Page 1

The Chamber


Member News & Information January/February 2012

Providing Leadership and Opportunity for business

2012 Officers Scott Mayes, Chairman Comcast Spotlight

Timothy R. Jefferis, Chairman-Elect TD Bank

Chris Tolsdorf, Vice Chairman Tolsdorf Oil Lube Express

Rob Partridge, Secretary WC Area School District

Donna Urian, Treasurer Fischer Cunnane & Associates, Ltd.

Mike Brown, Past Chairman KMRD Partners, Inc

Board of Directors Mary Bigham

Bryan Brockson EDiS Construction & Development

Thomas Ciccarone Parkway Dry Cleaners

John J. Cunningham, IV Lamb McErlane PC

Ronald K. DellaVecchia DellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc.

Guy T. Dunn 1-800-905-GEEK / Geeks on Call

Mark Ernest Franklin Mint Federal Credit Union

Thomas Gavin

Giving Back a Way of Life for Citizen of the Year Growing up in the tightly–knitcommunity of Malvern, James E. McErlane learned early that getting involved was a way of life. His parents were active in church and community organizations. His mother, the daughter of Italian immigrants, used her fluency in the language to help Italian newcomers to the area. His father was a member of Malvern Borough Council and served on the local Boy Scout Troop 7 Committee. No surprise then that Jim has made a habit of service to a multitude of organizations in the Greater West Chester area and beyond. From the small to the sprawling, from the recently-launched to the long-established, he has given his time and tal-

The Chester County Hospital

continued to page 4

Liz Golding 1N Bank

Nicole Grebloskie Arthur Hall Insurance

Chester County Food Bank Honored

Bruce Griffin YMCA – West Chester Area

Frank Jacquette Jacquette Consulting, Inc.

Mell Josephs Student Services, Inc. West Chester University

Jeannie McGinn McGinn Marketing Works

Arlene McGranaghan Daily Local News

Patrick McKenna, Esq. Gawthrop Greenwood, PC

Andrew McMenamin DNB First

Brian Miller Mars Drinks North America, LLC

Marisa Powell Pietro’s/Nonna’s Restaurants

ent to health, education and business organizations including Community Volunteers in Medicine, the West Chester University Foundation, Paoli Hospital, Malvern Preparatory School and, most recently, the Chester County Food Bank. For his on going, exemplary service to the community-at-large, the Greater West Chester Chamber (GWCC) is proud to name JimMcErlaneits 2011 Citizen of the Year. The award, given annually since 1948, will be presented on Feb. 7, 2012 at the Mendenhall Inn. “Jim was our unanimous choice for Citizen of the Year,” said Katie L. Doherty, GWCC president. “It’s amazing when you look at the number of organizations he has supported in Greater West Chester, including this Chamber, as well as in Chester County and the region. Jim’s considerable time, energy and expertise have been well-spent in making our community a

Given Chester County’s standing as one of the most affluent counties in the state, it’s often hard to believe hunger exists within its boundaries. The reality is, however, that some 70,000 residents struggle daily to have

By Dorothy Kennedy enough food to eat. The Chester County Food Bank was established in 2009 to help provide food for those in need in Chester County and to focus on hunger’s role in poverty, health and education. Since its inception, the Food Bank has distributed over 1,200,000 pounds of food each Don’t miss these upcoming events year. The food is dolisted on page 15 nated to over 65 continued to page 9


Cruisin' Style LLC

Mr. Craig Felice 148 West Gay Street West Chester, PA 19380 610-436-0351 Barber Shop

Chamber Staff Katie Doherty President Mark J. Yoder Executive Vice President

KG Builders, Inc. Mr. Keith A. Green PO Box 3166 West Chester, PA 19381 484-442-1101; Fax 484-442-1110 General Contractor/Custom Builder

Sugarbaby Events, LLC Ms. Anita Broady 64 E. Uwchlan Ave., Ste. 264 Exton, PA 19341 610-365-1404; Fax 610-363-3533 Event Planning

Maggie O’Neill Office Manager Bethany Henry Member Relations Coordinator Chamber of Commerce of Greater West Chester 119 North High Street West Chester, PA 19380 t: 610.696.4046 f: 610.696.9110

