Action Plan_ Diversifying Your Sources of Solar Installation Leads

Action Plan_ Diversifying Your Sources of Solar Installation Leads There’s a secret to solar companies that manage to stay afloat even in the toughest times: diversification. These organizations know that the best way to prevent serious sales droughts is to make sure that they are getting their solar installation leads from a variety of sources.

That way, if any one of those sources takes a

dive, there are still other pipelines that can be relied upon.

If your business has been struggling with inconsistency or scarcity when it comes to lead generation, then your problem may lie in a lack of diversity. Let’s review how to check if this is the issue and take the first step toward solving it.

Perform Your Assessment To determine whether or not your lead sources are varied enough, you’ll need to evaluate not just how many sources you’re currently drawing leads from, but also take a basic measure of how much each source accounts for in your monthly lead total.

You should ideally see a fairly even distribution among numerous sources. If one accounts for 20-25% or more of your total leads, then you

may be too dependent on that particular source.

In some circumstances, this may be okay for particularly dependable channels, but when it comes to others that are less stable (such as social media or customer referrals), you will want to quickly shift their ratio downward by adding or increasing another channel.

Examples of different lead sources include, but are not limited to:

● Business partners: Roofing contractors, home remodelers, real estate agents, etc. ● Community programs and organizations promoting solar ● Advertisements (local and online) ● Old-fashioned knocking

cold-calling

and

door-

● Organic leads via your website or social media ● Customer referrals ● Third-party marketing agencies

The Quickest Way to Build a New Lead Stream: Outsourcing

If you aren’t already working with a third-party lead supplier, doing so can be one of the fastest and most effective ways to introduce a new lead wellspring into the mix. They can start sending promising leads your way immediately, and be a great fall-back option when other sources are lagging.

Of course, the quality of the provider matters very much. If you choose the right lead generation partner, you can count on a

consistent flow of high-quality leads that yield a solid conversion rate. Finding an agency of this caliber can even make it safe to rely on them for a larger fraction of your monthly leads.

Grid Freedom has become one of the most trusted lead agencies for our uncompromising standards. Our leads are always 100% exclusive and confirmed for their first appointment, so there’s no hassle with competition or appointment conversion.

You can have total peace of mind knowing that every lead sourced from us is a high quality customer ready to meet and talk out a deal. It’s this level of certainty that has prompted hundreds of contractors to count on us as an essential pillar in their lead supply spread.

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Contact Us

Action Plan_ Diversifying Your Sources of Solar Installation Leads Grid Freedom, Inc. 2430 RT 34 Manasquan, NJ - 08736, United States Call: 855.596.9567 Email: accounts@gridfreedom.com Website: https://gridfreedom.com