Groomer to Groomer December 2019

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 38 ED.12 • DECEMBER 2019

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Andis Rescue Roundup Competition winner, Macie Pisa at Groom Expo 2019

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CONTENTS | DECEMBER 2019 WHAT I HAVE IN WORKING WITH

DIFFICULT

REVVING UP YOUR

DOGS 20 by Jennifer Farley

by Megan Mouser

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TURN YOUR HOLIDAYS Berry: 12 Days of Groomer Giving Connor: When Tippy Is Nippy Groom Expo Contest Results

HE LP!

FROM

6 Hansen: Retail Items & Add–On Services 46 for the Feline Client 12 All American Contest Results 2020 60 16

Knowles: 2020 Vision: Getting Ready for the 24 New Products Coming Year David: Yeast Infections: Causes & Treatments 34 Classifieds

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Hosler: Groom Expo: Bringing Groomers 40 Groomer Humor & Event Calendar Together for 30 Years

65

TO

Happy:

THE BENEFITS OF

Bath–Only

Appointments

65

52

by Brittney Valle “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.12 • DECEMBER 2018

EDITOR/PRESIDENT Todd Shelly todd@barkleigh.com ASSISTANT EDITOR Gwen Shelly gwen@barkleigh.com

SR. GRAPHIC DIRECTOR OF DESIGNER MARKETING & CLIENT RELATIONS Jenn Barraclough James Severs jennifer@barkleigh.com james@barkleigh.com JR. GRAPHIC MARKETING DESIGNER COORDINATOR Jenny Thomas Alyx Robertson jthomas@barkleigh.com alyx@barkleigh.com

MANAGING EDITOR Rebecca Shipman rebecca@barkleigh.com WEB MASTER PUBLIC RELATIONS/ Luke Dumberth SOCIAL MEDIA luke@barkleigh.com COORDINATOR CHIEF OPERATIONS Evan Gummo OFFICER evan@barkleigh.com VIDEO DIRECTOR Adam Lohr Jeremiah Strawbridge adam@barkleigh.com jeremiah@barkleigh.com AD COORDINATOR/ ADMIN ASSISTANT Karin Grottola ART DIRECTOR VIDEO PRODUCTION karin@barkleigh.com Becca Tarlo Laura Pennington rtarlo@barkleigh.com laura@barkleigh.com

WWW. GROOMERTOGROOMER .COM

Michell Evans Kathy Hosler

Andis Rescue Roundup Competition winner, Macie Pisa at Groom Expo 2019

Daryl Conner Khris Berry Michelle Knowles

FEATURING 2019 PULL-OUT

GROOMER CALENDAR

Jonathan David Brittney Valle

REV VING

Amanda Aaron

UP YOUR RETAILING

Deborah Hansen

SERVICES

Photo by Animal Photography

ON THE COVER

Copyright December 2019. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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Andis Rescue Roundup Competition winner, Macie Pisa at Groom Expo 2019 Photo by Animal Photography

Groomer to Groomer • Vol 38 Ed 12 • December 2019

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GROOMING BUSINESS BASICS

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he season of giving is in full swing. Groomers are giving themselves and their talents to pets all across the globe. Long hours, extra care, fitting just one more pet onto your schedule, helping one more client—the ways that groomers give of themselves are innumerable.

But, what if you pause and think of the things you can give to yourself this season? Here are my Twelve Days of Giving…groomer style.

On the first day of Christmas, you should give yourself a break.

Take time to actually sit down for

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by Khris Berry

Groomer to Groomer • Vol 38 Ed 12 • December 2019

12

of

roomer G

Giving

Long hours, extra care, fitting just one more pet onto your schedule, helping one more client— the ways that groomers give of themselves are innumerable. But, what if you pause and think of the things you can give to yourself this season? lunch. Walk away from your table and take a deep breath. Take a moment to reflect on your year in the grooming industry and all of the GroomertoGroomer.com

pets and owners you have served. Pat yourself on the back—you work in a high–demand career with a great job outlook for the future.

Make sure that your equipment is in good working order with no missing or broken parts. While this seems like a tall challenge when you are so busy, making sure you have updated and functional equipment will allow you to coast through the holidays with a little less stress.

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On the second day of Christmas, you should give everyone else a break. Clients, co–workers, family and friends—no one understands the stress you will feel while grooming during the holidays. Exercise patience, understanding and kindness, even when you are tired and overworked; when your co–workers are grating your nerves; and when your client asks for a puppy cut on her matted doodle.

This too shall pass.

On the third day of Christmas, invest in your future. Gift yourself a calendar and make plans to attend your favorite trade show in 2020—or a few of them. Education and innovation are at an all–time high in the grooming industry—get out and immerse yourself into your industry.

On the fourth day of Christmas, give yourself a new tip or trick to spice up your holiday grooming. From improving your drying time to improving your poodle trims—find a new trick that you can showcase during your holiday grooms and enjoy! Practice makes perfect and there’s no time like the holidays to gain experience and practice.

On the fifth day of Christmas, buy yourself some shears! Or clippers. Or new nail trimmers. Or replace your worn or broken equipment. Use this time to either upgrade or invest in your equipment—it’s your lifeline to success. Make sure that your equipment is in good working order with no missing or broken parts. While this seems like a tall challenge when you are so busy, making sure you have updated and functional equipment will allow you to coast through the holidays with a little less stress.

On the six day of Christmas, gift yourself the gift of health. Schedule a checkup with your doctor, dentist, eye doctor, therapist—whichever professional you rely on to keep you running. Many of us neglect our own physical needs; remember, your body is the most important tool you have.

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On the seventh day of Christmas, products! Wash, dry, condition, spritz, spray, color and shine—there is a product for every groomer and a groomer for every product. Allow yourself the luxury of trying something new. Now is a great time to invest in products to make your tasks easier and your grooms pop.

On the eighth day of Christmas, give yourself the gift of a budget to manage your finances wisely in the coming year. Holiday tips are a great resource to give you a leg up on taking control of your finances. Saving for something special? Tackling credit cards? Allow yourself the luxury of being in control of your finances and your destiny—make those tips count!

On the ninth day of Christmas, you should give yourself a massage (or a pedicure, or a manicure, or a spa day,

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or a trip to the hairdresser). Whatever makes you feel special, invest in yourself. You work hard and you deserve a reward. Enjoy!

On the tenth day of Christmas, give yourself a goal. There are many things that you can achieve in the grooming industry; you decide which you will accomplish in 2020. Perhaps you’ve been considering certification?

Maybe you want to open your own business? Expansion? Improve your skills or time management? Your goal can be as unique as you, so gift yourself the ability to dream big.

On the eleventh day of Christmas, give yourself the gift of safety. Make sure you have the necessary tools to execute even the most difficult groom or nail trim safely for yourself and the pet in your care. Check your muzzles to ensure that you have all neces-

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sary sizes so every guest can wear a properly fitted restraint. And amp up your own handling skills. As our pet– owning public changes, so do their pets and the way they fit into society.

Ensuring that you are up to date on proper and acceptable animal handling techniques will ensure your safety for the long term.

On the twelfth day of Christmas, give yourself time off. Take whatever time you need or can afford. Taking time off will allow your body to heal.

Long hours of standing, leaning, scissoring and walking take their toll.

