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“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.4 • APRIL 2018

WWW. GROOMERTOGROOMER .COM

BIG THINGS

A NEW GROOMER

SHOULD KNOW

CREATIVE

COLORING

MA K E IT SAFE, FUN & FA BU LOUS

Photo by Animal Photography

Kazuaki Jingu, Champion of the World Cup Grooming Games at Groom Expo West 2018 with Mary Meeks of Nature’s Specialities


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CONTENTS | APRIL 2018

MAKE IT SAFE, FUN &

FABULOUS

PAGE 38

by Kathy Hosler

ALSO INSIDE Berry: Creating a Craft: Building Your Business Your Way Omboy: Pit Bull Rockin' a Rainbow

6 12

Groom Expo West Recap & Contest Results 18 Connor: Silver Stylists

22

To Scruff or Not to Scruff

30

Did Someone Order a Groomer? Making 32 Pet Grooming House Calls

Knowles: Big Things a New Groomer 52 Should Know Pet Boarding & Daycare Expo West Preview 62 Rose: Wavy Doodle Short Trim

64

Groom Texas Preview

70

New Products

71

46

by Mary Oquendo

ASK THE GROOMING

TUTOR:

SURVIVING THE

Classifieds 72 Calendar of Events

74

58

by Michell Evans

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.4 • APRIL 2018

WWW. GROOMERTOGROOMER .COM

BIG THINGS

A NEW GROOMER

SHOULD KNOW

CREATIVE

COLORING

MA K E IT SAFE, FUN & FA BULOUS

ON THE COVER Photo by Animal Photography

Kim Raisanen

Kathy Hosler

Mary Oquendo

Kathy Rose

Michell Evans

Gary Wilkes

Daryl Conner

Khris Berry

Michelle Knowles

Kazuaki Jingu, Champion of the World Cup Grooming Games at Groom Expo West 2018 with Mary Meeks of Nature’s Specialities

Kazuaki Jingu, Champion of the World Cup Grooming Games at Groom Expo West 2018 with Mary Meeks of Nature’s Specialities Photo by Animal Photography

Copyright April 2018. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: info@barkleigh.com

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GROOMING BUSINESS BASICS

by Khris Berry

CREATING A CRAFT:

BUILDING YOUR

BUSINESS YOUR WAY

M

ary was a groomer in the Midwest. She toiled away in local grooming shops through the years, building a nice skill set and a good clientele. She was a good employee; rarely called in sick, was fair and conscientious with her customers, and followed her employer’s directions without fail. Mary, however, dreamt of a day when she could own her own grooming shop. Mary often said, “When I own my own shop,” followed by a long list of her preferences for procedures and details. Fast forward a dozen years or so and Mary was faced with the exciting opportunity to relocate to a warmer climate and open the shop of her dreams. All those years spent planning her little shop were coming to fruition. Mary plotted her new shop’s name, designed a logo, and used her years of experience to draw a floorplan for equipment. She called upon a family friend who helped her set up

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

Mary began to feel mired down by the burden of business ownership. This wasn’t the dream she had set out to live so many years before. So, where did Mary go wrong? the legalities of a new business. It was intoxicating—she opened her doors and groomed her first customer’s dog. Her dreams had come true. Over the next few months, she managed fairly well. Granted, business ownership presented challenges she hadn’t anticipated but she navigated those early hurdles and kept her chin up. And then things became hard—her first bad review, followed by her second. The occasional unreasonable customer asked for a refund. And then a legitimately disappointed customer asked for one too. She hired a few employees to

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keep up with business and discovered that her employees’ compasses did not sail as straight as her own. She experienced employee theft, client lists went missing, employees came and went, her equipment was broken by the invisible equipment breaking gremlins which are the crux of many shop owners. An employee cut a dog’s ear and she had to pay the vet bill. A customer lost their dog in the parking lot and posted the tragedy on local social media sites. Mary began to feel mired down by the burden of business ownership. This wasn’t the dream she had set


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FOLLOWING

YOUR OWN

MORAL COMPASS and determining your actions with intent (instead of reacting when faced with a problem), you will be

prepared to sail stormy seas when they arise with confidence.

out to live so many years before. So, where did Mary go wrong? Or did she? Was this the price of responsibility of business ownership? Some of these pitfalls are inevitable when you own a grooming business—you will have customers, accidents, possibly employees, and unforeseen issues. Building your business your way, or as I like to call it, Crafting Your Career is one way to plan for the darker side of business ownership. Good fences make good neighbors—and thus good agreements make good business people. When discussing building your business, many groomers get excited about their names, signs, logos, etc. I dream of a grooming industry where these same groomers get excited about employee handbooks, best practices policies, animal handling

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guidelines, and client agreements, just to name a few. To begin building your business your way, it’s as simple as deciding what is important to you and drawing some lines in the sand. By planning every aspect of your business in advance, including employee handbooks, client interactions, emergency procedures, and risk management, you can create a career of your own design. Following your own moral compass and determining your actions with intent (instead of reacting when faced with a problem), you will be prepared to sail stormy seas when they arise with confidence. For example, is it important that all animals be handled humanely while under your care and control? Then write an animal handling guideline and stick to it. No exceptions. Intrigued by the lure of growing your business? Plan to begin with thoughtful, inclusive employee handbooks and contracts before you acquire your first. Don’t have one but already have employees? Write one immediately and put it into action. Pets come with people and sometimes those relationships derail. Client agreements and defined policies for interacting with customers will shorten your learning curve when dealing with the public sector. Remember every time you said “when I have my own grooming salon,” and apply those preferences here, often. Injuries and health concerns can and do happen—even to the most vigilant and safe groomers. Plan ahead for how to avoid them, handle them, and protect yourself. Business liability, workers compensation, individual health benefits, and perhaps even personal liability umbrella coverage are all aspects of business ownership that you should understand and plan for accordingly. Don’t go it alone,


are key to surviving your business after the sparkle stage has worn off. Every time you find yourself in a sticky situation, if you haven’t prepared, you will be more likely to handle it poorly. find professionals who are willing to explain these processes and coach you along the way. Finding your business moral compass, passion, and stamina are key to surviving your business after the sparkle stage has worn off. Every time you find yourself in a sticky situation, if you haven’t prepared, you will be more likely to handle it poorly. By Crafting Your Career correctly, you can be prepared for the inevitable

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pitfalls which befall Groomers. While best to prepare in the early stages, there is no time like the present. You can strategically plan your policies and future beginning today—and plan to revisit your plan regularly. Strategic planning is not just for corporate “businessy” businesses. You should schedule time to invest into reviewing or creating your policies. Ask fellow groomers about the issues which they face, recall your experi-

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ences and craft pathways to success around these issues. Whether you are a Groomer or a Grooming Salon owner, Crafting your Career begins with you—so, what are you waiting for? ✂

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AFTER

PIT BULL

ROCKIN' A

E by Dawn Omboy e www.queenofcolor.com

FIG. 1

This is Bambi who is a re–homed sweetheart of a pit bull. On this day in the salon, our mild– mannered girl began her color transformation.

