Diagnosing Your Solar Company's Weak Points

Diagnosing Your Solar Company's Weak Points

Solar installation businesses are highly affected by outside influences. From seasonal demand drops to government solar policy changes, many things can contribute to whether or not a solar company is doing well at any given time. This can make it difficult for solar contractors to keep their businesses healthy and stable.

If you find your solar company in such a position, it’s wise to step back and do an assessment. What aspects of your business are making it vulnerable? What could be done to make your company “bulletproof” against lulls in demand?

Here, we’ll take a look at some of the most common weak points for solar companies, and how to tell if they’re present in your business.

Lagging Behind the Times It’s 2019, but many small-scale solar contractors are using business practices that have been long outdated. This can be frustrating for both contractors and their customers, as today’s technologies can be used to make the process of planning solar installations far faster and more efficient.

If you aren’t using modern programs such as solar proposal software or enterprise resource planning (ERP) systems, there’s likely much room for improvement in the way you manage your business and draft proposals for customers. Programs like PVStream, Aurora, and Easy Solar offer tools and capabilities that streamline operations and set up contractors for success.

Disappointing Sales Numbers It’s a clear sign of dysfunction when a solar contractor isn’t converting a decent number of leads. This signals that something is awry with the sales process. The problem could lie in a few areas: the skills of your sales team, the sales cycle is too long, or the sales sequence fails to address customer needs.

Such issues can be resolved by restrategizing accordingly.

Unskilled sales reps may need to go in for additional training.

The length and sequence of the sales process may need to be analyzed in order to reveal where key opportunity windows are being missed. It can take some work to pinpoint which solutions are necessary, but once identified, they are often simple to implement.

Lackluster Leads It may seem like there’s no such thing as too many leads.

However, it’s definitely true when those leads don’t have high sales potential. Unpromising leads can take up hundreds, even thousands of hours of your sales reps’ time, resulting in a lot of wasted effort.

Luckily, the problem of low-value leads can be remedied fairly easily, especially with the help of an expert partner. Agencies that specialize in generating and providing high quality solar leads can help you form a robust income of leads that are qualified and teeming with sales potential.

Here at Grid Freedom, we specialize in supplying solar contractors like you with the most promising leads on the market. Using an intensive qualification process and uncompromising standards, we are able to collect leads that are worth your sales reps’ attention. Upgrading the quality of your incoming leads will fortify your business, giving it the security needed to stand strong in the face of demand dips and other industry downturns.

Find High Quality Solar Leads at GridFreedom.com

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