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Love Holds Everything Together By Steve Coscia During the last year of his life, R. Buckminster Fuller, inventor, engineer, architect, mapmaker, lecturer, cosmologist, poet and visionary, was asked about how he kept himself going in times of great adversity. A person might expect Fuller to reply with a complex answer, based on his 39 honorary degrees and having authored 25 books. Instead, his answer was quite simple and eloquent. Fuller answered the question, “Really one thing – love.” Then Fuller continued with an explanation. “Radiation is inherently disintegrative; it comes apart. Gravity is inherently integrative; it pulls together. And to me, there’s a good possibility that love is what I’d call metaphysical gravity. Love holds everything together.” Among our chapter members, the concept of love correlates to the genuine concern a manager or company owner has for subordinates. The way any leader treats employees and coworkers becomes a visible example for others to emulate. The “do as I say, not as I do” approach to leadership does not work for the long haul, because it is incongruent to service excellence. Company owners and managers who do not adhere to their internal culture allow others to do likewise because they are leading by example. The cumulative behavior of all employees is the synergy that propels companies from good to great.

In addition, and most vitally important, customers are more likely to frequent businesses where genuine concern is evident. A culture of concern is noticeable because of its sincerity. Real benevolence cannot always be manufactured – you either have it or you don’t. At the start of a new year, it is my wish that people will join together in the singular expression of love toward each other. I believe that this is only possible if our relationships are about building each other up, instead of tearing each other down. Deep relationships are a vital component of what enables people to tolerate the flaws and shortcomings of those for whom we care. Consider how tolerant people are with their spouse, children, siblings, etc. It’s because of a deep relationship. Tell your loved ones, with whom you have a relationship, how much you care for them. Go ahead. Be spontaneous. People need to know and hear that they are loved and cared for. People stay better connected and life is much more bearable in the presence of love. Hopefully R. Buckminster Fuller’s explanation of love will manifest itself in 2012 with much peace and a boatload of good will. Happy New Year! Steve Coscia ( of Coscia Communications writes, speaks and consults about customer service. His books, tapes and television appearances have helped thousands of business professionals.

Giving Back continued page 1 better place to live. We are delighted to recognize his efforts with this award.” A senior partner with the law firm Lamb McErlane, Jim, 69, practices in the areas of banking and finance, real estate, municipal law and governmental regulations. He has been named a Pennsylvania Super Lawyer for General Business Lawand was appointed to the Pennsylvania Judicial Conduct Board by the Supreme Court of Pennsylvania. Jim’s involvement with the GWCC goes back 30 years. The Chamber instituted the James E. O’Neill Junior Award for an outstanding high school student with Lamb McErlane underwriting the award. As an active member of the Chester County business community, he has also served on the Chester County Development Council and as Chair of the Chester County Chamber of Business and Industry (CCCBI) as 4

well as on the Boards of the Greater Philadelphia Chamber of Commerce and the Philadelphia Regional Port Authority. CCCBI named Jim its Citizen of the Year in 2005. In 1997, he established the James E. McErlane Scholarship for International Studies at WCU. Most recently he helped launch the Chester County Food Bank in 2009. When he’s not working or volunteering, Jim, who describes himself as “something of a political junkie,” enjoys walking as well as reading books and magazines especially those on current affairs. He and his wife, Robin, live in Malvern.They have two daughters, Bonnie, also of Malvern, and Lisa Yao, who lives in New York City with her husband, Andy,and their children, Lilly 3 ½ and Julian 1 ½.

Jan/Feb 2012

Bridge of Hope to Host Event! Bridge of Hope Lancaster & Chester Counties will be hosting their thirteenth annual Chester County Garden Luncheon on Saturday, March 17, 2012. This much anticipated event takes place at the Desmond Great Valley Hotel, Malvern, PA, from 11am to 1:30pm and supports Bridge of Hope LCC programs helping homeless families build a better future. The event features a silent auction and gardening specialist as the luncheon speaker. Over the years, they have welcomed regionally and nationally acclaimed gardeners such as Joanna Reed, David Culp, Mike McGrath and Sharon Lee as speakers. Since 1989, Bridge of Hope LCC has successfully assisted homeless mothers and their children in securing permanent housing and attaining financial self-sufficiency. Each homeless family is paired with a trained church-based mentoring team with the goal of building a supportive friendship. These friendships assist the mother in attaining the stability and self-esteem that are so vital for her journey back from homelessness.