W

hen doing this, or any other color works on a dog, make sure your color model is healthy with no skin issues. Bambi is brown so I chose to lighten a section on her back left hip and leg, as well as her right front shoulder and leg. This would give the creative pattern a good bit of balance when looking at the dog. To lighten the areas I used a lightening cream and developer. These two products are made to work together. Once the developer

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is mixed with the cream at a ratio of two parts developer to one part lightening cream it becomes active and will lift the natural color of the hair, making it possible to color over it with other hair colorants and allowing them to show up better. The formula only remains active for about 30 minutes. Fig 1) Using a tint brush, I applied the solution to the areas I wished to lighten by brushing it on the top of the flat coat. You only need a thin layer on the top of the coat—do


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FIG. 2

FIG. 3

not try to saturate to the skin. Fig 2) Let this stand for 30 minutes from the finish of application time. I like to use a kitchen timer for tracking my processing time. When the bell dings, take your dog to the tub

and, not only rinse, but wash the areas well and then dry them. You may decide then if you want to color over that day or wait until the next day. Fig 3) What I did next was a rainbow wash on Bambi’s lightened

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

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areas. I placed the colors I would use in a dish in the order I would be using them with for easy access. With a separate tint brush for each color, I painted them on, going with the lay of the coat. Again, it is


FIG. 4

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not necessary to saturate or try to get this down to the skin on a flat coat. If your colors overlap a bit, that is just fine, they will blend. With this part done, I went ahead and prepared the next layer of color that would go on this design. I chose to use a black dye, which comes in a box that contains the color cream and an activator. When the two components are mixed together, they will not appear black in the bowl, but do not worry, you will see it turning black on your dog as it develops. Fig 4) For Bambi, we painted a random animal print right over the rainbow wash pattern. We left this all on her for another 30 minutes. She was then taken to the bath tub where she got rinsed, bathed and rinsed

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again. And now Bambi is Rockin’ her new Animalistic Rainbow Pattern! ✂ Making the World more Colorful, one dog at a time... Queen of Color. Go to www.queenofcolor.com or visit me on Facebook.

Find Groomer to Groomer Magazine on

www.facebook.com/ groomertogroomermagazine


2018 RECAP

Groom Expo West 2018 at the Pasadena Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the United Kingdom.

T

he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to

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a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And if you live further away, consider making Groom Expo West a working vacation. You can enjoy yourself and educate yourself at the same time. See you next year! ✂


2018 CONTEST RESULTS

BEST IN SHOW BEST IN SHOW WINNER JINGU KAZUAKI WITH MARY MEEKS OF NATURE'S SPECIALTIES

BEST ALL AROUND BEST ALL AROUND WINNER MACKENSIE MURPHY WITH LYNN SOBIN COMSTOCK OF PURINA

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2018 CONTEST RESULTS

PEOPLE’S CHOICE WINNER

ANGELA KUMPE

& ANDIS CREATIVE STYLING 1ST PLACE

CREATIVE STYLING SECOND PLACE

ANDIS CREATIVE STYLING SECOND PLACE WINNER SANDY HARTNESS

RESCUE ROUND-UP

RESCUE ROUND-UP FIRST PLACE WINNER KAZUE IRIYAMA

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

CREATIVE STYLING THIRD PLACE

ANDIS CREATIVE STYLING THIRD PLACE WINNER ADRIANE POPE

RESCUE ROUND-UP

RESCUE ROUND-UP SECOND PLACE WINNER RANDAE BITHER

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RESCUE ROUND-UP

RESCUE ROUND-UP THIRD PLACE WINNER CAT OPSON


FIRST PLACE, OPEN: CAT OPSON

FIRST PLACE, OPEN: JINGU KAZUAKI

FIRST PLACE, OPEN: MACKENSIE MURPHY

FIRST PLACE, OPEN: CAT OPSON

FIRST PLACE, OPEN: JACKIE BOULTON

SPONSORED BY

FIRST PLACE, INTERMEDIATE: MICHELE ZINSER SPONSORED BY

FIRST PLACE, INTERMEDIATE: YU YAMAGUCHI SPONSORED BY

FIRST PLACE, INTERMEDIATE: YU YAMAGUCHI

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FIRST PLACE, ENTRY: ERICK MARTINEZ SPONSORED BY

FIRST PLACE, ENTRY: MADELINE ROTHWELL SPONSORED BY

FIRST PLACE, ENTRY: MINORI TAKANO SPONSORED BY

ALL OTHER

SPONSORED BY

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FREESTYLE

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SPONSORED BY

FIRST PLACE, ENTRY: MELISSA HALL

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FIRST PLACE, ENTRY: REBECCA BRADFORD

Groomer to Groomer • Vol 37 Ed 4 • April 2018

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Silver

GROOMING MATTERS by Daryl Conner

“Age is a state of mind. Rather than ask ‘how I keep going’, instead ask ‘why would I stop?’” –Tina Hickman Mon Cheri Dog & Cat Grooming

M

any years ago, I drove past a grooming business that had a sign out announcing they had just hired a new groomer, and she had 20 years of experience. I remembered thinking, at the time, that 20 years was an impressively long time to groom. This year will mark my 34th year in the grooming industry—a fact that still catches me by surprise sometimes. I am active on many Internet grooming groups and am delighted to find that there are plenty of people my age (58) and older that are still happily

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pursuing grooming careers. I know that I have made some changes to the way I work as I age, and I wondered what other stylists do to ensure they are able to continue grooming in their 50’s, 60’s, 70’s and beyond. Many of the groomers who responded said that they have reduced their work load. “I groom less dogs than I used to. I don’t rush. Grooming keeps me young. It also makes my inner spirit happy,” says Theresa Rogers (Doggy D’tail, West Terra Haute, IN) Also, many groomers in the

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50 years and older group said they have implemented a weight limit. “I stopped doing dogs over 35 pounds a couple of years ago. It’s saved much stress on my back, shoulders, and legs. I am pretty sure this will allow me to keep grooming until I’m ready to retire.” (Felicia Moran, No Place Like Home Mobile Grooming, Waterbury, CT). Cutting down on the number of days they work each week was listed as a good way to keep grooming happily, as well. Personally, I now work 4 days a week, and only groom


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“I used to get a massage once a month, but I decided I’d rather pay a higher electric bill and

bought myself a hot tub. It is amazing when I have tight muscles.”

