Signage Guidelines
Revised February 2026
Acknowledgement of Country
We acknowledge and respect the separate and distinct Eastern Maar and Wadawurrung Peoples as the Traditional Owners of the Great Ocean Road’s land, waters, seas and skies and acknowledge their cultural knowledge that has led to sustainable practices and has cared for Country over tens of thousands of years.
We honour Elders past and present and express gratitude for their sharing of wisdom that has ensured the continuation of Culture and Traditional practices. We are committed to genuinely partner and meaningfully build relationships that reflect self-determination and enable us to work together with Traditional Owners and Aboriginal communities to support the protection of Country, the maintenance of spiritual and cultural practices, and together deliver on their broader aspirations in the 21st century and beyond.
This Signage Guidelines document is commissioned by Great Ocean Road Coast and Parks Authority (GORCAPA).
Introduction
Signage plays an important role as a medium for educating, managing and safeguarding the future of the coastal land and waters of the Great Ocean Road.
Fundamentally, signage should guide people to key destinations and attractions within the Great Ocean Road land and parks managed by GORCAPA while informing them of any specific regulations or restrictions in place.
What are the Great Ocean Road Coast and Parks Authority’s Signage Guidelines?
The Signage Guidelines (the Guidelines) provide a framework for the creation and management of signage across the land we manage. They offer direction on planning, design, manufacturing, installation and maintenance
Public signage serves as a visible representation of GORCAPA, symbolising the environmental and cultural significance of the public lands within our management estate.
As the land manager for the Great Ocean Road coast and parks, we oversee a diverse range of public land, from National Parks to coastal beaches and town foreshores. We recognise the importance of maintaining consistent and up-to-date signage to reinforce our role as the accountable land manager.
Uniform signage across our estate helps visitors identify GORCAPA’s role while supporting the protection of the natural, cultural, and heritage values of Coastal Crown land and marine waters along the Great Ocean Road.
Background
The Guidelines have been created in close collaboration with Eastern Maar Aboriginal Corporation (EMAC), Parks Victoria and Wadawurrung Traditional Aboriginal Corporation (WTOAC) to help facilitate the delivery of consistent and updated signage across the GORCAPA’s management estate. It aims to provide clear direction on how and when to implement different types of signage.
This document applies to land directly managed on-ground by GORCAPA. Any signage on land managed on-ground by other land managers under a Service Level Agreement (SLA) will continue to be managed by the on-ground land manager, in consultation with GORCAPA, as per the SLA.
The report is based on a review of the following documents:
• Great Ocean Road Coast Committee Inc. Signage Style Manual Issue 3, June 2009
• Parks Victoria Signage Manual
• Wayfound Victoria : Wayfinding Guidelines V2.0
• Signage data from Signage Audit conducted by GORCAPA
• Stakeholder workshops and meetings
• Various signage reference documents provided by GORCAPA and documents discovered through our research
Project Scope
The signage scope includes, but is not limited to, signs related below:
• Information boards (temporary and wayfinding signage, directional, site and location/navigation markers)
• Regulatory, advisory, safety and risk/compliance signage and emergency markers
• Land, water, tracks and trails, commercial, conservation and community settings
• Entry and gateway signs
• Interpretive and educational signage
• Historic, heritage and culturally significant places
• Trails and walking tracks
This document is accompanied by the Situational Analysis Report which contains an assessment of the issues and opportunities for the Signage Guidelines project based on a review and assessment of background information such as industry best practice, key documents provided by GORCAPA and signage data.
Background
(continued)
The Signage Guidelines are designed to be used by teams that are involved in the ordering, producing, installing and maintenance of signs. This document contains the following sections and with the aim of streamlining the processes involved in signage installation.
Signage Guidelines
This section details the importance of signage for visitor safety, risk management and subbrands within GORCAPA, and provides additional information that is necessary to facilitate the signage implementation process.
Sign Types
This section identifies the steps required for successful signage implementation, the first being signage type selection and outlines the signage type categories of ‘type’ and ‘subtype’.
This level of granular detail is necessary to describe the different types of signage implemented by GORCAPA, as we have a mix of existing, new and signage from other organisations that are transitioning into our database.
Signage Types
• Aquatic
• Directional
• Emergency
• Hazard
• Information
• Regulatory
• Traffic
• Co-branding
Technical Information
This section contains the templates for each sign along with sign footings technical information, and a guide for installing signs onto existing infrastructure.
Background (continued)
GORCAPA is the land manager for the Great Ocean Road coast and parks, encompassing a variety of public land from National Parks to coastal beaches and town foreshores. Signage is essential for providing visitors with important information at these locations.
Signage ensures consistent messaging throughout our management estate. By providing information about the landscape type, site regulations, and current conditions, it helps visitors make informed decisions when they arrive.
Given the dynamic nature of the coastal landscape that we manage, it is critical that visitors are made aware of risks. Signage is one medium used to communicate risks to visitors in addition to online platforms.