Jan/Feb 2012

Bridge of Hope LCC is seeking sponsorships for this popular event. If interested in playing a meaningful role in the vital effort to end homelessness in our local community, businesses are asked to contact Kate Kooker, Special Events Coordinator, at 610-380-1360 ext. 107. Sponsorship commitments are requested by January 12, 2012 in order to print these partnerships in the formal luncheon invitation. They are also accepting auction items, with the hope of gathering 80 to 90 quality items valued at $50 to $1000. In addition to an array of gardening objects, previous auctions have featured an interesting selection of art, antiques, dining and entertainment opportunities, gift certificates, vacations and much more. All luncheon proceeds will benefit Bridge of Hope Lancaster and Chester Counties’ life-changing ministry to homeless and at-risk single mothers and their children in Chester County. As a 501(c)(3) non-profit organization, Bridge of Hope LCC will provide a tax deductible receipt for all donations. Bridge of Hope LCC welcomes business.


Congratulations to our members who were named COUNTY LINE MAGAZINE BEST OF THE BEST RESTAURANTS IN 2011 Mas Maxicali Cantina Wegmans Food Market Limoncello Ristorante Ryan’s Pub High Street Caffe

Educate.Enrrich.Empow Educate.Enrich.Empower p err Women dM Men the W omen o n and en of

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Iron Hill Brewery & Restaurant Kildare’s Irish Pub

Chamber Chatter Radio Show Every Tuesday @ Noon Listen At:

i-Pasta Capriotti’s Sandwich Shop Mendenhall Inn Chamber of Commerce of Greater West Chester President, Katie Walker and Executive Vice President, Mark J. Yoder.

Sponsored By:


Jan/Feb 2012

Family Owned Since 1976


301 S. Bolmar Street West Chester, PA 19382


GOLF MEMBERSHIP WINNERS The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer renewing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs. All current members are eligible to win during the month they renew their membership. The drawings will continue each month through April 2012. CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses that renewed their memberships in November 2011: Ms. Kimber Schladweiler A Taste of Olive Ms. Holly Boulden Canine Design Mr. David R. Dietrich Communication Graphics Mr. Thaddaeus Fisher T.P. Fisher General Contractors/Remodelers, LLC Mr. Fred Gunther Grand Sport Auto, Inc.

Jan/Feb 2012

Dr. Darren Rodia, PT,MS,DPT Kinetic Physical Therapy Mr. Gary Krapf Krapf's Coaches Inc. Mr. William DeMeo Northeast Package Delivery Mr. Andy Chapis RE/MAX Preferred Realtors / Andy Chapis Mrs. Kathi Miller-Madanci ShopRite


Planning for Cost Basis Reporting Changes By Kathy Wileczek In 2008, Congress passed the Emergency Economic Stabilization Act, which required that brokers begin reporting the cost basis of investment products to investors and to the IRS for securities purchased beginning January 1, 2011 for stocks and January 1, 2012 for mutual funds. Many of us are used to receiving cost basis information at the end of year to assist with tax preparation. This information has not previously been reported to the IRS. The new reporting rules will require us to act proactively if we want to manage our gains and losses. There are three ways to calculate the cost basis • First In First Out (FIFO) - Under this method securities are sold in the order they were purchased. This is the default method used by the IRS. • Average Cost- The cost of all shares is divided by the number of shares to calculate the average cost per share. This is how mutual funds generally provide cost information to sellers. • Specific Identification- The seller makes a decision as to which particular shares are sold. This method allows the taxpayer to create the best possible tax outcome. Prior to the change in reporting requirements, the Internal Revenue Service only received information regarding sales price. Due to the variety of cost methods there was no accurate way for the IRS to receive and compare the information. The technologies that have changed our lives and living standards, have enabled the tax code to become more complex and reporting requirements to accelerate. The recently repealed 1099miscellaneous rules were rescinded because the IRS could not process the information, not because they didn’t want it. Taxpayers may still choose the cost basis method, but they will now be required to declare the method chosen at the time the sale is initiated. This reduces the previous flexibility of electing a cost basis method after the year was over and there was an opportunity to value the transaction with the best tax consequence. As always new rules bring new forms. In order for the IRS to process this information Schedule D now has three new sub parts. In addition to long and short 8

