014

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CONTENTS | JULY 2014

TWEAK YOUR BUSINESS TO

ATTRACT CATS

TAKING A BITE OUT OF GRIME

by Daryl Conner PAGE 18

PAGE 24

by Kim Rainsanen

ALSO INSIDE Risky Business Embracing the Competition Understanding Feline Heart Worm Are You Missing the Boat?

Cat Grooming Seminars Omboy: Patriotic Paws Made Easy Wilkes: What’s in a Name

6 10 30 34 38 40 44

Salzberg: Marketing it Local Dealing with the Complaining Client Oquendo: Meditation New Products Calendar of Events Classifieds Reader Feedback

Todd Shelly todd@barkleigh.com ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com ART DIRECTOR Lucas Colton lucas@barkleigh.com

PET NORWICH HAND STRIP

by Kathy Rose

EDITORIAL STAFF EDITOR/PRESIDENT

50 58 62 70 72 73 74

GRAPHIC DESIGNERS Lance Williams lance@barkleigh.com

PAGE 64

ADVERTISING CONSULTANT Maggie Gellers maggie@barkleigh.com

Laura Pennington laura@barkleigh.com

MARKETING COORDINATOR

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Adam Lohr adam@barkleigh.com DIRECTOR OF OPERATIONS/MARKETING James Severs james@barkleigh.com

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Missi Salzberg

Dawn Omboy

Kathy Rose

Teri DiMarino

Gary Wilkes

Bonnie Wonders

Kathy Hosler

Mary Oquendo

Daryl Conner

ON THE COVER: Photo by Animal Photography.

Copyright July 2014. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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RISKY BUSINESS E by Erin McLaughlin e

We all know the obvious dangers of being a pet groomer and are professionally vigilant with the animals in our care. We work with precision and skill as we create a work of art on a living, breathing, furry canvas. But what about when we aren’t working directly on a pet, and it’s ourselves we have to be careful for? What are the not so obvious, on the job hazards that usually have us and our coworkers laughing at our clumsiness and bruised egos?

It happens to all of us, don’t be ashamed and come embrace your less graceful side with me.

T

he day was going smoothly.

I was working on a doodle who had a slightly matted face and tail (I know, shocking but true). I finished him without incident, but as I was reaching into the bin that holds my brushes, I didn’t realize I had

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

thrown my dematting rake in there as well. Ouch! It felt like I had lost a finger! I envisioned Black Knight type carnage as I pulled my hand back out of the bin...’twas but a scratch, just a flesh wound, I’ve had worse.

Less than obvious hazard number

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one—hidden tools that have sharp parts. We work with sharp edges? Now I know.

Then there’s also adding the element of coworkers into the mix. I remember one time I was drying a dog when someone came to take over for

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me. She grabbed the force dryer hose a few inches behind my hand and for a moment I thought...something’s not right, but I couldn’t think of what exactly, so I let go. As soon as I did, the dryer quickly flew back and smacked her right in the nose with gusto! Ouch again!

Less than obvious hazard number two—dryer hoses have a mind of their own. Adding people to the mix only compounds the issue.

Perhaps the abuse we subject ourselves to is all coincidental. I mean, there’s no explanation for the uncanny ability I have in finding the most sensitive part of my body (under my fingernail), and stabbing it regularly with an errant swipe of the slicker brush. Tell me I’m not alone? You feel my pain, don’t you? Can we tell our bosses and coworkers, that when these things happen, we must go home immediately

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to ice the injury and our pride?!?

Trying to number them is futile... because as soon as we make a definitive list, we will discover a new way to make a fool of ourselves. Almost impaling an eye on the grooming arm.

Who knew a huge metal arm could be so invisible?!? Or pulling a chunk of your hair out when it catches on the loop fastener. Watch out for the plastic clips on the collars, they pinch!

So, groomers, consider yourselves warned. No one is safe. The only thing you can hope and pray for is that whoever sees you (and someone will) is able to laugh with you and not at you.

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GETTING DOWN TO

BUSINESS

by Teri DiMarino

EMBRACING THE

COMPETITION

WHY IT IS NOT A GOOD IDEA TO TREAT OTHER GROOMERS LIKE THEY ARE YOUR ENEMY

I

detected a familiar tremor of panic in the vocal tone on the other end of the line. “A new salon just opened up in the same town as me!” she blurted out. “What should I do? They are advertising all over the place and I’m afraid I will be losing customers!”

I get a phone call or email like this several times a year and hear it even more when I am on the road at trade show events. The fear of a competing salon opening up near an established one is real. Anybody who thinks grooming is easy and/or fun and wants

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

to open their own business can hang out a shingle and call themselves a groomer. Enough said on that subject, as that is a column unto itself. But, what happens if that new salon has a good groomer and they open up a slick, fancy salon, enticing customers to come in and see the new place in the neighborhood? Knee-jerk reactions range from doing nothing to the other extreme; dropping prices, couponing and clamoring over the clients like something is wrong.

Think about it for a minute…Is there really anything wrong? Have you

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been maintaining your clients as you should? As much as we may complain about some of our customers, they do come back and it is this repeat business that keeps us in business. Taking care of customers and their pets should be a priority and good service, caring and sensitivity should also be a priority that will keep them coming back. Your salon should be spotless and up to date. With these things said, the loyalty of your customers is a prized possession that you should never take for granted. Understand that people may be tempted to try

the “new place”, but many will return after giving the new place a try, as you have established yourself with these people if you have been doing your job as a diligent business owner. You have gotten that pet’s haircut down to a science and when the customer tries to describe it to a new salon, things get lost in the translation and they don’t get the finished product that they’ve gotten from you. They come back to you! You will welcome them back with open arms and not rub their noses in their mistake like a puppy accident.

There is nothing like a confident business owner. They know what they want, they know how to get it and they know how to keep it. So why not go knocking on the door of that new place and introduce yourself to the new people? Scary thought? You bet, but unless that salon was opened by a former employee trying to get even

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

it’s actually a decent business move. As Michael Corleone said in The Godfather, “Keep your friends close and your enemies closer.” But is the competition really the enemy?

There has always been a weird shroud of secrecy that veils our industry. We look at the concept of competition as a threat. Groomers, in a whole, are afraid to talk to other groomers! In one corner are the more progressive stylists who constantly strive to improve their stake in the industry by attending educational seminars and trade shows. They are in on-line communication with other groomers. These people are confident in their abilities and their businesses.

They take care of their salons and their employees and are secure in their place in their neighborhood. Many of these groomers show dogs and have a bit of a competitive spirit within themselves,

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making it almost second nature for these people to do business to begin with. In the other corner are the ones who are threatened at the mere thought of another salon opening up within the same area code. They lose sleep at night worrying about what the “other guy” is doing. They mourn the loss of a client to a competitor like they grieve the death of a friend. But rather than research the “disease” that may have caused that “loss”, they cocoon themselves into their own worlds even more. They refuse to progress and, eventually, become the dinosaurs of the industry. Some shift to the other extreme and aggressively attack the competition by spreading rumors and lies about the other salons in the area. They book false appointments with the other businesses and dwell on the other salon’s shortcomings, even if they have none. It’s a pretty sad person

who cuts down someone else to make themselves appear successful. That energy could be so useful if directed elsewhere.

Competition is healthy! It keeps us on our toes. It makes us aware of our shortcomings and keeps us cognizant of our own vulnerability. One bit of wisdom that has followed me for years was passed on to me by an old pet shop competitor. Charlie told me to “Mind my business and my business would mind itself.” This has been my mantra for over forty years! Take care of YOUR business and don’t be affected by what someone down the street is doing. Be aware of what is going on around you, but don’t let it dictate how you take care of your enterprise. Sometimes we become so wrapped up in what the “other guy” is doing that we forget to do our homework and we end up failing the course.

Pet grooming is a relatively small segment of the pet industry as a whole and in the past it has been looked upon as the “orphan child”. It is this writer’s opinion that this “orphan” guise has been self-inflicted, and justifiably so.

Groomers can be a temperamental, and often misunderstood lot. We have ways of running our businesses that differ dramatically from any other segment of the industry. We thrive on an extremely personal relationship with our clients and big business just isn’t our forte. There are common issues that all groomers face worldwide. We are, generally, a friendly lot. So why is it so hard for us to communicate with each other?

Communication comes in many forms. It doesn’t necessarily mean that you should pick up your telephone and cold-call the salon down the block, although that can be a good thing.

Industry specific networking is an ideal form of communication within our own field. Have you ever had a client move from your area and ask you to refer a groomer in their new neighborhood? I see this sort of post on Facebook all the time now. Wouldn’t you love to have a list of competent people to refer this person to? Certification organizations like National Dog Groomers Association of America (NDGAA), International Pet Groomers Inc. (IPG) and International Society of Canine Cosmetologists (ISCC) have listings of their certified groomers and they are willing to help clients find a certified groomer in a new area. On the other hand, how about the new client coming to you? The phone number of the former groomer or a note from them describing the pets’ haircut, as well as any other idiosyncrasies, can be extremely helpful in making the first

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visit go smoother for both groomer and pet. When I have a client moving away or going on an extended trip I always send them off with one of my business cards, a brief haircut “blueprint” and instructions for them to call me if they have any questions.