— Lori Eberly–Schroeder, (Lori’s Pet Styling, Ohio)

one Saturday every 6 weeks for the handful of customers that just cannot come on a weekday. I love having Saturdays off with my husband for the first time in our married life. Some of the people I asked said they exercise each morning before work, and/or take time to stretch and move about during the day between working on pets. To help with the stress that grooming can cause to their physical bodies, many groomers say that they eat as healthily as possible and drink lots of water. Beyond that, regular massage and chiropractor appointments are on the “must do” list for several of the people who responded. Lori Eberly–Schroeder, who has been grooming for 33 years, (Lori’s Pet Styling, Ohio) added a different twist. “I used to get a massage once a month, but I decided I’d rather pay a higher electric bill and bought myself a hot tub. It is amazing when I have tight muscles.” Using quality electric grooming tables is very popular with those

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“I make sure to keep going to grooming expos and classes to keep everything fresh and new, so I don’t get bored. I find trying new products and techniques keeps me motivated.”

— Linda Claflin, (Dog Gone Beautiful Styling Salon, Keene, NH) who have groomed long enough to know the importance of such things. And several people responded with warnings to younger groomers to be sure to take care of their bodies now, so they can stay healthy as they age. Wearing good shoes, sitting when they can, being certain to use hearing protection and investing in quality tools to make the work easier were strongly encouraged. I was pleasantly surprised to see that many people discussed that

TM

keeping a good mental attitude was important to their career longevity. After grooming for 44 years, William Lynch, (owner, Fuzzy Faces, Greenacres, FL) says, “I try to wake up with the right frame of mind. I am grateful that I get to go to work every day my whole life and be able to do the thing I love. Everyday I go to work and I pray to God and thank him for all the dogs he sends me. My job is so rewarding.” Continuing education was mentioned by several groomers as being

important to their career longevity. “I make sure to keep going to grooming expos and classes to keep everything fresh and new, so I don’t get bored. I find trying new products and techniques keeps me motivated.” Linda Claflin, (Dog Gone Beautiful Styling Salon, Keene, NH). Claflin elaborates on this idea, “To still love grooming after 50 plus years requires education. Continuing education for me, educating each dog I groom to my routine, educating my

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The groomers who chimed in about how they continue to perform the often physically challenging job of pet grooming as they grow older all echoed one common theme.

They love what they do.

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clients to keep a regular schedule.” Linda will turn 70 this year and says, “I Intend to continue styling dogs as long as I am able, cutting back as needed.” Terms such as peaceful, no clutter, no stress, and drama–free peppered the replies I received to my query. It seems that as savvy groomers age, they tailor the way they work to best suit their personalities and preferences. For example, I went from a very busy, upscale salon to grooming pets one at a time in my home–based studio. I play classical music, feed the wild birds right outside my window, and set my hours to suit my lifestyle. It seems many experienced groomers create a more flexible work environment to enable them to continue loving what they do. “A happy, relaxed groomer is my best achievement in life. Working as a groomer for over 40 years, I have become so much more understanding of dogs’ body language and relating to owners’ worry and love for their pets. This all comes with time and hard work. It’s not all about the money, (though that’s quite nice) but more about respect on both sides; clients, and myself.” Dawn Morris, (Dawn’s Dog Grooming Salon, Worcestershire, England.) The groomers who chimed in about how they continue to perform the often physically challenging job of pet grooming as they grow older all echoed one common theme. They love what they do. Laura Ray, (Tails Up, South Pittsburg, TN) may have said it best of all. “I need to keep busy doing something I love. Grooming a messy dog to a beautiful one makes me feel good. That’s my “drug” of choice. Right now, I can’t see myself retiring any day soon.” ✂


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TO SCRUFF OR NOT TO

SCRUFF E by Deborah Hansen e

There is a lot to say on the topic of scruffing. As a house call groomer who caters to clients who love their cats more than life itself, if I scruffed in my daily work I would not have any clients. My clients made me find alternate ways to control cats. FIG. 1

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

T

hat said, I absolutely do scruff when I am losing control of a cat, or if a cat needs to be groomed because leaving the coat in the state it is in will contribute to medical issues. Simply put, the only reason I avoid scuffing is that my business model calls for it. My clients seek a gentle, more holistic approach to cat grooming. I do encourage my clients to watch and take pictures of the groom. When you have a cat scruffed, the pictures are less than flattering. Some groomers are concerned with possible medical risks that come with scruffing. While rare, Horner’s Syndrome has been attributed to scruffing. A cat with “normal” looking eyes at check-in will develop a drooping outer eyelid, and the third eyelid

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often becomes red and/or raised. The pupil constricts and the eye usually looks sunken. Horner’s Syndrome is caused by damage or inflammation to the nerve and usually will self-resolve in time. If you choose to scruff a cat while grooming, always be careful to support the cat’s body weight on a table or another object like your lap or floor. Be aware, some cats seem to be immune to scruffing or have a large neck with no extra skin to scruff. One alternative to scruffing that I like to use is a towel. Here are some different towel holds to help you with difficult cats: Fig 1) The first hold I love is to roll the long edge of a towel and place that edge under the cat’s chin. In this


FIG. 2

FIG. 3

hold, the cat will bite the rolled edge of the towel instead of the groomer. Fig 2) Want a safe way to hold those kitties for a sani or back nail trim? Leave the towel wrap as in the first hold and open the bottom to get to the inside of the back legs. Only open one side at a time so you always

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FIG. 4

have three legs secure in the towel. It will protect you from the kickers. Fig 3) To get inside the front legs, the same approach is used. Just open one front leg at a time. Remember, by keeping the other three legs wrapped you are protected from the claws. Fig 4) Flip the cat over and you

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DID SOMEONE ORDER A GROOMER?

