GMG Sellers Guide

MUSK MUSK KA KA

CONTENTS CONTENTS

Our MISSION: MISSION:

We are dedicated to providing prompt service and personal care to every client. With a focus on teamwork and passion for the industry, we work with you throughout the buying/selling process.

Over our 30 years in the Real Estate industry, we are constantly looking to further our knowledge in order to stay at the forefront of trending technologies, education, design and marketing strategies for you.

Working with our team ensures that you have access to the most accurate and up-to-date information on local property sales, market conditions (median and average sales prices, average days on market and ratios of list-to-sold prices) and much more

Here at The Greater Muskoka Group we pride ourselves on our abundance of intimate knowledge of Muskoka and the surrounding area that we share with our clients. From school districts to outdoor adventure opportunities, we are exceptionally well informed about the smallest details of each community and their neighbourhoods.

Sue Morrison

Founder/Sales Representative Sue@GreaterMuskoka ca 705.783.4404

TEAM TEAM Meet the

Sue Morrison

Sue Morrison has been providing local real estate expertise in Muskoka since 1993. She is an accredited Seniors Specialist, in addition to having the honour of being named to the RE/MAX Chairman's Club, Titan Club, Diamond Club, and ranked #2 Individual Agent company-wide in 2022

Dedicated and hardworking, Sue is passionate about helping clients find their dream property, whether a first home, investment property, or scenic lakeside cottage She makes a point of getting to know each client, often developing long-term relationships in the process With her strong work ethic and vast knowledge of Northern Muskoka district’s lakes, back roads, and small towns, Sue is ideally qualified to find a property that is the right fit for each client

Along with a genuine commitment to her clients, Sue is deeply involved in charitable giving and community involvement She is personally involved in Hospice Huntsville, the Children’s Miracle Network, the Breast Cancer Society, the Huntsville Hospital Foundation, Community Living Huntsville, and the local food bank, among other endeavors When she isn’t working Sue loves spending quality time with family, friends, and her 3 dogs You can find her snowmobiling in the winter, boating in the summer, and taking joy rides in her Jeep no matter the season.

Sarah Bonofiglio

Sarah has been in Client Relations and Marketing for Real Estate since 2017 with a background working in Wills and Estate Law after receiving her Paralegal Diploma in college Sarah quickly realized how much she loves the real estate world and helping others She brings added knowledge to our team and is efficient, organized, and friendly, anything you may need, she can help.

Sarah joined the Greater Muskoka Group in 2023, relocating to North of Muskoka a couple years ago Although she did not grow up in the area, cottaging and camping from Haliburton to Muskoka and further North have always been her go-to hobby When Sarah’s not working, you can find her camping, reading, hiking with her Alaskan Shepherd, or capturing life events and scenery through photography.

Emma-Grace Joiner

The spring of 2023 we introduced Emma-Grace to our team Emma-Grace was born and raised in Huntsville and has just completed her second year at Canadore College for Graphic Design Emma has an exceptional eye for detail and design, she specializes in branding, editorial/print design, motion graphics and photography.

Emma-Grace has a deep understanding of various marketing channels, including social media, email, and content marketing As a creative problem solver, Emma is passionate about developing innovative strategies that resonate with target audiences and drive engagement. Emma enjoys staying up-to-date with the latest marketing trends and technologies, and is always looking for new ways to improve her skills and stay ahead of the curve

sell? sell?Time to

Sounds like you’re gearing up to list!

At Greater Muskoka Group we understand that this wasn't an easy decision, and we’re willing to do everything we can to make this a stress-free process while putting your best foot forward. Our dedication to finding our clients the most eligible buyer, coupled with 30+ years of real estate experience is what makes us the best in the business.

When it comes to selling your property, it's important to get the best price possible. Pricing correctly for the market, reviewing offers, negotiating the sale, and handling the administration of documents can be complicated and confusing. Our experienced and knowledgeable team is prepared for this.

Let us walk you through the steps of this exciting process.

QUESTIONS QUESTIONS Frequently asked

HOW LONG DOES THE PROCESS USUALLY TAKE?

There are many factors which affect market conditions, but our listings generally sell between 10-70 days

WHAT IS A BUYER VS SELLER MARKET?

A seller's market happens when there's a shortage in supply of properties for sale. A buyer's market occurs when there are more homes for sale than buyers.

IS THERE A "BEST" TIME OF YEAR TO LIST YOUR HOME?

There isn't, but factors such as the property type, whether it's waterfront, winterized, etc., and current trends in the market are taken into consideration when choosing the best time to list.

CAN I BE PRESENT DURING SHOWINGS OR OPEN HOUSES?

It's recommended that you leave the property while buyers are viewing your home to allow them the space to privately ask their realtor questions about the property Your agent can handle all communication so you don't have to worry about a thing!

Icouldnothaveaskedforabetteragenttoguideuswithoursale.

Suewassofriendly,professional,andknowledgeable.She supporteduseverystepoftheway.Themarketingofour propertywasoutstandingandextremelyprofessional.Iwould highlyrecommendSueMorrison.