Networking groups are all around us. They typically meet weekly or biweekly, usually early morning before the start of business. While these networking groups are customarily composed of one of each business, why not look into starting a local pet care network composed of salon owners, groomers, day cares, trainers and kennels? These can begin as social get-togethers but, with good groundwork, can blossom into organizations that can offer continued educational events and even help unite the pet care community in your area. These actions prove very helpful in the event

damaging legislation should loom on the horizon, as it is in several states right now, or if a local shelter needs help grooming some of their pets. All these efforts of working together really do pay off.

Whenever you get a group of groomers together one subject that almost always comes up in conversation is pricing. Once again, it’s disclaimer time and I have to state that too much discussion on pricing may be perceived as “price fixing” which, as you may know, is against the law! Please do not allow yourself to be hooked into a conversation on this subject. Realize that each salon should be setting their prices according to the cost factors involved in running each salon. While prices may hover about the same in neighborhoods, please set your own.

As long as you are turning out good consistent work, using top quality

products and taking good care of your clients, your pricing structure should hold nicely. Don’t be afraid of making money! We are in business to make a profit, aren’t we? And remember, you never hear of a high priced salon going out of business, do you?

Networking with other groomers, be they local or across the country, and staying in touch with our colleagues and our competition is good for business. We watch the others. We learn from mistakes, ours and theirs. And we remember to mind our businesses and our businesses will mind themselves. ✂

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GROOMING

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by Daryl Conner

G

TAKING A BITE OUT OF GRIME

lenn Garcia looks like a cop.

He has that confident walk that police officers have, and when you see him it is obvious that he is keenly aware of his surroundings at all times. But Glenn is actually a mobile pet stylist. A groomer who used to be a cop.

“I was an investigating narcotics detective in New York City. When I retired, I was looking for something different to do. We moved to the Bronx. I’ve always had my own dogs and taken care of them; giving them baths, brushing them, trimming their nails. One day I noticed my neighbor had her little dog in a backpack. She was taking it to her groomer, all the

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

way in Manhattan. If you are not from New York you might not know, but that is a long distance. I offered to help her out, but she told me the dog didn’t like many people. Finally she agreed, and I did the dogs nails and trimmed its head. The dog was fine with me. My neighbor was impressed, and she said, ‘You know, you should do something with dogs.’”

As it sometimes happens in life, a few simple words spoken casually set an amazing chain of events into action.

Because those words got Glenn to think about a career path that he had not previously considered. He loved dogs, and working with them certainly would be a very pleasant and dramatic

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change from his previous job. After doing some research about the pet industry in general, and pet grooming specifically, he enrolled at the American Academy of Pet Grooming.

His investigation into the world of pet grooming had introduced him to the concept of mobile grooming. “There were no mobile groomers in my area at all.” After graduating from grooming school, Glenn bought his first mobile van, A Pet Pro from Wag’n Tails.

He had a creative concept for marketing his business, too. The artwork on his van is nothing short of inspired. There is an official looking badge in blue and gold, a Boxer dog sporting a police uniform next to the

“My customers are so happy to see me. They have nothing, but they might bake me a cake, or cook me dinner. Those things mean so much.” words, “Take a bite out of Grime,” and large block letters that look like those found on the post office wall stating, “WANTED, Dirty Dogs!” And a row of dogs, looking for all the world like they are in a police lineup, is sure to make observers smile, as well as remember the unique business. Clearly having fun with his theme, along with his

eye-catching graphics, Glenn offers law enforcement themed grooming packages. Pets can sign up for a “Violation” package, or if they need more work, a “Misdemeanor.” And if the pet needs even more intensive care, they can have the full “Felony” grooming service!

With his new education under

his belt and his spiffy van ready to roll, Glenn was ready to introduce his service to his neighbors. “I started pounding the pavement. People thought I was crazy, this was a whole new concept to people in my area.” But the idea began to catch on. Glenn did a good job, and took his commitment to the animals very seriously. “It’s a matter of trust. When a dog is in my hands, it’s as if it is my own.”

Then one day he took his van by a park in what he called, “a less desirable neighborhood. Lots of Section 8 housing. There are a lot of good people there, a large elderly population, a community who love their pets.” Glenn explained, that for these people, transporting a pet to a grooming shop can be logistically challenging as well as costly. “Many of my customers are older, some are frail. They have difficulty getting to a groomer or a

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veterinarian. They can’t take the pet on the bus or train, so they have to hire a taxi, and that can get very expensive.”

Word got out about this grooming van that came right to their neighborhood.

“I started to get tons of calls. Then one day I groomed for a lady and she just loved the service. She said, ‘I’m going to tell my brother about you.’

I thought she meant that she would refer me to him as a groomer. Then a few days later my phone rang and it was the lady’s brother. Turns out he was a lead photographer with the New York Daily News. He came to meet me, and brought a reporter. About a month later my phone suddenly blew up. Turns out there was a 2 page article about me and my business, with photos.” The publicity from that article gave his business a tremendous boost.

Pet Pampering Patrol currently stays booked up 6 weeks in advance.

“What I do isn’t for everybody,” Glenn says. “I go into bad areas.” Areas he is familiar with because of his experience as a detective. “The thing is, people are so grateful. They appreciate my service so much more. Wealthier customers might look down on groomers. My customers are so happy to see me.

They have nothing, but they might bake me a cake, or cook me dinner.

Those things mean so much. Other times they might tip me with a handful of pennies. It’s all they have, and they want to give it me. I hear over and over again, “We have to keep you happy. We need you to come back!” Where other mobile groomers are extremely selective of their clients and what neighborhoods they will service, Glenn focuses more on offering his service where it is vitally needed. “I feel for these people,” he said. “Their dogs are their families, their loves. I am happy that I can help

them out with something that is so important to them.” I asked if he had to adjust his prices down to accommodate his clientele, “No, not at all,” he replied. Because they save on cab fare, my prices are still reasonable and I come right to them.”

After a long career protecting and serving as a detective, Glenn is still serving, to a clientele that is profoundly grateful for his skillful service. Now this cop turned groomer is the one that is “MOST WANTED!” ✂

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ost groomers have horror stories about the one dog that was as nasty as a wolverine and have the scars to prove it, but what about the other 99 dogs that we rarely talk about? It’s true; people are more apt to talk about the vicious dog without mentioning anything about the other 99 that were cooperative and down right easy to groom. The same holds true in cat grooming. You’ve heard the stories of how a cat bit someone and the bite infected so quickly they needed medical attention. Don’t get me wrong, there will be that one cat that will leave his mark, literally, but the majority of cats

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

E by Kim Rainsanen e

are willing participants in the grooming process. Cats meow and dogs bark.

Dogs and cats bite. There are some similarities, but not many between canines and felines. Animals are our passion and we have chosen a career that has some risks in it.

Let’s face it, groomers are one of the most honest, hardest working segments of the pet industry, spending hours away from home trying to make a living by working with animals because they’re our passion. Just go on social media and there are groups that talk about their daily grooming duties and how tired they are. We may not have the swanky offices of the

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corporate world but what we do have over them is the ability to tweak what is ours. Our own salons, mobile vans and house call businesses. Remember the saying, work smarter, not harder.

It’s simple to remember but difficult to put into practice, unless we are willing to make the necessary changes.

When it comes to cat grooming, there is less mess, noise, overhead, towels, equipment, shampoo, conditioner, and utilities, less everything except for the bottom line. There is more profit in cat grooming than there is in dog. You heard me right. I normally don’t like to write about grooming cats and profits because I’m leery that one

If you love cats and are pondering the idea of building your cat clientele, but you don’t know if you have what it takes to be good at it, I suggest you start out slowly and build your clientele with your confidence little by little. groomer will try to rush through as many cats as they can in a day to make a lot of money. That’s not what I’m trying to convey. But if you love doing something, the money will follow. So, for the other 99 groomers willing to tweak their businesses responsibly to include cat grooming it is worth the

risk of writing this article.

The secret lays in the approach of the groomer. Hands down, the way the cat is introduced to the surroundings of your shop will set the tone for most of the groom. Before you schedule your next cat appointment, take a minute and look at your salon through the

eyes of a cat. This really works. Picture the scene in your mind, from the moment the owner brings the cat in until the owner picks him up, everything that is going on in your shop will be processed by the cat. Is the pace fast and furious? Are dogs barking, phones ringing, dryers blowing and groomers yelling to each other over the noise? If so, the cat is not going to be a happy participant.

We can comprise our businesses so that our stress levels are lower, by tweaking what we know doesn’t work. Noise, fast movements, barking

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dogs— in other words, chaos—will not make a perfect grooming environment for cats. Cats enjoy coming into a spa, not a dog grooming shop. There I said it. However, a cat can be made to think he is at a spa if the environment is set up to accommodate him.

This is where the tweaking comes in. Can there be an area used exclusively for cat grooming and carrier holding? It doesn’t have to be large.

