Spring 2016

BULLETIN Greenlea’s export markets are continuously evolving. The Chinese market is still in growth mode for New Zealand beef despite a significant fall in purchases from Australia. For Greenlea, China now represents 15% of our business, up from 10% last year. Greenlea sales staff visit each of our markets twice per year, and a visit is scheduled for September. The focus will be on setting up a programme for added-value products for direct-to-retail. These products will be produced in our further processing facility, currently under expansion, along with our existing domestic retail packs. The new value-add facility is scheduled for completion in October.

market and also in neighbouring Malaysia.

Having these large volume alternative markets helps in creating competition for our products while reducing our reliance on the United States commodity market.

TAHITI 1% INDONESIA 8%

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MALAYSIA 4% NZ 6%

KOREA 5% CANADA 6%

Indonesia has now become a relatively open market again and has jumped to be our third largest market, up from eighth ranked last year.

Greenlea has a very strong market share in this

Rabobank, one of the partners of the Red Meat Profit Partnership (RMPP), held a series of farmer events across the country recently.

Julie McDade, Greg Clark and Kelvin Colthurst attended the Whangarei evening on 26 July.

Greg addressed the 70 farmers present to explain why Greenlea is participating in the RMPP. Matt Costello, a Rabobank protein analyst based in Sydney, provided an update on the future of the beef market.

ISSUE 13 : Spring 2016 ISSUE 12 : Winter 2016

OTHER 5%

MIDDLE EAST 1%

CHINA 15%

USA 41%

EUROPE 2% JAPAN 1% TAIWAN 4% HONG KONG 1%

s Greg Clark addresse

the crowd.

Julie and Kelvin with Greenlea RMPP pilot farmers Chris and Kim Leigh-McKenzie.

The Meat Industry Association (MIA) has made the industry aware of an incident where a broken vaccination needle was found in a roast by a consumer. If a needle breaks when injecting livestock, it is absolutely essential that the needle is recovered. This is the only way to be sure that the needle is not left in the meat of the animal.

WHAT TO DO: If a needle breaks -and it is still visible: • Remove as quickly as possible trying not to stress the animal as this may cause the needle to move deeper into the muscle If a needle breaks -and the metal piece is unable to be removed or is inside the animal and not visible:

Spring is in the air, and it’s about bloody time!

Locally, when winter kicked in, even though it was a little late, it was one of the wettest winters and roughest calving seasons for many years.

It’s been another huge season at Greenlea with plenty of 10-hour shifts and lots of weekend work. A big thank you to all suppliers who are backing the Green Machine and keeping livestock flowing. The last couple of months in particular we have certainly done our part to tidy up the dairy industry literally processing hundreds of tail end unrecorded dairy heifers and lower order dairy cows. Calf season has ticked over nicely. We are certainly seeing an improved standard of calves.

Now those of you that know me realise that I’m a glass half full type of guy who loves to fill it up and get on with the job! But I can’t help but think that there

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• Record the identification of the animal, mark the area of injection and arrange for a veterinarian to have a look at the animal.

• If the animal is on-sold to either a meat processor or another farmer, without removing the needle, ensure that this is recorded on the animal status declaration (ASD) form (section 7) and notify the processor/new owner about the broken needle.

While on the subject of needles … please make sure that vaccinations are not given into the top of the rump muscle. Vaccine reactions can create a lesion that has to be removed by trimming at slaughter. This trimming means that the rump cannot be sold intact and loses its value. The neck muscle is preferred for injections.

are a few gremlins on the horizon that could just be trying to empty that glass as the season cranks up … the dollar at better than 72 cents most days, a USA market place that is reluctant to do deals with the cow and bull price showing very little upside over the winter months, and of course, the latest talk of the Brazilians coming into the market with huge volumes of beef. We do, of course, have options with China and Indonesia, but we all know how critical that USA market is.

Now an old Irish mate of mine once told me that a man who works for nothing always has plenty to do. I get the feeling that with the heat in the store market that might just be the case of our half full glass being emptied by market forces outside of our control. Don’t expect the white knight to the rescue to be the processing industry. Moving forward market returns could be hard work. In the meantime, spread them out and feed those cattle as well as you can. It could be a season where extra weight has a real bearing on your true margin.

We were once again honoured by the number of you that stopped by to pay us a visit at Fieldays.

Back for our third year, we welcomed chef, Craig Mitchell, who provided the tasty beef samples at midday. The marquee was definitely filled to capacity at lunch time! Next year we intend to extend our serving time to accommodate more of those who would like a taste of Greenlea’s delicious beef.

Our boning demonstrations once again proved quite popular and drew a large crowd. The team at Greenlea enjoys the opportunity that Fieldays provides to meet you and get to know each of you.

We’ll see you next year!

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where does the funding for the greenlea rescue helicopter come from?

53%

OF FUNDING COMES FROM THE COMMUNITY

47%

OF FUNDING COMES FROM CONTRACTS WITH

SPONSORS MAJOR FUNDERS CORPORATE SUPPORTERS CLUBS & GROUPS RURAL MEMBERSHIPS FRIENDS MEMBERSHIPS

$ 1 M PER over

ANNUM

ACC DHB NZ POLICE

HOW YOU CAN HELP Your support of your local Rescue Helicopter ensures this life-saving service is available 24/7, 365 days a year.

Donate a beast to the Greenlea Flight for Life scheme.

Switch your membership over to a Rural membership to include your farm workers.

Put a fundraising collection box in your work place.

Regular Giving is a convenient and easy way to donate. You choose the amount and frequency from as little as $5 per month.

Are you part of a Club or Group? Why not host a fundraising event, sausage sizzle or cake sale with proceeds going to your local rescue helicopter.

Philips Search and Rescue Trust, operators of the Greenlea Rescue Helicopter, are extremely grateful to Greenlea Premier Meats for their generous support. rescuehelicoptertrust

@Rescue_PSRT

0800 11 10 10

support your local rescue helicopter at rescue.org.nz