Taking time off will allow your mind to heal. The strain and exhaustion of the holiday will take their toll on even the most seasoned groomer. Go rest, groomer, there will be dogs waiting for you when you return.

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WHEN IS

The words that pet owners use to convey information to their groomer can sometimes be a bit amusing. “Tippy can be nippy,” a customer might say. The groomer may find that this phrase translates to, “Tippy will use his teeth with little warning and he will mean business.”

I

t is my belief that most dog/ groomer bites happen because the dog is uncomfortable. That may mean it is frightened by being handled by a strange person and goes into “fight” mode, or it may mean that some part of its body is painful, and the groomer inadvertently causes discomfort during the grooming process, resulting in the dog attempting or achieving a bite. However, some dogs, due to temperament or even senility, will snap for no apparent reason.

Most grooming industry leaders will advise groomers to turn biting animals away. A dog bite can be serious,

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life changing and even career ending.

But we don’t always know that a dog is a bite risk until the groom is well under way. So, what does a groomer do when the dog they are working on tries to bite?

There are basically two options: put the dog away and have the owner come get it, or do your best to finish the groom without anyone getting hurt. The choice is yours, but if you choose to try to finish the job, here are some tips to help you do so:

USE PROPER RESTRAINT

Groomer to Groomer • Vol 38 Ed 12 • December 2019

A grooming loop attached to a GroomertoGroomer.com

grooming arm acts as a “seat belt” to keep dogs safely on the table. Adding an additional restraint system and loop to the grooming arm ensures that the dog’s range of motion is limited. This simple tool, properly used, can absolutely prevent many bites from happening.

ENLIST THE MAGIC OF AN ELIZABETHAN COLLAR These cone-shaped collars, which dogs often must wear to prevent themselves from licking and chewing at an injury or surgical wound, can also keep their mouths away from a groomer’s hands. Some are rigid

If the dog has the sort of coat that does not need brushing, trimming or clipping, you are in good shape. However, if that face and head require grooming, things can get complicated. This is a good time to reevaluate; do you want to try to continue, or is it time to put the dog away? plastic, some are softer foam, but either can be incredibly useful in the grooming area. With a properly sized E-collar in place (one that is slightly longer than the tip of the dog’s nose), the groomer can safely work on all areas of the dog from the ears back. An added bonus is that many dogs quickly realize that they cannot reach to bite and stop even trying.

GROOMING THE FACE Let’s say you have used your

grooming loop, your additional restraint system and an E-collar, and have been able to groom everything except for the dog’s face. If the dog has the sort of coat that does not need brushing, trimming or clipping, you are in good shape. However, if that face and head require grooming, things can get complicated. This is a good time to reevaluate; do you want to try to continue, or is it time to put the dog away? If you want to try to continue, here

are a few options: While the E-collar is still in place, you can gently ease one ear at a time under its rim to brush, comb and trim. Depending on the dog’s behavior at this point, you can also sometimes slide the E-collar up over part of its skull to trim there, and from side to side, exposing some of the cheeks to work on them.

Likewise, the collar can be slid up, exposing the underside of the neck to reach some of the hair in that area

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Muzzled dogs should never be left in a cage with a muzzle on and should never be exposed to a heated dryer while muzzled. Groomers need to remember, that when a muzzle is in place, the dog cannot pant. Since dogs regulate body temperature by panting, leaving a muzzle on for more than a few moments is inviting disaster.

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so it can be brushed and trimmed.

Muzzles can be used to prevent the dog from biting, but they will cover up much of the hair that needs to be groomed. In many cases, you can slip a muzzle on, remove the E-Collar and use your comb to tease out bits of fur from under the muzzle to groom as needed.

Ideally you will have someone helping you gently but firmly hold the pet as you do this, because even with a muzzle on, teeth can often still contact skin. Keep in mind that even if you can get some of the hair around the mouth out so you can groom it, the result will at best be neat and tidy, but probably never terrific looking.

One last ditch effort that I often employ when dealing with a dog that wants to bite me while I am grooming its face is to wrap a length of panty hose around the dog’s snout. The hose is soft and stretchy, and if properly placed (I usually encircle the jaws at least twice, snugly) and tied behind the dog’s ears, can prevent it from opening its mouth.

This works best with small breeds. I can usually loop the hose on while the regular muzzle is on, then, once the panty hose is in place, I can remove the muzzle. Working quickly, I comb what hair I can out from under the hose and trim it.

I never leave the hose on more than 1-2 minutes, but often that is all I need to trim up the last few bits of fur that need attention. Once the hose comes off, the job is usually as done as it’s going to be.

Most owners that have dogs that “nip” are grateful that I have been able to accomplish any trimming at all, and gracefully accept if the finished product is less than perfect.

Dealing with a biting dog is a serious challenge. Even the bite from a small dog can cause real injury. It is my hope that you never need to put any of these ideas to use, but if you are confronted by a nippy Tippy, the above ideas will help keep both of you safe. &

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

CREATIVE STYLING THIRD PLACE CONAIR PRO PET CREATIVE STYLING THIRD PLACE WINNER BRYNN HAYNES SPONSORED BY

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REVVING UP YOUR

E by Megan Mouser e

There is an old frame of mind with several seasoned groomers who all like to tell me the same story: “I don’t do well with people, but I love pets and that is why I do this,” or “I don’t need to sell,” or “I just want to groom, nothing else.”

I

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have heard all of these, or have said these things myself when I was a groomer. Selling was uncomfortable and strange— and I didn’t want to do it. I also didn’t understand the value.

I realized it was a game– changer when I had a pet that HATED grooming. He was a happy, healthy, big bernadoodle, and was fine for the groom, but gave his poor mama hell getting into the salon. We started carrying a few toys up front, and as a part of his regular grooming, he could choose a treat or toy at check–in and came

to love that more than fear the grooming he was about to receive.

After about three times and three new toys/treats, this big baby started walking into the salon and his mama was actually smiling! I did nothing different. The only difference was the merchandise added and the way I used it to enhance his experience.

This is only one experience and one example. We can use retailing in grooming in so many ways: reward, shampoo or conditioner recommendations, brush and comb recommendations, etc.

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As a groomer, customers trust and believe our recommendations as the truth when they are bringing their pets in for services. For this reason, I have come to realize that those recommendations are important to building a rapport with the pet parent and enhancing the overall experience. To ensure you have success with retailing from the grooming salon, make sure you pay attention to these important points: • Use what you recommend.

If you can’t tell real life stories about the products you are push-

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If you don’t know the price or promotion, it will instantly discredit anything else you’ve already said.

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

ing, your sell is going to be less genuine.

• Know what is in it if it is a liquid product or consumable product. Customers will ask you questions so it makes sense for you to know what is in those treats or shampoo product, frontwards and backwards.

• Know the price. If you don’t know the price or promotion, it will instantly discredit anything else you’ve already said.

• Keep it organized. Whether you have a shelf of items, table or fixture, make sure it is neat and organized. Most groomers are not merchants so it is important to understand how someone will shop the

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space and set it up accordingly.