Making Pet Grooming

HOUSE CALLS E by Melissa Viera e

The first greeting I get as I walk up the steps to the front door is a playful one from a happy poodle. I don’t even have to see her tail to know how much she is wagging. 32

Groomer to Groomer • Vol 37 Ed 4 • April 2018

H

er paws are up on the screen door as she waits for us with her whole body wagging in excitement. Her face is relaxed and happy. She could have just came in from the backyard where she was chasing her tennis ball or maybe she was curled up in her favorite spot on the sofa before she was surprised by visitors. Either way, she is happy we are here and she is ready to show off her home to her groomers. I spend many hours at my academy training dogs and grooming as well as overseeing the other groom-

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ers and running day–to–day operations. Sometimes I work 12 plus hour days. There is never a day that I do not love what I do, but sometimes leaving for a few hours to do house calls is a refreshing break in the day. There are many reasons why groomers might choose to do in–home grooming, which is when they groom the pet inside of the client’s home. Unlike mobile groomers, in–home groomers work inside of the client’s home instead of in a van or trailer. For me, house calls were not a part of my business model. But with


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Some clients are unable to travel. Some pets might have special needs and a trip to the groomer’s is too much for them. Whatever the reason, going to a client’s home to groom can be a unique service that works better for some clients. some planning, they have been appreciated by clients who can’t make it to my location. Groomers might choose to offer in–home services as their main service or as a VIP service. If already offering dog walking or training in a client’s home, grooming visits might be an appreciated add–on service. Some clients are unable to travel. Some pets might have special needs and a trip to the groomer’s is too much for them. Whatever the reason,

going to a client’s home to groom can be a unique service that works better for some clients. In–home grooming has its rewards as well as challenges. Being invited into someone’s home means that this person has a lot of trust in you. It is important that you are prepared to provide the same grooming services you would provide in a salon setting. This means traveling with lots of equipment. “You can’t really control the

JODI MURPHY Visit our website to see what other groomers have to say about the Prima Bathing System.

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

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environment in which you’re grooming,” explains Genesis Cuen, an in– home groomer. “Some people have amazing spaces like laundry rooms with the perfect counter top and wash sink, others have tiny bathrooms or kitchen areas,” says Cuen. “Other factors that can affect your grooming environment are nosey, overprotective pet parents; or if there are other dogs or children around that can distract your dog.” Cuen explains that it is important to be clear about what you can and cannot do as a groomer, and tell pet parents how they can best help you. Building a bond with family members and pets inside of their own home is something that Cuen has the opportunity to do. “I like the completely unique bond that you create with a dog by grooming them in their home environment. You become a part of the family, not just their groomer. It’s like having an aunt coming over.” Jun Yun, a groomer and author, finds that when working in clients’ homes, the location can be both the challenge and the reward. “Sometimes there’s a lot of stairs to climb or a big hill to hike. But other times it’s the dog that is the big challenge,” he explains. Yun enjoys the opportunity that in–home grooming provides to work in new places. “I crave order and structure, but I’ve also always been spontaneous and a bit of a rebel by nature. I feel like making house calls gives me a sense of satisfaction


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In–home grooming might not be for every groomer, but if you enjoy building relationships with your clients and being out and about while on the job, then in–home grooming might be an option for you. because I always follow a process, but every day is a little different with different challenges to overcome.” In–home grooming might not be for every groomer, but if you enjoy building relationships with your clients and being out and about while on the job, then in–home grooming might be an option for you. It’s important to consider all of the challenges that will be involved when grooming inside of a client’s home so you can best prepare. This includes what equipment to bring, how to clean up and how to be upfront with

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family members that are present so that they do not distract the animal while you groom. When going into a client’s home it is important to be professional and polite as well as clear and honest about what you can do for them. When planning in–home services you will want to set prices that make sense for the services you are providing. You might be able to take in a few dogs at a time when in a salon, but when you are working inside of a client’s home you are only providing services to that client.

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As with all new services you should take the planning stages very seriously when deciding if it will work for you or not. Take all factors into consideration. What benefits can in–home grooming have for you and how will it benefit your clients? There are challenges we face as groomers in every setting, from mobile to salons, and in–home grooming has unique challenges of its own. No matter what type of groomer you are, being a problem solver will help you stay a step ahead and do your best work. ✂


MAKE IT SAFE, FUN &

FABULOUS E by Kathy Hosler e

Everyone’s pet is special to them. And to prove it, some pet parents like to dress their fur kids up in designer outfits with flashy jewelry, or have unique creative styles, colors, and designs put on them.

C

reative grooming has become incredibly popular with pet owners everywhere. Many stylists have found that this fun and profitable service adds an impressive new stream of revenue for them with very little time and effort. If you don’t currently offer this service, it’s not really difficult to get started. As you learn how to safely and professionally apply coloring products using the correct tech-

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

niques, the experience becomes fun for the pet, its owner, and you. We’ve asked some of the industry’s top creative artists for their comments and suggestions for anyone who is contemplating adding these services to their business. The number one suggestion was education. “There are many ways to educate yourself,” says Cindy Oliver. “One way is to attend a creative seminar or class at a grooming show. You

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could also attend or host a hands–on creative workshop, or take private lessons with your favorite creative pet stylist.” “Most of my learning to color was by trial and error,” shares Sandy Hartness. “And, while nothing beats hands–on learning, now there are many wonderful books and videos to help you learn step–by–step.” A Creative Collection and The Ultimate Guide to Salon Creative are two


Photo by Animal Photography

“Blow pens are an all–time favorite; easy to apply and normally lasting one to six baths.” —Lori Craig

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books authored by Angela Kumpe. They are both filled with step–by– step instructions on applications, products, and techniques. Learn2groomdogs.com hosts multiple videos that feature creative stylists such as Dawn Omboy, Angela Kumpe, Lori Craig, and others. And, you can find plenty of videos on sites like YouTube. The Creative Groomers Association (CGA) and National Association of Professional Creative Groomers (NAPCG) have websites and Facebook pages where you can get lots of great information and connect with other stylists. Cindy Oliver suggests that once you have spent time educating yourself on the basics, techniques, and products—then it’s time to get dabbing in a little color. “You want to color dogs that enjoy the process and that are used to getting groomed and pampered,” Cindy says. “If the dog is constantly moving or fighting, and you end up with more color on you than the dog, then that dog is not cut out for creative.” Angela Kumpe says, “Start with simple color application on the ears and tail, or do a mohawk to learn the proper technique. Use proven products to avoid disappointment. And, always use extreme caution with any products you plan to use on cats.” “There are so many fun products to try when you start creative grooming,” says Lori Craig. “The best way is the temporary color route. Blow pens are an all–time favorite; easy to apply and normally lasting one to six baths. Chalks are also easy to apply, but can be very messy as it has a tendency to rub off.” “Blow pens are one of my favorite things to use for beginners. The plus side is they wash out with water,” says Amy Triezenberg, then she


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on any fur baby—and a huge smile on an owner’s face.