While accurate at the time of its production, signage standards and visitor information will require continuous review and improvement so that our management estate continues to reduce visitor risk and remains relevant to the community. It is important to stay up-to-date with any changes made to the standards that have been added in this document.
Australian Standards
The following are standards relevant to the implementation and design of signage outlined in these guidelines:
• AS 2156.1 - 2001 Walking tracks, Part 1: Classification and signage (Reconfirmed in 2018 This standard provides guidance for walking track classification and signage to encourage consistency in the messaging presented to visitors.
• National Aquatic and Recreational Signage Style Manual
This signage style manual goes into detail on best practice use of aquatic risk and safety signage located along the coast and beaches. It has examples of the placement, size, height, and legibility of sign.
• AS1319-1994 Safety signs for the occupational environment
Identifies the different types of safety signage, colours and design of the symbols for hazard, regulatory and danger signs.
• AS 1742.5:2017 Manual of Uniform Traffic Control Devices, Part 5: Street name and community facility name signs Standard with specifications for street name signs and community facility name signs.
• VicRoads Supplement to AS1743:2001
Risk Management
The Great Ocean Road coast and parks are one of the most visited destinations in Australia. A managed approach to signage implementation and messaging will provide a consistent delivery of information to all visitors to the area.
Our role is to protect, conserve, enhance and manage these iconic natural landscapes. These guidelines assist us to maintain a consistent and coordinated approach across our management estate.
Our commitment to working together with Traditional Owners has resulted in a series of distinct signs co-designed and co-branded with Eastern Maar Aboriginal Corporation and Wadawurrung Traditional Owners Aboriginal Corporation.
Managing Risks and Visitor Safety
A key goal of the Guidelines is to deliver consistent messaging and ensure we are recognisable as the land manager on signage.
It is essential that visitors stay informed about on-site hazards and risks to their well-being. Safety signs play a critical role in conveying this information. Below are the types of safety signs commonly used in natural and public environments:
• Hazard signs
• Advisory signs
• Regulatory/Prohibition signs
The benefits of incorporating symbols onto signage:
• They are easier to interpret than text.
• Display a universal language and don’t require translation.
• Are quick to identify, read and understand which can be useful in signage that is road facing
• To consolidate information and reduce text on signage, particularly useful for small totem markers along trails where space is limited.
Risk Management (continued)
Warning Signs
To provide consistency in visitor interpretation, the graphic approach to these symbols aligns with the recognised iconography used for national road signs in Australia. They are nationally recognised as a symbol to communicate hazard and safety risks to visitors, such as:
• Alerting visitors to hazards that may result in death or injury. It is important that these are placed at entry to sites and further reinforced with other signs throughout the area.
• Hazards that may result in potential property loss or damage such as falling trees.
• To watch out for wildlife in the area.
Advisory Symbols
Advisory symbols indicate conditions and the availability of facilities and activity areas, such as camping, to visitors. They:
• Are identified by the green background and white symbol.
• Indicate where an activity is permitted and is safe to do so.
• Reinforce regulations, set asides and enforcement.
Regulatory/Prohibition Sign
Each site has regulations that must be adhered to, which is conveyed through the use of regulatory or prohibition signs. As the name suggests, they convey regulations and/or inform visitors of prohibited activities.
Common examples are ‘No Smoking’ or ‘No Dogs Allowed’. A symbol can be accompanied by a simple explanation, with Hazard signs included within these Guidelines to suit various projects.
The icons are recognisable by the red circle with a red slash through a black symbol on a white background. The red colour should be maintained when used on a sign as it is universally recognised and use of other colours may reduce its efficacy.
Wildlife in the area
First Nations Cultural Site
No dogs allowed symbol
Icon Set
Advisory Symbols
Warning Symbols
Regulatory/Prohibition Symbols
Acknowledging Traditional Owners
We recognise opportunities for a strong Traditional Owner presence within our signage systems, through close discussions with Wadawurrung Traditional Owners Aboriginal Corporation (WTOAC) and Eastern Maar Aboriginal Corporation (EMAC). A direct collaboration with our partners is encouraged to deliver signage that acknowledge Wadawurrung and Eastern Maar Country as well as accurate Language place names for sites across our management estate.
WTOAC and EMAC have distinct signage style guides that were recently completed and as a result may already have signage on land that are or will be managed by GORCAPA. Identifying opportunities for when we can implement signage from WTOAC and EMAC’s style guides will help maintain consistency across Country.
Co-branding is a process in which the look and feel of GORCAPA and either WTOAC or EMAC have been incorporated in the overall design. WTOAC and EMAC have expressed interest in co-branding with GORCAPA, noting that it is still important for visitors and the community to recognise that GORCAPA is the public land manager.
The co-branded examples included in these Guidelines (p.39-41) have been designed to ensure that our organisation is visible as the accountable land manager.
The relevant Registered Aboriginal Party (RAP) must be contacted to discuss the potential for co-branded signs at a project site.
WTOAC
• Trailheads
• Interpretive signage
• Bespoke Acknowledgement of Country signage through Wadawurrung artist engagement
EMAC
• Key entry signage
• Interpretive signage
• Bespoke Acknowledgement of Country signage through Eastern Maar artist engagement
Interpretive signage may include content around cultural language and histories. This must be developed collaboratively with WTOAC and EMAC.