So unless you want your customer to shop online or somewhere other than where you are employed, when you make a recommendation, you are inadvertently sending them to a competitor. Even if you are a standalone groomer or mobile groomer, if you recommend a product and it happens to be at a place with a grooming service, you run the risk of losing business for the sake of convenience. Think of it less in terms of the money you make from it and more about the experience you can create with the items you have at your disposal. &

ALL THINGS PAW

by Michelle Knowles

VISION: GETTING READY FOR THE COMING YEAR Christmas season is finally here and all of the great products, new

techniques, brand new shears and the perfect bows are being feverishly put to use. Now is the perfect time to start planning for the opening of the coming year (insert some hysterical screaming here).

E

ven though it may seem like the most imperfect time to even think of anything else during this busy holiday season, adding some small tasks to your daily routine can have you sailing smoothly into the New Year.

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YOUR LOBBY This is the place that welcomes the client and introduces the pet to your experience. Does it need a makeover? Your lobby should be all about you. There are many things that can clutter the client’s perception,

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including the lobby experience. Take a moment to examine your front entrance and lobby from a customer’s perspective. What can they see? Is it clean and organized or is it a hair– covered nightmare? Your credentials and awards should be prominently

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Each station should have a deep cleaning scheduled at the end of the busy season. Go through all of your things that live in your daily space and make sure that everything is functional and clean. displayed so that your clients are aware of your education and commitment to your industry. Make sure that every inch of what is visible reflects your image and what you want your business to say about you.

YOUR WORK AREA Each station should have a deep cleaning scheduled at the end of the busy season. Go through all of your things that live in your daily space and make sure that everything is

functional and clean. This goes for the bathing and kennel areas as well.

Behind and underneath the tubs should have a really good scrub, and all filters should be changed in equipment and all air vents. The end of the season is the perfect time to get rid of all the old things and organize yourself for the coming year.

YOUR WEBSITE Your website is the place where people come to learn about your

YEAR END SALE IS

HERE!

YOU

Here you are, closing out another year and getting ready to rock another one! It is my hope that each and every one of you take some time to have some spa treatments done for yourselves. Make sure you take some time to breathe and enjoy the prosperity of the season, and spend some time doing the things you really want to do.

Until then, we all have a really busy day tomorrow so drink some water and get some sleep! &

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

business and what kind of services you provide. Your website is valuable “real estate” to showcase your wonderful services. There are many salons that have a single page with some stock photos of dogs and cats. End of the year housekeeping should include updating your website to reflect the feel of your lobby.

This is a great way to connect your personal touches to your services with finished grooms, silly photos of stylists with the pets, pictures of the facility, your address and phone number, and a staff page. Clients love to feel a connection with the people that are caring for their pets; showcase your groomers with a nice picture and some personal words, or a listing of their accomplishments.

SINCE 1927

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WHAT I HAVE IN

WITH

DIFFICULT

DOGS E by Jennifer Farley e

s an accomplished freelance artist, and someone who has always loved being around dogs, I am fortunate enough to have found a way to combine my two greatest passions and creative skills in life into a career. I am currently into my 13th year as a professional pet groomer.

I have noticed that a majority of people working in the pet grooming industry have similar concepts, strategies, ideas and methods of getting things done. I have also noticed that, in my professional opinion, most of those methods can be a bit harsh.

For the purpose of this article, I want to focus specifically on dogs that are not so easy to groom.

If you can earn a dog’s trust, even

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If you can earn a dog’s trust, even the most wildly behaving pups become infinitely easier to handle on the grooming table. Fear and anxiety are the root of almost all bad behavior. the most wildly behaving pups become infinitely easier to handle on the grooming table. Fear and anxiety are the root of almost all bad behavior. The first thing I tell anyone who is thinking about starting a career in the grooming industry is that you must absolutely love dogs unconditionally. If you don’t, you will get frustrated. They will push your buttons, aggravate you, get under your skin, tick you off and test every strand of patience you have left. It is

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human nature to get frustrated when trying to accomplish a relatively simple task and having an external force doing everything in its power to prevent you from doing so.

As natural as it may be for a human to get frustrated, it is also very much natural for an animal to be nervous, scared or resistant to something it doesn’t understand or feel comfortable with. These dogs are pets. It is easy to think of them

as more than just an animal, given that we treat them much differently than we do wild animals; as they live indoors with us, share our beds, respond to our commands, learn their names and communicate to us when they need something. I think some groomers fail to remember that these are, in fact, animals.

Too many times have I heard fellow groomers comment about how the dog just “needs” to learn to be compliant. They “need” to learn how to stand still. They “need” to learn not to be afraid of the nail clippers.

They “need” to learn to like the dryer.

They “need” to learn how to mind.

Don’t get me wrong, my job would be infinitely easier and less stressful if every dog knew how to do those things effortlessly; however, it is an unrealistic expectation. It is your job, as a groomer and a human being, to learn how to work around obstacles.

The dogs I see in the pet grooming world are not champion show dogs. Competition grooming tables, show floors, studios, cameras and spotlights are not a part of these dogs’ daily lives. No, these dogs spend their days in the dirt and grass, digging holes, chewing on stuffed animals, cuddling with their owners, sniffing mailboxes on their morning walks, barking at frogs and just being dogs. They do not “need” to learn any of those previously mentioned things.

What they need is reassurance, confidence and a gentle hand.

Pets come into my salon to be groomed because they stink and have too much hair on them. There is absolutely no reason why these dogs need to stand like perfect statues on my grooming table. All I ask of them is that they trust me—and that is the most you can ask of a dog on your grooming table. The one human they have come to trust and rely on has

These dogs spend their days in the dirt and grass, digging holes, chewing on stuffed animals, cuddling with their owners, sniffing mailboxes on their morning walks, barking at frogs and just being dogs.

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

29

just left them alone in a new place.

This is an animal that doesn’t know you, and isn’t sure what you are doing to them. They are scared and some will act out. I firmly believe it is not the dog’s job, or the owner’s job, to make them compliant with grooming. As a groomer, it is your job to work with the dog. That is the essence of the job; you work with dogs, not for them, not against them, but with them.

Patience and love, as cliché as it sounds, is the backbone of being a good, efficient groomer. If Buddy cries when you pick up his paw, the answer is not to muzzle, restrain, scold or ignore him.

Find a way around it. Instead, scissor it as it sits. He can't reliably communicate with you what the source of distress is; be it a sore paw, arthritis, bad hips, sensitive joints or simply uncomfortable with the sensation being restrained.

See if sitting him down makes it easier on him. Perhaps he wants to lay down?

Try talking to him, reassuring him and having someone pet him while you try again would be helpful. The only option is to work with the dog and listen to them. When a dog on your table is acting out vocally or physically, he is trying to communicate to you. Listen to him, as that is all he has.

I have several small dog clients who are quite unruly and the best method is to simply baby–talk them.

Sing to them. If they are being good, tell them they are being good. Let them lick you, wag their tails, sit down or whatever it may be that lets them feel a little more comfortable.

Yelling and restraining them unnecessarily is simply venting your frustrations onto them, and is exactly the behavior they are displaying that is impeding your work in the first place.

Don’t muzzle them because they are barking, or tighten the loop around their neck because they want to look back and see what you’re doing to their tail, instead reassure them.

30

Groomer to Groomer • Vol 38 Ed 12 • December 2019

GroomertoGroomer.com

Pet Release Forms Helping you do your job with a modern, professional look!