term gains, the form will now require the taxpayer to separately report as follows: • Sales reported on a 1099-B with cost basis information • Sales reported on a 1099-B with no cost basis information • Sales not reported on a 1099-B Be prepared. Take the time to consult with your accountant before completing transactions that may have a significant impact on your taxable income. Be sure to provide your accountant with all information provided by your broker. Send your accountant any tax notices you may receive. Kathy Wileczek, CPA ( is a manager with Maillie, Falconiero & Company, LLP. We are one of the leading regional accounting, tax and advisory firms in Southeastern Pennsylvania. Our client service philosophy has helped forge an excellent working relationship with our diverse client base.

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Jan/Feb 2012

Food Bank Honored continued page 1 organizations including food cupboards, meal sites and other non-profits that help feed the hungry and/or distribute the food items. In recognition of this outstanding work, the Greater West Chester Chamber of Commerce is proud to honor the Chester County Food Bank as its 2011 Mostelle Community Service Awardwinner. The award will be presented Feb. 7, 2012 at the Mendenhall Inn. “We are honoring the Chester County Food Bank for its tireless, ongoing effort to feed the over 40,000 local households that don’t have enough food in Chester County,” said Katie L. Doherty, president of the Chamber. “Distributing food to so many people on a day-to-day basis is no small job. But in a short time the Food Bank has risen to the task. We salute the Board, staff and all the volunteers who make it happen.” According to Larry Welsch, the Food Bank’s executive director, the need in the county continues to rise. The organization has been able to keep up with the demand thanks to donations of time, food and money. With only six employees, the non-profit relies heavily on volunteers includingapproximately 1,200 volun-

Jan/Feb 2012

teers who help with the Summer Harvest Program and over 800 volunteers who work in its warehouse. Food drives help fill the shelves of over 30 local food cupboardswhere residents in need can pick up items such as fresh produce and canned goods. In addition, the Food Bank organizes and operates avariety of programs aimedat ending the cycle of hunger and poverty. These programs, such as healthy cooking classes and raised-bed garden programs,focus on nutrition and education to help people live better lives. Welsch expressed his sincere appreciation to the Chamber for the award and applauded those who work behind the scenes to further the Food Bank’s mission. “It is wonderful to be recognized with this award, knowing how hard our Board of Directors, volunteers and staff have worked to help the hungry in Chester County,” said Welsch. “The Food Bank has accomplished a great deal in a short period of time because of the commitment and generosity of many. We are veryhonored to be recognized.”


The Mars Drinks Old Fashioned Christmas Parade


Jan/Feb 2012

Holiday Toy Breakfast Sponsored by WSFS Bank and West Chester Golf & Country Club

Jan/Feb 2012


How Much Are You Or Your Job Worth? By Peter R. Johnson The Chamber Chatter is pleased to introduce a new columnist, Peter R. Johnson, a long-time Chamber member. Peter R. Johnson & Company is a Chester County, based compensation consulting firm that provides full-service resources for total compensation plan design and program management support. Peter R. Johnson & Company, located on High Street in West Chester, has been serving the for-profit, not-for-profit, and the public sectors of the domestic market for over 32 years both regionally and nationally.

What are the key factors which determine the monetary value of a job?