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adds with a smile, “The downside is they wash out with water. If you use them on a client’s dog, and the dog goes outside and gets wet, the color could run and get on their furniture.” “For someone who is just getting into creative grooming, I would recommend starting with temporary products such as chalk, blow pens, or my favorite—temporary airbrush inks,” says Dawn Omboy. “Airbrush colors can be washed out easily so there’s plenty of room for error. Also practicing on model dogs or wool mats is a great place to start. You can scissor creative designs and place color on them. As long as you’re using temporary products, you can wash the color out and practice on them over and over.” “The safety of every pet is key when they are in your care,” says Adriane Pope. “I only use products that are specifically labeled for use on pets.” Adriane and Lori emphasize that creative is about making things fun for the human clients too. They often like to add feathers or some rhinestones when they are doing color on a pet. And, add–ons such as hair extensions, eyelashes, temporary tattoos, and ear bling can put a fabulous finishing touch on any fur baby—and a huge smile on an owner’s face. Coloring pets can be time–consuming and messy, but these creative stylists have lots of great tips to make it easier. “Always try to keep a table top cover that you can use only when you are going to dye a dog,” says Dawn Omboy. “And keep extra loops that you use just when you color pets.” “I use potty pads on my table,” says Lori Craig. “They are inexpensive and disposable.” “We always have table covers, disposable gloves, apron/smock,


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Patience is the key.

Sometimes you won’t get it right the first go around, so make sure that you learned what worked and what didn’t, so you can try again.” plenty of towels that you don’t mind getting color on, multiple dye bowls, and several brushes.” says Milena Kon. “And last, but not least, baby wipes. You will be glad to have them around when you make some mistakes that you can wipe off quickly from any surface.” “Pets who move or sit when I am applying color can be a big problem,” says Sandy Blackburn. “Mess will happen, but if you have the pet properly restrained, you can lessen the chance of messy mistakes.” “If possible, have two tables when you are applying color, one for the pet to be on and one for all your coloring products,” says Milena Kon. “You want to focus on the pet on your table, without worrying about your colors or equipment getting knocked off.” “All designs have to start somewhere. Do your research, know the products you are going to use, and know the dog or cat you are going to work on,” Milena continues. “Patience is the key. Sometimes you won’t get it right the first go around, so make sure that you learned what worked and what didn’t, so you can try again.” Practicing with temporary colors will get you ready for the next level of creative grooming, semi–permanent and permanent colors. “With semi–permanent color, I always do a dye test,” Justine Cosley states. “This is very important, even if it’s not convenient for your client.

GroomertoGroomer.com

If a client arrives for a grooming appointment and expresses their desire for semi–permanent color, tell them that you can do color at their next appointment, but today, you can do a dye test. This will not only let them know if their pet will have a reaction, but it will not leave you with a surprise as to the way the color will turn out.” “If you have clients that want color on their precious babies, have them sign a waiver to cover and protect you,” says Cindy Oliver. “Be sure you explain the whole procedure from start to finish, what products you are using, the cost, etc. Also, if their dog doesn’t seem healthy or has skin issues or sensitive skin, DO NOT color their dog!” “As creative groomers, we are in the public eye,” says Justine. “We should be promoting safety for the pets and setting a standard within the industry.” Are you ready to unleash your inner artist and learn how to apply color safely while creating unique, fun looks for your client’s pets? ✂

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E by Mary Oquendo e

Since 2014, I’ve been reading articles on the demise of business cards from well–respected business publications. But is there any merit to their claim? Yes and no. It all depends on how you use and design them.

T

he main reason these articles feel business cards are a waste of money is that it’s estimated close to 90% of all business cards end up in the trash. Now, I agree with the percentage because every time I come back from a networking event I toss most cards into the garbage. But in my opinion, what these

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articles don’t take into account is why most business cards are trashed.

HERE ARE SOME REASONS WHY I HAVE THROWN CARDS OUT: 1. I couldn’t read the lettering. It was a light font on a light background, dark font on a dark background, font size too small, (I’m not using the magnifier on my phone to read a card),

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or fancy script fonts (real pretty, but impossible to read.) Or any combination of the above. If a potential client has to decipher your business card, they are going to toss it. 2. I didn’t remember to whom the card belonged. A photograph may have jogged my memory. A professionally done photograph, that is. Not a selfie from your phone. Or


• Couldn't Read Lettering • No Photograph of Groomer or Business • Generic Website Template • Poor Quality Printing

maybe even a tagline describing what they do and why I should call them would have helped as well. 3. I thought I had taken multiples of a business card, but in reality I threw out several that were the exact same VistaPrint design. Don’t get me wrong, I love Vistaprint, but did you know you could upload your own logos and designs? If you don’t have

a logo, get one professionally done. 4. They looked like they were printed off of their computer that very morning. They were fuzzy, off centered, or the ink ran. Every piece of promotional material you give out is a reflection of your business. Do you really want sloppy and unprofessional looking cards representing your business?

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Another reason given for the death of business cards is that they are used as a crutch. You just hand them out and don’t talk to the person you are giving the card to. No connections are made. Don’t be shy. Give a potential client a reason to remember you. We’ve discussed what not to do, so what should you do instead. Let’s

Groomer to Groomer • Vol 37 Ed 4 • April 2018

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look at Daryl Conner’s business cards and what she is doing well: 1. Her cards are branded. The colors are found on all her promotional materials, social media, and even throughout her grooming studio. Her logo was professional designed and reflects her personality. 2. The cards are printed on high quality, thick paper. They feel substantial. It will directly reflect how your company is perceived. Solid and professional outperforms common and cheap. A client is more likely to hand out a well-constructed card to their friends. 3. There is a lot of information on the cards, starting with her professionally done photograph. Daryl left her previous place of employment to start her own business. Many clients may not have remembered her name, but they recognized her photograph. The other photograph is of her studio. When first time clients come to visit, they know what to look for. She has multiple means of contact; phone number, web address and email. Make it easy for clients to find you. You could also add Facebook and Instagram links. 4. Instead of appointment lines, Daryl has used that space to highlight why she’s special. Whatever your “special sauce” is, put it on the card. “Many people have commented on my card, to the effect of, ‘When I saw your card I knew this was a quality business.’ I have my cards printed at MOO, and though they are more expensive than some, I know for a fact they have paid for themselves many times over.” – Daryl Conner Now what constitutes as “special sauce”? Is there something you specialize in; hand stripping, particular breeds, elderly pets, aggressive pets, or cats, to name a few? Put it on the card. Are you nationally certified?