As dual naming gains traction in public spaces, it’s crucial that our signage reflects this practice. To meet this standard, engage with the WTOAC or EMAC early in the project for approvals on the suitability of dual language for the site. Seek their recommendation for the appropriate language name. Refer to their respective Style Guide/Signage Guidelines for further information and possible costs involved.
Be mindful that both partners will need as much notice as possible to address any signage enquiries. Initial engagement with either partners will determine the level of involvement required over the duration of the project.
Signage on Wadawurrung Country
Wadawurrung Traditional Owner Aboriginal Corporation Signage Guidelines
We acknowledge that parts of our management estate is on Wadawurrung Country and as such we need to ensure that Country is represented through signage implemented by GORCAPA where possible. WTOAC’s preference for implementing signage is as follows, from most preferred to least:
1. Signage from WTOAC Signage Guidelines as it is a reflection of self determination on Country
2. Co-branding with GORCAPA
3. Final preference is including WTOAC logo only
The following signage types from WTOAC’s signage guidelines can be co-branded with our logo.
• Entry signage
• Trailheads
• Interpretive signage
Advisory, regulatory and other legislative signage is sourced from our guidelines with WTOAC logo alongside GORCAPA’s. Entry signs should contain an Acknowledgement of Country message whether it’s taken from WTOAC’s Signage Guidelines or GORCAPA’s Signage Guidelines. The following messages are through consultations with WTOAC however they will still need to be agreed on in consultation with WTOAC and may require a language agreement.
Acknowledgement of Country message
• You are in (Sea Country, Sky Country)
• This is Wadawurrung Country (Matnyu Wadawurrung Dja)
WTOAC’s preference is to use the term ‘Acknowledgement of Country’ and not ‘Welcome to Country’ as Welcome to Country is a ceremony performed by Wadawurrung Traditional Owners or Elders in person and should not be used in signage. Be mindful of this when engaging WTOAC, and if unsure, always ask.
Interpretive signage with cultural knowledge content must be created in consultation with WTOAC. Presenting information on Wadawurrung cultural knowledge helps revive the language and increase Wadawurrung presence on Country, and therefore must be approved by WTOAC. This also applies to any existing signage with cultural knowledge that needs replacement.
WTOAC requires early notice on any signage enquires. If you have identified an opportunity to incoporate their logo, co-brand sign or want to install a sign from their signage guidelines, you will need to contact them at project inception to understand the level of engagement required for the project.
Any enquiries around signage can be made through your project officer or via WTOAC’s reception. WTOAC Signage Guidelines shall be used and take precedent over these guidelines in a culturally significant site, however if it is unclear, always ask.
WTOAC’s Signage Guidelines is a good resource and should be your first point of reference when considering signage on Wadawurrung Country.
Wadwurrung Traditional Owners Aboriginal Corporation Signage Guidelines, 2025
Wadawurrung Traditional Owners Aboriginal Corporation Signage Guidelines
Signage on Eastern Maar Country
Eastern Maar Aboriginal Signage and Interpretation Style Guide
GORCAPA is one of the many organisations working on Eastern Maar Country. It is our responsibility to ensure that Eastern Maar is present through GORCAPA’s signage. EMAC Signage Style Guide is a good resource to help understand ways to incorporate EMAC’s branding across signage. Below are key points taken from the style guide to consider as land managers working on Eastern Maar Country.
• Include EMAC’s logo onto existing or new signage where relevant; any interpretive signage about Eastern Maar cultural knowledge or language must be approved by EMAC and have EMAC’s logo on the sign.
• Designing a sign in collaboration with input from EMAC, this might mean including Traditional Owner artwork or incorporating EMAC’s branding colours and overall approach to signage design.
• Implement signage from this style guide for all cultural and interpretive signage, this reaffirms EMAC’s presence on the ground and that this is Eastern Maar Country.
• Land managers may implement regulatory, advisory and other legislative signage from their own style guide, and where appropriate, inform and consult with EMAC before making final decision. These signs should still have EMAC’s logo, where appropriate.
EMAC Style Guide is to be used as a guide only, GORCAPA should follow any recommendations within the guide while keeping in mind that signs other than specified cobrand signage will need to go through EMAC’s approval processes prior to manufacturing and implementation.
Through discussions with EMAC, we have identified specific signage types that can be co-branded. Cobranding is a joint effort from EMAC and GORCAPA to incorporate both organisations’ look and feel across signage. Examples of these signs are included on page 40 of this document.
When implementing signage from the EMAC Signage Style Guide, be mindful of the artwork used on the signs. The EMAC Style Guide specifies that site specific contours are used as artwork onsite, and that when contours are not available, the artwork provided in the style guide should be used instead. Consult EMAC if you choose to incorporate this artwork.
