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ASHLEIGH EARDLEY SEMESTER 2 PDF PORTFOLIO


SEMESTER OVERVIEW 1.Type of brief: I find I respond best to a brief that has tighter guidelines as I am able to have a clear goal to aim for at the end. However, I do tent to enjoy tackling a more open brief as I can put more of my own stamp on it. The only problem with having so much freedom is that I find I end up taking too long to make decisions as to where I want a project to go. As a result of this I end up falling behind with where I should be so I feel this is something I need work on. I should try to set myself goals throughout the more open-briefs in order to force myself to make important decisions a lot more quickly and efficiently. 2.Integral elements: Typography has always played a very important part in my work, even more so this semester. I like to look at letters and try to find interesting shapes within them and I find there is something really powerful about type that stands alone. I vary rarely use illustration or photography in my work as I don’t feel they are my strong points. I prefer for my work to have a more minimalist/clean style, although I do need to continue to develop on the skills I have learned this year as there really is nowhere to hind with this style of work. In order to develop I will continue to study typography and also how the grid works so that I can nourish my own ideas and produce a more technical/professional final outcome. 3.Success: My strengths seem to be in typography and more screen based design. I feel I am strongest in my typography as it is something that I really enjoy and am constantly looking at both online and in books and as a result feel a lot more comfortable using it as a key element in my own work. I was quite surprised myself to find how much I have enjoyed working on screen based design this year. I still think my iPad app from last semester is one of the best pieces of work I have produced and as a result I decided to try and incorporate this into my D&AD Ministry of Sound project. I was originally asked to design three posters for the event but felt I could develop this further and went on to make an iPhone app for it as well which I really enjoyed doing. As a result I feel this is probably the project I have been most successful in this semester. 4.Problems: I have had a lot of problems with my time management this semester as I found it hard to make decisions with the more open briefs. I think because I knew we had more time to complete the projects than we normally would have that I ended up taking a lot longer to decide things than I would have, had I had less time. As a result, I left myself less time to develop my initial ideas and experiment with stuff more. If I managed my time better I would’ve been able to play around more and given myself more options when it came to producing my finals. 5.Personality: I am interested in all aspects of art and design, particularly Swiss design and also typography. Shape and type are often really key elements within my work. I’m a real perfectionist and I really care about attention to detail, which I feel shows in my work as I try to keep it clean and structured throughout. I’m still quite unsure about what creative direction I’d like to proceed in as I am still learning so much about graphic design and visual culture in general. However, I do want to continue to learn more about screen based design as it is something I have really enjoyed doing and feel it is becoming more and more important in graphic design as technology continues to grow and take over.


VISUAL PROJECT SUMMARY D&AD - MINISTRY OF SOUND

UNIVERSITY LOGO

UNIVERSITY of

CUMBRIA MINISTRY OF SOUND

MY MANIFESTO

PHOTOBOOK

MELTDOWN FESTIVAL


D&AD - INTRO 1.Which brief did you choose and what opportunities and con- straints did you identify in relation to the brief? Which aspects of your initial research have influenced your design work? For this project I chose to do the Ministry of Sound brief, which was to create a series of 3 A2 posters for their popular ‘Saturday Sessions’ event. The brief outlined that the posters where to be typographic and easily legible and also provided specific colours we should use. At first this seemed like quite a tight brief but as I got into it I realised I could actually really play around with concepts and ideas. From initial research I found that the usual M.O.S style was quite busy and in your face and I decided that I wanted to try and create something completelty different from that. As I looked at lots of different typography, I found I was looking at a lot of quite bold typefaces which were almost more like chunky shapes rather than letters and this really influenced my in the final design on my posters. 2.Explain the concept you have come up with? The concept for my posters was to try and create quite a simple/clean design, nothing that was going to be too busy as I wanted the typography to be the main focus. I relied hugely on shape as I used quite a chunky typeface for the main ‘Saturday Sessions’ heading and then manipulated it by cutting away a series of diagonal lines from each letterform. I did this as I wanted the typgraphy to be quite unusual and eye-catching as I knew this was to be the main focus of the poster. As well as creating the posters I also decided to make an iPhone application as I felt this was a really up to date way of doing thing. I knew the Ministry of Sound already had an existing application but I thought as this project was for the Saturday Sessions events specifically it would be interesting to have an app aimed purely at that. 3.Do you feel you have successfully met the creative demands of the brief? Indicate how you have done this or where the flawed decisions have adversely affected the design solution. I feel I have successfully met the creative demands of the brief as it stated that the main element of these posters was to be the typography and that they were to be easy to read from passing cars etc and I feel I have done this through the use of my typography. The designs have a clear hierarchy and make it very easy for the viewer to read all of the important information. I feel the way I have manipulated the type for the main ‘Saturday Sessions’ heading makes the posters interesting and eye-catching and is a term easily recognisable to the market they are aimed at. I also felt that designing the app was a good addition to the brief as it is exactly the kind of thing that people of that age demographic would actually download and use. And I definitely think that technology like that is quickly becoming the main way that people find out about these kind of events.


