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spring2011 The Food Initiatives Group Our 10-Year Anniversary The flowers have started to blossom, and this is your chance to plant, grow and eat the gardenfresh, delicious and nutritious fruit and vegetables. Get out and feel the smile of sunshine.


Community Food Initiative Spotlight Broxtowe & Aspley Food Mapping Project Sixways 1st Way Feeling Fresh this Spring with FIG. The Broxtowe Community Centre is based in the centre of Denton Green, in the heart of the Broxtowe Estate. The community centre is supported by a qualified team of support workers and local people that truly want to make a difference in their community. The Estate residents are united in wanting to bring the community working closer to overcome today’s problems. The Sixways centre is the initial meeting point of support, and it runs services that help to improve confidence and set goals for young people in the future by offering careers advice and IT qualifications. It also runs regular team building exercises to gain work experience and possible employment. There’s something for everybody from events and educational visits that the whole family will enjoy, to courses in food hygiene, cookery and a sports hall to hold games. Thanks to the Sixways Café which has recently teamed up with Broxtowe Community Centre, the community can also enjoy succulent home made food served fresh every day.

Last season The Food Initiatives Group joined together with the Arkwright Meadows Community Gardens and the Broxtowe & Aspley food mapping project at The Sixways Café in Broxtowe Estate. We created the first of many Fruit and Vegetable markets right in the heart of the area. The Sixways Café Christmas Fruit & Vegetable stall opened with a range of locally grown produce to provide the residents in the surrounding area with the experience of hand picked produce on their doorstep.

Lunch box recipe cards were distributed, for a quick and easy Meal-In-Minutes to melt away those winter blues.

Despite the cold, the market was very successful with the community coming together to sample a wide variety of succulent fruit and tasty vegetables with a side of home made spiced cakes and baked goods.

The Arkwright Meadows Community Gardens held a workshop for the Estate to encourage people to bring our their creative artistic flare on how to make your own Christmas reef from plants, twigs, holly, dried fruit for colour, and acorns.


Business Food - Nuts about Labels?

Nuts about Labels? Product recall of major supermarket product lines has grown in the past year. Supermarkets across Britain have been recalling and withdrawing products from consumers due to the poor quality of their labels, as they failed to detail if the products contained nuts or ingredients affecting allergies. Is this a fault in production or a careless act? With many of the major supermarkets operating in the UK why has the rate of product recall multiplied more than four fold in the last ten years? With supermarkets facing more pressure than ever before to provide high quality at low prices, the absence of such important information is worth questioning. Asda, Sainsbury’s, Morrison’s, and Aldi have all recalled numerous products from their own brands products as their labels have failed to incorporate the nuts and allergy segment. Although it is likely that it has been manufactured correctly.

The Food Standards Agency (FSA) is an independent Government department that is responsible for protecting the public’s health and consumer interests relating to food. This means that they enforce the rules and regulations’ concerning the quality checks and production processes used before produce is transported across the UK. Since these problems with product labelling have occurred, responsibility for certain aspects of labelling in England has been transferred from the Food Standards Agency to the Department for Environment, Food and Rural Affairs (DEFRA). There are 3 process checks carried out in the electronic manufacturing processes. After the product has been made, baked or produced, it is sent to be packaged. Firstly, the labels are printed. This process is automatically subject to quality control every 20 seconds. As the item moves through the factory on its conveyor belt it passes through step two, in which the produce is placed into its packaging before being bonded.

Finally, each item is passed through an automatic electronic system to remove any defects including issues with the weight, size of the product or labelling concerns for example colour design and information. This final ‘functional’ test should be both thorough and rigorous, to ensure that as many components of the product as possible are tested. The FSA issues ‘Product Withdrawal Information Notices’ and ‘Product Recall Information Notices’ to let consumers and local authorities know about problems associated with food. In some cases, a ‘Food Alert for Action’ is issued. This provides local authorities with details of specific action to be taken on behalf of consumers. The FSA can also ensure the final ‘functional’ tests are being practised effectively, even on small, simple products, if the product passes its final “functional” test it is likely that it has been manufactured correctly. With no official code of practise for conducting product recalls, Trading Standards officers are only able to check whether all reasonable steps have been taken to inform customers of defects, but the process is less than effective with an average of 37% of products being recovered.

