There's Still Time for Solar to Help Homeowners This Wildfire Season

There's Still Time for Solar to Help Homeowners This Wildfire Season

Throughout the western United States, wildfire season has already wrought havoc for residents. In mid-July, California alone has had three times as much of its land burn than by the same time in 2020 (which was the state’s worst season on record). That amounts to well over an extra 100,000 acres.

While solar contractors can’t do much to help with the fires themselves, they can help with the frustrating effects that the season has on

the availability of power. Contractors that want to see more solar installation leads can gain traction by speaking to the needs of homeowners who are experiencing these consequences right now.

Worsening Wildfires Worsen Power Access More and more, residents in the fire-prone states are seeing how their access to grid power suffers during wildfire season. Grid systems are typically managed at a

statewide or regional scale, meaning that even the residents living in fire-free areas can experience threats to their power connections when blazes rage elsewhere, or the risk in certain zones is high.

Already, countless residents have either been affected by blackouts due to high demand, or have had to curb their usage during certain periods to minimize the risk of more fire breakouts. Avoiding use of air

conditioners, washing machines, ovens, and other appliances at the hottest and busiest time of day introduces great discomfort, inconvenience, and disruption of household routines.

A Strong Demographic Has Grown Homeowners who have dealt with this year after year are desperately seeking a way out.

They no longer want to be at the mercy of

spontaneous wildfires and the lack of preparedness by grid energy providers. It’s these residents who will be most receptive to propositions that can help them maintain their access to power even when the grid fails.

Solar contractors can help these homeowners find the independence they’ve been looking for. Marketing that focuses on keeping lights on through blackouts and minimizing grid dependence is the best way

to catch their attention. Some homeowners who are part of this disaffected group are still unaware that solar installations can be a viable solution to their problems, so advertising and informative content that specifically addresses their frustrations is the key to attraction.

Connect with Customers Directly Of course, recalibrating your marketing to target this customer demographic takes time. By the time your team has been able to revamp your campaigns to appeal to these homeowners, the wildfire season may be coming to a close. Customers will be tempted to postpone solar once the urgency dies down.

The best way to get in touch with these residents quickly is to team up with a solar

marketing company that has already developed effective inbound marketing funnels to attract them. Grid Freedom is one of the most successful agencies in this regard, with a steady supply of solar installation leads that are ready to end their reliance on utility companies.

An in-depth screening process that carries through to scheduling first consultation appointments guarantees that only the leads that are prepared to buy are those passed along to contractors. Free of binding terms and contracts, solar installers get all the leads they need without strings attached.

Get Your Meetings with Solar-Ready Homeowners at www.Gridfreedom.com

Contact Us

There's Still Time for Solar to Help Homeowners This Wildfire Season Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567 Email: accounts@gridfreedom.com Website: https://gridfreedom.com