The Development of Parcel 2: Site Location Driving Building Design Co-written by: Daniel J. Rusnack, PE, LC, LEED BD+C, CLEP, Sr. Project Engineer – Electrical, Bergmann Cody A. Messier, PE, SE, Project Engineer – Structural, Bergmann Steven J. Kushner, AIA, NCARB, LEED AP, Sr. Project Manager, Bergmann The resurgence of Downtown Rochester continues despite the COVID-19 pandemic, with projects like the development of the Parcel 2 Building at 260 East Broad Street, on the corner of South Clinton Avenue and East Broad Street, serving as a reminder of the demand for a thriving downtown community. Construction of the core and shell portion of the Parcel 2 Building is progressing nicely and is scheduled for completion Summer 2021, with tenant move-in scheduled to start Fall 2021. Bergmann is providing the complete range of design services, working in partnership with Buckingham Properties and LeFrois Builders to bring this new development to life. Parcel 2’s location at the former Midtown Plaza played an important role in the building design, something Bergmann’s multi-disciplinary team gave careful consideration throughout the design process.
Mixed-Use Development
The new, five-story, mixed-use Parcel 2 Building is approximately 107,000 square feet and will include residential, commercial and retail spaces. The building program consists of a ground floor shared lobby that will lead into multiple retail spaces, a loading dock area and dedicated commercial space that will be developed for a primary anchor tenant on both levels two and three. The second floor will feature a dedicated rooftop patio. The fourth and fifth floors consist of 28 total residential units, each with a balcony for individual tenant use, as well as shared access to a fourth-floor roof deck.
Location-driven Design
Bergmann’s designers recognized the importance of the site, both in its scale along the vehicular entrance into the city and as an integral component to the city’s fabric. In response to this, the team created several design elements that are intended to provide the users of this building and the adjacent sites with varying experiences. The massing of the Parcel 2 Building is in juxtaposition of three main elements to vertically divide a large horizontal building. Along the west façade (South Clinton) a brick veneer is used to correspond to the traditions of Rochester construction and the surrounding buildings, and incorporates a dark gray color with reflective tones. The brick wraps to the north and south façade, where it is separated by a full-height curtainwall. Wrapping around the east façade is a tan-colored stone veneer that uses the same stone as Tower 280, another Buckingham Property, meant to act together as a family of buildings along Broad
20 | The ROCHESTER ENGINEER MARCH 2021
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