Eastern Maar language name is placed first before the English name unless otherwise advised. There are two types of Entry Signage within the EMAC Style Guide. When using WP.02 (Welcome Pedestrian Sign 02) meant for pedestrians, always include the accompanying panel that has a Welcome to Eastern Maar Country statement. This statement is to be provided by EMAC. Create a proof of the proposed sign design for approval by EMAC, with EMAC providing direction for the exact wording.
EMAC has established a small Working Group who will be the first point of contact for GORCAPA for signage requests (includes Justin Charles, Kylie Harradine and Charmaine Hopgood). The WG will bring in other members of staff to provide inputs to signage as required. They will also work out an appropriate approvals process.
If in doubt about the cultural significance of a site or if you need to use the EMAC Style Guide, always ask.
Eastern Maar Aboriginal Corporation Signage and Interpretation Style Guide, 2024
Logo Placement
Guide to logo placement on signage
GORCAPA’s logo is to be placed in the bottom left of all signage. This will be followed by secondary logos of other organisations.
Secondary logos should be placed inline with GORCAPA’s logo. Since logos vary in font size, design and their own usage guidelines, their placement should account for their visual weight relative to other logos. Additional logos should have an equal visual weight as GORCAPA’s. See the example below that uses the ‘rule of thirds’ to maintain a visually balanced relationship between different logos.
The lowest point of each logo should be used as a reference point to place the logos inline with one another. The next page shows the three different logo sizes used across the signage suite.
Used on the vehicle entry sign, this logo is 213mm and is white against a teal background.
Depending on the sign type, different colour variations of the logo has been used. They are shown on the right.
This is the smallest size used on signs.
213mm
106mm
70mm
1
Content and Wording of Signs
Signs are an effective tool for communicating messages clearly and efficiently. This is accomplished by adhering to sound design principles, such as font legibility, information hierarchy, the imageto-text ratio, and, most importantly, the overall readability of the sign. To enhance visitor engagement, understanding, and retention, keep signage simple with clear, direct messaging. Ensure there is ample white space around the text and images to improve readability.
Always use images or icons to convey messages as graphics are universally recognised and is an effective tool for reaching a diverse target audience.
The following are design principles to consider when creating a sign:
• Introductory panels at site entry should have a maximum of 100-200 words, and allow for an average reading time of ten seconds per panel. 1
• Best practice is to ensure there are no more than 100 words on subsequent panels along a trail.2 Sentences should be no longer than 25 words to accommodate all readers.
• Use simple, jargon-free language, and clearly define any scientific or technical terms.
• Use graphic elements such as icons, drawings, diagrams and photographs whenever possible.
Ultimately, the content on signage should help visitors connect with the site and its surroundings. Elements should be clear, informative, and engaging, helping to form a comprehensive understanding and appreciation of the site for both the community and visitors.
Regulatory signs with messaging that limit or prohibit activities can be perceived as negative messages. Where possible, reaffirm this with positive wording such as “Please do not..” and provide an explanation for the regulation. For example, “No dogs are allowed on this beach due to...”. This allows visitors to understand why an activity is prohibited and are more inclined to follow the direction provided.
Logo Inclusion
GORCAPA’s logo must be included on all signs within our management estate. This informs visitors that GORCAPA is the public and responsible land manager, reducing confusion when they encounter signs cobranded with other logos.
We acknowledge Wadawurrung and Eastern Maar peoples as Traditional Owners of our management estate by including the WTOAC and EMAC logos on signs where possible. Refer to the Acknowledging Traditional Owners section from page 13 for more information.
Photographs and Graphic Elements
Photographs sourced for signs should come from our Communications Team or if sourced online, they must be credited appropriately. High quality images are to be used at all times.
If a photograph is not available, use other visual elements such as icons, drawings or diagrams. These elements are tailored to the topic on the sign. Avoid using generic stock vector images. Instead, use them as a starting point and customize them to fit your specific needs.
Font Legibility
• Always use the fonts recommended in this document.
• Avoid using all block capitals. A combination of upper and lower case letters improves readability and establishes hierarchy.
• Align wording to the left, as text will be read from left to right.
• When using text on signage, consider viewing distances. Please see the next page for guidance on recommended font sizes for appropriate viewing distances.
Accessibility and Viewing
To optimise signage readability, assess the distance at which the text will be read followed by applying the appropriate text size from the table below for that distance.
Viewing range for body text 900mm - 1700mm high
Interpretive Signs
Interpretive signs convey more than just factual information about a site. They reflect site-specific themes that have been researched and carefully curated. The text should be engaging, thoughtprovoking, inclusive, and educational, serving as 24/7 ambassadors for the site to visitors and the community.
Designing Interpretation Panels
• Interpretation panels are site specific and present stories and information about the site.
• The layout of this sign must be engaging, using a design approach that is more graphical than text based through the use of imagery and drawings.
• An interpretive sign at a site’s entrance introduces the main theme of the visitor experience, while the content on subsequent signs presents sub-themes that guide the narrative journey through the site.
• Engage visitors by using inclusive language that involves them in the narrative. Use words like “We, you and ours” in your text. This makes the experience personal and allows visitors to participate on this curated journey.