Actually, cats like small places, so maybe an unused junk room can be turned into a kitty haven. Another option would be to use a dedicated corner that can be closed off with a shower curtain on a curved shower bar. If a corner is an option, you will automatically have two walls, attach the shower rod to both walls leaving enough room for a grooming table and chair. Imagine a triangle, the two walls and the curtain.

It can be that simple.

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

If there is an option to bathe the cat away from the dogs, take it.

Could you install a utility tub in the restroom? At the very least, wash the smell of dog from the tubs if you have no alternative but to use the same one.

You can also use a bucket in the tub to wash the cat. These prove to be beneficial by giving the cat something to hold on to - the edge of the bucket.

If you love cats and are pondering the idea of building your cat clientele, but you don’t know if you have what it takes to be good at it, I suggest you start out slowly and build your clientele with your confidence little by little.

You can start your business by offering Puff and Fluffs, in cat language that means a complete combing, bathing, drying and brushing.

There is a huge need for professional cat groomers and the industry as a whole has taken notice of this.

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More cat grooming seminars are available now at tradeshows, one-on-one cat grooming instructors, cat grooming workshops across the country, as well as professional associations that offer benefits along with education. There are also numerous books and videos available to help you get started. When you feel you would like to learn or improve your clipping skills there are various resources available to help you along the way. The sky is the limit for this niche market, but if I forecast this correctly, cat grooming will not only remain in the limelight, it will continue to expand in the next 5 years. ✂

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UNDERSTANDING FELINE HEARTWORM

H

eartworm Disease in the canine has been well documented and, until recently, has been seen exclusively in the domesticated dog and canine-related species. Only in recent years has there been mutation of Heartworm, allowing the disease to be transmitted to other species, primarily cats. In all Heartworm infected pets, the mosquito is the vector that transmits the disease from one infected animal to another.

Pathology from Heartworm infection in the dog results primarily from disruption of heart and liver function or from anaphylactic reactions. The

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

E by Michael Fleck, DVM e

pathology of Heartworm infection in the cat is very different from the dog.

In the feline, the larvae of Heartworm migrate to the blood vessels in the lungs, where it transforms to an adult worm, resulting in lung disease rather than heart disease. The damage to the lung in cats infected with feline Heartworm is so specific that pathologists describe it as Heartworm Associated Respiratory Disease or “HARD.” Canine pet owners recognize the threat of Heartworm disease and have their dogs tested annually, followed by the administration of monthly preventative medication. Without preven-

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tion, their pet may become infected and eventually die from the disease if untreated. Fortunately, the current treatment for Heartworm infected dogs is very safe and effective, resulting in most treated dogs surviving and living normal lives.

As a result of Heartworm disease being a relatively new feline issue, the general cat owner may not even know that Heartworm can be transmitted to cats. What adds seriousness to feline Heartworm Disease is that once infected, unlike the canine, there is no effective or safe treatment currently available and the mortality rate for

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31

To prevent transmission of Heartworm in cats, the practice of administering monthly preventative medication, similar to Heartworm preventative medication administered to the dog, is an absolute must. feline Heartworm Disease is very high.

The American Heartworm Society and The Heartworm Symposium predict that 10% of all new Heartworm cases will be in the feline. They also have shown that 25% of Heartworm infected cats reside exclusively indoors.

To prevent transmission of Heartworm in cats, the practice of administering monthly preventative medication, similar to Heartworm preventative medication administered to the dog, is an absolute must.

Currently, debate exists within the veterinary community on the need for

testing before scripting preventative meds. Consulting with your veterinarian will determine the best Heartworm prevention protocol. Your veterinarian will recommend the monthly Feline Heartworm preventative medication that they favor.

Since grooming establishments have been grooming an increased numbers of cats in recent years, the emergence of contagious feline Heartworm Disease provides opportunities for groomers and groom shop owners to review and update their salon guidelines in preventing Heartworm,

as well as the transmission of all contagious diseases. Since Heartworm disease is transmitted by mosquitoes, insect and pest control programs for the salon should have high priorities, especially if your shop is located in warm and humid weather regions with numerous lakes and retainer ponds. These bodies of water can serve as breeding grounds for these pesky parasites. In addition, if clients are not currently administering Heartworm preventative to their dogs and cats, groomers should explain to them why they should.

Feline Heartworm Disease is only one of many new and existing diseases forcing the groomer to keep abreast of pet health news, as well as establish or update salon safety protocols. The emergence of Heartworm Disease in the cat has triggered an opportunity to remind groomers that they are a significant resource for pet health news in their community. ✂

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ARE YOU MISSING THE BOAT? EXCERPT FROM “THE CAT GROOMING GUIDE” 3RD EDITION E by Sam Kohl e

I

n the years since I wrote the first edition of this book, 1997, there is still an untapped market of furry animals needing professional grooming. There are now more cats being kept as working animals or pets in the United States than there are dogs.

According to the 2012 statistics of the American Veterinary Association there were over 74 million cats and only 70 million dogs. The AVMA does their survey every five years.

It is still a standard practice for

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

most restaurants and other foodrelated operations and businesses to keep at least one cat on the premises at all times. They may not be at all visible to the public, but be assured that they are always on duty against the existence of rats, mice and other unwanted rodents. They are more than mere sentries. They are also enforcers that work for low wages.

In addition to the cats that are employed, the average household that has cats as pets keeps about three of

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them at all times. One reason is that they are basically fond of cats. The other reason for having multiple cats in the home is simply that they are so very easy to maintain. In comparison to dogs, cats do not bark and annoy the neighbors and they never need to be walked in the cold or rain and snow.

This also means that they do not have to be picked up after with a pooperscooper. In spite of the fact that cats and dogs are specifically prohibited in many rental leases, most landlords do

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

35

It is quite true that many cat owners are extremely afraid to groom their own pets themselves. Owing to the extra preparation and precautions involved, there exists a legitimate opportunity to CHARGE MORE PER HOUR TO GROOM A CAT THAN THERE IS TO GROOM A DOG. not bother to enforce this restriction as it pertains to cats. Also neighbors of cats rarely object to cats being housed near them. All of the above are the reasons that people are able to maintain multiple cats with very few problems as compared to dogs.

Considering this increasingly large cat population that is available to be

groomed, yes, you are really missing the boat if you are not going after this very lucrative source of income. It is worse yet if your competitors advertise that they do groom cats, and you do not. If you don’t groom cats and don’t stock cat specific supplies, your competitor in another grooming shop probably will. It is truly worth the extra

effort to learn from this book and enjoy the fruits of your labor. Don’t give away this extra income!

WHY ALL GROOMERS SHOULD BE GROOMING CATS The increased popularity of certain shorthaired or non-clipped dog breeds such as Goldens, Newfies, Rotties, Labs, Doxies, Dalmations, Parson Russells and designer dogs has greatly reduced the amount of dogs being brought to shops for grooming. The grooming of cats therefore not only has the potential to replace this decline in income, it could actually exceed it.

It is quite true that many cat owners are extremely afraid to groom their own pets themselves. Owing to the extra preparation and precautions involved, there exists a legitimate opportunity to CHARGE MORE PER HOUR TO GROOM A CAT THAN THERE IS TO GROOM A DOG. ✂

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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CAT GROOMING SEMINARS COMING TO GROOM EXPO

G

rooming shows have to pull out all the stops to keep up with the recent surge in cat grooming. The number of groomers opening their doors to cats and cat owners that want their pet seen by a groomer has created a demand for top level education on the subject.

In the past, one or two classes would be enough because cat grooming was basically a side business performed by a small percentage of groomers. Now, more than half of all groomers accept cats and many even cater only to cats.

Danelle German, president and founder of the NCGIA says that, “In

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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2006, there was no cat grooming industry to speak of. Sure, there were a few groomers around who groomed cats, but it was still very much ‘in the closet.’ In January 2010, I opened the National Cat Groomers School in Greenville, SC which, to date, has graduated over 200 students from countries all over the globe. Our students range from well-seasoned dog groomers to new groomers to people from different vocations that have decided to walk away from their former profession and start a cat grooming business. This is exciting to me— evidence that the industry is definitely alive and well!”

getting that message out. From a business perspective, it makes a lot of sense to groom cats. On average, a talented and efficient groomer can make more money per hour grooming cats than dogs.

For Groom Expo this year, we have assembled an All Star line-up of Love Sniff cat grooming speakers doing top level Love Dog Sniff seminars. This includes Danelle GerDog man doing a four part seminar, which Bar k covers the full spectrum of cat groomLove from: Bark ing. Some of her topics include: ‘Cats: Sniff Love Dog Armed and Dangerous!’ and ‘Take it Sniff Dog to the Bank: Profitable Cat GroomBar ing’. Kim Raisanen will also be doing a k Bar Love k seminar called ‘What is Cat Grooming Sniff Love All About?’ which includes informa- Dog Sniff Dog tion such as the tools required for cat grooming. ✂ Bar k

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Kim Raisanen who founded the PCGAA recalls a conversation several years ago that she had with then Barkleigh president, Sally Liddick, “I told Sally that I believed the cat grooming niche of the grooming industry was underserved at trade shows. I requested that she consider adding more classes. Her reaction shocked me. She said she agreed and told me that I should start doing seminars.