When I was a kid, 8 tracks were all the rage. What is an 8 track you ask? My point exactly. Technology changes and we need to keep up with it. Put it on the card. How about a couple of sentences describing how you solve a problem (tagline)? My current one is: I help pet owners by offering one on one holistic pet grooming in their driveway with my state of the art mobile grooming van, so pets feel as good on the inside as they do on the outside. Put it on the card.

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Are you giving them a reason to keep your card? I have seen unique business cards that I remember, including an All In One Tool, pop up, dog tag, penny shooter, street map to their shop, and one shaped into a comb. Yes, they cost more money, but if it’s kept instead of thrown out, your reach increases.

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Are your cards reaching your target audience? Consider a referral partner with a veterinarian, pet sitter, or trainer. You give out their card to your clients and they give out your card to their clients. Follow technology. When I was a kid, 8 tracks were all the rage. What is an 8 track you ask? My point exactly. Technology changes and we need to keep up with it. I see digital cards being the wave of the future. And wouldn’t you know it—the app exists. Because these apps are so new, you will probably be the first person to introduce this new technology to a client. And, because you can digitally swap business cards, you now have a means to follow up with them. Business cards have evolved in the way they are used and designed. Gone are the days of a simple name and phone number on a card. Those went the way of the 8 track. Done the right way, they are an absolute must for a local service based business. But don’t be afraid to embrace new technology. If you have the Convey app on your phone, send your business card to me at mary@pawsitivelypretty.com or let’s bump phones at the next trade show. ✂


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ALL THINGS PAW

by Michelle Knowles

A NEW GROOMER SHOULD KNOW Rainbow colored animals fascinate, and Asian inspired trims are all the rage. The competition dogs look like pictures out of a magazine, but what about the details for the up and coming groomer?

I

have witnessed the lightning fast rise of some of the top groomers in the industry. They are shiny like diamonds with their perfect lines and smooth finishes. It wasn’t until I began to receive questions from some of them on basic skin care and foundational techniques that I realized there is a need to go over some basics for talented groomers to provide a starting

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point on simple techniques that might have been overlooked in their passion to turn out a beautiful trim. Here are some basic tips and techniques for the groomer who may be too timid to ask.

ROUGHING OUT THE COAT Roughing out the coat can be a huge time saver for the finish and a shampoo saver as one does not have

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to wash the hair that will be trimmed off. While this is a standard operation within grooming, there are things to keep in mind while doing so. It is a good idea to keep a separate set of scissors and clipper blades for this purpose as dirty coat can really dull them quickly. These “dirty” tools do need to be disinfected between every single pet so the bacteria from one


pet is not transferred to the next. Another option is to bathe the pet at the beginning so you are always working on clean coat. This too has its drawbacks as you will use more shampoo and conditioner, but you will save wear and tear on your precious tools. Whichever option you choose, be sure not to do any close shaving in delicate areas with a #7 or #10 blade before the bath. You can virtually eliminate “clipper burn” by following this simple rule. When a close blade is used to do sanitary and paw pad areas and the skin is dirty, the scraping action creates micro abrasions on the skin and inside the delicate area between the pads. Even the most gentle cleanser can then cause the skin to have a reaction and make those micro abrasions more apparent to the eye and perhaps even make the pet itchy and uncomfortable.

Mineral foot soaks are very popular with clients that hike their dogs. It benefits the pets in a huge way and boosts profits by being a great add–on.

USING MASKS Using a mask to deeply condition or draw out toxins on a pet with a rash is always a good idea. Mineral foot soaks are very popular with clients that hike their dogs. It benefits the pets in a huge way and boosts profits by being a great add–on. Keep these things in mind when applying and using raw clay or commercial preparations. Skins with a rash should always be seen by the vet to determine if it is bacterial, fungal, or something that you shouldn’t touch. When working with pets that have infection or hives, wear gloves so your skin is protected. Do not apply the mask on any mucous membrane, this includes flews, eye rims, directly in the nares (nose holes) and directly around the anus. It is always wise to do a “patch test” to make sure the mask you

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A good rule of thumb is that lighter clays such as white or pink kaolin are very gentle and can be purchased in powder form or you can choose a ready–made mask that is made with these gentle ingredients. are using does not create more of a problem. Do this by putting a finger dot of the preparation on the inside of one of the tuck ups and wait for 5 minutes, then rinse. The area should not be swollen or sore to the touch but may be a little pink which is ok. Never leave clay masks on for more than 10 minutes for safety. A good rule of thumb is that lighter clays such as white or pink kaolin are very gentle and can be purchased in powder form or you can choose a ready– made mask that is made with these gentle ingredients.

WRINKLES AND PADS Wrinkles on the face or sometimes around the tail area (for our portlier clients) can be finished with a clean

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GroomertoGroomer.com

oil mixture. Traditionally, it has been recommended that these areas be kept dry but it is now known that these delicate folds need to be hydrated to stay healthy. A mixture of a nourishing oil such as Emu, Argan or Avocado and minerals is the perfect way to finish cleaning the wrinkles. If there is some irritation, a gentle cleanser and conditioning is required first. Then when you are finished with the pet, put your oil/mineral mix on a cotton swab or pad and gently wipe into the folds and wrinkles. This will keep them hydrated, mineralized and give the tissue a barrier against bacteria and other toxins.

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Remember that human dye should never be used and any bleaching or lifting of color on a pet coat should be done under the strict supervision of someone who is well versed in this type of coloring. out a creative groom. The thought processes involved and the preparation time can be mindboggling with details. While I am not an expert when it comes to doing this kind of work, I do understand the demands it makes on the skin of the pet. Chalk; It is easy to apply, fun to use and is temporary until the next bath. Keep in mind that it is extremely drying and the area that is chalked will need some sort of hydration treatment at the next grooming. Because it is drying, there may be matting involved so take this into consideration when planning the areas to be chalked.

Color Dyes; There is much information on permanent and semi–permanent dyes. Simply remember that human dye should never be used and any bleaching or lifting of color on a pet coat should be done under the strict supervision of someone who is well versed in this type of coloring. There are cases currently in the news surrounding the misfortune of pets that were dyed with chemicals meant only for humans and not all of them survived. There are many creative forums on social media that are great resources. And if you can befriend a creative stylist, it is always a

good idea to ask for their advice before choosing color brands and techniques for getting the effect you desire. After any style that requires heavy hairspray, chalk or colors, the pet in question should be pampered with a full–service conditioning mask, cleanse and hydration treatment to nourish the skin and preserve the cuticle of the hair. These are simple tips that can help maintain the health of the pets that you are working on and provide better results in the long run. There are no stupid questions. Never be too timid or afraid to ask, we are here to support you! ✂

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ASK THE GROOMING TUTOR by Michell Evans

Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers. The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?