GENERAL PET RELEASE FORM Date

Pet Name

MATTED PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! safety Because we care about your pet’s you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Occasionally, grooming can expose e a hidden medical problem or aggravat or after a current one. This can occur during grooming. we request In the best interest of your pet, te veterinary your permission to obtain immedia y. necessar become it treatment should

MOBILE SALON RELEASE FORM

to this grooming establish ment I hereby grant permissio n to treatmen t for my pet at my expense. obtain emergenc y veterinary

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Because your pet is severely tangled or matted, it is at greater risk of injury, stress and trauma. All precautions will be taken. However, problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental or physical stress.

CAT GROOMING In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

RELEASE FORM

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that matted pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

SENIOR PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

PET SAFETY

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this

RELEASE FORM grooming establishm

ent to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishm ent responsible for accident or injury to my pet.

Owner Name

Owner Name

Owner Name Pet Name

Date

Pet Name Signature

Signature

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! leigh.com safety ns, Inc. • 717.691.3388 • www.bark Because we care about your pet’s #PR-2 © 2016 Barkleigh Productio you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Please understand that due to the will very nature of being mobile we ent occasionally be late for an appointm control (traffic, accidents, weather, due to circumstances beyond our unavoidable time delays. etc.) and cannot be held liable for a hidden medical problem Occasionally, grooming can expose . can occur during or after grooming or aggravate a current one. This we request your permission to In the best interest of your pet, t should it become necessary. obtain immediate veterinary treatmen

grooming establishment to obtain I hereby grant permission to this for my pet at my expense. emergency veterinary treatment

Owner Name Signature

leigh.com

ns, Inc. • 717.691.3388 • www.bark

#VR-2 © 2017 Barkleigh Productio

Date

Because we care about your pet’s safety and well #MP-2 2016 Barkleigh Productions, Inc. • 717.691.3388 being,©we want to assure you that every effort will be • www.barkleigh.com made to make your pet’s visit as pleasant as possible.

Cats are creatures of habit and when exposed to a new environment they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all procedures will stop and you will be notified immediately.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense. Also, realizing that cats have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Pet Name Signature

for 2018

I hereby grant permission to this grooming establishment to utilize proper restraints for the health and safety of my pet and my grooming service provider during today’s grooming service. I understand and agree that if the grooming establishm ent deems it unsafe or unhealthy to continue for the pet or the groomer, the grooming establishment will end today’s service and I will be responsible for any services rendered.

Owner Name

Signature

Signature

#SF-2 © 2018 Barkleigh Productio

ns, Inc. • 717.691.3388 • www.bark

Hard–backed pads with 50 tear–away forms per pad.

www.barkleighstore.com

NEW

Because we care about your pet’s safety, we want to assure you that every precautio #SP-2 © 2016 Barkleigh Productio n will be taken to provide ns, Inc. • 717.691.3388 • www.bark a safe and stress–free grooming experience for your leigh.com pet. Due to the intimate nature of the grooming process, or a pet’s tolerance level for stress, strangers, or handling, some pets can become anxious or reactive during the grooming service.

If we determine that continuing the grooming service would present a threat to your dog’s emotional or physical health, and/or the safety of groomer completing the service, we will discontinue today’s service and contact you immediate ly.

We will take every precaution necessary to complete the grooming service safely and humanely including the proper use of common industry safety equipment such as grooming loops, muzzles, and restraints.

Owner Name

#FR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

Date

Your Pet is IMPORTANT to Us!

leigh.com

My bottom line is, be nice to the dogs. It seems like common sense, but in my time grooming, I am constantly surprised at the unrealistic expectations and lack of compassion that some groomers have for the dogs they are working with.

Unlike your first visit to the dentist as a child, there can be no explanation of the procedure. Consider that the both of you had not shared the same language.

You would have then been left to infer the situation by the tone of his voice, whether or not your arms are tied to the chair, and from the nurse holding your neck whilst he probes your mouth with instruments you aren’t familiar with. The only form of communication you have with the dog is your tone of voice and your touch.

My bottom line is, be nice to the dogs. It seems like common sense, but in my time grooming, I am constantly surprised at the unrealistic expectations and lack of compassion that some groomers have for the dogs they are working with. You are an important piece in the puzzle that is that dog’s short life. Once a month he will be on your table for the most stressful and scary experience he ever has to deal with in his pampered life as a pet. Neither you nor the dog benefit from fighting with each other. Find a way to get it done without traumatizing the dog. There are too many things in this world for dogs to fear as it is, let’s keep groomers off that list.

My end goal with any dog I groom isn’t a paycheck, the perfect haircut or a good tip. If, when finished, that dog still wags his tail and wants to rest his head on my knee, then I have done my job well. & Jennifer Farley has worked with dogs since she was 16 years old, was born and raised in NJ, and currently resides and works in Cape Coral, Florida for a wonderful small business named Wash n’ Wag. She has spent some time working in an animal shelter, which proved invaluable in teaching her to work with dogs and cats that are not super eager to interact with people.

Jennifer has two dachshunds and a cat at home. She is a full time groomer and a part time artist, and cannot imagine a life without dogs.

32

Groomer to Groomer • Vol 38 Ed 12 • December 2019

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WWW.AQUAAIR-WETDRY.COM

BUT WHY?

by Jonathan David

Yeast infections can creep up at just about anytime it seems. I’ve seen yeast infections develop in a dog’s ears, around toes and pads, around a dog’s more “private areas” and even on a dog’s body!

Y

east infections are a common and aggressive fungal infection sometimes found on our furry clients. But why do dogs get them?

Yeasts are spore–like forms of fungi that, under the right conditions, can flourish into infections of the skin or ears. Symptoms typically include itchy, crusty and smelly skin with a yellowish discharge. The yeast spores are commonly present and can live on healthy, normal skin, but most dogs have immune defenses that will keep the spores from proliferating into an infection.

When the spores are in small numbers, it’s easy for a dog’s body to fight, but sometimes the skin surface conditions change, giving the spores

34

Groomer to Groomer • Vol 38 Ed 12 • December 2019

an opportunity to proliferate into an infection. This type of yeast infection is called Malassezia Dermatitis.

There can be several situations that can cause a dog’s natural immune defenses to lose the battle against these yeast spores. The most common cause is an increase in skin oils.

This creates a moist and oily breeding ground combined with a dog’s body heat which is an excellent situation for yeast to flourish.

Increased oils can be caused by allergies, dermatological issues or poor quality shampoos that strip the healthy oils from the skin, causing the dog to try to overcompensate for the loss of moisture by producing extra oils quickly. Allergies and dermatological conditions can overwork the immune

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system and cause a response that suppresses the immune system, allowing for the skin to become inflamed and causing overproduction of oil, which is an ideal situation for yeast growth.

Another common area we see yeast is around the toes and nails beds.

This type of yeast infection of the foot is called Canine Pododermatitis. The reason that this is a common place for yeast to flourish is because feet are frequently moist and frequently come in contact with yeast spores that are on grass, soil or any surface your dog walks on. Symptoms of a yeast infection of the foot can include itching, redness, excessive licking, greasy discharge and occasionally a brown discoloration of the nails. The excessive licking can cause redness and swelling around

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Dropped ears like we see in breeds like Cocker Spaniels, Poodles and Hounds are more prone to yeast infections in the ears because these types of ears fold over and prevent good airflow to the ear canal, which would assist in evaporating the moisture.