With decades to perfect their production and manufacturing technique, can the supermarkets justify such carelessness with vital information required by consumers to make informed purchase decisions? The Food Standard Agency. Department for Environment, Food and Rural Affairs.




7.7g per serving

SATURATESg 2.0g per servin



42.2g per serving


2.0g per serving




7.7g 2.0g 42.2g 2.0g L OW


Local Farmers Market

Eat Local

Farmers Market Nottingham

Where City Market Square


Stoney Street


Co-op Car Park


Co-op Superstore

West Bridgford

Croquet Lawn


Market Place


Market Place


Bridge Street


Exchange Street

City Markets




Market Place


Market Place


Derby Market Place

Wirkworth Matlock

Memorial Hall and Gardens Imperial Road

Heanor Derbyshire

Market Place

2nd Saturday 9am - 2pm 3rd Saturday 9am - 1pm 3rd Saturday 9am - 3pm 1st Saturday 9am - 2pm 3rd Saturday From 9am 3rd Saturday 9am - 3pm 2nd Saturday 9am - 12:30pm 2nd Saturday 9am - 1pm

Castle Donington

St Edward’s School


Village Green

When 3rd Fri & Sat 9am - 4:30pm 4th Fri 9am - 2pm 1st Sat From 9am 1st Sat 9:30am - 3pm 2nd & 4th Sat 8:30am - 1:30pm 3rd Thurs 9am - 1pm 1st Wed 9am - 2pm 2nd Fri 8:30am - 2:30pm 4th Fri 9am - 1pm

These days buying food seems to be more stressful than actually preparing it. Finding a good parking space at your local supermarket, hassle to find the better deals and you finally find yourself stuck in a queue with a trolley full of food you didn’t even need. Then comes the stress of storing, when and what to eat and soon enough it starts all over again. Eating locally means that there will be more local produce, more sustainable foods for the local economy. People say that produce grown locally has a much fresher and better taste too. Here are some places for you to try. The Welbeck Farm Shop Welbeck, Worksop, Nottingham S80 3LW Tel: 01909 478725 Email:

The Welback Farm Shop grow most of their produce on site, but also work with local cooperation farmers to encourage people in Nottingham and surrounding areas to grow, eat and enjoy their own produce of sustainable foods.

Gonalston Farm Shop Southwell Road, Gonalston, Nottinghamshire NG14 7DR Tel: 0115 966 5666 E-mail:

Gonalston Farm Shop has everything under one roof, fresh fish, quality meats, fruit and vegetables, everything you need to put together great food.

Harker’s Farm Shop Blackberry Farm, Wolds Lane, Clipston-on-the-wolds, Keyworth, Nottingham NG12 5PB Tel :0115 989 2260 Email:

The shop is situated in the midst of our working farm offering breathtaking views. Visit their field viewing area where the children will be delighted to see their pet Donkey’s, Pygmy Goats, Highland Cattle (including calves), Sheep, Lambs, Geese, Ducks and smaller pets such as Rabbits, Guinea Pigs and lots more. All Produce is grown on the farm and all meat is free range.

Trinity Farm Awsworth Lane, Cossall, Nottingham, NG16 2RZ. Tel: 0115 944 2545 Web:

Trinity farm have a weekly box scheme for fruit, vegetables and salad and also deliver to Nottingham.

Spring Lane Farm Shop Spring Lane, Mapperley Plains Nottingham NG3 5RQ Tel : 0115 926 7624 Email:

The Spring Lane Farm Shop always offers a large range of fresh local vegetables, fruit, meat and other products in their purpose built Farm Shop, with plenty of space to park.


Current Funding Opportunities Esmée Fairbarn Foundation

Lottery Programme Awards for All

Co-op Community Fund

The Wakeham Trust

As one of the largest independent foundations in the UK, the Foundation aims to improve the quality of life throughout the UK and takes pride in supporting work that might otherwise be considered difficult to fund. The Foundation is interested in work that influences policy and practice across a range of food-related areas, offering a mix of practical projects that have wide significance.

The Awards for All programme aims to improve the lives of local communities by creating opportunities and training in safety, health, wellbeing and cohesion. The programme accepts applications between £300 and £10,000 throughout the year.

The Co-operative Group help communities by providing grants to local groups to fund activities or specific projects. Applicants can apply all year round for amounts between £100 and £2,000 for support with costs ranging from equipment and events to rent and fixtures. To apply please visit:

The objective of the Wakeham Trust is to help those projects that are too new and experimental to get support through established fundraising channels, or which (if established) are under threat due to changes in national or local policy.

