Beverly and Area
Seasons Greetings
WINTER 2024
Community News Beverly Farmers’ Market Moves Indoors
Patrons of the Beverly Farmers’ Market celebrated in September when the market announced it would be moving indoors for the fall and winter season. For the past several years, our local farmers’ market has operated in the west parking lot of the Riverview Crossing Shopping Centre, moving in 2020 from its previous location at the former Drake Hotel. This year, the market extended its season at the Shopping Centre for the first time, moving indoors into the common area to continue to operate outside of its typical summer season. October 8 was the final outdoor Tuesday of the market, and, without missing a beat, the market moved indoors and began there on October 15. This change has been widely praised by the Beverly community and beyond, as it brings continued access to so many special products that you can only get at a farmers’ market. From farm fresh vegetables to locally sourced honey to homemade baking of every kind, having market goods available so close to home in the fall and winter months is a huge asset to our community. Customer Don Bourassa visits the market “to buy fresh food especially” and appreciates that the market has stayed, as “it prolongs the season” for fresh fruit and vegetables. Market manager Cornel Rusnak notes this outpouring of support from the community, stating that “going year round brings a convenience to our residents that they have not had before. As one regular customer said, they can now meet their friends each week for
coffee here, then buy what they need, go out the back door, and catch their bus home!”. For the Shopping Centre, having the market indoors is a special way to show the community the great businesses within. Property Manager Ramona Emblin says that “the farmers’ market moving indoors has proved to be a great addition to the Centre”, noting the “vibe” that the market brings with it. “People are happy, they are enjoying the vendors, they are gathering for coffee and snacks. A lot of customers and tenants look forward to Tuesday afternoons”. The fall and winter market isn’t just an important addition for the Beverly community, but is significant for the City as a whole. “This market is needed in the City of Edmonton due to the fact that you have only a couple of indoor farmers’ markets year round,” loose leaf tea vendor Sherry Prince says. There are not many options for fresh market goods in the winter months, and it’s special to have one so close to home. “It is great that we can bring fresh food to residents of northeast Edmonton year round”, says market manager Cornel Rusnak. With so few indoor markets over the winter, Beverly’s will undoubtedly serve to draw people into our community from all over the northeast and other areas of the City of Edmonton. The market has already embraced the new season it is operating in, providing a trick-ortreating spot for kids in the community during its Tuesday, October 29 market. Each vendor
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had candy to hand out, and numerous kids from the community came with their parents or guardians and some great costumes to trickor-treat, a special way for kids to fall in love themselves with their local farmers’ market. The day saw princesses, superheroes, dinosaurs, and numerous other great costumes! The market now looks forward to playing an important local role in the Christmas shopping season, as so many vendors offer countless treats and treasures that make perfect Christmas gifts. Whether it’s unique flavours of wine or vodka, homemade soaps, beautiful jewelry, gift bags loaded with home-baked goodies, or Christmas flavours of delicious fudge, the market has a host of great gift ideas. The market itself encapsulates the Christmas season, notes Jamaican cuisine vendor Patrick Robinson. “Now we’re going into the festive season, what better way to bring everyone together?”. The Beverly Farmers’ Market operates each Tuesday from 2-6pm inside the Riverview Crossing Shopping Centre common area at 3210 118 Avenue. It will run until December 17 to conclude the 2024 calendar year. Follow along with them on Facebook or Instagram for their announcement of when they’ll resume after the Christmas break! Facebook: facebook.com/ beverlytownefarmersmarket Instagram: @beverlymarketyeg Website: beverlyfarmersmarket.ca See more Farmers’ Market page 3.