• The Job: What skills, experience, education, special training, behavioral characteristics are needed to effectively perform the job? The job or position description is the prevailing communication format for both the individual and the organization and therefore should be accurate and up to date. • The Organization’s Needs: What results must be accomplished by the person performing the job and how critical are they to drive organization success? What level of urgency does the organization have? • The Market: How large is the supply of qualified The capabilities of the firm’s consultants support an in- people in the appropriate geography, if it is a factor, tegrated approach to design direct compensation plans and how strong is the demand? What kinds of and how for a client base that includes many sizes and types of many organizations are competing for people to fill the organizations. As a small, independent consulting firm, same kinds of jobs? our mission is to provide a more personal style of serv- • The Person: Does the organization need a suice to clients The firm maintains an extensive and perstar, or will a solid performer or emerging star with broad database on prevailing compensation practices potential fill the bill? Do the organization’s needs allow in virtually all industry groups including over 100 pubtime for a person to develop, or does it require immedilished salary surveys and state-of-the-art compensation ate results? reporting and analysis software applications. These resources cover fixed (base salary and variable cash At the very core of any process of valuing a job, compensation), longer-term incentive plans, executive whether it is the free agent valuing of Albert Pujols, or perquisites and benefits. As a matter of course in projthe arbitrator who determined Ryan Howard’s salary in ect situations, we orient and train client management 2008, quality data and proper analysis of it were essenand staff in plan concepts and mechanics, giving them tial. Whether you are an individual simply interested in operating independence after the project is completed. testing your compensation in the market or an organization evaluating your whole compensation structure, Albert Pujols, recently of the World Champion St the process is the same with quality data and thorough Louis Cardinals just signed a 10 year, 254 million dol- analysis at its core. lar contract with the California Angels making him the highest paid first baseman among the 30 who When the time comes, don’t go down this path alone. have this job in major league baseball. Ten years ago, Select a consulting company who has a long and he was drafted 420th and signed with the Cardinals proven track record for providing compensation and for a bonus of $60,000. In 2011, his salary with the human resource services to corporations. Be sure their Cardinals was a little over $14,500,000. Ryan Howard strengths lie in assessing job salaries and compensawas paid $350,000 in 2006 in his MVP year, $900,000 in tion criteria and will guide you through customizing the 2007 and was awarded a $10,000,000 annual salary in right packages for your firm in a timely and cost effecarbitration in 2008. There are many other similar extive manner. amples in baseball and other professional sports. How did Pujols and the Angels get to $254 million and Peter R. Johnson & Company is a West Chester based compensation consulting firm that provides total compensation plan design and prothe arbitrator $10 million for Howard? Determining gram management. Our experienced staff of compensation consultthe value of these jobs and others is a process, and ants enables Peter R. Johnson & Company to provide plan design, the fundamentals of this process apply to all organiimplementation support, and ongoing administrative services for all zations, whether business, professional sports, not phases of a client’s total compensation program. For more information on this topic, reach us at or 610-436-6114. for profits or whatever.


Jan/Feb 2012

The Board of Directors requests your presence at the Chamber of Commerce of Greater West Chester's

Annual Banquet Honoring the

2011 Outstanding Citizen of the Year

James E. McErlane, Esq. and the

J. Dewees Mosteller Community Service Award Recipient

Chester County Food Bank Donations Encouraged- Food items will be collected upon arrival

Tuesday, February 7, 2012 The Mendenhall Inn Grand Ballroom Mendenhall, Pennsylvania

Cocktails 5:30 pm ~ Dinner 6:45 pm Please respond by January 30, 2012

Event Sponsor:

Call the Chamber to purchase a ticket or reserve a table 610-696-4046

Jan/Feb 2012


Thank You to Our Renewing Members in November 2011 Our members are the foundation of our organization. To honor them we would like to congratulate and thank those who renewed their membership in Novmber 2011. Thank you for your ongoing support of the Greater West Chester Chamber of Commerce.

Members between 20 - 29 years

1 - 2 years

Black Berry Technologies Inc. Student Services, Inc. KMRD Partners, Inc. ARAMARK @ WCU Prudential Fox & Roach Realtors / Kit Anstey

RE/MAX Preferred Realtors / Andy Chapis FastFrame Grand Sport Auto, Inc. Paoli Hospital Foundation T.P. Fisher General Contractors/Remodelers, LLC WSFS Bank Malena’s Vintage Boutique New York Bagel Cafe & Deli Charles Wasserman, PhD Curotec, LLC Kinetic Physical Therapy Style Masters Salon

10 - 19 years TnT Handling USA, Inc. Communication Graphics ShopRite Northeast Package Delivery Krapf’s Coaches Inc. Bellingham Retirement Living Exton Senior Living Canine Design

3 - 9 years William H. Bunch Auctioneer & Appraiser Gayle Bohman Karen A. Kludt & Associates Christopher Sniscak /Nationwide Insurance Thomas Chevrolet of West Chester Blaze Salon Music for Memorable Moments The Arc of Chester County A Taste of Olive


