What Have the Past 5 Years Revealed About Residential Solar Panel Leads

What Have the Past 5 Years Revealed About Residential Solar Panel Leads

UC Berkeley and SolarReviews teamed up to create the “Residential Solar Consumer Insights Report”, an analysis of survey responses from over 400,000 homeowners who had requested a solar quote.

This survey ran from 2016 to 2020. It was designed to gain insights into what incentivized - and dissuaded - homeowners when it came to pursuing solar installations, and whether or not they ultimately made a purchase.

Questions also assessed

customer knowledgeability, installation disruptions, and how homeowners characterized their experience of the process.

The responses have revealed a number of growing trends, as well as some surprising data. Contractors can use many of these observations to adapt their marketing in a way that better speaks to customer priorities and preferences.

Preparing for Disasters has Become a Major Motivator

While cutting down energy bills is still the top incentive for residents to seek out a solar installation, obtaining a backup power source for disaster scenarios has become the second leading motivation. This change is in response to the increasing intensity of wildfire seasons and resulting blackouts.

Solar storage has consequently been growing in demand. Even though only 11.5% of the survey’s homeowners currently have a battery system attached to their panels, the analysts conclude that the numbers will grow dramatically. This is based on a clear uptick in battery installations performed each year - 2020 alone accounted for 60% of the total.

Cost Remains a Top Barrier, Which the ITC is Most Effective at Breaking Covering the cost of a solar system upfront is still the biggest hurdle when it comes to actually getting an installation. And that’s not surprising. Even though costs have continued to drop, the average price of a solar system ranges from $13,000 to $19,500 depending on the state. This is a hefty investment for most Americans.

The survey found that homeowners felt the federal Solar ITC was the most important financial incentive, helping to make an installation far more affordable. The 2021 rate of 22% can save homeowners anywhere from about $2900 to $4300 on their systems. Fortunately, a recent extension of the ITC and plans for another 10-year prolongment means that contractors

can count on many more years of help getting customers over the financial barrier.

Many Leads Convert Years Down the Line It’s been commonly assumed that if a homeowner is going to go solar, they’re only going to do it within a few months of getting a quote. After that window has closed, a lead is thought to be dead. But this survey has revealed that this is anything but true.

While three months is the most common lead-to-installation timeline, plenty of the survey’s homeowners were installing solar panels years after they first got their quote.

Furthermore, 68% of those who still hadn’t gotten around to installing said that they were still interested. If contractors can do more to follow up with such leads and help them overcome what’s keeping them from making the leap, they’ll still be able to get sales out of leads they thought were dead ends.

Agencies Can Help Contractors Source Residential Solar Panel Leads All of these findings are useful information for contractors looking to improve their lead generation and conversion rates. But by and far, one of the most effective strategies is to partner with an agency that diligently

screens leads for quality and then turns them over to contractors.

Grid Freedom is one of the industry’s most reputable agencies providing residential solar panel leads. Every customer that they supply has already been through an intensive vetting process performed via live telephone conversations to assess lead suitability.

Only the best prospects are chosen, meaning that every lead contractors receive is a sale-ready customer.

Get better leads at www.Gridfreedom.com

Contact Us

Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567 Email: accounts@gridfreedom.com Website: https://gridfreedom.com