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

GroomertoGroomer.com

the nail bed and the moisture from the licking can exasperate the yeast infection.

The yellowish discharge usually has a distinct odor and the brown discoloration of the nails is very easy to see on lighter colored nails and sometimes creates a brown crust that can be scraped off.

The third and most common area we see yeast infections in dogs is inside the ear canals and inner ear leathers.

Contrary to popular belief, water does not cause yeast infections. The yeast spores have to already be present to start an infection, but the combination of water in the ear canal with the warmth of a dog’s body and the limited air flow to the ear canal all together create a perfect recipe for a yeast infection to flourish in the ears.

Dropped ears like we see in breeds like Cocker Spaniels, Poodles and Hounds are more prone to yeast infections in the ears because these types of ears fold over and prevent good airflow to the ear canal, which would assist in evaporating the moisture.

When yeast infections take a hold within the ear canal, a dog may be seen scratching at their ears, rubbing their ears on carpeting or furniture, or tilting and shaking their head in an effort to relive the itching. When they shake their head, the yeast can spread to the inside flap of the ear leather which would cause the skin to become enflamed and crusty, and the ear canal can become red in color. In severe cases, it could swell to the point of closing off the ear canal.

Often when your dog is suffering from a yeast infection of the ear and they scratch their ear, the yeast can spread to the nails through contact and eventually the nails can spread that infection to other areas of the body through scratching themselves with an infected nail. Left untreated, a yeast infection will spread over the entire body of the dog causing scaly, crusty skin, redness and swelling, foul odors and hair loss.

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Pet Release Forms Helping you do your job with a modern, professional look!

GENERAL PET RELEASE FORM Date

Pet Name

MATTED PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! safety Because we care about your pet’s you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Occasionally, grooming can expose e a hidden medical problem or aggravat or after a current one. This can occur during grooming. we request In the best interest of your pet, te veterinary your permission to obtain immedia y. necessar become it treatment should

MOBILE SALON RELEASE FORM

to this grooming establish ment I hereby grant permissio n to treatmen t for my pet at my expense. obtain emergenc y veterinary

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible.

Because your pet is severely tangled or matted, it is at greater risk of injury, stress and trauma. All precautions will be taken. However, problems occasionally arise, during or after grooming, such as nicks, clipper irritation and mental or physical stress.

CAT GROOMING In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

RELEASE FORM

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that matted pets have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

SENIOR PET RELEASE FORM Pet Name

Date

Your Pet is IMPORTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your senior pet’s visit as pleasant as possible.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

PET SAFETY

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this

RELEASE FORM grooming establishm

ent to obtain emergency veterinary treatment for my pet at my expense.

Also, realizing that aged pets have a greater chance of injury during grooming, I will not hold this grooming establishm ent responsible for accident or injury to my pet.

Owner Name

Owner Name

Owner Name Pet Name

Date

Pet Name Signature

Signature

Your Pet is IMPORTANT to Us!

Your Pet is IMPORTANT to Us! leigh.com safety ns, Inc. • 717.691.3388 • www.bark Because we care about your pet’s #PR-2 © 2016 Barkleigh Productio you that and well being, we want to assure your every effort will be made to make pet’s visit as pleasant as possible.

Please understand that due to the will very nature of being mobile we ent occasionally be late for an appointm control (traffic, accidents, weather, due to circumstances beyond our unavoidable time delays. etc.) and cannot be held liable for a hidden medical problem Occasionally, grooming can expose . can occur during or after grooming or aggravate a current one. This we request your permission to In the best interest of your pet, t should it become necessary. obtain immediate veterinary treatmen

grooming establishment to obtain I hereby grant permission to this for my pet at my expense. emergency veterinary treatment

Owner Name Signature

leigh.com

ns, Inc. • 717.691.3388 • www.bark

#VR-2 © 2017 Barkleigh Productio

Date

Because we care about your pet’s safety and well #MP-2 2016 Barkleigh Productions, Inc. • 717.691.3388 being,©we want to assure you that every effort will be • www.barkleigh.com made to make your pet’s visit as pleasant as possible.

Cats are creatures of habit and when exposed to a new environment they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all procedures will stop and you will be notified immediately.

Occasionally, grooming can expose a hidden medical problem or aggravate a current one. This can occur during or after grooming.

In the best interest of your pet, we request your permission to obtain immediate veterinary treatment should it become necessary.

I hereby grant permission to this grooming establishment to obtain emergency veterinary treatment for my pet at my expense. Also, realizing that cats have a greater chance of injury during grooming, I will not hold this grooming establishment responsible for accident or injury to my pet.

Pet Name Signature

for 2018

I hereby grant permission to this grooming establishment to utilize proper restraints for the health and safety of my pet and my grooming service provider during today’s grooming service. I understand and agree that if the grooming establishm ent deems it unsafe or unhealthy to continue for the pet or the groomer, the grooming establishment will end today’s service and I will be responsible for any services rendered.

Owner Name

Signature

Signature

#SF-2 © 2018 Barkleigh Productio

ns, Inc. • 717.691.3388 • www.bark

Hard–backed pads with 50 tear–away forms per pad.

www.barkleighstore.com

NEW

Because we care about your pet’s safety, we want to assure you that every precautio #SP-2 © 2016 Barkleigh Productio n will be taken to provide ns, Inc. • 717.691.3388 • www.bark a safe and stress–free grooming experience for your leigh.com pet. Due to the intimate nature of the grooming process, or a pet’s tolerance level for stress, strangers, or handling, some pets can become anxious or reactive during the grooming service.

If we determine that continuing the grooming service would present a threat to your dog’s emotional or physical health, and/or the safety of groomer completing the service, we will discontinue today’s service and contact you immediate ly.

We will take every precaution necessary to complete the grooming service safely and humanely including the proper use of common industry safety equipment such as grooming loops, muzzles, and restraints.

Owner Name

#FR-2 © 2017 Barkleigh Productions, Inc. • 717.691.3388 • www.barkleigh.com

Date

Your Pet is IMPORTANT to Us!

leigh.com

An ear canal can look better and smell better but can still harbor some of the yeast spores, so it’s advised to complete the entire treatment process to ensue complete recovery.

Treating yeast infections on dogs can be fairly easy if caught early. A veterinarian will diagnose the yeast through visual inspection or a skin scraping. Common treatments for cases of the skin include oral antibiotics, topical sprays and medicated shampoos and conditioners that inhibit yeast growth. Yeast infections of the feet are typically treated with oral antibiotics combined with pre–moistened medicated pads that you wipe down the feet and nail beds with several times a day, often combined with medicated shampoos used to wash the feet daily.

Infections of the ears can be a little harder to treat because of the limited airflow to the ear canals. Typically these types of yeast infections are treated with medicated drops applied to the ear canal two to three times a day, and sometimes in conjunction with oral

antibiotics. It’s important to note that during treatment of yeast infections it is crucial to keep the areas being treated as dry as possible. This means completely drying the skin and hair when applying medicated shampoos and avoiding water within the ear canal during a bath to help speed the recovery process and to avoid a regrowth of the yeast. An ear canal can look better and smell better but can still harbor some of the yeast spores, so it’s advised to complete the entire treatment process to ensue complete recovery.