Jan/Feb 2012



January 10 (Tuesday) FLOW Luncheon 11:45am-1:00pm

February 7 (Tuesday) Annual Banquet 5:30pm- 8:30pm

1st Time Home Buyers Seminar High Street Café/Vudu Lounge 322 S. High St., West Chester $25 for FLOW members; $35 for Non-FLOW members

Sponsored by: 1N Bank Mendenhall Inn 52 Kennett Pike, Mendenhall PA RSVP Required

January 11 (Wednesday) Coffee Connection 7:45am-9:00am

February 16 (Thursday) Business Card Exchange 5:30pm-7:30pm

New York Bagel Café & Deli 103 Turner Ln., West Chester Free for members; $10 for general Reservations Appreciated

Zukin Realty 121 E. Gay St., West Chester Free for members; $10 for general RSVP Appreciated

January 19 (Thursday) Membership Luncheon 11:45am-1:00pm

February 21 (Tuesday) Coffee Connection 7:45am-9:00am

Senator Dinniman & State Rep. Truitt Update West Chester Graduate Business Center 1160 McDermott Dr., West Chester $25 for members; $35 for general RSVP Required

Gawthrop Greenwood, PC 17 E. Gay St., West Chester Free for members; $10 for general RSVP Appreciated

January 25 (Wednesday) Business Card Exchange 5:30pm-7:30pm Francis Hall Insurance 1065 Andrew Dr., West Chester Free for members; $10 for general RSVP Appreciated

RESERVATIONS FOR EVENTS Register online at email or call 610.696.4046

Jan/Feb 2012


Calculating the Costs: Email Threats & Financial Risks Could It Happen to You? Despite all the publicity that email threats generate, many computer users are still surprisingly naive about their chances of their pc becoming infected. A 2009 survey revealed that nearly half of respondents were confident it wouldn’t happen to them., thinking that ‘I’ve got nothing worth stealing on my PC’. In reality, everyone has – even if it’s just an email address. It is critical, that as a business owner/manager, you understand not just your level of exposure to email-borne threats, but also the potential cost if your business becomes a victim. Criminals are said to have made tens of millions from small and medium-sized businesses in the US through malware distributed via spam and designed to steal online banking details. With all of the tools available to cyber criminals, it’s probably not surprising that it’s relatively easy for a PC to ‘catch’ a virus – a virus whose objective may not simply be to disrupt or crash a computer or network, but rather to seek out confidential (and therefore valuable) data that can be secretly leaked to the virus’s controller. During 2010, Symantec. detected more than 73 million malware-infected emails heading for clients worldwide. An incredible 60 targeted Trojans per day were detected. (Potentially the most damaging internet threat of all, targeted trojan attacks aim to trick victims into installing customized remote-controlled data-stealing malware onto their computers.) Meanwhile, on average, each client in the small business sector is being targeted by 50 phishing attacks per day! Faced with this deluge of threats, no business can afford to rely solely on the alertness of its employees to keep it safe. Even the most threat-savvy end-user can’t remain immune indefinitely. Picking up the Bill What will an incident actually cost in financial terms? The truth is that each event will differ, with key factors such as the nature of the business attacked and the sensitivity of any lost data determining the scale of the impact. For example, was it ‘just’ a few email addresses that were stolen or has national se16

By Rob Sparre, President of Dorset Connects curity-related information been compromised? Generally speaking, an incident and the response it triggers will involve some, most or all of the following, each of which will result in a cost to the affected organization: • Identification of the nature and extent of the problem • Identification of the point of entry • PC clean-up/repair • Data/system restoration/reinstallation • Damage and danger assessment • Service interruption • Lost productivity due to PC downtime • Lost revenue (e.g. due to systems being unavailable to process payments) • Breaches of confidentiality • Loss of data (usernames, passwords, financial information etc) • Damaged reputation • Market capitalization losses (often 1-2%) following a data breach And finally, but arguably most important of all: the unknown. For example, once malware has penetrated a network, it’s very hard to know exactly what it’s been doing, what data has been lost, how that data might be abused, who it might be sold on to etc. Unknowns like these can undermine confidence within any business. So is there a basic rule of thumb you can use to estimate how much an incident could cost your business, and the size of the bill your business might have to pick up over the course of a year? • A minor incident (single PC becoming infected and needing to be cleaned or reloaded) will probably cost around $400, taking into account PC downtime, lost productivity and cost of clean-up. Using the average figure of 2500 malicious emails heading towards a business during the course of a year, that gives a ‘total minor incident cost’ of $1,000,000 for any organization without an email security system in place. • A major incident (impacting multiple systems) might typically cost a small business between $15,000 and $30,000 in total and a large company between $140,000 and $250,000 – a substantial annual cost if continued to page 18 Jan/Feb 2012