Applications are invited throughout the year without deadlines, and guidelines can be found at: EnviroGrant Scheme Nottingham The scheme is designed to help notfor-profit organisations in Nottinghamshire to improve the local environment, promotion and education awareness. Grants are available up to £1,000 and applications can be submitted at any time, being reviewed every two to three months. Further information can be found at: http://www.veoliaenvironmentalser

Visit for details on how to apply. Community Foundation Network The Community Foundation Network is the national membership and support organisation for UK community foundations. The broad purpose of the network is to promote and support local charitable and community activity. Each Community Foundation has its own grant-making policy and may administer funds on behalf of other agencies. Each has its own grant-making policy, criteria and timescales. For further details visit:

Broxtowe Borough Council Grants Responsible for generating development across Broxtowe Borough, the Council offers a range of services and grant funding schemes. As a variety of schemes are on offer, each with individual criteria and funding levels please contact the council. These schemes are accepting applications throughout the year. Visit

The Trust provides grants for a wide range of schemes and projects, and this rolling programme will receive applications at any time. For details see: Ashfield District Council Grants Ashfield District Council offers advice and various support initiatives to local voluntary and community organisations, as part of this commitment financial assistance is provided in the form of targeted grants. With a wide range of grants available on a rolling programme, the needs of various organisations will be supported. Generally ranging between a few hundred pounds and £7,500 applicants must be operational in the Ashfield district and should visit:


Food Policy Article

‘Walk Down The Aisle’ ‘Just popping to the supermarket to grab a few things’…an hour or two later you emerge with a trolley full of unnecessary items and a hole in your wallet - ever wondered why?’ The Supermarket Layout Strategy’, controls the position and placement of products. Whilst consumers are aware of the high levels of marketing and advertising used by most major supermarkets, they are less likely to notice the hidden strategies used to persuade a customer to make a purchase. Supermarkets have conducted extensive research over the past decade to identify the shopping habits of consumers. This has provided them with the knowledge to fill shopping trolleys and empty wallets without being noticed. According to the Grocery Advertising and Marketing Industry Awards (GRAMIA), use of the supermarket strategy has increased in recent years due to high demands from the consumers and persistent pricing battles between companies. Location in very important in a supermarket: have you ever noticed that all the items and products always seem to be changing around throughout the store?

This encourages consumers to walk all the way around the store to find the items they require. The lay out of aisles also persuades the customer to weave up and down each aisle rather than go straight to the area they require. Impulse items such as batteries, chewing gum, chocolate bars and refreshments are placed at the checkouts knowing during rush hour you’ll spend at least 10-15 minutes queuing to pay for your groceries so then you’ll have the urge to spend a little more. Essentials have always been kept at the back of the store, mostly near the freshly baked bread aroma lingering right the way through the store, because when buying foods we tend to use our senses, sight, smell and taste. There have even been cases of supermarkets piping the aroma of freshly baked bread right through the store to entice you to go all the way through. By making you walk from one end of the store to the other, the supermarket strategy is in play from the moment you enter till the moment you leave.

An important way to overcome the effects of the supermarket layout strategy is to follow L.I.E.S:

Here are four easy steps in helping you keep impulse spending under wraps at the supermarket.

• L – Location

• Write down what you need before you shop. Starting out with a shopping list not only reminds you of what you need, but it also will keep you from buying items you don’t need.

• I – Impulse • E – Essentials • S – Strategy Strategy is key in any situation. If you ignore your instincts you’ll find that you’ve been lured into deals and promotions that tickle your taste buds just at the sight. There is also an eyelevel marketing process, especially with supermarkets placing colourful sweets wrappers and crisps packets at children’s eye-level which will obviously cause them to pester until you finally give in. Similarly,more expensive items are placed at your average eye level height for the only purpose to spend more. If you shop online there is always a suggestion box on the screen to compliment certain food categories. The good news is that, by being aware of supermarket marketing ploys and developing a shopping strategy of your own, you can save time and money as well as avoid the urge to make impulse purchases.

