The GreenStone Story:
Inspire, Grow, Improve THE QUESTION WE RECENTLY ASKED OURSELVES AS A COMPANY, “HOW CAN WE BETTER HELP OUR COOPERATIVE MEMBERS AND CUSTOMERS IN 2020?” MOTIVATED US TO ORGANIZE OUR ANSWERS UNDER THE WORKING BANNER OF INSPIRE, GROW, IMPROVE. Inspire
Understanding that words are easy and deeds are not, drove us to launch an internal program of professional development as we simultaneously raised the bar for customer service. Dedication to the agricultural and country living customers we serve is at the core of our company mission. Inspired by these farmers and rural property owners, GreenStone is committed to embracing a company culture of engaged employees who are equipped with the knowledge and resources to best support customers and serve our communities. One important piece of creating an inspired culture is team-building that will evolve through a company-wide conference on Mackinac Island in September. With an agenda fully aligned with the cooperative’s 2020 priorities, the forum will focus on inspiration, growth, and improvement of our teammates and as a company. Providing vision for the future with a focus on our people first is key to GreenStone’s strong profitability and stability, superior customer service, and a uniting factor within our workforce. Grow
GreenStone continues to seek opportunities to benefit new members with the value our experienced team and individualized products provide. A diversified customer base and expanding market share within the agriculture and country living sectors feed GreenStone’s growth curve, balances risk, and strengthens the bottom line, ultimately benefiting patronage returned to members. With priorities to strengthen customer service and identify new prospects, 2020 initiatives will help to increase profitability for the company and members. A steady growth curve and diversified investments provide the solid financial foundation that allows us to work with customers during good times and challenging times, and to proactively respond to changes in the marketplace. Growing our online presence and creating consistency with streamlined, ease-of-use tools for online loan applications is a GreenStone priority. Launching in 2020, online loan requests will be expanded from country living financing needs to also include agricultural real estate loan
“
Dedication to the agricultural and country living customers we serve is at the core of our company mission.
19
Winter 2020 — Partners
”