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Jan/Feb 2012


Changes Coming to the Chamber Chatter Newsletter The publication calendar for The Chamber Chatter newsletter will be changing for 2012! The newsletter will now become a bimonthly publication, being mailed out to 1,100 contacts in the Greater West Chester Chamber six times per year. In addition the Chamber will add value to the publication and its advertisers my going online! Now Chamber members and the community can read the Chatter by simply going to, clicking on the Chatter link and flipping through the pages. Online readers will have access to all of the great content featured in the Chatter and be able to visit the websites of Chamber Member advertisers! If your business would like to be featured in the Chamber Chatter newsletter or place an advertisement please call us today at 610-696-4046.

Calculating the Costs continued page 16 such an incident happens once a year. • A severe incident (financial systems are compromised) could leave the victim organization picking up a bill running into millions. Big Money, Big Question So the big question for your business is - are you content to withstand the financial hits that email threats inevitably deliver? Or would it actually save you money if you could implement an email security solution that blocks virtually every threat at internet level before it even approaches your corporate gateway, with minimal demand on your in-house IT resources? While there are no magic pills available to completely protect your systems, working with your IT provider on a solution that combines email security, antivirus and web filtering can help shield you and your business from most of these attacks. The risk of becoming a victim of cyber-crime is very real. So too are the costs. But making the right call where email security is concerned will mean your business can stop paying them. Rob Sparre, President of Dorset Connects, Dorset Connects offers complete IT and telecommunication management solutions that take the hassles out of managing and maintaining your critical IT systems. We’ll customize a support plan that is tailored to your environment and exceeds your support expectations.

19 S. High St., West Chester, PA 19382 Fax: 610.436.0117


Jan/Feb 2012

TAKE IT TO THE STREETS AT THE 2012 IHTC WITH A MEMBERS-ONLY “STREET SPONSORSHIP” We may be stuck in the midst of winter now, but from a marketing standpoint, the 2012 Iron Hill Twilight Criterium, to be held Saturday, July 7, is coming fast. Now is the time for you to act on a special opportunity that the Greater West Chester Chamber of Commerce is making available to a limited group of members who act fast. The Iron Hill Twilight Criterium brings pro bike racing excitement and family fun to downtown West Chester. Nearly 20,000 community members – and potential customers – will thrill to see a series of bike races that culminates with pro cyclists navigating the challenging turns and straight-aways in historic downtown West Chester. You can place your business at the heart of the intense excitement, from the beginning of the day’s activities at 4pm through the finish at 10pm, by securing a Street Sponsor booth location at the Kinetic Physical Therapy Community Festival. These new Street Sponsorships provide the best possible showcase for local businesses to connect directly with the thousands of community members in attendance. This is a great opportunity to activate your brand and showcase your businesses’ hottest new innovations and “must-have” products alongside fabulous food options and the ongoing race activities! The first 10 Chamber of Commerce members to commit to a Silver-level Street Sponsorship will receive a members-only 40% discount. A Silver Street Sponsor package includes all of the following elements: SILVER Community Festival display tent – includes designated space + 10’ x 10’ white, unbranded tent Right to use event marks & logos in advertising and promotions Recognition as “Official Street Sponsor” in print guide Presence on website Package cost: $495 * SPECIAL FOR MEMBERS ONLY: The first 10 GWCC members in good standing, with current membership through Dec. 31, 2012, who commit to the Silver Package will receive the outlined benefits at a discounted rate of only $295 - first come / first serve! Get in on the action and excitement of the Iron Hill Twilight Criterium, and take your sponsorship support to the streets in 2012! For 2012 Iron Hill Twilight Criterium Street Sponsorship Opportunities, please contact:

