Making do with Less: Enhancing Solar Lead Generation After Staff Cuts

Making do with Less: Enhancing Solar Lead Generation After Staff Cuts

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In the wake of the pandemic, over 65,000 solar workers have been laid off. About 38% of solar jobs had been dropped by the end of June. Many contractors are preparing for even more staff cuts if federal relief doesn’t by the end of the third quarter.

This has put countless contractors in a serious bind. They’re operating with too few workers, at a time when they need to try to perform as many installations as they can.

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It’s a terrible catch-22: they need to produce sales revenue in order to survive, but they can’t afford the staff required to generate new sales leads.

So what are contractors to do? How can they secure the earnings they need when they only have a skeleton crew?

Marketing Tactics Need a Complete Overhaul The current situation is anything but normal.

Therefore, standard marketing strategies just aren’t going to cut it.

Many contractors already struggle to achieve effective marketing when they’re fully staffed.

With limited team members, the task can be nigh impossible.

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This is when it’s best to not just think outside the box, but think outside the company itself.

Outsourcing lead generation can be the ultimate chess move for contractors who need more than what a small in-house team can accomplish.

Augment Your Team with a Solar Lead Agency You don’t need a full-time or even part-time marketing employee in order to generate good solar leads. All you need is the help of a solar marketing company. For a fraction of the cost it would require to pay in-house staff, you can directly access leads that are already prepped for a sales consultation.

Working with an agency like Grid Freedom allows your company to maintain an income of leads without requiring any labor on your part.

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You still get all of the benefits of having your own marketing personnel, without the hefty overhead.

And, because Grid Freedom does all of the screening and appointment-setting for you, the entire pre-meet process is taken off your shoulders. That means that your small team can focus on making a deal with the customer and getting the installation done.

Get the Help You Need If you’re struggling because you don’t consider partnering enjoy delivery of affordable prices.

to make enough revenue have enough employees, with Grid Freedom. You’ll fully-qualified leads for

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The entire lead generation process can be outsourced successfully, allowing you to get all of the productivity of a marketing workforce even when you’re shortstaffed.

Sign Up for Free at www.Gridfreedom.com

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