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D&AD - REFINE

SEPTEMBER 12 Box: Michael Woods Arno Cost Kim Fai 103: Gifted Steve Smart James Murray Lewi Five 0 Dirty English DJ2 & Richie S

We Love Closing Box: Guy Gerber Paul Woolford Riva Star Mat Playford (Live) 103 PBR Streetgang Jamie Redneck Prince Club

Box: Norman Doray Thomas Gold David Tort 103: Henrik B Prok & Fitch

SCI+TEC Box: Dubfire Davide Squillace 103: Glimpse Carola Pisaturo Mark Fanciulli

Box: Dennis Ferrer Nic Fanciulli Matthias Tanzmann Alexis Raphael 103: Vikings Dada Life Joe and Will Ask Burns Spieltrieb

SATURDAY SESSIONS

SATURDAY SESSIONS

23:00-07:00

Box: Sneaky Sound System Nervo Tommy Trash Dimitri Vegas & Like Mike 103: Ministry of Sound Tours Gareth Cooke Rebecca Vasmant Scott Langley Paul Deighton

23:00-07:00

FEDDE LE GRAND LONDON TAKEOVER 23:00-07:00

Box: Fedde le Grand Sultan & Ned Shepard Deniz Koyu 103: Future Disco Bicep Sean Brosnan Dom Chung

Information Advance tickets £15 – £20. £8/£10 after 4am. Students £10 ministryofsound.com/tickets ticketweb.co.uk. 08444 771 000 residentadvisor.net/mos.skiddle.com/mos Guestlist & enquiries nwilson@ministryofsound.com or 0207 740 8761 Get social! facebook.com/ministryofsoundclub twitter.com/mosclub youtube.com/ministryofsoundclub

MIXMAG 23:00-07:00

MINISTRY OF SOUND PRESENTS

Box: Zedd Mord Fustang Pleasurekraft Henrik B Joe and Will Ask 103: Spacestation Greg Wilson Cosmonauts Psychemagik

Box: Sneaky Sound System Nervo Tommy Trash Dimitri Vegas & Like Mike 103: Ministry of Sound Tours Gareth Cooke Rebecca Vasmant Scott Langley Paul Deighton

FEDDE LE GRAND LONDON TAKEOVER 23:00-07:00

Box: Fedde le Grand Sultan & Ned Shepard Deniz Koyu 103: Future Disco Bicep Sean Brosnan Dom Chung

Information Advance tickets £15 – £20. £8/£10 after 4am. Students £10 ministryofsound.com/tickets ticketweb.co.uk. 08444 771 000 residentadvisor.net/mos.skiddle.com/mos Guestlist & enquiries nwilson@ministryofsound.com or 0207 740 8761 Get social! facebook.com/ministryofsoundclub twitter.com/mosclub youtube.com/ministryofsoundclub

MIXMAG 23:00-07:00

DEFECTED IN THE HOUSE 23:00-07:00

Box: Chocolate Puma 2000 and One Franky Rizardo 103: Rae (DJ & Live PA) Sam Divine Gina Turner (Nouveau Yorican)

MINISTRY OF SOUND PRESENTS

Box: Zedd Mord Fustang Pleasurekraft Henrik B Joe and Will Ask 103: Spacestation Greg Wilson Cosmonauts Psychemagik

DEFECTED IN THE HOUSE 23:00-07:00

Box: Chocolate Puma 2000 and One Franky Rizardo 103: Rae (DJ & Live PA) Sam Divine Gina Turner (Nouveau Yorican)

MINISTRY OF SOUND PRESENTS


D&AD - ARTICULATE


D&AD - ARTICULATE MINISTRY OF SOUND

Vote for us in the IDMA’s!

