Are Your Solar Lead Generation Tactics Outdated?

Are Your Solar Lead Generation Tactics Outdated?

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Every contractor knows what a tough job solar lead generation is. But if you’re using outdated methods for drumming up new sales prospects, you’re bound to have an even harder time.

Below, we go over some of the most antiquated lead generation tactics that many contractors still use.

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Cold-Calling Picking up the phone and working through a list of local phone numbers is definitely an old school form of lead generation. But the problem is that it’s not only inefficient, it irritates your customers - the very people you’re trying to win over.

Only 2% of cold calls result in scheduled appointments, and before you can get to that point, you often need to call many times before you can even connect with the prospect. These days, with caller ID being a standard feature on most modern phones, many of the homeowners you contact may not even pick up the phone when they don’t recognize the number. And if they see you’ve been calling them off the hook, leaving sales pitch messages over and over again, you’re more likely to get your number blocked than receive a call back.

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Print Mailers Print materials sent through the mail can sometimes be effective at generating leads, but they need to have good qualities that make them better tahn all the junk mail that arrives in people’s mailboxes.

For example, an informative brochure that answers FAQs and shows how much money homeowners can save via solar could be welcomed as an actually useful form of advertisement. However, there’s still a chance that it won’t stand out among all of the other flyers, coupon books, and other mailers that homeowners receive almost daily.

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Newspaper and TV Ads In the days before widespread internet access, the natural place to advertise was in newspapers and on TV. After all, these forms of media were the points where people went to entertain themselves and stay up to speed on the latest happenings. Newspapers in particular were usually the go-to resource for seeing what was for sale in the classifieds, and what promotions local businesses had going.

A lot has changed since then. From 1993 to now, newspaper readership has dropped by more than 50%. TV cable companies lost 4,915,000 subscribers in 2019 alone. This is a continuing trend, as more people turn to the web for news, entertainment, and even discovering local businesses.

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Making solar ads for these traditional channels is going to have a lower and lower ROI. This strategy may work for targeting older customer demographics, but it’s important to keep in mind that the average solar buyer is getting much younger - just 45 years old.

Update and Upgrade Your Solar Lead Generation If you’re using one of the tactics listed above, you may want to think carefully about how much time and money you are investing in it. Is it worth the ROI, or would your business be better off investing in more effective strategies for sourcing leads?

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Here at Grid Freedom, we specialize in relieving contractors of all the hassle and extra expense that comes from DIY lead generation. Our team of expert marketers organically attracts inbound leads, then screens them for quality, selecting only the most promising prospects to pass on to you. We invite you to visit our site and sign up for a free membership to learn what we have to offer.

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