• Eat before you shop. Hungry shoppers are more likely to buy unnecessary items. • Take your time when observing product placement. More expensive items are usually placed at eye level, within easy reach. Less expensive items are placed either high or low. • Double-check prices on product displays. There may be cheaper alternatives somewhere else in the store. If you still have the urge to spend on unnecessary items, then the simpler option would be to shop locally. Many local shops aim to provide quality produce, and are often less likely to use these strategies. – The Food Standard Agency – The Grocery Advertising and Marketing Industry Awards.


Spring 2011 Events Climate Friendly Gardeners Venue: Windmill allotments Community Gardens Dates: every week on Thursday Opening Times: 10:00am – 02:00pm Free Admission We are a group of local people, helped by Groundwork Greater Nottingham, who are resurrecting a wonderful community garden in the heart of the city. The Gardens are a great place where anyone can come to find out more about growing their own food in a changing climate. We cater for all abilities and welcome any nationality or age group. Why not come and join us? For more information simply contact Tracey Lloyd at (0115) 978 8212.

Spring Day at AMC Gardens Venue: Arkwright Meadows Community Gardens Date: Saturday 7th May Opening Times: 1:00pm – 4:00pm Free Admission This AMC Gardens is hosting this season’s event to celebrate the coming of the new Spring. Join in their make and do workshops where you will be able to take away free planters made from recycled items. Sow seeds with the team, meet the new baby animals and enjoy the home grown food and have a dance around the maypole. For more information on this event please go to

Ecoworks & Staa Allotments Open Day event Venue: Hungerhill Allotments off Ransom Road in St Anns Date: Sunday 15th May Opening Times: 11:00am – 3:00pm Free Admission Ecoworks and Staa are having a huge open day for local communities to come down and join in with all the fun of gardening. Enjoy delicious local food from the Harvest Café. And the Ecoworks Plant Nursery will be selling a vast range of plants for gardeners. There will also be educational activities for all the family to take part in. For more information on this event and upcoming days simply visit

Food Initiatives Group in partnership with Communities for Health in the East Midlands presents ‘Get your School Growing’. The event, taking place at Nottingham’s Council house on 12th May 2011 has been designed to provide schools across the East Midlands with the skills, knowledge and expertise to produce fresh fruit and vegetables within their own school grounds. Opening the event will be Matthew Biggs, from Radio 4 Gardeners’ Question Time. There will also be a presentation form Abbey Road Primary School (West Bridgeford) about their journey to becoming a food growing school. The day will consist of a variety of practical workshops designed by experts in their areas to inspire and inform on different elements of growing produce. Attending schools will leave the event with a resource pack brimming with practical advice on how to set up and run the area, information on potential funding and support and a variety of seeds to take away and get growing straight away. FIG would like to thank Garden Centre Online, Thompson and Morgan, Harrod Horticultural, Tamar Organics and Suttons for supporting this event through the donation of organic seeds. For more Information contact: Rukia Shaffi -


What to Eat - What to Grow - What to Sow The chill of winter is still amongst us, but Spring Sowing is near. This season is often considered the most important for planting, with a new start to the year, try something different. Challenge yourself and try planting asparagus for a delicate sweet flavour, or rhubarb for a tasty recipe, take advantage of the cool wet weather and dig in flavour.

Growing great tasting vegetables and staying ahead of problems does take a little knowledge, but the rest you’ll learn as you go which is where the real thrill of gardening arrives; overcoming unexpected obstacles and ending the season with a hearty harvest. You literally get to eat the fruits of your labour.- but be warned, it’s addictive!

If you’ve never planted a vegetable garden before, you are in for a treat on many levels.

March Radishes Rhubarb Spring Onions Leeks Brussels sprouts Tomato Turnips Potatoes s Asparagu

April Strawberry Rasberry Blackberry Cabbage Garden Peas Carrots Beetroot Horseradish Cauliflower

May Tomatoes Cucumber Squash Peppers Chilli Corriander Cress Pumpkin Spinach

Good Food Made Easy

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FIG is supported by: For more information and feedback please contact: Jo Bradley - Executive Director Claire Hale - People Programme Manager C/o Groundwork Greater Nottingham Denman Street East Nottingham NG7 3GX Tel: 0115 9788212 Email: Web:

Editor & Designed By Jebran Qaiser Groundwork Greater Nottingham 2011

Nottingham City NHS, Nottinghamshire County Teaching NHS

FIG mag Spring 2011  

The Spring 2011 edition of the Food Initiatives Group's magazine.

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