That was the first time I had ever considered doing a cat grooming seminar myself. I’m so grateful for that conversation because conducting cat grooming seminars has become a passion of mine.”

The movement towards cat grooming makes sense for several reasons. First and foremost, it is healthier for the cat. Many cat owners now understand that. Groomers have also been doing a great job

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FIG. 2

FIG. 1

FIG. 4

FIG. 3

PATRIOTIC PAWS MADE EASY E by Dawn Omboy e

C

elebrate like a pro this 4th of July with this simple red, white and blue paw design modeled by my buddy Diesel. He is going to make sure everyone is smiling when he shows up at the family barbeque wearing patriotic paws, stars and stripes. To obtain this easy look PetPaint is just what you need to spark that holiday spirit.

I am going to tell you exactly how I did this temporary look on Diesel without altering his natural coat color in any way (Fig. 1). I pulled out the PetPaint pro stencil book, (Fig. 2) and

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

www.queenofcolor.com

in the book neatly tucked into slots are a variety of stencils and 2 overspray sheets. You can lock the various stencils into the sheets (Fig. 3) to catch the overspray, making it easier to keep lines clear and sharp when using the spray cans of PetPaint.

The idea behind the clear reusable stencils is that you can see exactly how to position the stencils on the dog. For instance, I was using multiple colors and wanted to give each thin coat of PetPaint time to dry before adding another layer of color over the first one, and with the pro stencils being clear,

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I could see exactly where to replace the stencil onto the dog. (Fig. 4) After locking in the paw print stencil, I held it against the coat, shook the can and gave it a light spray coat of white PetPaint that nicely covered the black flat coat of Diesel. (Fig 5) After giving it a minute to dry between coats, I wiped off the stencil before switching colors (Fig. 6), again the clear stencils helped in properly aligning the stencil back into position on the dog.

With my white basecoat set, I used the red and the blue and sprayed two quick lines of color to create the

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FIG. 5

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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stripes on the paw, taking care to leave some of the white showing for that red, white and blue striped effect. Next I just freehanded some stripes across the legs (Fig. 7) and added some stenciled stars scattered over the dog too. For some extra bling, I used Bling It On latex free glue on the back of the letters that I picked up at the craft store in the scrapbooking section. (Fig. 8) The letters will hold for quite a long time with that glue, but the PetPaint is only going to last a short time and can be easily cleaned off the dog by the next day. The stencils will clean up easily with just a bit of water, pat them dry and replace them back into the handy book for later use. So Celebrate and paint on! ✂ Creative Grooming supplies and ideas can be found at www.queenofcolor.com.

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43

BEHAVIOR CLIPS

by Gary Wilkes

WHAT’S IN A

NAME? T

he next time you are in a friend’s home, here’s a fun experiment you can try.

Wait until the family dog is staring off into space and say the pet’s name, in a normal tone of voice. If the dog turns and looks at you without attempting to come to you, pat your friend on the back. If the dog does not respond, or does but comes to you, your friend needs to spend some time teaching Fido a most basic association—his/her name. A startling fact of pet ownership is that few dogs and cats actually know their names.

It’s pretty obvious that the most important behavior in any animal’s repertoire is responding correctly to its name. Few people think anything of

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

this and assume that every dog knows its name. My question is simple—what does that mean, exactly? If I say Buffy, what is Buffy supposed to do? That’s where the topic gets a little deeper.

Most people think a name represents identity. That’s why we wear name tags at grooming expos. The tags tell people who we are. Dogs don’t think of such things. They sense the sound of their name as a cue. If they truly know their name they react to it the way we do when we hear our name, with a three-part behavior. Which behavior?

Stop, look, listen. If they don’t know that, they don’t know what their name means—and most of them don’t.

I rarely blame dog owners for being ignorant of the fundamentals

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of behavior but in this case, it’s truly on them if their dog is nameless. If this sounds a little harsh, consider this—many dogs that do not answer to their names, will respond to the sound of doorbells or food falling into their food bowl. Cats that eat canned food often react to the sound of an electric can opener. If animals are capable of learning these associations perfectly, on their own, why would anyone have a problem associating an arbitrary sound to a specific event?

Every dog knows some common words and phrases like treat, walk and kisses.

If dog owners can consistently teach these things, they can use the same process to get great name recognition.

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Groomer to Groomer • Vol 33 Ed 2 • February 2014

63

It is important to realize that calling a pet’s name should be the most reliable of all behaviors. If a dog does not respond to its name correctly then real obedience is impossible. think about it. They assume it just happens. They don’t realize it’s a formal behavior—and they don’t do well with teaching formal behaviors. That’s the first step in fixing this glaring error— to realize that name recognition is like teaching sit, down, come or any other formal behavior.

TEACHING A NAME: WHAT’S IT REALLY MEAN IN THE REAL WORLD. The behavior that must be con-

nected to your pet’s name is simple.

The behavior is, “look at me—but do not approach.” Many animals automatically come when their names are called. They learn this because their name has most often been connected to a tangible reward with no expectations. This innocent association may actually cause serious trouble. Pretend that Fido thinks his name means “come”. One day he slips out the front door and runs across the street. When

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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you realize that he has escaped, you run out to catch him. As you start across the street, you notice that a car is coming. This is where the trouble starts. Since Fido automatically comes when he hears his name, he will be hit by the car if you call him. The only way to save him is if his name means “Look at me, but stay where you are and wait for another command.” If you have taught him that, “Fido” means “stop, look, listen”. You can ask him to sit, or lie down until the car passes. (Assuming he knows these things at all) Once the car has passed you may safely ask him to come to you. The same is true when you break a glass in the kitchen.

If your dog comes to investigate the sound he will track through the glass, unless you can stop him. If his name means come, you’re out of luck. Without good name recognition, control at a distance is practically impossible.

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75

THE FIX: If you suspect that a dog is weak on name recognition, fixing the problem is not difficult. Start with a new ritual at dinner time. If the dog is a self-feeder or has a poor appetite, find a special treat that Fido simply can’t resist (or go to meal scheduled feeding for a few days to make treats more powerful). Pick a barrier that allows your pet to hear you but does not allow the animal to approach. Screen doors, kiddy gates, partly open Arcadia doors or the bottom half of Dutch doors work quite well. If necessary, secure the pet to a stationary object with a leash.

Reach across or through the barrier and touch a treat to Fido’s nose.

Now stand back up and wait awhile.

After instantly becoming attentive, the pet’s attention will eventually wander and he will look away from you, for a second. Once he is looking in another direction, say his name, softly. If he looks at you, in response to his name, say “Good!” and give him a treat. Repeat at least 20 times. Now step back from the barrier a couple feet and do this again. Repeat the sequence about

20 times more. Once this is working for you being at different distances, remove the barrier and try it again.

Here’s where we get sophisticated.

We are going to teach the dog a new word. If you say his name and he takes the tiniest step in your direction, say the word “wrong” in a normal tone of voice and ignore the dog for about 20 seconds. Then try again. Your new rule is to mark successful repetitions with “good” and failures with “wrong”.

Trust me, your dog will get it in a very short time.

The goal of this is to create a perfect pattern that your pet can memorize. First say the name, then the animal looks at you, then say “good!” and give the treat. Don’t say the name loudly or more than once. If you deviate from the pattern the pet will learn the behavior incorrectly. If your dog knows a couple of obedience behaviors like sit, down or come, you can start adding requests AFTER you say the name. Put a pause in there so the dog doesn’t assume you are always going to ask for a single thing. Pretty soon you will see that the dog really does know what his name means. Your control

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Paw Inspiring

by Missi Salzberg

MARKETING IT LOCAL

L

ast month’s article spoke about keeping it local and what that means to us as small business owners. This month I want to focus specifically on marketing locally, and on a budget. There are hundreds of articles online about local marketing, but I want to specifically touch on ideas that have worked for my pet businesses and for other business owners that I have spoken with.

As pet care professionals, we make our living caring for pets, obviously, and I am always thinking of ways to

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

market my business locally with organizations that help and rescue pets.

Rather than be vague and say something as open-ended as ‘Sponsor an Event!’ let’s think about ways to get involved with an event that will actually bring money in the door. You can do something fun, like have a pet parade, but will it generate extra cash? Will it bring new customers to the door? Will it make you stand out from the other pet businesses in your community?

We are sponsoring a micro chipping day at The Village Groomer in a

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few weeks. We have done this in the past and it has brought brand new faces into the store. We teamed with a local animal control officer, and all of the proceeds from the day will help with rescue efforts. The ACO found a way to get the chips at no cost, brought in a veterinarian to actually place the chips in the dogs and cats, and we are hosting the event. Because this is a benefit, we get free print in the local papers, our name on every flyer that gets hung all over the surrounding towns, and an enormous amount of goodwill with

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both the ACOs in our area as well as our local community.