Steve Scebelo, Principal Creative Properties 484.889.8917

Jan/Feb 2012


Mars Drinks Associates in West Chester Dedicate Time, Services to the Community During the month of October, Associates from Mars Drinks in West Chester reached out to the local community to make a difference through outreach and volunteer activities. Mars Drinks is the Drinks division of one of the world’s largest privately held companies – Mars, Incorporated. Mars operates in 6 segments globally: Chocolate, Gum/Confectionary, Petcare, Food, Symbioscience, and Drinks - with global brands we have come to love: M&M’sÂŽ, SnickersÂŽ, Milky WayÂŽ, TwixÂŽ, DoveÂŽ, WrigleyÂŽ, OrbitÂŽ, AltoidsÂŽ, PedigreeÂŽ, WhiskasÂŽ, Royal CaninÂŽ, Uncle BensÂŽ, Alterra Coffee Roasters™, and The Bright Tea Company™. Part of the Mars, Incorporated culture and beliefs include giving back to the communities in which Associates live and work. Each year Associates do just that through the Mars Volunteer Program (MVP). This program allows Associates to help address local community issues while making a global impact. From hosting food drives to volunteering at local animal shelters, Associates around the world are working hard to put their values and beliefs into action. MVP is a program that empowers Associates to make a difference to their community. This year Associates were encouraged to focus their efforts in one of three core areas: Health and Prosperity of our Communities, A Better World for Pets and a Greener Planet. In October, Associates from Mars Drinks volunteered at six different sites; Tyler Arboretum, Quest Therapeutics, and Main Line Animal Rescue. Associates also cleaned up the following parks in Chester County; Marshall Square, Everhart, and Hoopes. Volunteer efforts included weeding, cleaning walking trails, planting flowers and trees at Tyler Arboretum; staining horse stalls and power washing playgrounds at Quest Therapeutics; painting rooms for cats and repairing dog trails at Main Line Animal Rescue, and picking up trash and cleaning the local parks. Mars Drinks has used these organizations since MVP’s kick-off in 2007. This year over 90 Associates participated in the volunteer days and in total contributed a total of 270 service hours. MVP Day is an event anticipated each year by Associates at Mars Drinks. “I look forward to the MVP program each year because it was not only a great engagement and teambuilding activity but also a great way to give back to the community in which the Mars Drinks business is located,â€? stated Manufacturing Accountant Matt Marano. Mars Drinks has contributed throughout the year as well to various organizations including the Mars Drinks Old-Fashioned Christmas Parade, The Lance Armstrong Foundation also known as LiveSTRONG (, Grounds for Health (, and Wings for Success ( 20


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Jan/Feb 2012

We Mean Business.

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit us

Business Law Banking & Finance Maritime Law Commercial Litigation

Legal services for businesses, governmental entities and individuals. 17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562 Phone: 610.696.8225 Fax: 610.344.0922

Jan/Feb 2012


Valentine’s V alentine a ’s D Day is Tuesday, February 14

Ex E Express xxpr xpress prreeess Your Your Yo o Love L wi h with thh the ith G F Fl llowe Gift Flowers. Giiift f off Flo

Membership Luncheon

with Senator Dinniman and State Representative Truitt

Thursday, January 19, 2011 West Chester Graduate Business Center 1160 McDermott Drive, West Chester 11:45am $25 Members; $35 General RSVP required to or call 610-696-4046 22

Jan/Feb 2012

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Call your local financial advisor today.

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The Chamber Chatter is a bi-monthly publication with a circulation of 1100. It is free to members of the Chamber. Editorial Content and advertising is limited to Chamber members. Editorial coverage does not imply or indicate Chamber endorsement of members business, product or services.

105 South High Street West Chester, PA 19382 610-430-1320

Eric S Smith, AAMS®

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105 South High Street West Chester, PA 19382 610-430-1320

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704 West Nields Street Suite G West Chester, PA 19382 610-436-4101

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Jan/Feb 2012


PRSRT STD U.S. Postage PA I D West Chester, PA Permit #177

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Chamber Chatter - Jan-Feb 2012  

Greater West Chester Chamber of Commerce Newsletter

Chamber Chatter - Jan-Feb 2012  

Greater West Chester Chamber of Commerce Newsletter