Don’t panic if you discover your dog or a client’s dog has a yeast infection—it’s not the end of the world— but it is a matter that needs to be dealt with promptly and aggressively.

Now that you know how to handle the situation, you can say goodbye to yeast and hello to happy clients! &

Easy!

38

Groomer to Groomer • Vol 38 Ed 12 • December 2019

GroomertoGroomer.com

GROOMING GAB

by Kathy Hosler

BRINGING GROOMERS TOGETHER FOR 30 YEARS

G

room Expo has changed my life," exclaims a beaming Jeanine Palmiteer. "I feel like a whole different person. The convention, classes and hands–on were amazing! Helping each other and being with each other, this is what it's all about. I am so thankful for this experience."

"Hershey is truly a magical show for groomers,” adds Irene Short. "You find a family you never knew you had."

For thirty years Groom Expo has been bringing groomers together.

From the moment you enter the welcoming lobby at the convention center, you are surrounded by people who really understand you.

If you attend by yourself, you don't need to feel nervous or apprehensive. At Groom Expo, you are never alone. You can be in line at the registration area and start a conversation with a complete stranger. Soon you will be comparing notes about the tools and products you use, or what seminars you plan to take.

This year, as always, Newbie tours were held all throughout the weekend to help first–time attendees meet each

40

For thirty years Groom Expo has been bringing groomers together. From the moment you enter the welcoming lobby at the convention center, you are surrounded by people who really understand you. other and familiarize themselves with everything at the expo.

The Internet Mingle on Thursday evening was open to everyone. It provided the perfect setting for groomers who have become friends online to meet in person. And, the Opening Night Party provided a great opportunity to unwind, make new friends and show the world that groomers really know how to party. After de­­–stressing and recharging their batteries, the groomers were ready to learn....

Education has always been a primary objective of the expo. All throughout the weekend, industry experts presented seminars that featured cat and dog grooming demonstrations, business building basics, creative grooming, client relations, mobile and house–call

Groomer to Groomer • Vol 38 Ed 12 • December 2019

GroomertoGroomer.com

grooming, and much more.

"I love the VIP package!" says Michelle Jessop. "I have trouble seeing and hearing so guaranteed spots in the front rows are well worth the money. The VIP lounge is also a huge bonus that I visited every day."

Many of the speakers emphasized the importance of furthering your education, learning how to run the business side of grooming and how to effectively deal with your clients.

"The biggest mistake most groomers make is the way they conduct business," says Joey Villani, in his seminar Sign of The Times. "They are great at grooming, but not so much at running their business." Then he gave the room full of attendees specific techniques and tips on how to create and operate a

In between seminars, nearly 6,000 attendees flocked to the enormous Trade Show in search

Che

ck o fabr ut our ics!

of the newest and greatest products, tools, equipment and bargains. successful business.

In her Pet Business 101 seminar, Melissa Mitchner says, "You need to start with the end in mind. Determine your policies on late arrivals and pickups, cancellations and no shows, then when one of those situations happens, you already know how you are going to handle it."

Irene Cavatairo traveled from St. Louis, Missouri to learn the ins and outs of mobile grooming. "I am now the proud owner of an ambulance," says Irene. "I am re–fitting it to do mobile grooming.

All of the stainless steel surfaces in it make it a breeze to keep clean. I learned a tremendous amount at the mobile and all the other seminars that I took."

Jessica Adorno, in her Mobile Grooming 411 seminar says, "Always have a Plan B for when things go wrong (because you know they will). Downtime can be a real killer." Then Jessica related a story about how her well–maintained mobile unit had its axle break as she was driving it to a client appointment. Do you have a Plan B to handle problems when they happen to you?

Whether you are just beginning your career, or are a seasoned veteran, Teri DiMarino's seminar was packed full of information and tips to make your workplace more efficient, provide a safe experience for pets and help your grooms look better.

"Your equipment is only as good as its operator," says Teri in her Bather/Brusher Certificate Program. "You can have the most expensive tools and equipment, but if you don't know how to use them properly, you won't get the results you want."

"Learning how to use software and social medial to your advantage can take your business to the next level," says Evan Gummo in his Marketing Tips Revealed seminar.

"Help people fall in ‘like’ with you," Evan said. "I'll show you how to give them a thumb–stopping experience."

Then he shared a wealth of information about how to use social media to increase your online presence and improve your marketing–even if you are not too tech savvy.

"This was my second year at Groom Expo," says Amy Levine, a groomer from 'down under'. "I am so motivated that I am now opening my own salon in Australia. That's why I attended all the seminars I could to learn about the business side of grooming, what products I want to bring into my salon, and how not to undervalue my services."

In between seminars, Amy and nearly 6,000 other attendees flocked to the enormous Trade Show in search of the newest and greatest products, tools, equipment and bargains.

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"The Trade Show was full of vendors willing to answer any questions about their products," Amy shares. "Everyone is so warm, welcoming and like– minded. Attending Groom Expo makes me fall in love with the grooming industry all over again."

Like Amy, we all have the need to be with others who understand us and everything we go through as groomers– and, we all have to eat, don't we?

The meals at Groom Expo have always been a place where you can sit at a table with someone you have never met, enjoy a meal and talk about all the things you have in common. Soon you are exchanging business cards and 'friending' each other on Facebook.

Grooming competitions at the expo are phenomenal for the participants as well as the spectators. When the competition registration opened, almost every spot was filled in a matter of minutes.

42

The Friday and Saturday Wahl GroomOlympics tournaments hosted some of the most talented groomers on the planet. Spectators had the opportunity to watch these gifted artists groom their dogs from start to finish, and see the tools and products they use. GroomerTV broadcasted the competitions and featured close–ups of each contestant as they worked.

Everyone knows that groomers are generous with their time and talents.

A Silent Auction is held on Friday, Saturday and Sunday, with the proceeds going to benefit rescue groups. Many of the vendors and attendees donate items for the auction. Table after table of unique auction items filled the room.

The bidders all had fun, got some great bargains–and they helped support a terrific cause.

The expo also held Rescue Round Up competitions which were created to

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help homeless pets find their forever homes. Nella deCosta made a trip from Ireland to attend Groom Expo and to compete in the Saturday Rescue Clip In. "I first heard about Groom Expo through a post on the IPDGA (Irish Professional Dog Groomers Association) Facebook group," says Nella deCosta of Ireland. “Amanda Madtes, an Irish groomer living in the U.S., put up a post saying she would like to invite an Irish groomer over to experience Hershey.

I replied and we started exchanging phone calls and texts. Nothing, I mean nothing, could have prepared me for the grooming extravaganza that I experienced–it was fantastic!"

"Three days of watching top groomers compete, a never ending sea of stalls with everything imaginable related to dog grooming, and hundreds of people with equally warped sense of humour that thought (just like me)

that having a 20 minute conversation about face combs is perfectly normal," says Nella emphatically.

Saturday evening at the Expo boasted several huge events. It began with a fabulous banquet expertly prepared by the award winning chefs of the Hershey Lodge. That was followed by the Wahl GroomOlympic Best In Show Awards. The winners of the Friday and Saturday GroomOlympics tournaments presented their dogs on stage for one final judging. After much deliberation, Michelle Breen, who groomed a spectacular black Standard Poodle, was crowned the 2019 GroomOlympics World Champion.