Thematic Planning
Designing interpretive signs begins with a thematic framework, which varies for each site and is key to creating an engaging visitor experience. This framework outlines the overarching theme and sub-themes that you would like to convey.
A good example is the Surf Coast Walk, which covers multiple sites but is marketed as a single experience.
This thematic framework is created by understanding your site and its history and then thinking about the points of interest, stories and key messages you would like to convey to the audience.
Make time in your production plan for consultation. This process may involve engagement meetings with our partners (WTOAC and EMAC) as our management estate are also the traditional lands of Wadawurrung and Eastern Maar peoples.
Traditional Owner Engagement for Interpretive Content
• Intellectual Property: We recognise the importance of Indigenous Cultural Intellectual Property (ICIP) Rights which protect the cultural heritage of a Wadawurrung or Eastern Maar artist imagery, design, storytelling, narrative and other tangible and intangible representations of identity. This project is committed to ensuring the representation and protection of these rights to maintain, control, protect and develop their cultural heritage and cultural expressions.
• Co-brand options for specific signage types that have been identified by WTOAC and EMAC may be suitable for your project. If you need other designs/options, the new designs must undergo collaboration from the start of, and over the life of the project, with opinions, expectations and contributions of diverse parties considered and granted weight.
• GORCAPA acknowledges that it is appropriate to use the Wadawurrung or Eastern Maar language first, followed by its English name unless otherwise advised by WTOAC or EMAC.
• Consult with our partners prior to signage implementation if there is cultural knowledge content or use of any cultural language. Include GORCAPA’s logo or other shared information on the signage. This will vary depending on type of signage and purpose of signage.
• Wadawurrung or Eastern Maar artwork may be incorporated into interpretive signage. Opportunities should be given to Traditional Owner artists through an artist’s EOI via WTOAC or EMAC.
Trails and Parks
Great Ocean Road Trails and Parks
The parks sub-brand refers to all 10 caravan parks currently under GORCAPA’s management. Specific entry signage has been created for the caravan parks and can be found in GORCAPA’s 2025 Brand Style Guide.
There are signage options in this document that can be used across our national parks and trails, but only where we are the responsible on-ground land manager.
The type of signage we can use on trails depends on the grade of the track, existing site conditions and site requirements. AS2156.1-2001 Walking Tracks details six types of classifications for trails and limitations around signage placement and types on these tracks.
Trails can take on a sub-brand, such as the Surf Coast Walk, which is informed by these guidelines. You may utilise the designed presented in these guidelines or change it to suit the look and feel of the specific experience.
Signage Alternatives
Use triangle track markers along trails where other types of signage can’t be installed. Select a color with strong contrast against the background so that it is visible.
The apex of the triangle marks the direction of the trail and may be mounted as follows.
Capital Works Signage
Capital works signs inform the Victorian community about significant public projects. These signs display details such as government funding, start and completion dates, and project benefits.
For all new public-sector capital works with government funding of $250,000 or more, a sign must be erected. Exemptions can only be granted by the relevant departmental Senior Communication Executive.
The Department of Premier and Cabinet (DPC) has developed the Victorian Government Capital Works Signage Guidelines 2019 to promote consistency in design and structure of capital works signs. You should refer to these guidelines when there is a capital works project on GORCAPA’s management estate.
Capital works signs should be displayed as soon as construction begins and removed within three weeks after the project is completed. These signs must be placed in the most visible locations relative to the works.
All signs on the work site, including those of contractors and construction companies, must comply with Occupational Health and Safety requirements. The construction specifications provided in this document outline the minimum standards required.
For sites with multiple entry points, such as major roadworks, more than one sign may be necessary. Please note that this may require a planning permit that may take some time to arrange.
Design Elements
There are two types of signs available within the Capital Works Signage Guidelines 2019.
• Pedestrian Capital Works
• Construction Site Capital Works
Refer to the guidelines for detailed information on signage types and placement. https://www.vic.gov.au/capital-workssignage-guidelines
Co-Branding
An organisation that has contributed significant financial support (10% or more of the project cost) to the capital works project is entitled to display its logo on the top righthand side, below the ‘Getting on with it!’ graphic. This can be in addition to being included in the ‘In partnership with’ section.
For partners contributing less than 10% of the project value, recognition is limited to text format only in the ‘In partnership with’ section. Vic
Vic Bold 550pt/600pt. Minimum of three lines. Vic Gold 550pt/600pt. Minimum of three lines. Vic Bold 550pt/600 pt.
