THROUGH THE GRAPEVINE
THINK DIGITAL FIRST
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business model that they need to he time is upon us. Landscaping embrace fully the software revolution. is unquestionably a business While business apps are the new conducted primarily outdoors to central platform for small business, with cut the grass, trim the hedges, and rake 3.8 million in the Google store alone, it’s the leaves. However, like any small busidaunting to decide which are best for ness owner, landscape contractors still your company. That trend only accelermust manage the business side of their ated in 2020 amidst the pandemic. companies. In response to these challenges for In today’s business world, you must specifically the landscaping industry, think digital first. From landscape Green Industry Pros has partnered business management software to the with SquareStack to offer GreenApps. numerous mobile applications, there The central purpose of are numerous options GreenApps is to help the to help make running landscape contractor to a business easier. Apps consolidate or aggreare relatively inexgate all their existing pensive and for small digital tools or apps, contractors, it can help from QuickBooks to give them an edge in social media and HR competing with larger tools, into one system corporations and lead to of record. The system bigger profits. Ryan Whisner (920) 542-1238 rwhisner@acbusinessmedia.com allows the small business By digital first, we owner access with one mean that you must start username and password. thinking about your business in terms The most significant feature is the of software and hardware as much as real time dashsupplies. board that How do you allows contracstart your day? tors to see all Once you grab the data from your coffee, their systems you’re checking such as bank QuickBooks balances, social or some other media followers, financial softexpense reports ware or app to and more. With check your bank quicker access to this information, it balance via your phone or computer. allows you as landscape professionals Some of you may even use ZipRecruiter and often owner-operators, to get out or Indeed to drive recruitment efforts. and do the business of landscaping and Other apps extend into project managehave less administrative pain around ment, HR and beyond. managing their business. Recent surveys suggest that most If you’re already spending $100 to landscapers are using at least 8 software $200 per month on apps or software, the tools or apps to operate their businesses. idea to use GreenApps for only $10 more Just from that alone, they can become per month to make all that software overwhelmed trying to sort out all the work is a no brainer. Visit greendinustrydifferent passwords and usernames. pros.com for more information. It is very apparent to most small business owners, that if they’re going to succeed, scale, or sustain their current
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MAY/JUNE 2021
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Published by AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson, WI 53538 (800) 538-5544 Volume 33, Number 2
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Publisher ................................................................................... Eric Servais eservais@acbusinessmedia.com Sales Representative ...................................................Megan Perleberg mperleberg@acbusinessmedia.com Sales Representative ..........................................................Sean Dunphy sdunphy@acbusinessmedia.com Sales Representative ..........................................................Nikki Lawson nlawson@acbusinessmedia.com Sales Representative ............................................................Kris Flitcroft kflitcroft@acbusinessmedia.com National Automotive Manager .......................................... Tom Lutzke tlutzke@acbusinessmedia.com
EDITORIAL
Editor ...................................................................................... Ryan Whisner rwhisner@acbusinessmedia.com
CIRCU LATION
Audience Development Manager .................................. Angela Franks
PRODU CTION
Senior Production Manager ................................................Cindy Rusch crusch@acbusinessmedia.com Art Director .................................................................................Willard Kill wkill@acbusinessmedia.com
AC Business Media Chief Executive Officer ......................................................... Ron Spink Chief Financial Officer ............................................... JoAnn Breuchel Chief Digital Officer ...................................................... Kris Heineman Chief Revenue Officer .................................................. Amy Schwandt VP Audience Development ........................................Rhonda Hughes Director of Digital Operations & IT ............................... Nick Raether Director of Digital Strategy............................................... Joel Franke Group Content Director.................................................... Jon Minnick Change of Address & Subscriptions — P.O. Box 3605 Northbrook, IL 60065-3605 • (877) 201-3915 Fax: (847) 291-4816 • circ.greenindustrypros@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Data Axle • (518)339-4511 bart.piccirillo@infogroup.com Reprints & Licensing — Eric Servais eservais@acbusinessmedia.com Green Industry Pros [USPS 003-763 and ISSN 2168-121X (print), ISSN 2168-1228 (online)] is published seven times a year: January/ February, March, April, May/June, July/August, September/October and November/December by AC Business Media. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Green Industry Pros, P.O. Box 3605, Northbrook, IL 60065-3605. Subscriptions: Individual subscriptions are available without charge in the U.S. to qualified subscribers. Publisher reserves the right to reject non-qualified subscriptions. Subscription prices: U.S., $35 per year; Canada/Mexico, $60 per year; and all other countries, $85 per year. All subscriptions payable in U.S. funds, drawn on U.S. bank. Back issues, if available, cost $10 prepaid. Printed in the USA. Copyright 2021 AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recordings or any information storage or retrieval system, without permission from the publisher.
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