Take this a step farther. For every new face that shows up on the day of the event, we will have some special door gift to acknowledge the new customers. We will also be holding specials at the other pet-related businesses in the plaza, including my feed and grain store. This is local guerilla marketing at its best. Everyone wins, and we get to meet a whole new pack of customers!

I cannot stress enough how important it is for your store to be involved in social media. It’s free, it’s easy, and people love it. I put two videos on my Facebook page already today and they have been viewed… hold on a minute… 344 times in the last few hours. You can’t buy that kind of interaction! I interview the dogs, I do before and after shots of cute grooming, and I recently videoed a duck being fit for a dog harness! It’s crazy, it’s fun, and it’s free. Everyone

is utilizing social media, and you must get on board. Put your customers’ pets on the internet every day.

A Referral Rewards program is another great local way to generate business. Word of mouth is the majority of the way most of our clients find us, whether they actually spoke to a current customer, or saw one of the amazing, balanced haircuts on a dog walking down the street. If a new person comes in and was referred by another customer, give them some love. It could be in the form of a discount, a free toy, or an oatmeal soak for their dog that day. A little goes a long way in terms of creating goodwill with current customers when they sing your praises.

Be in your community as much as you can as the expert in your field.

The local dog parks have events every year, and they always invite me to speak about nutrition, grooming or some other pet related subject. Last year I did a talk in the Sharon Dog Park on grain-free feeding and species

appropriate foods for dogs and cats, and handed out vouchers for savings if people came in to the shop over the next month. It was a huge success, and I probably picked up a few dozen food customers in that 30 minutes. I also scored several new grooming clients because I went right up to people and discussed their dog’s haircuts and made suggestions on how they may request little changes to enhance their balance. I never insulted anyone or made a negative criticism. It was done from a place of seeing the beauty in their baby and just making small suggestions that they could ‘mention’ to their groomer. Honestly, some of the haircuts were just abysmal, but I would never say that. Like when I suggested to the family with the Portuguese Water Dog that they look online at some photos of the breed, and perhaps the groomer could not shave the entire tail. Just a suggestion.

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As a writer, I like to write articles for local papers whenever they ask, and sometimes I just write one if it’s on my mind and to get it in front of the necessary people. Bartering a quick article for advertising is a great way to promote your business and put your knowledge out to your community.

My feed store had had great success sponsoring local kids working in 4H and Future Farmers of America. In the dog business, maybe it’s sponsoring some of the junior handlers in local breed clubs or the local agility club.

Make your business available to help pets that come through rescue by offering a ‘Welcome Home’ bath to the humans that rescue. Make it free, make it fast, make it full of love, and make a customer for life.

Utilize local networking groups.

There is a group of like-minded business owners in my town that get together every few months and share ideas. I found a great deal on credit card processing and shared it at one of the meetings, and I have lots of goodwill coming my way. Just by sharing the name of this local businessman, I helped my fellow small business

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had me on to do an interview about growing up in the pet care business.

It was really a blast, and we got great feedback from the community.

Take your babies to visit people that have lonely lives. My Guido visited nursing homes and veterans with disabilities. I never took my silver poodle, Pepo, on those visits. The little man was unpredictable. Even my Nani can get a bit grouchy, so choose your canine social butterflies carefully!

Start a Facebook page for one of your dogs. My Nani can be found at Nani WunderPoodle. My customers love it, and she’s actually gained a lot of friends in our grooming industry.

She’s smart, she’s sassy, and she’s got an attitude! She is a poodle, after all.

There are so many ways to do local marketing for little or nothing.

Take a look at your community and find the right fits for your business.

Make it fun. Take all of that love you have in your heart for these babies and find ways to express that in your community.

I hope you found a few good ideas.

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As I always tell my fellow groomers, get every cool thing that you or your teams does, within the industry, in the paper. If you attend a lecture on pets, get it in the paper. If your team members win at contests, get it in the paper. If you teach or do something in the service of animals, get it in the paper. Local papers need content, so whip up press releases, and get it in print. Include pictures whenever possible!

Be a little naughty sometimes. For instance, when the huge box pet store moved in down the road and offered $25 haircuts on all pets, we responded with an ad that claimed, “The Village Groomer & Pet Supply. We fix bargain haircuts!”

Offer to do a program on local television. I have done my share through the years, discussing a variety of issues around pets and pet care.

Local TV is another media outlet that needs content. Just pick up the phone and call and put it out there. You really have nothing to lose. My favorite was a TV show hosted by local kids and they

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55

DEALING WITH THE COMPLAINING CLIENT E by Kathy Hosler e

M

rs. Super-Picky brings her ten month old Bichon, Muffin, to your salon to be groomed. You examine the dog, discuss with her what will be done, and then she leaves. After he is groomed, the husband picks up Muffin. The next morning there is a voice mail from an irate Mrs. Super-Picky complaining about the grooming job you did on her Muffin. What should you do? The first thing that you must do is remain calm. The way that you deal with a complaint will often determine if you keep or lose that client.

If you receive an unhappy message on your answering machine, you have the advantage of being able to prepare

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your response before returning the call. And it gives you time to go over the pet’s records to see if any notations about the groom were made.

If a client complains in person, it’s important that you take them into your office or some other private area to discuss the matter. You don’t want an unhappy customer to take ‘center stage’ in your lobby and broadcast his or her complaints to anyone within earshot.

Try to see the situation from the client’s point of view. It’s important to make eye contact and listen, really listen, to their concerns. Whether you think their complaint is ridiculous and unfounded, or you feel that they have a

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valid concern, keep calm and remain in control of the situation. Try not to interrupt them while they are speaking.

Let them vent for a reasonable amount of time—then the ball is in your court.

Apologize. An apology goes a long way toward fixing a problem—and you don’t need to admit that you or your staff did anything wrong. A simple, “I’m sorry that there was a problem with Muffin’s groom yesterday,” can go a long way toward diffusing the anger of an unhappy client.

Then you can summarize the client’s complaint by saying—“So, Mrs. Super-Picky, your major concerns are that you feel Muffin was at the salon for too long and that his haircut was

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57

shorter than you expected—is that right?”

Once you have ascertained what the client’s main complaints are, you can offer a solution.

“Well Mrs. Super-Picky, when you dropped Muffin off we discussed how tangled his hair was and I explained that he might have to have a shorter haircut than either of us wanted. In fact, that is why Muffin was at our salon longer than normal. We were doing our best to leave as much hair as possible and still remove all the matting. Here’s what we can do so that this never happens again…Let’s put Muffin on a four-week (or less) grooming schedule. If Muffin is groomed on a regular basis, he will always look and feel beautiful and he won’t have to have an extended stay at the salon.”

You have defined the problem and calmly provided a solution—all

without conflict, raising your voice, or accusing the client of being a bad pet parent.

Not every complaint that you receive will be focused on a pet’s haircut.

If a client tells you that one of your staff members was rude to them or unkind to their pet, that’s something that cannot be tolerated and needs your immediate attention. And, anytime that you work with a client to resolve a complaint, a follow-up phone call a few days later to confirm that there has been a satisfactory outcome shows that you are truly concerned that the problem has been solved.

Of course, the very best way to handle complaints is to prevent them before they happen. If a client comes in with a very matted pet, an old arthritic pet, or one that is infested with fleas or ticks—document it in your records. Discuss fully with the

client what needs to be done to their pet. Have the client sign a release form (see ad for Barkleigh Pet Release forms on page 49). If you have handouts or brochures on the subject, (see ad for Barkleigh Pet Care series brochures on page 77) give them to the client to reinforce what you have just explained to them. Take pictures of everything, such as the step-by-step removal of a solid pelt of matted hair. That’s concrete evidence of what you had to do and the condition the pet was in, should a client suggest to you or to their veterinarian that you caused injury of any kind to their pet.

Of course, we all have clients who think that it’s the end of the world if you put the wrong color of bows on their little Poopsie, or if you trim the four-inch-long eyelashes on their ‘championship bloodlines’ Cocker Spaniel. And we have the

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chronic complainers who find something wrong every single time that you groom their pet and the clients that are constant no-shows. Sometimes you just have to decide if keeping that client is worth all the stress and hassle that comes with them. If the answer is NO, then you can diplomatically fire them the next time they complain.

Speak up and say—“I’m sorry Mrs.

Soon-to-be-Ex-Client, since there is a problem every time that Buffy has an appointment, I’m going to suggest that you find another groomer.” Never get into a shouting match with any client.

Refuse to argue, just calmly and quietly stand your ground and tell them that you will be unable to schedule any more appointments for Buffy. More often than not, a few months later

they will be calling you, begging to get back in. If not, you are rid of all the stress that she brought into your life and your business.

No one likes to receive client complaints, but handling them calmly, diplomatically, and fairly will go a long way toward having happy, satisfied clients and a successful business with a lot less stress. ✂

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Groomer to Groomer • Vol 32 Ed 4 • April 2013

79

MEDITATION FOR BETTER HEALTH AND A STRESS-FREE WORKPLACE

E by Mary Oquendo e

D

id you know that according to the Center for Disease Control and Prevention, over 90% of all doctor visits are stress related? Stress in the workplace can cause loss of productivity as well as affect your emotional and physical health. In addition, it can influence the health and emotional well being of our personal and client pets.

