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1839
1989
"CatchingSight of Longzuoodfrom atop the Sesquicentennial'Mount" VOL. NO. 68 NO. 18
MARCH 21, 1989
Doing Business in Europe: 1992 Holds Promise For U.S. Kristin Knauth
News USA By the end of 1992. there will be a true "common market" in Europe. That's when the remaining obstacles to the free movement of people, goods and services between the 12-member European Community (see map) will have been swept away. In this single marketplace, companies will be able to trade and invest as freely as they do between the states of America. Americans take free trade between the states of our nation for granted. We forgot that our free enterprise system could not have evolved if the Constitution had not prohibited tariffs and other trade barriers between the states. The concept of a large single European market, unhampered by national divisions, is not new. It was envisioned by the six European countries that launched the process of European unification in 1951. Concerned about economic and technological stagnation in the Community and to give new impetus to European integration. European leaders in 1985 launched a major drive to complete the market unification effort by the end of 1992. Ironically, many Americans
Markwith Takes Open V.P. Spot Son of Longwood Graduate
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are fearful of "1992." as the program has been dubbed. They foresee a "Fortress Europe" characterized by Community-wide protectionism. There is little doubt 1992 will increase international competition. But European economic integration holds more promise than threat for American businesses, bankers and travelers. Already the world's largest trading power, the European Community is highly dependent on foreign trade — especially with the United States. Two-fifths of U.S. external investment and one-fourth of U.S. exports go to the Community-
U.S. corporations stand to benefit from this single market. And a stronger European economy can only make it a more powerful economic and political ally for the United States. "We continue to see a strong and unified Europe not as a rival, but as an ever stronger partner," President Ronald Reagan told the European Parliament in 1985. What are the potential advantages of 1992 for American businesses and banks? First, Europe will constitute a ready-made market of more than 320 million consumers. Second. American multi(Contlnued on Pace 3)
Oozeball Is Back By TIM HALE It's here. The sun. the fun, and the mud. The tradition continues with the Annual Longwood Ambassador Oozeball Tournament. Spring Weekend is right around the corner. April 7th, 8th and 9th. Registration forms can be picked up March 20th to the 24th in the New Smoker during lunch and dinner or in the Institutional Advance(Continued on page 8)
FARMVILLE, VA.
Monastery of Ed-Deir, Petra, Kingdom of Jordan. See story, "From Farmville to Arabia," page 7.
Longwood's new Vice President for Institutional Advancement is a native Virginian who is the son of a Longwood graduate. Louis M. Markwith. Vice President of University Relations at Gallaudet University in Washington, D.C., has been appointed to the position by Longwood President William F. Donlll. Mr. Markwith will begin on April 10. Mr. Markwith has served at Gallaudet, the only college in the world for the hearingimpaired, since June 1985. He has more than 14 years' experience in college advancement work, including nearly five years at the University of Richmond, his alma mater. Previously, he served for several years as an executive in the retail clothing business and for a short time as an administrator with C&P Telephone of Virginia. Mr. Markwith, 44. grew up in Richmond. He is the son of Emelyn Mills Markwith (29). a retired educator who lives in Richmond. She was once supervisor of guidance for the Chesterfield County school system. During her 31-year career, she also was assistant principal of a Chesterfield high school and taught earlier in Orange, Louisa and Hanover counties. Mr. Markwith will replace Donald L. Lemish. who left in August 1987 for a similar position at James Madison University. Nancy Shelton. director of alumni relations, has been serving as interim director of institutional advancement. "I'm looking forward to Joining the administration at Longwood," Mr. Markwith said recently. "I'm excited about the opportunities President Donlll has discussed with me about bringing resources to the College and working with other administrators on the Strategic Plan to move Longwood toward the year 2000." Said Dr. Dorrtll.
"We're very pleased that Lou Markwith is coming to Longwood. I'm convinced that he will provide excellent leadership for our fund-raising efforts." At Gallaudet. private gift support has tripled during Mr. Markwlth's tenure. Alumni giving has increased by 18 percent; parents' giving by 26 percent; and faculty/staff giving by 25 percent. Gallaudet has 1.600 undergraduate students and about 400 graduate students. It also has a pre school. kindergarten, elementary school, middle school and high school. From 1980 to 1985. Mr. Markwith was executive director of the University of Georgia Foundation. During that time, the Foundation's assets grew from $11 million to approximately $45 million. Mr. Markwith was director of development at Memphis State University from 1979 to 1980. Total giving increased by 30 percent under his leadership. From 1974 through 1979. he served in university relations at the University of Richmond. Among his positions were director of the Annual Fund, director of Special Resources, and. finally, director of Alumni Affairs. As director of Special Resources, in 1976-79. he was involved in a capital campaign that was completed two years ahead of schedule and exceeded Its $50 million goal by $3 million. Mr. Markwith has B.S. and M.B.A. degrees from the University of Richmond. He is a member of the University of (Continued on Page 3)
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