Ministry of Sound Club has been nominated in this year’s IDMA’s (International Dance Music Awards) once again for Best Global Club and Best Club Sound System (Design). One of the most anticipated annual events on the global music calendar, the IDMA’s are the only longstanding awards dedicated solely to the dance and electronic music industry which generate votes from millions of people all over the world…

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MANIFESTO - INTRO 1.What ideas were you trying to communicate through your written manifesto? I was trying to show my personality through my manifesto, and tried to convey my laid back approach to life. I’m not a serious person and I think a sense of hunour is really important in a person. I’ve tried to communicate this throughout my manifesto as well as showing all the different things I am interested in so that whoever is reading it can really get a sense of who I am. 2.Explain how you translated your written concept into a visual artifact? Explain how you feel you have done justice to your concept. If you haven’t, tell us what improvements you would make? I decided I wanted to make my manifesto purely typographic as I felt the points spoke for themselves and didnt really need any imagery. I tried to keep the type fun and interesting as I didnt want the overall style of my manifesto to appear too serious or contrived. I tried to highlight the most important words from each point using type and colour in order to have some form of hierarchy throughout my designs. I also used quite bright colours as I felt it would help to represent my personality. 3.Having written and designed your manifesto, how do you think can: use it to inform/ direct your process? to bring your own agenda to design problems? to suggest directions for future exploration? From doing this project I’ve learned quite a lot about myself as it made me think about things I wouldn’t necessarily have thought of before. It was quite difficult to begin with as I didn’t really know where to start but as I started to write things down it really helped me to realise what is important to me. I would’ve never really thought of doing anything like this before(I didnt even really know what a Manifest was), so it’s been good to go through this process and I feel that it will help me to tackle certain problems in my personal and professional life with a more level head.


MANIFESTO 1. CAPTURE THE IMPORTANT MOMENT IN LIFE 2. WHEN LIFE GETS YOU DOWN,YOU GOTTA, JUST KEEP SWIMMING, SWIMMING, SWIMMING. 3. NEVER STOP CHASING YOUR DREAMS, NO MATTER WHAT ANYONE ELSE THINKS OF THEM. 4. A LIFE SPENT WORRYING IS A LIFE WASTED. 5. BE OPEN-MINDED AND FREE YOURSELF FROM LIMIT 6.MUSIC IS A WORLD WITHIN ITSELF. 7.A GOOD SENSE OF HUMOUR WILL GET YOU THROUGH THE STRUGGLES IN LIFE. 8. THE WORLD IS A BUG PLACE, EXPERIENCE AS MUCH OF IT AS POSSIBLE. 9. IF YOU’RE NOT HAVING FUN,YOU’RE DOING IT WRONG. 10. THE WORST MISTAKE ANYONE CAN MAKE, IS BEING TOO AFRAID TO MAKE ONE


MANIFESTO - INVESTIGATE


MANIFESTO - SHAPE


MANIFESTO - REFINE


MANIFESTO - ARTICULATE


PHOTOGRAPHY BOOK


PHOTOGRAPHY BOOK ISSUU BOOK http://issuu.com/ashleigh18_/docs/ashleigh_eardley_photobooklet_final


PERSONAL DEVELOPMENT PLAN 1. How will you develop and broaden your technical abilities? I plan to broaden my technical abilities by continuing to watch online tutorials as well as reading books and trying things out on all of the software packages over the summer break. I feel my abilities with InDesign, Dreamweaver and Illustrator in particular have grown this year but I really need to brush up on my skills in Photoshop and I would also like to learn a bit more about Adobe After Effects. 2. How will you develop and broaden you knowledge of contemporary practice in relation to your own interests? I will develop and broaden my knowledge of contemporary practice by continuing to look at online blogs and websites. Over the summer I am going to try and keep a sketchbook of things I find that interest me so that I have that to refer back to in the coming year. I’m hoping to have my own blog set up soon so that I can do the same here and try and get my own work out there as well as trying to get a few work placements in the Glasgow area. 3.How will you nurture and develop you current strengths? I will nurture and develop my current skills by continuing to use the software whenever I can, teaching myself new things which I think will benefit me with projects in the future. I will also try to keep working over the holidays as much as possible to keep my mind active and aware. I need to continue to look at other designers work and keep up to date with current trends in order to help me develop in my own work. 4.Where do you need to strengthen your game and more importantly how are you going to make this happen. What action needs to take place? I think I definitely need to strengthen my technical skills, I intend on doing this by watching video tutorials and practising different things as much as possible. I also feel I need to improve on my time management so that I can spread my time on my projects more evenly, allowing me then to spend more time developing and nourishing my ideas so that I have more time to fix any problems before taking my final work to print.


CONTACT ashleigheardley@hotmail.co.uk 07969869906 www.ashleigh-eardley.com


Ashleigh Eardley - Semester 2 Pdf Portfolio