Colour Palette
Masterbrand Colours Sub Brand Colours
#007078 C:89, M:40, Y:47, K:14
#F04F47 C:0, M:85, Y:73, K:0
#008590 C:85, M:31, Y:40, K:4
#00B3B3 C:75, M:4, Y:53, K:0
#F15B49 C:0, M:80, Y:74, K:0
#F26A50 C:0, M:73, Y:71, K:0
#D2AB76 C:18, M:32, Y:60, K:0
#F3764D C:0, M:67, Y:74, K:0
C:13, M:24, Y:42, K:0
#EBD8C0 C:7, M:13, Y:24, K:0
C:52, M:20, Y:21, K:0
#899E89 C:49, M:27, Y:48, K:2 Eucalypt
#A99582 C:37, M:40, Y:50, K:0
#D6C2AA C:16, M:22, Y:33, K:0
#F26A50 C:5, M:15, Y:25, K:0
#BBCCC9 C:27, M:12, Y:19, K:0 Shipwreck Sandstone Honey Gold Ocean Mist
#FFCF87 C:0, M:20, Y:53, K:0 Sunset
#E99B9A C:5, M:46, Y:29, K:0 Glow
C:17, M:65, Y:81, K:0
#242A5F C:100, M:95, Y:95, K:24
C:4, M:39, Y:55, K:0
#045099 C:100, M:78, Y:9, K:0
C:5, M:25, Y:56, K:0
C:49, M:34, Y:34, K:0 Rust Light Sand Stormy Sea
#E0DEDEC :11, M:9, Y:9, K:0
#F1C280 C:89, M:65, Y:0, K:0
#5D99ADC :66, M:28, Y:26, K:0
#327470 C:81, M:38, Y:54, K:15
#025b51 C:90, M:42, Y:66, K:32
#009373 C:86, M:23, Y:70, K:0 #b5ce84 C:32, M:5, Y:61, K:0
#E0DEDEC :11, M:9, Y:9, K:0
#799FCE C:53, M:29, Y:2, K:0
#A3876B C:35, M:43, Y:60, K:7
#FEDEAC C:0, M:13, Y:35, K:0
#7EADBB
Dark Coral Coral Shimmer Sunset Spray
Light Sand
#DDBE98
Dark Teal
Teal
Light Teal Dark Sand Sand
Brooding Clouds
#D27448
#F1C280
#F1C280
#738293 C:59, M:43, Y:32, K:4
#8C999D
Wild Water
Boat Hull
Naval Deep Ocean Bay Wake Sea Green
Rocky Path
Tea Tree Undergrowth Dry Grass Sea Horizon Earth
Typeface
Headings
Navigo is one of the many fonts that are used in GORCAPA’s communication materials.
Navigo
Navigo Bold
Navigo Regular
Source: Adobe fonts
Body copy typeface
Sofia is chosen for its legibility even at small sizes with higher x-height and larger aperture.
Sofia
Sofia Regular
Sofia Semibold
Source: Adobe fonts, Google Fonts
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Regular
Sofia
Navigo
Signage Plan
For the successful implementation of the Signage Guidelines, the following pages contain a comprehensive overview of what is contained within a Signage Plan. It is important for every project to begin with a Signage Plan. This includes a signage implementation map, a signage audit and a signage matrix.
It is a living document that contains the following information:
• Existing signs
• Proposed signs
• Condition of existing signage infrastructure including sign material/composition
• Removal or demolition of any existing signage infrastructure
• Sign location (include GPS coordinates)
• Type of signs
The implementation plan must be created and maintained in collaboration with the Asset Management team and align to the Asset Capture Procedure. All captured information will then be screened by the Asset Management Team and transferred through to the Asset Management System.
It is important to consider whether a sign is needed at all. Too many signs on-site contributes to visual clutter and disorder. A signage audit will help decide whether a new sign is necessary and helps identify existing signs that may be updated or retained as is.
Ground disturbance should be kept to a minimum which can be achieved by using existing signage infrastructure. The Technical Information section goes into detail about possible fixing methods for reusing existing infrastructure like sign poles.
To ensure a smooth process of signage delivery, review the below list before, during and after the signage installation process.
1. Undertake a desktop signage audit of existing signs based information available on the asset register. This may identify any gaps in the information.
2. Conduct an in person signage audit to fix the gaps in the asset register. You will need to take photos, GPS coordinates and notes of it’s existing condition. See next page for a table you can use during the audit.
3. Existing signs may be reused if the framing and footing is still intact and fit for purpose. In this case, take note of the type of sign and fixings to inform a new design that is focused on reusing the existing infrastructure.
4. Note down the following for each sign you come across. This information should be shared with contractors (if working with a signage company).
• Retain as is
• Replace with a new sign
• Update with new graphic panel (retain existing infrastructure)
5. Confirm number of signs and signage types needed on site.
6. Determine production method for signs that is appropriate to site conditions. (i.e direct graphics printed vinyl, footing methods etc).
7. Fill out the signage template and send it to the relevant team member for approvals. Consider any legislative or regulatory requirements for installation of signage, including but not limited to cultural heritage, planning permits, marine and coastal Crown land consents etc.
8. Check and check again all signs for quality of artwork/graphic and spelling mistakes before sharing files with signage contractor.
9. Confirm production timelines with signage contractor from manufacturing to delivery.
10. Work with the Asset Management team to ensure that the signs locations have been captured in accordance with the Asset Capture Procedure. This will include capturing the asset location, condition, materials, a photo and any relevant notes. This should be conducted through a site visit and organised through the Asset Management team. In conducting this procedure, the sign is assessed and approved.