Then the E–Z Groom Abstract Creative Runway competition was held. Contestants paraded their dogs and a cat (yes, a creative cat) on the lighted runway, amid applause from an appreciative audience. The winner was Leslie Waldrep and her gorgeous Poodle.

Then it was on to the pinnacle event–the 9th annual Barkleigh Honors Awards. They were viewed by pet care professionals in the ballroom, and broadcasted worldwide on GroomerTV. "The Barkleigh Honors Awards recognize those that go above and beyond in their contributions to our industry," says Todd Shelly, President of Barkleigh Productions.

The award categories cover everything from best new product, to best seminar speaker, to groomer website of the year–and many more. Several special awards reflect the recipient's deep love for the pet care industry and demonstrate how we all really are a family.

Jackie Bolton received a standing ovation as she presented the award that has been named for her late husband, The Brian Stopa Award for Spirit and Congeniality. "Brian was the most

Jackie Bolton received a standing ovation as she presented the award that has been named for her late husband, The Brian Stopa Award for Spirit and Congeniality.

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43

The entire audience exploded with thunderous applause and rose to their feet in tribute to Mr. Kohl, and to acknowledge his decades of tireless work and countless innovative contributions.

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supportive, encouraging, non– groomer on the planet," Jackie said, as she presented the award to Sue Zecco. "He had a deep, deep love for our industry and all of its people."

The Barkleigh Honors Lifetime Achievement Award was given posthumously to Liz Paul. Teri DiMarino accepted the award for Liz's family and said, "Liz's encouragement helped shape our industry. She set standards in the contest ring that still hold true today."

Mr. Mark Dunn, Executive Vice President of the American Kennel Club, presented the AKC Leadership Award. "For 135 years the AKC has been all about dogs," said Mr. Dunn. "We realize the important role groomers play in the health and welfare of dogs and in the lives of the people who love them.

"I am honored to present the AKC Leadership Award to Mr. Sam Kohl, who through his genius and generosity has impacted everyone in the industry since the 1970's."

The entire audience exploded with thunderous applause and rose to their feet in tribute to Mr. Kohl, and to acknowledge his decades of tireless work and countless innovative contributions which have enabled our industry to become what it is today.

Sunday afternoon featured the amazing Conair Pro Pet Creative Styling Competition. Many of the contestants had worked for months designing and planning their entry. Sixteen mind– blowing dogs filled the stage. It was standing room only as the crowd watched the artists transform mounds of brightly colored hair into incredible creations– Baby Sharks, Beekeepers, Harry

For thirty years Groom Expo has helped groomers like Jilly find their passion. And, it has allowed groomers the world over to feel connected to the industry and to each other.

Potter, Mr. Rodgers Neighborhood and many more. The depth of color, spectacular designs and level of originality was astounding.

Amid cheers and tears, Lori Craig (who is retiring from the competition ring) accepted her final People’s Choice Award.

"My design, The Last Pow Wow, is dedicated to my grandmother, who was a groomer herself, and proud of her Native heritage," Lori said. "The design embraces my love for family, heritage, grooming and art."

Even though Lori Craig (and several other creative artists) are retiring from active competition, the creative stage will continue to be filled with talented stylists.

"This was my second year at Hershey. I learned soooo much, and every bit of it is priceless to me," said Jilly Mooch. "I learned technique, tools, made friends and family, and most importantly for me, the little flame inside I had for creative grooming turned into a fire. I've decided I'm all in...competition here I come!"

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For thirty years Groom Expo has helped groomers like Jilly find their passion. And, it has allowed groomers the world over to feel connected to the industry and to each other.

"My visit to Hershey gave me a very valuable insight into the grooming industry, and I learned so many things," shares Nella deCosta. "Not just about grooming techniques and products, but about the profession, and what it means to be a groomer." &

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KITTY KORNER

by Deborah Hansen

Retail&Items Add-On Services FOR THE FELINE CLIENT When we think of retail and add–on services, we want to focus on the daily frustrations and struggles of cat owners. The number one concern these owners share is cat hair on the floor, furniture and clothes.

T

his is closely followed by frustrations with nail issues and fecal matter in places other than the litter box. Add–on services and retail items that focus on these problems are hot sellers.

DESHEDDING Owners get frustrated when the cat hair is all over the home, or is ingested and regurgitated as a fur ball.

As groomers, there are a few things we can do to help the cat owner overcome these frustrations between grooming appointments. Offering extra services, such as a suction deshed, will remove more dead coat than we are able to comb or blow out of the living coat at the grooming appointment.

A deshed service will also keep cat

46

hair off surfaces in the owner’s home longer than a bath and brush alone.

Many clients not only appreciate this service, but have come to expect an extra deshed option. In my grooming business, I offer a suction deshed as an add–on item at about 20% of the price as my basic bath and brush service.

COMBS Retail products that address the shedding issue will also increase your bottom line. I offer a medium comb with gel handle and a fine comb with gel handle in my retail section. These two products will be appropriate for the brushing needs of every feline client. I stock 90% medium combs and 10% fine combs as most clients need a medium comb to maintain their feline

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between grooming appointments.

I like combs with handles for several reasons. First, they are easier for owners to hold. More importantly, if the cat goes to bite, the owner’s hand is farther away from the cat. A biting cat will usually make contact with the comb instead of the owner’s hand, making it a safer option for the owner.

Once an owner purchases a comb, I show them how to use the comb, and give them basic brushing guidelines. Then, at each visit, I ask how the at–home grooming is going and give a tip to help the cat owner fine tune their skills.

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Nail caps are another favorite add–on and retail item for cat groomers. Stocking seasonal colors makes nail caps a must–have for many feline families.

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retail item to stock and move. Many owners will purchase nail clippers, then become frustrated at learning how to use them. A different approach to nail care that many cat groomers have had success with are walk–in nail clinics and/or prepaid nail packages.

While owners struggle to successfully trim their own cat’s nails, most are happy to pay for someone else to control the nail growth on their feline.

If your business can establish a method that works easily into the daily operations, nail trims can be an easy source of extra revenue. Some businesses like to offer nail trims as a walk–in service, while others like to offer nail trims as an afterhours clinic. Offering a prepaid package for nail trims makes life easier for the cat owner and invites more cat owners to use your nail trim services.

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Nail caps are another favorite add–on and retail item for cat groomers. Stocking seasonal colors makes nail caps a must–have for many feline families. Your business can take one of two approaches to nail caps: First, you can sell nail caps in your retail section, then apply them for an additional charge during grooming, or as a walk– in service. Second, you can make nail caps a grooming service, purchasing them in bulk, and applying the nail caps in your grooming department. I have approached nail caps both ways.

My preferred way is to sell the complete nail cap package to owners.

If the cat owner desires, I will apply the nail caps as an add–on grooming service. This way, the owner has a full tube of glue and extra nail caps to take home and reapply if the cat pulls off one or more of the nail caps.

