Page 8

C Ye w


Development and Use of Electric Lawn and Garden Equipment is on the Rise Like many other industries in the heavy equipment sector, the lawn and garden market is trending toward increased use of electric-powered equipment. In a recent report from FederUnacoma—the Italian Agricultural Machinery Manufacturers Federation—it was said that batterypowered machines and equipment showed growth of 90% in the first quarter of 2019. Segments within the market which saw the highest growth included lawn mowers, which represented 13% of the total batterypowered machines in Italy and saw a 52% increase in sales in the first quarter of 2019. According to the report, the reason for this is the ease of use, handling, reduced noise levels and eco-compatibility of the machines. “The preference for electric- and batterypowered engines in particular characterizes the entire motor movement, representing the most accredited option for the near future,” said Franco Novello, President of FederUnacoma in the press release announcing the report. “Already today, battery-powered engines (in particular with the hybrid system) have fully entered the automotive market, and important progress is being made with regard to agricultural vehicles, where some tractors and other types of vehicles are already equipped with battery motors,” he continued.

“If agricultural machinery is working to overcome the power limits that still affect the development of electric drives,” concluded Novello, “we can say that in the ‘green’ [lawn and garden] segment this technology already appears mature and is now recognized as such by the market. Robotic mowers are also showing a remarkable development over the years. While they represent 2% of the total market, this category has recorded constant growth since 2014, and in the 2014-2018 5-year period, sales increased from just over 13,000 units to 22,160 units, with an increase of around 70%.


GIP0919_8-11_TheDirt_rw.indd 8

The first quarter of this year confirmed the positive trend with a 43% increase.”

Market drivers A report from Arizton Advisory & Intelligence says the global electric lawn mower market is anticipated to generate for more sustainable, as well as energy revenues around $7 billion by 2024. efficient solutions will drive the market. Between 2018 and 2024 the market will Recovery of the U.S. economy in the past achieve a compound annual growth rate year and a growth in end user spending (CAGR) of about 8%. The company says the increasing amount habits will also contribute to the market uptake of battery- and electric-powered of available equipment, as well as the equipment in the coming years. continued decline of Lithium-ion battery Among the manufacturers producing prices will help drive the market. In addiequipment for this market is Greenworks tion, it says the market will be aided by the Commercial which solely focuses on growth of the landscaping industry itself. electric-powered machines. Using brushless In Research and Markets’ report motors to power their equipment enables “Global Commercial Lawn Mower Market up to a 50% reduction in noise compared to – Comprehensive Study and Strategic gas-powered machines, says the company— Analysis 2019-2024” it is stated a CAGR of enabling use in noise restricted areas. 5% will be achieved during the forecasted Like other electric-powered equipment, period. This is due in part to the growth maintenance costs are lower as there are of eco-cities and green spaces across many fewer moving parts regions of the world. which can break Increased demand down or require for landscaping replacement. and garden mainThere are also tenance services is fewer components also adding to the overall to service, market growth of such as air filters this segment. or spark plugs, The Research and further reducing Markets report also maintenance. Fuel notes that Honda costs are also elimiMotor Company is nated, which can focusing its develThe lower noise levels of the eTriFlex facilitate be a large expense opment efforts on earlier mowing starts without disturbing nearby for landscaping environmentallyresidents. The Toro Company companies. friendly and For its all-elecsafe mowers for commercial applications in order to attract tric Greensmaster eTriFlex Series released more customers in the global market. With earlier this year, Toro replaced all of the hydraulics with electronic components to more users becoming concerned about eliminate the concern of hydraulic fluid their environmental impact—and cities leaks as well as improve overall machine around the world implementing regulaperformance. tions to minimize emissions—this effort With the many benefits battery- and will likely increase among OEMs as it has electric-powered lawn and garden equipin several other industries. ment offer, and the continuing focus to Another report from Research and bring more environmentally friendly Markets focuses on the U.S. electric lawn options into the industry, this market is mower market, which is projected to also primed to see sustained growth well into achieve a CAGR of 5% between 2018 and the future. › 2024. As noted in other reports, the desire


9/17/19 10:17 AM

Join Goa aD Blo

Experie Next G that ad

Profile for

Green Industry Pros September/October 2019  

Green Industry Pros provides landscaping and lawn care business tips, industry news, landscaping equipment advice, company best practices, a...

Green Industry Pros September/October 2019  

Green Industry Pros provides landscaping and lawn care business tips, industry news, landscaping equipment advice, company best practices, a...