Stress may manifest in many ways including, but not limited to: anxiety, irritability, depression, apathy, sleep disorders, fatigue, inability to concentrate, muscle tension, headaches, digestive issues, withdrawal from friends and family, reduced sex drive, and abusing alcohol and drugs. One of the easiest ways to implement a beneficial change is by incorporating meditation into our lives.

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WHAT IS MEDITATION? Meditation uses focused breathing to create a calm state. Meditation allows you to quiet your mind.

WHY IS MEDITATION IMPORTANT? Meditation decreases one’s respiratory rate, blood pressure, muscle tension, and pain. It lowers oxygen consumption, improves concentration and promotes clarity. An article by Colin Allen in April 2003’s Psychology Today stated, “The brain waves of meditators show why they are healthier. Neuroscientists have found that meditators shift brain activity to different areas of the cortex. Brain waves in the stress prone right frontal cortex move to the calmer left frontal cortex.

They were calmer and happier.” In addition, researchers at the University of

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Oregon found that meditators increase the protective tissue around the axis on the brain. There are numerous studies that show when you meditate for 12 minutes at a time; you reap ALL the medical benefits.

HOW DO YOU MEDITATE? There are many ways to meditate.

It does not matter which you choose, as long as you are comfortable doing it.

Breathe in, breathe out. This is the simplest. You can do this anywhere including while waiting in line at the bank. Take a deep breath, hold it for a second, and breathe out.

Guided meditations. There are hundreds of CDs and DVDs that guide you through a meditation. It is a good choice for the beginner and the not so beginner. My favorite is Achieving

Inner Peace by Dr. Brian Weiss.

YouTube has many free guided meditations.

Focus point. Fixate on an object such as a candle or crystal. Let everything else around you fade away.

Barbara Bird’s favorite method of meditation is fluff drying. She becomes so focused on the task at hand that everything disappears into the background.

Daydreaming. I love daydreaming. Sit outside, sit inside, it doesn’t matter. Concentrate on something, concentrate on nothing. When you daydream, everything around you fades away and you are left with just your dreams.

There’s an app for that! There are guided meditation apps available for your smart phone. Some are free while others have a nominal charge. These meditations are broken down into timed intervals. There has been many a time that I have pulled into a parking lot and meditated for five minutes on a stressful day of mobile grooming.

Yoga. Many styles of yoga incorporate focused breathing in with the physical routines and poses.

Humming. It creates a vibration in your body, which can lead to a meditative state.

Music. There is music specifically designed for meditation. A New Age store, Amazon, and YouTube will have a large selection. My personal favorite is Chakra Suite by Steven Halpern.

Singing Bowls. When played, the bowls vibrate at a specific musical note corresponding to a particular chakra in the body. I play them at a local senior home. I am invited only if I bring the bowls and my dog, Spirit.

Jogging. Focus on your breathing while jogging and let your body and mind work together.

medically benefit, you should meditate for at least twelve minutes at a time. It takes practice to learn to quiet your thoughts. Initially, your mind will wander. Did I turn on the washing machine? What am I having for dinner? Did I lock the car door? And so on. The more you meditate, the easier it becomes.

HOW DOES MEDITATION BENEFIT PETS IN YOUR CARE? Meditation benefits pets by overall lowering household and work stress levels. Lower environmental stress levels may reduce anxiety in pets, as well as possibly minimize inappropriate behaviors. Pets are a reflection of their environment. When you meditate, you are less stressed and peaceful.

As a result, your entire household or workplace, including the pets is calmer and happier.

Adding meditation to your daily life may improve your health as well

as that of your pets. The benefits that cross over into the workplace may include: improved employee relations and retention, increased productivity, reduction of workplace injuries, and calmer pets.

I see meditation as a win-win for everyone. The key for better health can be yours for the cost of just 12 peaceful moments a day. Why not give meditation a try? ✂ Links: http://www.mayoclinic.com/health/ meditation/HQ01070 http://marc.ucla.edu/body. cfm?id=22 http://nccam.nih.gov/health/meditation/overview.htm http://www.huffingtonpost. com/2013/07/22/meditation-in-actionrunning-mindfulness_n_3625110.html http://www.ft.com/cms/s/2/ d9cb7940-ebea-11e1-985a-00144feab49a.html#axzz2ydS6qzhn

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BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON

by Kathy Rose

AFTER BEFORE

PET NORWICH HAND STRIP T

he Norwich and Norfolk Terriers officially split into separate breeds in 1979.

The breed standards are very similar with the primary difference being the ears. A good way to remember who is who is to think of the prick ears of the Norwich compared to a witch’s hat.

Norfolk – fold or drop ears. Grooming for both breeds is basically the same.

The wiry, weather resistant coat is relatively easy to hand strip compared to some of the other harsh coated terriers and it grows in somewhat of a natural pattern. Clipping or cutting this coat will ruin the color and texture and it is quite difficult to get a natural look with clippers. Hand stripping should not be done on a squeaky clean dog so if you must bathe him, do it

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after grooming.

Fig.1: With one hand, secure the skin then strip the sides of the neck, shoulder and upper arm, always following the coat growth direction.

Remove the lighter colored longer coat, using care not to cut the coat. Strip to just above the elbow and just below the point of shoulder, exposing the shoulder angulation.

Continue stripping the sides of body well below the spring of rib, but not into the underline.

Fig.2: Strip the neck and fore chest. There is no appearance of an apron or bib. The coat is quite short at the throat and fans outward to the sides of the neck and shoulders forming cowlicks. Remember to pull with the coat growth direction. Leave longer

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coat between the front legs.

Fig.3: Hold the tail up, secure the skin and strip the rear, forming an angled shelf from the hip to the point of rump. Strip the outside of the thigh all the way to just above the hock and somewhat on the rear portion of the bend in stifle. Leave the coat longer on the front of the rear leg from the groin to the foot. The coat on the point of rear is slightly longer and helps to accentuate a substantial butt.

Fig.4: Strip the topline with care to create a level image. I prefer to use my fingers, but a stripping knife or stone is OK too. Leave a small triangle of coat at the croup (where the tail meets the back), as well as leaving the coat slightly fuller on the neck from the withers to the back of the head.

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This will help set the tail well up on the back and help create a smooth transition from the back to the neck, respectively.

Fig.5: Strip the tail in the shape of a short fat carrot. Thinning shears may be used around the rectum.

Fig.6: Strip a little from the legs to remove the excess longer coat. The front legs are parallel, straight and the feet compact and round. The coat on the back of the front legs is longer than the front.

Although not necessarily columns, shape the front legs to look strong without the foot too apparent. The rear legs are parallel. The coat from the hock to the table should be slightly longer than the front of the leg and this line should appear straight.

For the remainder of the trimming just use your fingers in order to tidy the outline and bring everything together.

Fig.7: Pluck the croup area to make a smooth transition of the tail onto the back.

Fig.8: Support the legs and pull the

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FIG. 7

FIG. 10

FIG. 8

FIG. 11

FIG. 9

FIG. 12 longer hairs out a few at a time to tidy the front and back legs. The loin should appear slightly held up. To achieve this, leave a bit more coat on the front of the upper thigh where it meets the groin. Leaving this “fill” coat will help to give the desired look of “short loins”.

Fig.9: Stretch the front leg forward then pluck and shorten the underline a few hairs at a time. Now shape the longer coat you left at the groin to form a very subtle tuck up.

The underline should follow the natural undercarriage of the dog and will be only slightly longer than the body coat.

The tuck up is not pronounced.

Fig.10: Tighten up the lay of the shoulder then shape and shorten the coat on the fore chest and between the front legs by finger plucking.

Fig.11: With your fingers, remove the long coat on the top ¾ of the ear, leaving the dark short coat in tact. A little bit of ear powder applied to your

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fingers will help you to grip the hair.

Leave a slight fringe on the lower back portion of the ear to blend into the back of the head. Leave a slight fringe on the front ear base to frame the face.

Fig.12: While standing at the rear of the dog, remove the longer coat from the top skull. Make sure you are pulling in the coat growth direction, from front to back.

Continue shaping the head from the front. One hair at a time, shape the brows. Remove the excess coat from the stop, using care not to bald the stop.

Working first from the side, then from the front, shape the cheeks and muzzle. The shorter coat from the top skull to the outside eye corner to the ear blends into the slight fringe and cheek coat that frames the face. The cheeks on the Norwich’s wedge shaped head are flattish, rounding into the short thick muzzle.

Finish the groom by carding a little of the excess undercoat. This will give the entire body a smooth finish and help the coat to lay flat. Do not over card; just the excess undercoat should be removed.

Theoretically, the Norwich coat should be worked weekly, or even every two weeks, to keep the layers and coat quality at its best. But for our Bread & Butter clients, this is sometimes unrealistic and we need to adapt to their requests. The dog photographed is on a monthly plan and the work done will vary depending on the stages the coat is in. At times there is very little to do, just a tidy up and at other times the coat blows and all of the longer dead coat is removed.