H

i Mable. The breeds that are accepted by most certification organizations are the Cocker Spaniel, English Cocker Spaniel, Irish Setter, Gordon Setter, English Setter and English Springer Spaniel. It is true that sporting breeds like Springers, Setters and Cockers do not make up a very large percentage of the average grooming clientele. Although, like with any breed of dog, if there are

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active local breeders, there might be a higher concentration in your area. Also, there might be a higher concentration in an area where bird hunting is more prevalent. Consider reaching out to local breeders of sporting breeds and letting them know that you are willing and able to groom their breed in the correct techniques and ask them to send their puppy buyers your way with their new puppies. Many breeders are frustrated

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that pet groomers are not knowledgeable in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The


THE JACKET IS

the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail.

THE JACKET

The jacket is to be mostly carded but does require some hand stripping.

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jacket is to be mostly carded but does require some hand stripping. Carding, simply put, is removing some or most of the undercoat with multiple techniques, similar to de-shedding. Carding is a term used to describe removing undercoat. Hand stripping is a term used to describe removing the hard coat/outer coat/top coat. These two techniques are often used in tandem. In groomer speak you will hear them applied loosely to both techniques under the term “working the coat”. When the jacket of a sporting dog has been shaved too short, too often and/or too many times it may be permanently altered. It often causes the coat to grow back with a different texture. The coat may get thick and soft, the color may fade and the coat may look dull. In many cases, if you stop shaving the jacket and start working it, the damaged coat will return to its natural state, or close to it. To rehabilitate the damaged coat, remove as much of the undercoat as you can by raking and carding. Dry the coat as flat as you can, then trim and/ or strip the remaining top coat of the jacket. If you are not comfortable trimming the top coat/outer coat with thinning shears you can clip it with an attachment comb that is longer than the undercoat was before you removed it. In many cases a #2 or #1 attachment comb will leave a nice length. The key to choosing your blade length is to be sure that the blade will only cut the outer coat and not cut so deep as to cut into the undercoat. If you keep the coat less than about three-quarters of an inch long, raking and carding become less effective. Since the coat of a sporting dog needs to be regularly worked, it needs to be kept a bit longer. If you get in an older dog that has been shaved for years, rehabilitating the coat may be more trouble than it’s worth. The dog may not be up to


Try showing your clients photos of properly groomed show dogs so that they can see that the back coat is not supposed to be shaved off entirely and that the furnishings are what makes them look elegant and glamorous. the additional time in the grooming salon and the coat may be too far gone to rehabilitate anyway. Plus, the owner may not be willing to pay the additional cost to rehabilitate the coat of their sporting dog. It would not be uncommon for it to take an extra thirty minutes to one hour for the carding time alone when rehabilitating a coat, and this will need to be done at each visit from now on. Try showing your clients photos of properly groomed show dogs so that they can see that the back coat is not supposed to be shaved off entirely and that the furnishings are

what makes them look elegant and glamorous. If they are opposed to a traditional groom, explain to them that you can modify the groom to make it more livable without shaving it. Trimming the furnishings does not cause as much harm to the coat as shaving the jacket. Typically, it is the furnishings that owners find the most annoying, not the jacket. It is ok to shave the cheeks, muzzle, throat, ear patterns, shoulders, underside of tail (if applicable) and rear pattern pretty short. It is not uncommon for those areas to be as short as a #10 or #7. It is best to card

and strip the top of the head in most cases. Trimming of the sanitary area in such a way as to affect the furnishings or pattern is not desirable. Be sure to study photographs of well-groomed specimens to see where the coat is to be left longer and where it is to be taken shorter. One of the best ways to search for a groom that you know is done well is to type “Westminster English Springer Spaniel” or “Champion English Cocker Spaniel” into your browser. Good luck with your exams. I am sure you will do a great job. ✂

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NEW

AND

and daycare

BURBANK, CALIFORNIA

This year’s expo features many brand new, progressive programs that are a must-see for all pet care professionals in the boarding and daycare industry. 62

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EXPO WEST

W

ith a focus on daily practices, protocols and disease prevention, the 2018 Pet Boarding & Daycare Expo West has something for everyone—from employees new to the industry to veteran owners/managers. To kick off the expo, a powerful and inspiring keynote address will be given Monday night by two of the most prominent women in the pet care industry, Laura Laaman and Teija Heikkilä. Their presentation, “The State of the Pet Care Industry” is one sure to motivate and

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get you thinking about where you and your business stand in today’s competitive industry. Following the Keynote Address will be a fun and relaxing meet & greet party, hosted by National Kennel Sales which will feature free drinks and hors d’oeuvres. Seminars will begin Tuesday morning and run through Thursday afternoon, with plenty of time on Wednesday and Thursday to attend the tradeshow. The tradeshow will feature dozens of vendors with products and services for all things boarding and


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daycare! Also, be sure to sign up for the Round Table Luncheons held on Tuesday, Wednesday and Thursday which will give you a chance to swap stories and ideas with some of your industry peers. One of the new programs being featured is the four hour “Ask The Experts: Everything you Wanted to Know About Opening a Pet Resort” seminar, which includes a ninety minute panel discussion with the presenters. The focus of this program is on opening a new facility but would be well worth it for anyone to attend, as they will address maintenance and upgrades as well. This program will feature nearly ten industry experts sharing their knowledge who will be available to answer your questions—from the top kennel designers to successful multi-facility owners—these are the people that you want answering your facility–related questions! Another brand new program is the “Professional Pet Boarding Canine Infectious Respiratory Disease Certification”. This certificate program is the first in a series of Professional Pet Boarding Certifications, which is collaboration of Barkleigh Productions (Pet Boarding & Daycare magazine) and The Outstanding Pet Care Learning Center. This particular program has the most up to date information on Canine Infectious Respiratory Diseases, including Canine Cough and Canine Flu, and is designed for pet care facility

owners, managers and staff to educate cleaning & sanitation, facility equipthem on the causes, prevention and ment and dog behavior. treatment of these illnesses, as well as With all of the new and innovative how to respond to an outbreak. seminars being offered at this year’s Wednesday will feature the “Quiet west coast expo, it will be well worth it Dog Daycare Workshop”, which is a three for anyone in the boarding or daycare part, four hour program designed to help industry to attend. You’re guaranteed dog professionals help & retain more to walk away with new ideas, infordogs—and make more money! Learn mation and processes to implement ‘how to speak dog’ in order to get your at your own facility to create a safer, playgroups under control for a more more profitable business. ✂ enjoyable, controlled environment. Other topics covered in the semTo register for the inars throughout the expo include expo and for additional staff hiring and training, systems, information, go to processes & protocols, daycare activities, medical emergencies, marketing, www.PetBoardingExpoWest.com