When cat owners see a missing nail cap, they tend to panic and then they remember the extra glue and nail caps

Inexpensive toys are a great consumable retail product. Some clients like having a seasonal cat toy item to purchase. If you can source low cost cat toys that can be sold for a few dollars, they tend to be a big hit at check–out. they brought home with them. At that point, the owner can choose to reapply the nail cap(s), call you to reapply or wait until their next grooming session.

service for your business.

CONSUMABLE RETAIL ITEMS

While combs and nail clippers are good retail items to stock, they FECAL MATTER are not consumable, making them a The third area of client frustraone–time purchase for your clients. tion is fecal matter—either on the cat Inexpensive toys are a great conor left in a random place around the sumable retail product. Some clients home. A sani trim will help with this. like having a seasonal cat toy item to I offer a sani trim at about 5% of my purchase. If you can source low cost bath and brush price and most clients cat toys that can be sold for a few purchase this add–on service to solve dollars, they tend to be a big hit at their fecal matter issues. Getting a cat check–out. into a position to shave the sani area In the past, I have had a local can be difficult to learn, but once mascontact sew two–inch seasonal fabric GroomersBest-2019-Dec.pdf 1 10/23/2019 9:41:28 AM tered, can be a very profitable add–on into two–sided squares stuffed with

cotton and cat nip. Pricing them at a few dollars and carrying them in several fabrics make them an extremely popular product. Many owners also purchase one for the cat siblings that did not get groomed that visit.

Depending on your ideal client, add–on services and retail items will vary slightly. Knowing what cat characteristics frustrate and annoy the cat owners you service will help you to establish the direction to focus your add– on and retail business. Once you know these struggles, it is simply a matter of fine–tuning until you find what benefits your business the best. &

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W

e’ve all been there—it’s the week before Christmas, you’ve been booked solid for months and the phone is ringing off the hook. You’re already overworked, but some of your best clients are calling in, desperate to get their dog cleaned up because Aunt Mildred is due in tomorrow. How do you accommodate more clients and continue building your business without breaking your back?

We all have clients that get baths between their haircuts. These “mini grooms” are known by many names— bath; tidy groom; face, feet and fanny; mini groom; deluxe bath. These vary shop to shop but usually include a bath, nails, ears, anal glands, brush out, and trimming the face, feet and sanitary areas. How can this help you survive the holidays you ask? Book ONLY these the week of the holidays.

I know, it sounds scary, and you may think many clients will be angry.

But give them advance notice for next year and give yourself the best Christmas present you can—not working yourself into the ground!

I market these mini grooms to clients throughout the year, but I especially push my doodle clients to get on a maintenance schedule that includes a deluxe bath. This helps ensure the coats are properly cared for (by me!), and sustains the integrity of their coats.

It is always my greatest goal to get a doodle owner to not brush their dog. Sounds crazy, right? But if they don’t touch it at home, I am seeing it more often and it is being properly line brushed and combed out—no ripping of hairs or mats is happening.

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FIG. 1

FIG. 2

FIG. 3

FIG. 4

FIG. 5

FIG. 6

I thought this would be a great opportunity to demonstrate my bathing and drying procedure from start to finish.

Fig 1) Tucker is in the bathtub ready for his holiday clean–up bath.

Fig 2) Wet the dog thoroughly.

I know many shops have recirculating or bathing systems that combine some of these steps for you. We prefer to do things a little more old fashioned and simply use a shampoo application system.

Fig 3 & 4) Apply a tearless face wash and scrub into the face, making sure you get down the skin.

Fig 5) I like to use a small flea comb to help get those pesky eye boogies out of the corners of the eye.

If they are stuck, you can also shave them out.

Fig 6) Apply shampoo to the dog.

On doodle bath day, I like to use a clarifying shampoo to really get the skin and coat clean.

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Fig 7) Scrub–a–dub–dub, doodle in the tub!

Fig 8) Rinsing a coat like this can be extremely difficult because of how thick it is. It is really important that the coat is completely rinsed out from top to bottom. I start at the head, rinsing the head, face and ears, and then continue down the neck and top line of

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Groomer to Groomer • Vol 38 Ed 12 • December 2019

FIG. 8

the dog.

Note: I will typically use a conditioner on most dogs with long coats in the bathing process. On haircut days, I will use a lighter conditioner but I utilize bath days to use a heavier conditioner on the coat and help repair any damage the coat might have. I also use a heavier conditioner on bath days be-

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FIG. 9

cause it isn’t as imperative that every hair be able to stand up for scissoring since we will only be touching up the face and feet.

Fig 9) I clean ears out after I have finished rinsing the dog because I don’t want to risk getting water in the canal after I clean the ears out. I use an alcohol–based ear cleaner so it helps

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FIG. 10

FIG. 11

dry up any residual water in the ear.

Fig 10) Towel drying is a dying art. In the day of high velocity force drying, it can be easy to overlook this step. I think it is important to squeeze the water into the towel and help soak

up as much excess as possible. Sixty seconds of towel drying can save five minutes of force drying.

Fig 11) After towel drying, I force dry in the tub until the dog is not dripping—I usually aim for about 70% dry

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FIG. 12

coming out of the tub.

Fig 12) When finishing force drying, I think it is important to be mindful of where you are blowing the water. I like to force dry legs with a towel behind it—the dry towel soaks up excess water that is blown off the leg instead of blowing it back onto the dog in another area that you might have already dried.

Following force drying, it is important to fluff dry the dog. Not only does this allow you to make sure the dog is thoroughly brushed, it will also allow your final product to look better and will allow the coat to be able to last a little longer between baths.

The concept of booking baths only for holiday weeks can be intimidating, but with prior planning it really can be a lifesaver. It will allow you to be able to accommodate more clients during the busiest week of the year while maintaining your sanity. An added bonus? All of those clients will have to visit in January for a haircut visit so it helps boost your schedule for the new year. Give yourself the gift of being able to enjoy the holidays with your family—and not sleeping them off!

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65

SAM KOHL’S

Beyond the Stethoscope

Rake Superior SUCCESS H

ow many of us have fallen victim to the idea that, once I graduate veterinary college then I will be happy, or, once I own my own practice then I will be successful? How many of us have actually achieved those goals and suddenly realized that the goal post keeps moving? Or that the people we were trying to please may never see us as successful and that working towards other people’s goals isn’t making us any happier?

Simply achieving a goal or some pre–determined metric won’t make us TM magically happy or even successful in the eyes of our peers and colleagues.

It’s no surprise that many of the THREE ROWS OFon PINS guests I interview my podcast state UNDERCOAT MAGIC (in some way, OUT shape orLIKE form) that the one thing they know now that they wish they knew ten years ago would be to embrace who they are and live their most authentic life. Great! But how on earth do we accomplish this, practically speaking, while juggling careers and family responsibilities, trying to make everyone happy and failing to make anyone happy—most notably ourselves?

According to the executive summary of the Merck Animal Health Veterinary Wellbeing Study published in JAVMA1, “spending time with family and socializing with friends” were factors that were “strongly associated with high levels of wellbeing.”

Ok. I know what you’re thinking, how do I spend more time with friends and family, spend more time on hobbies, and still meet all of my current obligations in the same 24 hours?

So maybe more time isn’t what we need, maybe deciding how to spend

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68

Groomer to Groomer • Vol 38 Ed 12 • December 2019

GroomertoGroomer.com

Y O U R E X P E R T IS E

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