Signage Audit
Please see the below example of the information that should be collected when conducting a signage audit. This process will be facilitated through the Asset Management team and the Asset Capture Procedure.
Use a single colour to highlight the existing signs. This distinguishes it from the new signs, see next page.
Graphic markers that are tied to a sign type. Used to markup a site plan. The sharpest point of the triangle indicates the direction the sign is facing.
Sign type informed by the Asset Management team.
MARKER SIGN TYPE
Example: Carpark Entry (-38.42791670629716, 144.17889704790272)
LOCATION
NAME WITH GPS COORDINATES
To help decide if existing pole/ infrastructure can be used for new sign, or if the sign panel needs to be replaced
ASSET ID (IF KNOWN)
NOTES
Signage Matrix
Use this table when you have moved past the signage audit. This should catalogue the new signs as well as any existing signs that are being retained. This will be a working document as the project progresses and upon project completion, it should be handed over to the Asset Management Team for record keeping.
MARKER
Graphic icons used to markup an accompanying site map with sign locations and help with sign identification
Track names, rough area markup such as Carpark / Trail 1 GPS phone app is not 100% accurate but can be used as a guide
Directional, Informational, Totem, Mounted etc
Width x Height in mm
This column is optional depending on whether there are interpretive signs onsite that follow different themes
Is this an existing or new structure? If new, what type of structure is required to support signs?
Signage Positions
Signage Implementation Site Plan Example
At the start of a signage project, create a site plan (example shown below) to capture all signage in the project. This site plan must to be updated over the duration of the project to include proposed future signage alongside any existing signage that has been reused or retained.
Make sure to use specific codes for each sign type as shown in the example below. If the site has multiple trails or walk, use a different colour to highlight the various trails. This will help you differentiate the many different types of signs used across the site, on different trails.
For larger projects, it will be the responsibility of the consultant to create and update this plan. For projects being run in-house, contact <insert position> for assistance to develop an implementation map.
sourced from 2019 Queens Park Audit and Signage Replacement project used to help with installation planning.
Signage Classification System
This classification system draws from information presented in the recent Signage Audit data conducted by GORCAPA.
This classification system categorises all signage on our management estate into an Asset Type and the Asset Subtype. This granular level of detail is required for the signage implementation and asset management process.
This information is accurate when the guidelines were created and will be added to and refined at a later date when new information is added to the system.
Signage Classification System
Granular level of detail to assist in the implementation and post installation documentation by staff. If you are unable to use on of these types/subtypes to classify your sign, use “Other” instead.
Swimming
Signage Suite
Signage Suite
Street Name
Signage Suite
Signage Suite
Trails and National Parks
Signage suite in alternative colour for Trails
Caravan Parks
Signage suite in alternative colour for Caravan Parks
Co-Branded Signage Matrix
GORCAPA Signage vs Co-Branded Signage
Scope and Intent of the Co-Branding Matrix
The co-branding matrix has been developed specifically for situations where signage must integrate seamlessly within the broader GORCAPA signage suite, particularly along linear trails and movement corridors. These are contexts where signage functions as part of a continuous system and must prioritise clarity, legibility and consistency over place-based expression.
The matrix is intended to guide branding decisions in locations where signage operates across multiple environments and jurisdictions, including trails and routes that traverse more than one Registered Aboriginal Party (RAP) area. In these scenarios, a restrained and consistent approach to branding is essential to avoid visual clutter, cultural misrepresentation, or the perception of favouring one place-based identity over another within a single, continuous experience.
In trail and corridor contexts, signage is primarily movement-led rather than place-led. The matrix therefore supports the use of Authority-led or lightly co-branded signage that blends with the existing signage suite, maintains a calm visual language, and allows for consistent application across changing landscapes, land managers and RAP boundaries, while still respecting Country through agreed naming conventions, language use and cultural protocols.
This matrix does not replace or diminish the role of full Traditional Owner co-branded signage in appropriate place-based contexts. Rather, it sits alongside that approach, providing a clear and defensible framework for situations where continuity, neutrality and integration across multiple RAP areas and signage systems are required.
Use of the Full Traditional Owner Co-Branded Signage Suite
The full Traditional Owner co-branded signage suite is used in place-based contexts where cultural presence, sense of arrival and visitor understanding of Country are central to the experience. These locations include major destinations, precincts and primary arrival points where visitors pause, gather and engage with the significance of place.
In these settings, the full co-branded suite establishes Traditional Owner authority and cultural visibility at a scale appropriate to the importance of the site, with Authority branding positioned as stewardship and endorsement. This approach is reserved for locations where signage is place-led rather than movement-led, ensuring cultural identity is expressed clearly, respectfully and with intent.
Primary Decision Principles
• Before the matrix is applied, all signage must:
• Prioritise visitor safety and clarity
• Respect Traditional Owner authority and cultural integrity
• Avoid unnecessary brand layering
• Be legible, calm and durable in a coastal environment
Branding is always secondary to function.