Keep the communication between you and your client open and they too will be on your Bread & Butter list!

For more information about the Norwich Terrier: www.norwichterrierclub.org

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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NEW PRODUCTS

Skin Nourishment by Madra Mór

Underneath all that fur is thin, delicate skin! The largest organ, performing many functions, yet the last to be fed. Madra Mór Canine Mud Treatments supply vital nutrients, hydrating omega oils and soothing Aloe Vera to Cleanse, Protect, Rejuvenate furry client’s first line of defense. Gallon sizes are now available for professional groomers, spas and resorts! Formulated for the professional, the gallons offer a thicker blend. www.madramormud.com.

Call: 800-975-8364

PawLoyalty offers industry-leading software that is feature rich and simple to use

This cloud-based software has an attractive design and is a complete business management solution for daycare & boarding facilities, groomers and trainers. Savvy professionals are using PawLoyalty to streamline operations, maximize the health

& safety of guests and enhance the overall customer experience.

With anytime anywhere access to backoffice reporting, business owners can review operational data, financial forecasts and marketing analytics enabling them to make informed business decisions. If you are ready to take your business to the next level, please contact us to set up a live demo.

Catit Dental Chew Toys Promote Feline Oral Health

Dental chew toys have long since been available for dogs and small animals like hamsters and gerbils—but what about our feline friends? Good oral hygiene is as essential for cats as for any of our companion animals. Recognizing the need for better ways to keep a cat’s mouth clean and healthy, the Rolf C. Hagen Company is introducing a full line of Catit Dental Chew Toys.

A cat’s dental health is more than cosmetic—it’s key to preventing infections that can lead to kidney disease and Feline

PetGroomer.com 2014 19,000 GroomerTALK℠ Members GroomWise℠ Blogs & Talk Radio Enter! Win! Year Round Contests

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Help Wanted & Used Products Ads Are Free New & Used Mobile Vehicles ● Business for Sale Schools of Grooming ● Shampoo & Spa ● Suppliers Home Study Grooming ● Equipment & Tools & More SM

Contests Win $ ● Social Media ● Buyer’s Guide ● Talk Radio Find A Groomer Inc. PO Box 2489 Yelm, WA 98597 360-446-5348

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

findagroomer@earthlink.net

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Immunity Virus. Designed to turn playtime into brushing time, Catit’s new dental toys include a special cotton fabric, woven in a grid pattern that gently but effectively removes plaque. The toys include bright tassels to attract attention and contain catnip to help entice playful gnawing.

These whimsical toys come in an assortment of shapes (candy, disc, ring, sausage, stick and fish), and bright, mismatched colors (yellow, green, pink and blue). The main section of each toy is enclosed in a white open mesh for cleaning kitty teeth and massaging gums - making kitty dental care as simple as tossing a toy.

The MSRP for Catit Dental Chew Toys is $3.99. For more information, visit www. hagen.com or call 1-800-225-2700.

Swheat Scoop Natural Cat Litter

Swheat Scoop® is a natural cat litter that works—for the litter box and the planet. Its wheat-based ingredients clump fast and stop odor instantly. And unlike clay litter, when it’s done working, Swheat Scoop biodegrades. No dangerous chemicals, no clay, no worries.

Thanks to our patented process, Swheat Scoop works continuously to neutralize litter box odors, no matter how many cats you own.

Swheat Scoop is designed to clump faster and firmer than ever, so you’ll find it easy to keep even high-traffic litter boxes clean.

Unlike many clumping litters, Swheat Scoop contains no silica dust, sodium bentonite or chemicals of any kind. That’s why it’s even recommended by veterinarians for

kittens and post-surgical cats.

Unlike ordinary clumping litters that can overburden public landfills because they never decompose, Swheat Scoop is 100 percent biodegradable and made from renewable, sustainable resources right here in the USA.

Debuting our New & Improved Veterinarian Recommended Formulas Veterinary Formula Clinical Care® Now Paraben, Dye, and Soap-Free

Veterinary Formula Clinical Care® medicated pet products are premium grade remedies to prevent, treat, and eliminate most dog and cat skin and coat ailments with veterinarian recommended ingredients.

All reformulated options are 100% safe and most are paraben, dye, and soap free grooming products.

For additional information, please contact SynergyLabs’ Customer Service team at 954.525.1133 or email at customerservice@synerglabs.com.

to medium sized dogs easily and efficiently again raising the animal to a higher height than our standard baths. Our new tub is set for ADA handicap code recommendations.

It has an easy hook up. Also available, are optional plumbing and racks.

Dimensions for this tub are as follows: Width 24”, Length 48”, Depth 22”. The height from floor to bottom of tub is 31” with variable feet that adjust between 1” and 2.5”. The height from floor to top of backsplash is 58”.

ULTRA “Dirty” WASH

No More Filthy Greasy Animals. Safely Dilutes Up to 24:1.

Professional Strength.

Deodorize, Deep Clean & Shine. Add Texture.

Fabulous Sudsing & Quick Rinse. Soap & Detergent Free. “Agree” Musk Fragrance. Works

as part 1 of our 3-Step Coat Release System.

CONTACT: Dave Campanella, Best Shot Pet Products Intl., LLC. 746 Westland Drive, Ste. 130, Lexington, Kentucky USA. Call 1-800-735-525, 1-800-735-5251. dave@bestshotpet.com

Knotless Hair Wrap!

Tired of top knot tangles and damage to the hair? www.knotlesshairwrap.com

ktwwraps@gmail.com• facebook.com/ktwwraps

The Mini Grand

Petlift has now added a new tub to their extensive line of animal care bathing units. The Mini Grand is the newest tub and has all the same great features as our Popular Mini. This new tub extends the mini tub 14 inches. It conveniently bathes animals up to 60 pounds and will do small

GroomertoGroomer.com

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CALENDAR OF EVENTS FLORIDA

MAINE

THE NDGAA FUN IN THE SUN 2014 10/24/2014 — 10/26/2014 Orlando FL (724) 962-2711 ndga@nationaldoggroomers.com www.ndgaa.com

THE CAT GROOMING SYMPOSIUM 8/2/2014 — 8/3/2014 Portland, ME info@thecatsymposium.com www.thecatsymposium.com

ILLINOIS ALL AMERICAN GROOMING SHOW 8/14/2014 — 8/17/2014 Wheeling IL (717) 691-3388 info@barkleigh.com www.aagroom.com ST. LOUIS GROOM FEST 7/13/2014 — 7/14/2014 St. Louis, IL stlgroomfest.com PET INDUSTRY CHRISTMAS TRADE SHOW 9/19/2014—9/21/2014 Chicago IL (312) 663-4040 hhbacker@hhbacker.com PETFOOD 2.0 ANIMAL NUTRITION INSIGHTS & SUPPLYSIDE EXPO 9/23/2014—9/24/2014 Chicago IL susietimm@cox.net www.petfood2.com

MASSACHUSETTS NEPGP SUMMER-FLING 8/3/2014 Spencer, MA (774) 314-0412 info@nepgp.com www.nepgp.com

NEVADA SUPERZOO 7/22/2014 — 7/24/2014 Las Vegas NV 626-447-2222 www.superzoo.com

GROOM EXPO 2015 9/17/2015 — 9/20/2015 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com

RHODE ISLAND NEW ENGLAND GROOMING SHOW 10/31/2014 — 11/2/2014 Warwick RI (717) 691-3388 info@barkleigh.com www.newenglandgrooms.com

TEXAS PET PRO CLASSIC 2014 10/30/2014 — 11/2/2014 Dallas, TX (972) 414-9715 classic@petstylist.com www.petstylist.com

PENNSYLVANIA GROOM EXPO 2014 9/18/2014 — 9/21/2014 Hershey PA (717) 691-3388 info@barkleigh.com www.groomexpo.com PET BOARDING & DAYCARE EXPO 11/11/2014 — 11/13/2014 Hershey PA (717) 691-3388 info@barkleigh.com www.petboardingexpo.com

TO LIST YOUR EVENT, SEND IT TO ADAM@BARKLEIGH.COM

WASHINGTON NORTHWEST GROOMING SHOW 4/23/2015 — 4/26/2015 Tacoma WA (717) 691-3388 info@barkleigh.com www.nwgroom.com

EVENTS

ALL AMERICAN GROOMING SHOW

8/14/2014 — 8/17/2014 Wheeling IL GROOM EXPO

9/18/2014 — 9/21/2014 Hershey PA NEW ENGLAND GROOMING SHOW

10/31/2014 — 11/2/2014 Warwick RI PET BOARDING & DAYCARE EXPO

11/11/2014 — 11/13/2014 Hershey PA GROOM & KENNEL EXPO

2/19/2015 — 2/22/2015 Pasadena CA NORTHWEST GROOMING SHOW

4/23/2015 — 4/26/2015 Tacoma WA PETQUEST

6/25/2015 — 6/28/2015 Wilmington OH Barkleigh Productions, Inc. (717) 691-3388 • Fax (717) 691-3381 www.barkleigh.com www.groomertogroomer.com

Proverbial Wisdom Pretty words may hide a wicked heart, just as a pretty glaze covers a common clay pot.

