The GreenStone Story:
Strength in Numbers AS THE BUSINESS OF FARMING BECOMES MORE SPECIALIZED AND DEPENDENT ON A VARIETY OF SKILLS AND TECHNOLOGIES, IT IS BECOMING MORE DIFFICULT TO FIND THE “SWISS ARMY KNIFE” PERSON WHO CAN MEET ALL THE NEEDS OF EACH CUSTOMER. THAT IS WHY OVER THE PAST SEVERAL YEARS GREENSTONE HAS EVOLVED THE DELIVERY OF OUR PRODUCTS AND SERVICES INTO A TEAM-BASED APPROACH.
While we still prioritize one-on-one meetings with customers, when the employee returns to the office there is a team of people ready to help meet the customers’ needs. This approach allows us to hire specialists in all areas from credit and lending, to crop insurance and tax and accounting, and beyond. By building a team around our customers, we air to align the right resources with the right project, tailoring the team to each individual customer’s needs. Ultimately, our goal is to meet and exceed all of our customers’ expectations.
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Fall 2019 — Partners
Lending: Having a team surround customers also
assures that not one person makes critical decisions impacting a customer’s business. In the area of credit, for example, one loan application may be reviewed by a financial services officer, credit analyst, a credit leader and ultimately the Credit Committee before a decision is reached. This process creates accountability throughout the team, ensuring we maintain fair and ballanced lending practeces providing the best solution for the customer. Insurance: Taking this team approach to our crop
insurance teams allows us to leverage individual strengths and knowledge in a particular commodity across our entire territory. We recently united our crop insurance specialists working with fruit and specialty crop growers into one collective unit to serve all fruit and specialty crop growers. This gives us the latitude to pull expertise from any geography into one area where it best serves our customers. The team working together with the customer also provides continuity for our