Greyson Diaries || June Shine

JUNESHINE

06

GREYSON X BETTINARDI

ISSUE NO.03 SUMMER 2024

Revisiting our limited collaboration with our friends at Bettinardi during championship week in Valhalla.

14

SOL GREEN

Pack Leader Alison Lee wore our summer neon, Sol, for championship week at Lancaster.

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NEW GOLF STYLES

Revisiting the second and third drop of our summer collection, “Ditch Plains,” which features new on-course arrivals.

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NEW FOR PUPS

School’s out for the summer, and new youth arrivals landed just in time for all of your Pup’s adventures.

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WOMEN’S LOOBOOK

Inspired by Sag Harbor, discover effortless summer style featuring key looks from our latest women’s collection.

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HARBOR SPRINGS

Greyson arrives to Northern Michigan for the summer with our new Harbor Springs store.

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MONTAUK MOTIFS

From the flora to local landmarks, explore summer prints inspired by Montauk, New York.

26 SUMMER SWIM

Learn more about our signature swim styles designed to go from the beach or the lake to the town with ease.

BETTINARDI OurHistoryShared GREYSON

Our shared journey with Bettinardi has delivered some of our favorite collaborations over the years. We both share a commitment to quality craftsmanship, a passion for sport, and a desire to tell stories through everything we do.

Major Moments in Kentucky

During championship week at Valhalla, we released a limited edition putter with Bettinardi, inspired by Kentucky’s rich heritage of bourbon distilleries.

In Partnership with our Friends at Willett Distillery

As a special gesture to celebrate this unique collaboration, every purchase of our limited edition putter arrived accompanied by an exclusive gift from our friends at Willett Distillery. This thoughtfully selected gift not only enhances the overall experience but also offers a taste of a rich, authentic bourbon that is unique to the local craftsmanship.

SUMMER LOOKBOOK

Inspired by this Hamptons gem, our women’s summer collection is designed for both performance and everyday luxury, seamlessly blending sport essentials with a modern and elevated sense of style.

GREYSON WOMEN

Women’s Lookbook

Summer 2024

ALISON LEE AT LANCASTER

sol green

In the first round of the U.S. Women’s Open at Lancaster Country Club, Pack Leader Alison Lee wore the Wind Jacket and Shorts in Sol, a striking neon green from the summer collection.

PHOTO BY JEFF MARSH (@jeffkmarsh) / USGA

Harbor Springs for the Summer

Greyson is proud to expand our commUNITY into Northern Michigan with a new retail store opening in Harbor Springs – a quaint waterfront town on the bay of the northern shore of Lake Michigan.

ADDRESS

263 East Main Street

Harbor Springs, MI

HOURS

Sunday: 12PM - 6PM

Monday: 10AM - 6PM

Tues-Wed: CLOSED

Thursday: 10AM - 6PM

Fri-Sat: 10AM - 7PM

The store is now open and will carry Greyson’s men’s, women’s, and youth seasonal assortments, accessories, and summer essentials for the entire family, all curated for the Northern Michigan lifestyle. Pups will also be able to enjoy our “Build-A-Pup” workshop with mini wolf stuffed animals.

Each store is designed to speak to its bespoke setting. To match the clean and charming aesthetics of Harbor Springs, the space captures a natural color palette and ambiance inspired by the surrounding water and the relaxed environment.

Ditch

SUMMER ‘24 DROP

For the second and third drop of our summer collection, “Ditch Plains,” we delivered a wave of classic styles in new hues like Jellyfish and Fescue, as well as new developments like the Utility Cokato Hoodie. With lightweight fabrics and timeless colors serving as the base for this delivery,

our intent was to create a modern yet sophisticated wardrobe that performs on the course but can easily transition to the rest of your summer lifestyle.

Plains

( GOLF DELIVERY )

For the on-course drops of the summer collection, we featured Pack Member James Nicholas. From bold prints to classic looks, James’s style on tour offers a quintessential blend of modern and timeless elements, making him the perfect choice for showcasing this collection.

montauk motifs

41.0359° N || 71.9545° W

Creative and intricate coastal motifs inspired our latest collection of prints, a tribute to the charming spirit of Montauk. Aside from telling the most captivating stories of the season, these polos are crafted with luxurious details and technical fabrics for effortless style.

MONTAUK CURIOSITIES PRINT IN ARCTIC & FALCON

An artistic tribute to Montauk’s natural and cultural heritage, each motif—from the delicate flora and diverse fauna to the iconic lighthouse— is uniquely designed to capture the essence of this scenic coastal gem.

Modern meets timeless in the Bandana Diaries print. Various patterns come together to craft one detailed story, featured in two classic colors.

From the lake to the boardwalk, explore elevated swim staples featured in summer hues and prints.

BANDANA DIARIES PRINT IN ARCTIC

DITCH PLAINS PRINT IN VARIOUS SUMMER HUES

Inspired by the iconic surf destination, the Ditch Plains print combines colors from our summer palette, depicting surf-inspired motifs that capture a scenic view.

NEW YOUTH ARRIVALS

Our youth collection, Greyson Pups, captures popular styles from our men’s and women’s collections, delivered in sizing for the youngest members of the Pack. From the Montauk Jogger to the Phoenix Dress, the latest arrivals of the summer are designed to keep up with all of your little one’s adventures, while celebrating their unique sense of style.

With summer in full swing, there’s no better time to refresh your swimwear collection. From the lake to the boardwalk, our signature swim styles offer all-day comfort and technical performance, allowing you to transition effortlessly from water to land.

DITCH PLAINS

The inspiration for our summer delivery comes from Ditch Plains Beach, an iconic surf spot located in Montauk, NY. These seasonal pieces capture the essence of Ditch Plains, from its scenic views to its flora and fauna, bringing its stories to life in modern summer staples.

MEN‘S SWIM

DITCH PLAINS SUPERIOR SWIM SHORT

8” Inseam || 71% Nylon | 29% Elastane

A modern silhouette crafted for versatility, the Ditch Plains Superior Swim Short is tailored with a technical fabric designed for performance on both land and water. With an 8” inseam for a modern fit, this short is ideal for lounging by the pool or taking a stroll around town.

DARK FLORAL INDIAN WELLS SWIM SHORT

9 3/4” Inseam || 85% Nylon | 15% Elastane

The Dark Floral Indian Wells Board Short is crafted from a technical fabric designed to ease movement in and out of the water. The fabric boasts four-way stretch and is equipped with a durable water repellent (DWR) finish for quick drying.

FREE TO BE TORCH SWIM SHORT

5 1/2” Inseam || 100% Polyester

Constructed with a lightweight technical fabric that offers plenty of stretch, the Free To Be Torch Swim Short delivers exceptional comfort for all-day wear. Designed with a modern fit, this short features an internal compression short that is quickdrying for superior performance.

PHOTO BY JEFF MARSH (@jeffkmarsh) / USGA