16 Table 1: Defining Virtuous Food
Defining Virtuous Food Food Type Claim
Claim source
Organic
Soil Associationxiii
Local Food
Sustainable Fish
Plant Stanol Esters
Fairtrade
Organic farming is planet-friendly, has the highest animal welfare standards and ensures the food you eat is nutrient rich. The direct environmental, social and economic costs of food transport are over ÂŁ9 billion each year. Since 1974 the proportion of overexploited and depleted stocks has been increasing while stocks that are underexploited and moderately exploited have been consistently decreasing. Marine Stewardship Council labeled seafood comes from, and can be traced back to, a sustainable fishery. Benecol contains Plant Stanol Ester, which helps block the uptake of cholesterol in the gut. Less cholesterol enters the blood stream. Farmers receive a fair price for their products. Extra income for workers to improve their lives. Greater respect for the environment. Closer link between consumers & producers.
16
Defraxiv
Marine Stewardship Council (MSC)xv
British Medical Journalxvi
The Fairtrade Foundationxvii