Katie Roberts - Semester 2

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

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Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Integral Elements

Success

Personality

My work has recently developed into a majority of 3D paper craft after discovering it during second year. Designing in 3D using a variation of materials gives me the opportunity to create exciting and imaginative images with lots of personality. I think my three dimensional creations have given me originality and a unique portfolio as I am able to create my own imagery. Whether it be logos, typography, signage or infographics, I have come to realise that there are so many ways you can be creative with different textures, colours and stock. This has motivated me to try new things. In comparison to designing flat, I can get a much stronger and more realistic image when using layers of different card or paper.

Throughout the semester, I have learnt that my strengths are mainly in the concept of imagery. My approach to projects rely on taking chances on paper for the creation of ‘off the page’ designs. Most of the time, these chances have been successful as I am expanding my knowledge of 3D design every day. I think the reason for having such a positive experience in this discipline is because it was something that I had to learn from scratch. Designing in this way adds a personal touch to my work and can provide something much more enticing than designing on screen.

I am interested in the adaptation of print and how it is becoming more digital with growing technology and social networking. This influenced me to write my dissertation.

This is one of the reasons that I enjoy working in 3D. I think it gives me the upper hand over digital and it is important to get a clear balance of the two. The internet and digital technology cannot be ignored but it doesn’t always have the same affect as something created by hand.

I have established the use of colours, textures, stock and weight to suit the design brief. This has given me the chance to see how different materials work and I can now make decisions faster. The more that I develop this technique, the more I am learning and I think there is still a lot more that I can show in future work.

I have also recently got a much better understanding of typography. I think that I am now able to easily establish a hierarchy and enjoy using typographic elements for display as well as for copy. I have now learnt to balance my imagery with text to get a sufficient design outcome.

I feel that my interests relate closely to marketing which is a role that I would love to work in future. However, for now, I would enjoy working in a design studio to get experience working within a team of creatives and learn from designers.

I hope to strengthen my portfolio and improve my 3D work by trying out new possibilities.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

1. Carlisle Underpass 2. Fly Spy 3. Summer Posters 4. It’s Nice That 5. Neverland 6. Some Folk 7. What a Waste

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Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Carlisle Underpass Background

Communication

Target Audience

The University of Cumbria Students’ Union and Carlisle City Council are going to commission a new, fresh and inspirational art installation in a Carlisle underpass. The underpass is in a city centre location leading to Trinity School. This is an opportunity to create something that will shape your community for years to come, a chance to get a hugely impressive piece for your portfolio as well as getting plenty of press coverage at the opening ceremony.

We have selected three core values that we want your artwork to reflect in some way, you may wish to illustrate them very literally or in a more abstract way. You may wish to focus on one of the values or tackle all three. The three values are:

You have a lot of scope regarding what your final design entails. The only guideline is that we want you to deliver an inspirational message, on these themes, to those who use the underpass, the majority of which are the students at Trinity School.

Respect: Fair play: knowing one’s own limits and taking care of one’s health and the environment.

Excellence: How to give the best of oneself, taking part and progressing according to one’s own objectives.

Friendship: How to understand each other despite any differences.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source My initial thoughts were to create something eye-catching in a typographic style that will inspire students. I decided to come up with three quotes to each represent the values that were suggested in the brief. Although I may have been ambitious about creating the underpass designs in 3D, I felt that this would be the most successful way to present my ideas.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform I transformed my initial thoughts by deciding on interesting display fonts that create an effective typographic style. I then went on to trying a variation of colour schemes before settling on light and dark shades of blue and orange.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production The production of the 3D elements was very time consuming especially when cutting out the different fonts.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise The final designs included the three core values as well as signage to Carlisle town centre and to Trinity School. The use of birds and trees as images give a more friendly and illustrative approach to the type.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Fly Spy Background

Communication

Target Audience

There are now few places left in urban Britain where you can’t be observed by CCTV cameras. Britain has the largest CCTV (closed circuit television) network in the world, with at least 2.5 million cameras across the country and, in the course of a typical day, the average city-dweller can expect to be filmed at least 8 times.

Fly Spy is the Museum of Surveillance and CCTV. It needed branding before designing elements that would run right across the features of the building and it’s marketing. This involved designing a logo, exhibition guide, advertising and museum signage.

The target audience for this museum would be those interested in learning about the surveillance in Britain.

You are unaware of when you are being watched and I therefore think this would be an interesting topic for people to get an understanding of. The museum is also influenced by the science of flies and how their characteristics work.

Conspiracies attract people of all ages as the idea being it will shock people.

I took the opportunity to make this brief ‘Eye Spy’ my own whilst still sticking to the theme and the idea of creating an exhibition around surveillance. I changed the brief to ‘Fly Spy’ as I was influenced by the ‘fly on the wall’ saying. I decided to use this metaphor as a conspiracy theory.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source My development began from looking at fly species and the characteristics of them. The fact that they can carry two million bacteria at any one time gave me the idea to portray this through the ‘fly on the wall’ conspiracy. These flies are now carrying your information as a source of surveillance. I looked at the use of maps for textures and gathered materials that suit my idea.

I initially started to design a logo and discovered the use of hexagons to display the vision of a fly.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform I transformed my initial thoughts by deciding on a font, logo and colour scheme of the 3D elements.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production I went on to produce the signage for the museum by photographing the hand-made designs. The Pistilli font that I chose is a great font to display in layouts so I chose to have a running theme of large letterforms throughout the exhibition guide and museum installations.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise The final designs display how the theme and brand would run throughout the whole building. The same features are then used in the advertising and promotional aspects.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Summer Posters Background

Communication

Target Audience

The end is nigh – and it deserves a damn good poster and invitation that’ll encourage people to come to the event, and signage to guide them around the building Don’t worry. We’re not talking about the end of the world here, only the end of your course.

