davies.helena.semester2overview

Semester 2 Portfolio overview

Front cover.

This should have your name on it and some visual impact.

Design it accordingly!

2 s r e e i t v s a e D m a e S n e f l o e H view r e v O

include your web, blog, issuu as embedded live links.

please note you deside the format for this PDF – this is just an example

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co.u . y r nd

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lfo u o s . www

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

3. Cumbrian Spring Fayre 5. Mountain Hall, Rheged 7. Summer leaflet, Rheged.

1.Garden Club London

4. Skin Senses Presentation 6. Eco Pizza 8. ISTD: India

2. Obamacization Proposed idea for Mountain Hall

overview of the semester

1. Floor will be one level throughout,consistent with existing entry stairway.

TO CINEMA

2. Pop-up street food stalls, in the style of covent garden or borough market.

3. Street theatre - to enhance atmosphere and dynamic.

STREET THEATRE

4. Benches in the style of ‘Wagamama’ increase covers.

Integral elements: Pattern forms an integral part of my designs, and often patterns and colour I feel inspired by inform my designs. I am influenced by the design I like, for instance, the design of the 50’s, which appears in different ways.

5. Bistro style cafe offering table service.

TASTE & RETAIL STREET

BAR

Success: I consider one my strengths, is my use of imagery. I enjoy manipulating photos, and also love flamboyant photograpghy, this features heavily in my work. Along with my passion for typography, which I want to explore further.

Personality: On reflection, the nature of the brief is my first consideration. What does the client want, then how does this inform my design, which is what I find really interesting. I really want to continue working with people from all walks of life.

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Semester 2 Portfolio overview

Project 1: Garden Club London The Brief: To visualise and create a visual identity for a young garden designer based in London. The brief came from a garden designer in London, who I knew from my past life, working as a chef. He wanted a funky yet classy icon that would appeal to the ‘yummy mummy’ gardeners with considerable disposable income.

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Semester 2 Portfolio overview

Source

transform and production

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Realise

Project 2: Obamacization The Brief: To design my dissertation into coherent and contemporary piece of print. The brief came from my exploration into the branding of Barack Obama’s 2008 presidential election. I wanted it to appreal to a younger generation, who may take an interest in politics as well as graphic design.

http://issuu.com/soulfoundry/docs/obamacization

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source

Realise transform and production

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source, Spring Fayre

Project 3: Cumbrian Fayre, the trestle

transform and production, Spring Fayre

The Brief: To design an identity for a Cumbrian Fayre and woodfired cafe held at the Brunswick Yard, Penrith. The brief came from a joint venture into promoting Cumbrian produce.

Held at the Brunswick Yard, an antiques and salvage centre in Penrith. The identity required quirky imagery, which was fun and exciting. To keep printing costs down we chose two colours and 100% recycled stock. The target market were people with an expendable income, who enjoy local produce.

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Realise

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Semester 2 Portfolio overview

Source, The Trestle & Brunswick Yard

Semester 2 Portfolio overview

Realise, The trestle

transform and production, Brunswick yard, The trestle

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source

Transform

Project 4: skin senses The Brief: To design an identity for a local massage therapist, spcialising in Swedish massage and pregnancy massage. She wanted a fresh and vibrant logo. The target audience is mainly female based.

Production and realise

Skin Senses

Rebecca Ferguson

Certified Practitioner

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source

Project 5: Summer leaflet: Rheged The Brief: To design a 16 page leaflet, aimed at the family market, in the spirit of Summer and focussing on the forthcoming Aardman exhibition.

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transform

Production

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Production

Realise

Project 6: Mountain Hall: Rheged The Brief: To design and viualise the proposed changes for Mounatin Hall. To be presented to the chief executive. The brief was 3 hours.

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Semester 2 Portfolio overview

Source and transform

Semester 2 Portfolio overview

realise

Proposed idea for Mountain Hall

1. Floor will be one level throughout,consistent with existing entry stairway.

TO CINEMA

2. Pop-up street food stalls, in the style of covent garden or borough market.

3. Street theatre - to enhance atmosphere and dynamic.

STREET THEATRE

4. Benches in the style of ‘Wagamama’ increase covers.

Production

5. Bistro style cafe offering table service.

TASTE & RETAIL STREET

BAR

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source and transform

Project 7: Eco pizza box The Brief: To design and create a pizza box for a pizza made entirely from locally produced and locally sourced ingredients.

This was created in the vein of ‘The Trestle’ the wood-fired cafe which utilised local ingredients.

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Semester 2 Portfolio overview

Production

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Semester 2 Portfolio overview

Realise

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Source, transform & production

Project 8: ISTD brief The Brief: To design and create a piece of print responding to a brief entitled ‘Food for Thought’ which implores us to ‘explore food’. I identified the target market as young students aged 1115.

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Semester 2 Portfolio overview

Semester 2 Portfolio overview

Realise

INDIA EDITION

LITTLE GOURMET GUIDES

India On the spice trail In a land of colour and vibrancy

Articles inside 01The moon lake A culinary tale to whet your appetite!

02 Street food Things you should know about this amazing country

03 The chilli heat How hot is the hottest chilli?

04 Fragrant India On the spice trail.

05 The sacred cow The importance of the cow in Indian culture.

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Semester 2 Portfolio overview

Other work www.rheged.com www.soulfoundry.co.uk

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