Bipartisan Support for Solar - The Motivations for Each Side

Bipartisan Support for Solar: The Motivations for Each Side

With things already ramping up for the 2020 election, politics are on everyone’s minds - even solar contractors. Changes in the political landscape can have a big impact on the industry, especially when the majority of politicians in power are not on solar’s side. However, there’s been a big shift in attitudes toward solar across party lines.

Solar has now managed to win over both liberals and conservatives. This may come as a surprise to many, but when you examine each side’s reasons for embracing solar, it becomes quite easy to understand. The benefits of solar power extend to everyone, no matter where their political beliefs lie.

Environmental Benefits Appeal to Liberals Politicians and voters on the liberal side of the spectrum are known for having a strong sense of responsibility when it comes to protecting the environment. They place prime importance on passing laws that encourage behaviors, products, and services that are sustainable and minimize harm to the planet.

For this reason, it’s clear why solar has historically had firm support among liberals. They view it as a key tool in transitioning away from fossil energy sources, and consistently back initiatives to expand solar programs. This is why having a liberal administration has traditionally been quite good for the industry.

Conservatives Respond Empowerment

to

Solar’s

Economic

Solar’s environmental benefits are less likely to resonate with conservative voters and politicians. Instead, people on this side of the partisan aisle tend to place a great deal of value in solar’s economic perks.

Conservatives are attracted to the idea of solar helping homeowners save money. They view installations as wise investments that help residents become more financially independent. This frugal mindset also carries over to the business and industrial sectors, where facilities can become much more efficient if they derive their power from a selfgenerating source.

Given that fiscal prudence is one of the cruxes of conservative ideology, it’s only natural that Republicans would embrace solar’s cost-effectiveness.

Make the Most of Solar’s Popularity: Team up with a Solar Marketing Company With solar being supported by both sides of the political spectrum, demand for installations is only expected to grow.

Contractors can take advantage by working with a solar marketing company who supplies pre-screened leads selected for the highest sales potential.

Here at Grid Freedom, we’ve built a strong reputation helping contractors throughout America get more sales through our high quality leads.

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