Andreas Hoffmann founded Green Light New Orleans in 2006 to assist in the sustainable rebuilding of New Orleans and at the same time offset the pollution of his touring band. What began as one man’s “light bulb moment,” Green Light New Orleans now operates one of the largest energy efficiency programs in New Orleans. Green Light’s free CFL (compact fluorescent lamp) and installation program is arguably the most successful large-scale energy efficient light bulb distribution program in the country. The effectiveness of Green Light’s program lies in the organization’s innovative direct installation approach, which guarantees, to a larger extent than any other method, the resultant energy, emissions, and utility cost reductions.