It’s simple! All you have to do is design four alternative poster/invitation sets to promote the end of year shows in the summer. Remember, it’s a celebration – the end of your course and the beginning of something new. You are all creative people. Also, the show will be held the heat of summer.

The primary audience is potential visitors who would like to attend the exhibition. It is likely to be local people, potential employers and other designers. Students would also be interested in the exhibition.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise I made my final designs bright and warm to represent the summer season. I came across the word ‘Sfarsit’ that means ‘The End’ in Romanian to symbolise the end of our time at University.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise I made my final designs bright and warm to represent the summer season. I came across the word ‘Sfarsit’ that means ‘The End’ in Romanian to symbolise the end of our time at University.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

It’s Nice That Background

Communication

Target Audience

It’s Nice That’s audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisation’s DNA, and It’s Nice That now want new and exciting ways to stay engaged with their original audience.

I felt that my idea to create a typographic poster campaign using wallpapers would appeal to students as they would stand out from what they are used to seeing digitally. It’s Nice That tend to be very creative and exciting in their work, generally using the word ‘nice’ throughout their branding.

This gave me a perfect starting point.

Design students who would be interested in showcasing their work with It’s Nice That.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source My inspiration came from typographic illustrations and sign writing. Initially, I began to look at fonts and decide on ones that would suit the brief.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform Once I had decided on what the type was going to say, I planned the fonts, colours and textures that were going to be used.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production Each typographic poster was cut out by hand and built before taking photos of the final designs.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise Each poster has it’s only colour scheme using wallpapers to create texture and 3D layers.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Neverland Background

Communication

Target Audience

I was approached by the BA (Hons) Production Top-up students and asked to design a 3D setting of ‘Neverland’ to use for the advertising of their final exhibition. After a discussion, it was decided that I would design a logo, advertising, business cards, invitations and a website.

The communication problem that I faced was to try and come up with a design idea for the promotion of the exhibition that suited 15 student’s exhibitions.

The primary audience is potential visitors who would like to attend the exhibition. It is likely to be local people, potential employers and other designers. Students would also be interested in the exhibition.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source I began by researching existing paper craft to get inspiration. These inspired me to decide on what I was going to make and how Neverland was going to look before moving on to the logo design by selecting fonts.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform I collected a variation of cards and papers and decided on a colour scheme. I was given a starting point for logo to be a key. This quickly developed into a locket and key to represent Neverland whilst trying a selection of fonts to suit it.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production The deatilng of Neverland was important in order to make it look magical. I handmade all of the elements and gradually built the setting for the advertising.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise The final designs consisted of the logo, posters, business cards invites and the website.

View the Neverland website at: www.neverland2013.co.uk

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Some Folk Background

Communication

Target Audience

After designing a book for him last year, I was approached by photography student William Coombs to design another book that showcases three of his recent projects.

Will wanted to communicate his thoughts and opinions throughout the book which lead us to using some diary entries that he made when he was out travelling. This gave it a personal touch. The clean design displays the images clearly without any distractions so that the main focus is on the photography.

The book will be displayed at his exhibition in June 2013 where he is hoping to get interest in the projects. The book has been produced on Blurb so that it can be re-ordered when it is needed.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source I studied the layouts of existing photography books to get inspiration from the display of images. Originally, Will wanted illustrations of trees running throughout the book.

However, I decided that this could take focus away from the images and some typographic styling would work better. The first front cover design looked too much like a music album.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform The initial ideas were transformed into layouts that best represented the images. Different colours and typographic treatments were tried before deciding on a solution.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production There were issues including font changes, quote marks and text editing that needed resolving before sending it to print.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise The final book displays images of border foresters, the Cumbrian folk scene and a shepherdess. The typographic styling includes quotes and diary entries to make the book personal to the photographer.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

What a Waste Background

Communication

Target Audience

Statistics increasingly appear to dominate our lives, revealing at the same time important, trivial and at times unbelievable information. They are a numeric jungle which in equal measure can illuminate and confuse. They represent an opportunity to explore numbers through typographic, illustrative and photographic means, a numeric visualisation of the facts.

Many people in the UK are unaware of the consequences of wasting food daily. This book has been designed to inform the public of these consequences so that they can discover the ways to prevent a rise in throwing away edible food.

It seems that the majority of food waste comes from households with the most being in a family with children.

This book’s primary audience is parents who seem to be wasting more food than any other group of people.

My idea was originally inspired by the 100% Statistics brief.

I had some great ideas for creating 3D food imagery and decided to portray these through infographics using the statistics of food waste in the UK during 2012.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Source I was originally inspired by the 3D food designs of Zim & Zou. I then went on to looking into infographics and ways that I could display the statistics. I came up with initial plans for the images as well as layouts for the book

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Transform Using a variation of papers, cards and other materials, I handmade the food elements taking my time to create as much detail as possible.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Production Once the photos had been taken, I could produce layouts for book. I decided on the font Universe as it has a large font family so that I could use a variety of weights in my typographic styling. After printing some samples, I decided that were a few problems that needed resolving including the large indents and spacing of the quotes. The simplicity and clean design of the infographics works well with the complex images.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Realise The final book is eye-catching and bright to draw attention and makes it more exciting to display informative statistics. The different layouts of the pages break up the design but still share the circular links making it flow.

Katie Jayne Roberts katiejayneroberts@gmail.com 07724281641 www.katiejayneroberts.co.uk

Work Experience

Blog Appearances

Dissertation

Red Abbey

Business Boom Collective

How have digital technology and the internet impacted upon print media?

Fingerprints

Imagine That

Fat Media

Design Juices Creative Review (1) (2)