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AFTER

BREAD & BUTTER GROOMING:

FAST & EASY PET TRIMS FOR THE SALON by Kathy Rose

BEFORE

WAVY DOODLE

SHORT TRIM

FIG. 1

FIG. 2

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s the Doodle population explodes, the diversity of their body type, shape and size, as well as coat type and texture is also expanding. There is no “cookie cutter” trim for the Doodle so we must adapt to the dog presented to us. This model is a huge 29” dog sporting a soft, wavy coat with a bit of wiry texture mixed in for fun. The body coat type along with the sparsely coated, lanky legs and roached topline may present a challenge when trying to create a balanced and pleasing coif. Keeping basic, proper structure in mind, we are aiming for a level topline, natural looking underline, legs presenting the illusion of parallel lines when viewed from front or rear, and most importantly, a balanced symmetrical trim.

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Proper preparation and blow dry are essential. This type of coat benefits from texturizing shampoo. Follow this with a good conditioner and blow out. The directions below assume all preparation is complete including nails, ears, underwear and pads. Fig.1) Starting at the highest part of the back, use a “1” or “0” snap on comb to trim the highest point. Skim off if the croup drops off drastically as it does in this model. We want to attempt to correct as much of the “roach” in the back as possible and level the topline. Fig.2) If the croup is very low, skim off then continue with contact just below the point of rump. Continue down the back of the thigh and fall off before reaching the hock. Fig.3) Skim down the outside of


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FIG. 3

FIG. 5

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Groomer to Groomer • Vol 37 Ed 4 • April 2018

FIG. 4

FIG. 6

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the upper thigh, falling off at the bend in stifle. Do not trim the front of the rear leg. Fig.4) Use a “0” snap on comb to blend the flanks. Start just above the spring of rib. Continue down the flanks, following the coat growth direction. Fall off just below the spring of rib, before reaching the underline. Fig.5) Lift the ear and trim the sides of the neck and shoulders with the same snap on comb used on the flanks. To define the neck a bit more, use one length shorter on the sides of neck from under the ears and jaw, falling off at the flanks and lower chest. Trim down to the elbow, falling off before trimming into the leg coat. Fig.6) Begin at the under jaw and trim the front of the neck and fore chest. Fall off above the breast bone before


FIG. 7

FIG. 8

FIG. 9

FIG. 10

FIG. 11

FIG. 12

reaching the cowlick areas at the fore chest. On the shoulders, trim over the point of shoulder and fall off just below where the upper arm meets the shoulder. Fig.7) Now that the body has been blocked in, go back to the highest part of the back and level out the topline by trimming against coat growth direction. Fall off and blend up onto the neck, creating a slight crest. Fig.8) Use Chunkers to blend the inside and outside of the rear legs to form parallel columns. Fig.9) Tidy up the front of the upper thigh, following the natural angulation of the dog. Fig.10) Blend the upper thigh into the tuck up and undercarriage. Fig.11) Lift the front leg then trim the undercarriage, following the natural underline of the dog. The longest part of the underline should be between the forelegs, then sloping upward toward the chest. Fig.12) Blend the flanks into the underline and the topline.

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FIG. 13

FIG. 14

FIG. 15

FIG. 16

FIG. 17

FIG. 18

FIG. 19

FIG. 20

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Fig.13) Blend the shoulders into the sides of the neck. Fig.14) Blend the highest point of the topline to level. Fig.15) Blend the withers into the crest of the neck to form a continuous line to the head. Fig.16) Blend the point of shoulder into the upper arm. Fig.17) Tidy the upper arm and blend into the elbow, making a distinction from the elbow and underline. Fig.18) Tidy up the sides and front of the forelegs by lifting the opposite leg. The forelegs should form parallel columns. Fig.19) Trim all feet to a round shape. First create a square by trimming straight across the front, then the sides, then rounding the corners. Fig.20) Use thinning shears to remove the excess coat from the eye corners. Fig.21) Use thinning shears to expose the eyes when viewed from the side. Fig.22) Trim across the front of the eyes, leaving a slight overhang. Fig.23) Blend the front to the exposed eye on the sides.


FIG. 21

FIG. 22

FIG. 23

FIG. 24

FIG. 25

FIG. 26

FIG. 27

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Fig.24) Comb the beard and mustache down and use a curved shear to trim in a semi–circle shape from the muzzle to the ear. Fig.25) Trim the coat behind and in front of the ear. Fig.26) With the ear in a natural position, comb the fringe down and use a curved shear to shape the ear fringe. Fig.27) Hold the tail at the tip and use a curved shear or chunkers to tidy the tail fringe in a semi–circle shape. With the ever–increasing population of the Doodle, it is time we embraced this “breed” as a top contender on our Bread & Butter list of clients. ✂

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INDUSTRY NEWS

NRG Center, Houston, TX

July 20 - 22nd, 2018

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uly will feature Groom Texas, which will be expanded to include vendors for the first time. The show has been an amazing success so far and exceeded everyone’s growth expectations. The show takes

place within the World Series of Dog Shows at the NRG Center in Houston. The World Series of Dog Show’s producer is very pleased with the energy and attendance that grooming has brought to the show, that he made

it a priority to work with us to expand Groom Texas. We expect this year’s expo to be bigger and better than ever before and we are looking forward to having you there! ✂

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There is now an easier way to get pets to and from the groomer! Roadie is a peer-to-peer shipping service that is tapping into the more than one billion square feet of excess capacity in passenger vehicles already on the road. And pet owners are jumping onboard to take advantage of the benefits - like the ability to personally select their pet’s driver, track them in real-time

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The DogUp Stand is an innovative, portable dog grooming stand that gives you an extra hand by holding the dog in the standing position, reducing frustration and wrist fatigue while shaving time off your grooms. The patent-pending design is light enough to easily take on and off the grooming table as

needed, but heavy enough to stay in place when in use. It features a stylish dog bone-shaped base for stability, and the fully adjustable saddle contours to the dog’s belly to keep them comfortable and secure. Designed by a groomer for groomers, and proudly made in the USA!  www.dogupstand.com

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