Giant Eagle...
The Difference is Real
I
f you thought you noticed something different about the place the last time you went tables is enough to make your mouth water. The focus on you - the customer - is here, also, to Giant Eagle in Waynesburg or Rices landing, there’s a good reason for it. There is with another of those subtle differences you enjoy without even realizing it. Unlike the something different. As a matter of fact, there are several “somethings” that are different... and not just different - better. Recent changes include some obvious advantages, like the drastic storewide lowering of prices. That’s a company-wide move made by Giant Eagle Corporate in order to remain a favored store in the fiercely competitive grocery industry. And it is working. With prices reduced - some as drastically as 25% or more - on many of the most common items and foods purchased in every department of the store, from canned goods to fresh foods, the savings are significant. If you thought shopping Giant Eagle for its superior quality and selection meant paying more, think again. Other recent changes in the store may seem more subtle, but in reality are key to creating the best customer experience possible. These are the ones that have you saying, “This is good...I like this.” These are the changes in the “front end” as it’s called in the business. As a customer, you know it as the place where you get in line at the register; you’re finished shopping and you ready to head home. This stage of the shopping trip is the last place you want any hang-ups, delays or unanswered questions. You’re ready, you want to get through the shortest line, get your groceries to the car and get out of there. And if you can accomplish that with a little consideration and courtesy from the cashier, you’re smiling on your way out the door. The new extreme focus on customer service includes knowledgeable and friendly Right? cashiers, and the new manager’s podium at the front of the store for immediate service and solutions to cashiers and customers at the registers. With a rededication to extreme focus on the customer, Giant Eagle register where you’re ready to move along quickly, the produce department is where you in Rices Landing and usually like a little slower pace, right? Looking carefully at all the selections, choosing just Waynesburg have invested the right color, firmness, texture and smell... Mary Ann knows her customers. “We keep the best employees in the as much of our produce as possible loose and displayed where you can touch and feel and company in the front end, choose the pieces you want,” she explains. Some small items may be bagged by necessity, where you’ll now find like grapes, for example, but most of the season’s bounty is not all boxed and wrapped and friendly cashiers standing smashed with who knows what is on the bottom. You get to inspect and choose what you ready at the front of their want. And there is plenty to choose from. Mary Ann has increased the selection of popular registers to greet and favorites and added new varieties of fresh foods and produce. Here comes that smile again. guide you to the quickest “We’ve really expanded the organic foods selection. So many customers prefer it,” Mary check-out; cashiers who Ann says, “You can find organic tomatoes, potatoes, lettuce, mushrooms, zucchini, broccoli Manager Mary Ann Jack shows packages of fresh cut kabob are skilled and knowland many other vegetables and fruits, even strawberries, oranges and apples.” Giant Eagle vegetables and stuffed mushrooms, examples of the new edgeable, and focused on is also the best source for locally grown produce. “We purchase tomatoes from Jack Davin convenient “Grab & Go” choices now available, part of the fresh new look and expansion in the produce department at YOU and your grocerof Forever Greene, we buy from Duda’s in Fayette and Mr. Langley’s farm among others, Waynesburg Giant Eagle. ies. Right behind them, Mary Ann explains. The buy local philosophy extends into the Floral department, where instantly available, is a you’ll find bedding plants in the spring that come from Mother Earth Farm in Ruff Creek. member of the store management team at an open podium in the very front of the store. Local flavor, fresh off the farm. That’s good stuff. Should any needs or questions arise, there’s no frustrating wait to track down a manager. If you are in a hurry, even in the produce section, you’ll enjoy the convenience of more “You no longer need to go the service desk for rain checks, product requests, keys to the “grab & go” choices, like ready-made kabob vegetables (skewers included) and cheese scooter carts or even photocopies,” explains Carla stuffed mushrooms ready to bake. With a quick stop at Ealy, personnel manager at Waynesburg Giant the fresh meat case, you can have a delicious dinner in Eagle. During the busiest hours, typically from the bag. 9am to 9pm, Giant Eagle has stationed a manageGiant Eagle in Waynesburg and Rices Landing are a ment team member there, whose sole focus is to locally owned, family business, built on over 50 years of serve the cashiers and customers at that front end. experience and service to the people of Greene County Whatever your need. Which translates to shorter and surrounding communities. They have surpassed lines, faster check-out, and no hassles or delays for and survived many other grocery stores, because they YOU. Here comes that smile... continue to focus on what is most important to the Another impressive difference customers are customers. They continue to search for new and better noticing at Waynesburg Giant Eagle is an extreme ways to improve your shopping experience, to make makeover in the produce department, now under you happy. Giant Eagle Corporate’s commitment to the management of Mary Ann Jack. Many customnew, lower prices combined with your locally owned ers know Mary Ann well, because she’s been the stores reorganization to focus on extreme customer familiar face in charge of the delicious hot foods service is working. There is a difference. You are seeing and deli department at Waynesburg Giant Eagle for it. many years. Mary Ann knows good food and fresh When you come in the Waynesburg or Rices flavor are the keys to success and you can easily see Landing Giant Eagle store you’ll receive a smile, and Customers enjoy selecting from unpackaged, firm, fresh seasonal fruit; her influence now in the produce department. chances are very good that you’ll be wearing one when much like a farmers market at Waynesburg Giant Eagle. The crisp color of in-season fruit and fresh vegeyou leave.
JUNE / JULY 2013
• GreeneSaver
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