INNOVATING FOR VITICULTURAL REGIONS ever more RESPECTFUL OF THE ENVIRONMENT
On 13 September 2019, the Nouvelle-Aquitaine region was selected under the Territoires d'innovation (TIGA*) call for projects for its VitiREV plan.
€73.6m has thus been allocated to the vineyards of Aquitaine,
Bordeaux, Cognac and Bergerac-Duras to speed up the phasing out of pesticides and let the viticulture of tomorrow emerge. This unprecedented project was jointly developed by professionals in the sector, regional authorities and local associations, as well as players in innovation and research in Nouvelle-Aquitaine, including 14 regional innovation laboratories*.
• PRESS KIT VINS DE
- CIVB 2020 •
VitiREV =
Robust governance and contribution from all players in a collective approach to bring out the viticulture of tomorrow, and by 2050 remain a wine region of excellence, dynamic and attractive for its inhabitants, its businesses and their employees, as well as for tourists.
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Setting up a network of Regional Innovation Laboratories (LITs)* to tackle local problems of regional transformation, associating communities, inhabitants, farmers.
2• Good practice on a large scale
Supporting changes in practices to reduce the use of pesticides by mass transfer of good practices to farmers, by personalised support and by developing resistant varieties.
3• Towards viticulture
collaborative
digital
Creating and running a regional digital platform: VitiData = data platform shared by all stakeholders in order to improve traceability, forecasts.
Public and regional authorities
Companies providing innovations
Research teaching and Innovation transfer training and funding bodies
ways to meet the project’s challenges
1• Winegrowers and citizens involved in the transformation of the regions
Winegrowers cooperatives merchants Prof. organisations, interprofessions
Citizens consumers
Designing innovative tools from a technical and technological point of view, by supporting start-ups, the creation of test platforms on biocontrol and digital technology.
5• Innovative financial tools Guarantee funds, insurance, etc.
investment
funds
and
risk-taking
6• Knowledge to fuel innovation
Mobilising research centres and laboratories of excellence.
7• Rewarding regions
and
sustainable
Perpetuating the wine sector as a driving force for the development and attractiveness of the regions and understanding the expectations of consumers and citizens.
4• Alternative solutions for the viticulture of tomorrow -------------------------------------------------------------------------------------------------------------------------------------
What is an LIT? Regional Innovation Laboratory
It is the organisation, in a given region, of an innovative system. It includes all the stakeholders concerned by a common problem but sometimes with divergent interests. The objective is to stimulate co-design and bring out innovative, scalable solutions, tested directly by the people concerned. It is a method that promotes continuous progress but leaves room for error, which is sometimes essential for improvement.
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*Territoires d’Innovation de Grande Ambition (TIGA)
VitiREV