Proverbs 27:23 Living Bible

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CLASSIFIEDS Call (717) 691-3388 ext 210 to place a Classified.

Rates: 25 words or less – $50.00.

Each additional word – $2.00 each.

Classified ads must be prepaid.

Call for issue deadlines.

Agency Discounts Do Not Apply.

CALL (717) 691-3388, EXT. 210 TO PLACE A CLASSIFIED.

Classified Advertisements

P ET B OARDING & DAYCARE EXP O

GET RESULTS!

& PBD

Find Groomer to Groomer Magazine on

HERS HEY, PA

EXPO

BLADES & SHARPENING “YOU NOW HAVE A BETTER CHOICE” We are also groomers. Website has free videos and articles on blade and clipper care. Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Sharkfin certified. Trimmer blades $6.50, 5-N-1 blades refurbished (new parts, not sharpened) $10. Clipper repair (Andis, Laube, Wahl). Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, Website has all information. Est. 1995. Northern Tails Sharpening Inc, Mobile AL Call 251-232-5353 www.northerntails.com.

EACH blade examined personally, sharpened to perfection, demagnetized and tested.

Sockets and springs adjusted, blades individually sealed, READY TO USE. Sole proprietor w/ 20+ years experience. FACTORY-TRAINED to sharpen shears/blades. Customized tip sheet included w/ order - PROMPT RETURN. Clipper Blades $5,Shears $7, S/H $7. PA residents add 7%. John’s Sharpening, 1213 Middle St., Pittsburgh, PA 15212-4838. (412) 321-1522 JKosakowsky@hotmail.com.

BUSINESS FOR SALE Well established Turn-key Grooming Business for sale. Fully equipped with Retail. Great Location. Large Clientele & growing.

In Maryland - call 301-824-3371

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NEW

LOCATION! HERSHEY LODGE & CONVENTION CENTER HERSHEY, PA

Sharpening Sales & Repair

120 Fourth Street • Mt. Wolf, PA 17347 (717) 266-7348 • (888) 742-7745

info@precisionsharp.com

www.precisionsharp.com

NOVEMBER 10–13, 2014

ILLINOIS

Available: local veterinarian retired making available a perfect building-place for grooming, doggy daycare, boarding facility, zoned for animals in upscale north suburb community. Dozens of built in stainless steel cages, face brick tile, lots of drains for hosing down. Three operation suites for six grooming tables. 3300 sq ft with lots of outdoor space for walking, playing, and additional building space for added daycare. $4500.00 per month, plus grooming tables, furnishings and a sign needed. Can be a $600,000 plus business based on industry business plans, provided. Skilled Groomer manager available, personnel available, night caretaker available for boarding dogs. Opportunity is knocking, take it!

Location: upscale North Chicago suburb in area of very high income.

Day care rates in area are about $30-$39 per day, grooming starts at about $50-60 minimum. Standard poodles can be $100 approx. in this area!

Contact Brent at Bwortell@tritonmail.com

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READER FEEDBACK On the recently held PetQuest Show in Ohio: I signed up for two days at PetQuest in Ohio. Learned about Asian Fusion today. I loved it.

“

— Crystal Hidy

On Bonnie Wonders’ article in the May issue, “Dog Swap”: Been there , not a good feeling, but fixed it before it was too late.

“

— Becky Bratcher

“

I have only two Bichons and they are both Snowball. Only difference is different plumbing.

— Lynita Whitlow

On Michelle Knowles’ article in the May issue, “Treating Skin Infections in the Salon Environment”: Very good info. I was also taught by a master groomer that the temperature of the water is very important. We groomers tend to have the water much too warm for pets, resulting

“

A selection of comments taken from our Facebook page and the comments section of GroomertoGroomer.com

in stripping the natural oils.

Our pets body temp is much higher than ours, and therefore slightly cooler water is best for them. Unless it is an older dog, or puppy. They will let you know if it is too cool, until you learn what is comfortable for them. And then I also always rinse with water even slightly cooler, as this helps to close the pores.

I like to inform my customers that bathe their pets at home of this too. Sometimes they are drying out the skin.

— Lynne Lee

Find us on

Twitter!

@barkleighinc

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

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Photo by Neon Mo

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on Photography

ter in Phoenix AZ. d Salon and Training Cen of 2014 at our Thomas Roa Jasen Thompson. : tor ruc nst er/I om The first apprentice class Gro ior nager: Amber Keller. Sen Instructor and Salon ma

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MALISSA DIENER DISTRICT GROOMING MANAGER @ THE PET CLUB 602-573-8329 • MALISSA@THEPETCLUB.NET Now grooming in 20+ salons Arizona & Houston area, Texas GroomertoGroomer.com

Groomer to Groomer • Vol 33 Ed 7 • July 2014

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Air Purifying, Drying, and Moving Experts Day 1

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Groomer to Groomer • Vol 33 Ed 7 • July 2014

Wet Dirty Air

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Your Pet Care onal ofeofssi Prcare Taking your Puppy at home…

et!

Your Pet Care Professional

When Your Pet Needs a Smoothie

Lear ning to Br ush Your Pet

nal

Mission Accomplished – a Happy Puppy!

chnique to you, Brush Your brushing cannot

Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-imp ortant first visit to the grooming salon a wonder ful experience that will help him enjoy being groomed throughout his life.

Askhave Youra Groom friend who er could If you a Copy this publication, from benefitfor e pass it on. pleasof

Learning to Brush Your Pet Pamphlet

d who could publication, it on.

• Mechanicsburg PA #PS-3 Barkleigh Productions h.com • www.barkleigh.com (717) 691-3388 • info@barkleig

Fleas have to come in contact with the product to be killed.

That means that fleas actually have to get on, and could possibly bite your pet, before they die. There is also a possibility of skin irrita tion at the site of application.

If you have a friend who could benefit from this publication, please pass it on.

Tiny fleas can crea te huge

Sweet Success

problems.

By working with your pet care professional and following their reco mmendations about products and their corr ect usage, and by diligently treating and protecting your pets and their surroundings, you and your pets can kiss the ferocious flea goodb ye. #PS-4 Barkleigh

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The Ferocious Flea

If you have a friend who could benefit from this publication , please pass it on.

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Are there any disadv antages to these products?

Photo by: Sherri Regalb

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Flea Free

In many areas of the country, flea control is a year round necessity.

In conjunction with cont inuing premise control, many pet own ers have great success with oral or topical prod ucts that are administered once a month to their pet. The y come in a variety of brands like - Advantage ®, Frontline®, Revolution®, and Program®.

There are specific form ulations for dogs and cats, and most are approved to use on puppies and kittens six to eight weeks and olde r.

Read and follow the instructions, making sure to use the product that is specified for your pet. These products are extremely popular because of their once a month convenience, ease of application, and effectiveness. Most are waterproof, allowing your pet to be bathed, or to swim, without decr easing the product’s effectiveness.

Also, keeping your pet flea free with this continuous protectio n, is far less costly than trying to eliminate an infestation on your pet and in your home.

Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need.

She will also be happy to demonstrate the correct brushing and combing techniq ues that you need to learn to properly care for your puppy.

ring spend pecial ur pet. s hair more ort em as oming. reinforce

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cause any irritation to himself. Remem ber that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.

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Pet Care Series #7

AVAILABLE IN PACKS OF

20, 50, 100, 500, or 1000!

Written by Professional Groomers for Your Clients!

These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in – products that you retail. They will teach your client how to care for their pet between groomings, which will save you lots of time.

Great promotional tools as well!

MIX & MATCH PACKS OF 100 WHEN ORDERING 1000!

Barkleigh Productions, Inc. barkleigh.com •Groomer barkleighstore.com • (717) 691-3388 to Groomer • Vol 32 Ed 4 • April 2013

GroomertoGroomer.com Reader Reader Service Service Card Card #9939 #9862

77

I would love to share my joy for what I do while conducting a demo.

It would combine the two things I enjoy the most: grooming dogs

and sharing my passion for doing it.

The Passionate Groomer A New Four-Hour Seminar by Lisa Leady Lisa Leady, winner of the Barkleigh Honors Award for Speaker of the Year, will conduct a series of four one-hour breed demos.

She says, “My goal is for everyone to leave the seminar with a renewed passion for grooming, the dogs, their customers, coworkers, and this great industry.”

PROUDLY SPONSORED BY

GROOM & KENNEL EXPO

Pasadena, CA – February 2014

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Wheeling, IL – August 2014 Barkleigh Productions, Inc. barkleigh.com • (717) 691-3388

78

READER SERVICE Groomer to Groomer • VolCARD 33 Ed 7#10722 • July 2014

GROOM EXPO

Hershey, PA – September 2014 GroomertoGroomer.com

SUPERIOR PERFORMANCE

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©2014 G&G Distribution Inc. All rights reserved. Pricing, shipping terms and manufacturer specs subject to change. Prices good through July 31, 2014 - While Supplies Last