Why Qualifying Phone Calls Should be Standard for Solar Lead Generation Companies

Why Qualifying Phone Calls Should be Standard for Solar Lead Generation Companies

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Do you make sure that all of your leads have been called and personally spoken to before they’re sent to your sales reps? If not, you could be wasting your time on low quality leads.

No Phone Calls = Missed Red Flags Whether you’re buying leads from an agency or generating them yourself, getting a long list of leads means very little unless they’ve been individually screened through phone calls.

That’s because leads who have yet to be called are still largely mysteries. Even if they’ve submitted some key information through a form, you don’t know if that information was entered accurately, or if the lead has serious intent to buy. Sometimes, a lead can even be genuinely interested, but they aren’t in a position to actually buy a solar installation anytime soon.

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A lot of the signs that a lead is a dead-end can be easily uncovered during a quick phone call. But when you rely only on self-reporting forms and automated verification of contact info, those signs can go unseen until after you’ve already invested a lot of time into courting the customer.

Phone Calls Identify the Best Prospects Because talking on the phone makes the sales process more “real” for solar buyers, it makes it easier to sort out who’s just window shopping and who is genuinely interested in taking further steps. Those who aren’t serious will be hesitant to give concrete information or make commitments when they’re on the phone.

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Additionally, getting on the phone with a lead before marking them as a good prospect can allow you to learn valuable insights about the lead’s mindset and readiness to buy. You can learn whether they’re a client who needs a lot of education, or if they will need help navigating financial options.

Getting this information before your consultations helps your sales reps start from a more informed position. They’ll be able to modify their approach for the best chances of success.

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Grid Freedom’s American Agents can Spot Your Next Lead If you’re working with a solar marketing company, you need a partner who doesn’t cut corners on lead screening. They should commit to a thorough qualification process that includes calling and speaking with leads before selling them to you.

Here at Grid Freedom, we never put a lead up for sale until we’ve had one of our expert agents get them on the phone and have a detailed conversation about their needs and interest level. We take the time to understand their situation and motivations, allowing us to identify who’s worth your time.

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If you’re ready to streamline your sales process, we’re ready to put receptive, profitable leads in your hands. We invite you to sign up for a free membership at our website to see what we have to offer.

Get Personally-Screened www.Gridfreedom.com

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