Signage Matrix
GORCAPA Signage vs TO Lead Signage
Sign Type
Entry Signage
Place / Trail Name Signage
Trailhead Signs
Orientation / Directional Signs (boards, totems, fingerboards)
Trackhead Signs
Interpretation Signs – Cultural
Interpretation Signs –Environmental / Historical
Hazard / Warning Signs
Regulatory Signs
Temporary / Emergency Signs
Township Interfaces
Internal Code Location / Context
IND1/2 Major entry points
Branding Approach Rationale
GORCAPA styling with stakeholder logos
EIN/WIN Precint or Place Inception or Exit Points TO Lead
ED3/WD3
Trail entry points, complex intersections, township access points, mid-segment entry TO Lead
D1/2/3 At intersections / reassurance points
D3
EI1/WI1
IN3
IN3
Complex intersections, town interfaces, beach/ road transitions
GORCAPA/no brand
GORCAPA
Lookouts, Country-specific sites TO Lead- Trail / Place-led with Authority endorsement
Ecological features, heritage sites
GORCAPA styling with stakeholder logos
Cliffs, unstable ground, beach hazards GORCAPA
R1/2 Dogs, access restrictions, closures
GORCAPA
T1 Fire danger, storm damage, closures GORCAPA
MIXED
Shared paths, foreshore, streets
GORCAPA
Establishes identity while clearly signalling land manager
Ensures connection with Traditional Owners
Reinforces trail connection without over-branding smaller sites
Function-first signage; branding kept minimal to avoid clutter and distraction
Maps benefit from trail context; branding secondary to orientation
Country and story lead; Authority role is stewardship, not dominance
Balances storytelling with land manager responsibility
Safety messaging must be unequivocal and instantly recognisable
Legal clarity; avoids confusion about enforceability
Consistency with emergency systems and rapid deployment
Reduces visual noise in already sign-dense environments
Signage Matrix
Production Specifications
Materiality
Steel
Signage elements comprised of steel are most commonly the posts/legs.
• 60.3mm dia round galvanised steel pipe
• 75x75mm/100x100mm galvanised steel SHS
Marine Grade Aluminium
3mm/1.6mm thick marine grade aluminium for panels unless otherwise specified. All freestanding aluminium signs must have a 5mm radius/rounded corners.
Marine grade aluminium is ideal for signage in coastal areas for its resilience against corrosion.
Metalwork
All metalwork is to be completed in accordance with the relevant Australian Standards. Visible welds are to be ground flush prior to priming or galvanising.
Edges of all exposed sheet metal are to be made safe with all sharp points removed.
Corflute
Some temporary sign plates may be manufactured from corflute with digitally printed vinyl or standard vinyl applied. This material should be used for temporary signage only, and recycled where possible.
Concrete footings
Standard concrete mix for all footings. No footings are to be exposed.
Fixings
All exterior fixings are to be stainless or galvanised steel to minimise corrosion. Where signs are installed in a location vulnerable to vandal attack tamper proof screws should be used.
The size of the selected fixing should be no larger than that required for the task and of the minimum number require for the task. All exposed fixings to be painted to match surrounding area.
Self Adhesive Vinyl
To be a quality UV stabilised self adhesive vinyl with 5 year warranty. Colours to match the specified colours. Application to be completed by a professional signage contractor. A protective clear overlaminate should always be used.
Printing
When printed, artwork should be digitally printed onto self adhesive vinyl using UV stabilised inks.
Colour matching
Those materials requiring custom colour must be true to the specified colours.
Double sided tape
Where double sided tape is used, it must be 3M VHB double sided tape or a tape with equivalent guarantees.
Paint
Painted signs are to be executed in accordance with the colours as specified. Paint colours or swatches must be provided in pantone or CMYK colours. Painting should completed in accordance with the paint manufacturers instructions.
Production Specifications (Continued)
Installation
Preparation
All surfaces to be prepared for application of any sign type, are to be prepared as per the manufacturers recommendations, specific to the product involved.
They must be cleaned of all dust or oils that may reduce the strength of the application.
Maintenance
The signs are designed to have low maintenance requirements. They should be checked occasionally and maintained as follows:
Scratches
Tolerate unless severe or obscene, in which case replace the sign
Graffiti
Clean off with a graffiti removing solvent as required. Graffiti vandals tend to be encourage if their work is left on display.
Peeling Vinyl
Tolerate if not severe, otherwise replace sign. The vinyl should not peel under the 2pk anti graffiti coat.
Obsolete information
Replace or remove signs if the information they convey is not up to date.
Fixing to pole
Where possible and appropriate, fix signage to existing infrastructure to minimise ground disturbance.
Depending on type of signage, posts should be fixed to;
• centre of panel due to wind loading
• double poles required when signage panel exceeds 700mm width
Typical Footing Details
Typical Fixing Details
BRACE ATTACHED TO POLE WITH UNIVERSAL CHANNEL CLAMP 60MM OD GALVANISED STEEL
LENGTH VARIES DEPENDING ON GROUND CONDITIONS AND TYPE OF SIGN
