Boosting Solar Sales in 2020: The Quick Guide to Getting Leads for Solar Contractors

Boosting Solar Sales In 2020: The Quick Guide to Getting Leads for Solar Contractors

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This January, you’re probably spending a lot of your time pondering how you can make the coming year more profitable than the last.

We’ve outlined some top tips that can make a big impact your ability to gather more promising leads, as well as the success of your sales pitches.

Leverage Seasonal Concerns Whether it’s the busy season or the slow season, every time of year has advantages when it comes to selling solar. Each season will come with its own set of concerns that homeowners will be looking for solutions to.

For example, in this first quarter of the year, many homeowners have already seen a steep rise in their utility bills thanks to heating costs.

Some may have also experienced one or more lengthy blackouts thanks to the bad weather.

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And just coming out of the holidays, many people are pinching pennies, looking for ways that they can save more money by the time the next holiday season rolls around. These are just a few of the many seasonal pain points or opportunities your sales team can target when pitching to prospective customers.

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Touch Upon Tax Concerns Another seasonal concern is taxes. Spring is coming fast, and many homeowners will be assessing their earnings and expenses. A large number of them won’t be pleased with what they see, and will be seeking chances to better their financial standing.

Your sales reps can point out the helpful tax benefits of solar, present savings estimates, and even explain how going solar sooner will allow them to claim substantial tax credits during next year’s filing.

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Spark Neighborhood Trends There’s a trend that’s emerging in American neighborhoods: when one home goes solar, there’s quite a chance that another nearby home will be sporting its own panels soon. Once people see that one of their neighbors has taken the solar leap, they feel more confident about doing it themselves.

Whether you’ve made an installation in a particular neighborhood, or have just noticed a solar home while driving through, you should seize the opportunity to market your solar contracting business. You may have a higher rate of success, since residents in these areas will likely have already noticed their neighbor’s panels and will have started considering the benefits.

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In addition to listing the usual perks of solar, we also recommend letting your customers know that going solar will increase their property value and appeal. This is especially true in neighborhoods with several solar homes already present - by comparison, buyers will find nonsolar homes less desirable.

Get Better Leads from a Solar Agency If you’re investing a lot of money in marketing without a substantial sales yield, then you may be better off buying sales leads directly from a solar marketing company. When you partner with top agencies like Grid Freedom, you can spend your lead-acquisition funds more efficiently by getting leads that are competitorfree and already put through an extensive screening process.

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When the leads you get go from being mostly duds to only serious prospects, your sales team will enjoy far better rates of success. That means more cash being funnelled into your business, without requiring a big investment beforehand.

Grid Freedom Delivers Elite Leads for Solar Contractors If you’re ready to upgrade the quality of your leads this year, we can help. Our expert team will curate the most promising leads and schedule consultation appointments for you to meet with them. This takes all of the responsibility off your back, leaving you to focus on making compelling proposals.

With receptive customers who have already been primed to hear your pitch, it’s the streamlined track to making more sales.

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