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Aaron Gartley www.aarongartley.allyou.net


Overview of semester Integral elements

Success

I find the key elements in my work that help me generate ideas is thinking of visual elements that would work with the brief to give a certain look and feel and then work out my grid for my layout structure, once I have worked that out I then start to think about typography and layouts to compliment the imagery, in such as poster and editorial design.

I feel my strengths lie in editorial and poster / flyer design, I feel most comfortable doing these type of projects. I also feel my layout and typography skills have increased due to doing more of these type of projects. I think the reason is due to us choosing our own projects and making up some of our own so I got to use imagery and sublects that I felt strongly about, such as my dissertation and feature pages on my friends.

Personality My interests lie in editorial and poster design, I feel strongly about graffiti in the style and use of colour and also enjoy doing posters and flyers for gig events. I feel in this last semester I have been able to show more about myself in my work as I got to choose what I produced as a project. The creative direction I want to proceed with is transfering my skills into tshirt / clothing design, with doing posters etc also, as I feel I am still learning and don’t feel I am yet good enough to proceed to a real life studio, I think it is also a confidence thing.


Visual project summary GENII ENERGUS

Lillyhall Workington Cumbria

GENII

CA14 4JW

T 01900 605665 info...@gen2training.co.uk

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GENII GENII

ENERGUS

Lillyhall Workington Cumbria CA14 4JW

T 01900 605665 info...@gen2training.co.uk

T 01900 605665 info...@gen2training.co.uk

GENII

Project1: Gen2

Project2: Stop motion

The Arches Present //

Glasgow Film Festival 12 - 18 july 2013

www.glasgowfilm.com/festival

Project3: My dissertation

Project4: Dazed & Confused

Project5: Handmade type / film festival


introduction to the brief / project Project 1: Gen2

Project 2: Stop motion

Brief was a rebrand for local apprenticeship company

Brief was made up by me, video was to promote two DJ’s and try something different

The problem was to rebrand the company with logo and stationary set Target audience was young people who have left school seeking further education / employment

The problem was to promote DJ’s using a video and music Target audience was anyoneinto house / electronic music looking for a taste of something different

Project 3: My dissertation

Project 4: Handmade type / film festival posters

Brief was my own dissertation made into an editorial project

Brief was my own to make a typeface and make posters for a film festival in glasgow

The problem was to show off my dissertation and use images and type relating to it

The problem was to make my own typeface using various things and then make a series of posters

Target audience was people interested in graffiti / art / history and the dissertation question in general

Target audience was people interested in films / typography

Project 5: Dazed & Confused Brief was from D&AD to produce magazine feature pages and front covers for the current Dazed & Confused magazine The problem was todesign feature pages and front cover of magazine Target audience was young people interested in art / music / graffiti


project 1: gen2 sourced


project 1: gen2 transform


project 1: gen2 production

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ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

T 01900 605665 info...@gen2training.co.uk

T 01900 605665

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

T 01900 605665 info...@gen2training.co.uk

T 01900 605665 info...@gen2training.co.uk

info...@gen2training.co.uk

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

ENERGUS, Blackwood Road, Lillyhall, Workington, Cumbria, CA14 4JW.

T 01900 605665 info...@gen2training.co.uk

T 01900 605665 info...@gen2training.co.uk

T 01900 605665 info...@gen2training.co.uk


project 1: gen2 realise ENERGUS

Lillyhall Workington Cumbria CA14 4JW

GENII

T 01900 605665 info...@gen2training.co.uk T 01900 605665 info...@gen2training.co.uk

GENII GENII ENERGUS

Lillyhall Workington Cumbria CA14 4JW

T 01900 605665 info...@gen2training.co.uk

GENII


project 2: Stop motion sourced


project 2: stop motion transform


project 2: stop motion production


project 2: stop motion realise

Link to video: https://www.youtube.com/watch?v=NXJZdclnASw


project 3: Dissertation sourced


project 3: Dissertation transform


project 3: Dissertation production


project 3: Dissertation realise


project 4: type / festival posters sourced


project 4: type / festival posters transform


project 4: type / festival posters realise

The Arches Present //

Glasgow Film Festival 12 - 18 july 2013

www.glasgowfilm.com/festival


project 5: Dazed & Confused sourced


project 5: Dazed & Confused transform


project 5: Dazed & Confused production


project 5: Dazed & Confused realise


Dissertation question:

Breaking through: can an act of vandalism be justified in the name of artistic expression?


Semester 2 - Aaron Gartley