FEATURE
From beating the queues to tracking Muse’s drones, Jon Chapple takes a look at some of the tech whizzes who are improving the live experience for both venues and fans…
T
he global live music business is in a state of technological flux, with innovations such as virtual and augmented reality, live streaming, blockchain and bots all being touted as potential new drivers for revenue in an increasingly mature industry. But while the monetisation of live-streamed concerts is, by most estimates, still some way off, a handful of pioneers in the arena space are already delivering concrete results through clever tech to some of the world’s leading entertainment venues.
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Meet the innovators working behind the scenes to make large entertainment venues smarter, more connected and more profitable than ever before…
Digifood
Ever been frustrated while waiting in a queue at a concessions stand? Digifood’s got you covered. Digifood, a multi-device platform for ordering food, beverages and merchandise, allows concertgoers to have their purchases delivered directly to their seat. By knowing where they are in the venue, the Digifood