HappyCampers HappyCampers Claudia S.

Suewasexcellentwithcommunicationandkeepingme appraisedonwhatwashappeningwithourclient.Shewas alwaysveryquickinansweringquestionsandverythoughtfully sentmealovelynote. Iwouldhighlyrecommendusingherforanyneedsinthe Muskokaarea! IfweeverhaveamutualneedagainI’lllook forwardtoworkingwithheragain!

WHAT OUR CLIENTS HAD TO SAY ABOUT THEIR SELLING PROCESS.

Sueandherteamturnedapreviouslypoorlymarketedlistinginto awellshowcased,professionallymarketedhomeandtreatedmy friendwiththeutmostofcareandrespect.

Jennifer E.

MyhusbandandIrecentlyrelocatedtoGravenhurstfromoutof theareaandwerereferredtoSue.Wewereimpressedwithher fromtheget-go.Sueisapproachableanddown-to-earth,andyou cantellshetrulycaresaboutthepeoplesheisrepresenting.She waspatientwithusandalwaysaccommodatingtoourschedule.

Suereachedoutonseveraloccasionsafterourpurchaseto check-inandseehowweweredoing-asmallthingbutitmeanta lot!Sheisveryknowledgeableaboutthearea&ifthere's somethingshedoesn'tknowshemakesapointtofindout.I highlyrecommendSuetoanyonelookingforahomeinthe Muskokaregion.

Listing Information CHECKLIST CHECKLIST

For Your Home/Cott

Copy of survey

Copy of front door key

Most recent tax bill

Age of your home

Average cost of utilities (Hyd Gas, Water)

Items you want to exclude f

Receipts & warranties for an home improvements

List of any easements or right of ways

Title insurance policy

Latest home appraisal

For Your Condo:

Maintenance Fees

Building key pass

Status certificate (if available)

List of building by-laws & restrictions

Parking spot & locker numbers

Rental agreements

Recent utility bill

Recent tax bill

Market Value Howit'sDetermined

The MARKETVALUE of your property in NOT based on:

What you have invested in your property

What you need to get out of it

What you want for it

What the bank appraised it at

How long you or your family has owned it

How much your property is insured for

How much your neighbours house went for

How much houses in your desired neighbourhood are going for

TRUEMARKETVALUEof yourHomeisbasedon:

Todays Market

Todays Competition

Financing Conditions

Economic Conditions

Political Conditions

The buyers perception of your homes condition

Location, location, location!

TRUEMARKETVALUEof yourCottageisbasedon:

Todays Market

Todays Competition

Financing Conditions

The buyers perception of your cottages condition

Water Frontage

Exclusivity of waterbody

Location, location, location!

TheAPPROACH APPROACH Assess

We'll give your property a good once over and make a list of everything we think needs to be addressed before listing. This can include small & large renovations, landscaping, deep cleaning, and updates that could potentially bring in a better return.

Prepare

Once we've agreed on the tasks that need to be done, we'll get to work on getting your property ready for sale. This usually includes decluttering, small repairs and storing personal items to make it as buyer-friendly as possible.

Sell!

Once your property is in tip-top shape, we're ready to hit the market. Our unique selling strategy includes social media marketing, virtual walkthroughs and print marketing that reach audiences far and wide.

STEPS STEPS The

START

You'll meet the team & have your first meeting with Sue to discuss all the aspects of your potential listing, then create a game plan curated for your needs.

SET THE PRICE

We will review comparable listings together and arrive at a price you feel comfortable with.

MARKETING

Before your listing goes live, we make sure to promote sneak peaks online in order to generate buzz

REVIEW OFFERS

We will negotiate on your behalf and review all offers with you, making sure you are 100% satisfied with your option

COMMUNICATION

Communicate and send documents to your solicitor.

CLOSING DAY

Organize key exchange with buyers & agents

LET'S TAKE A CLOSER LOOK AT THE STEPS TO SELLING YOUR PROPERTY.

GET IT READY

Make repairs if necessary, and give your home or cottage a thorough cleaning so it shows well

PHOTOGRAPHY

Professional photos are crucial to show your listing online We have a great photographer who captures photo/video, floor plans, & drone footage in order to make your property look its best!

SHOWINGS

This is often the hardest part, as your property has to remain presentable and in tip top shape every day.

CONDITIONS

In the case of there being any conditions in offers such as inspections, water sample, etc, We'll work to get them completed SOLD!

A sold sign is put up, and we post your property one last time on all our social media channels

MARKETING MARKETING The

We employ many marketing methods to get your listing seen by more agents and potential buyers, more quickly. Some of these methods include our website, social media, print material, and the RE/MAX website which connects you to the global market through a revolutionary global listing site

Professional Photography

95% of home/cottage searches start online. 98% of those buyers judge whether or not to see a property in person based on the photos they find. Your property needs to look it's best in order to appeal to the widest audience possible We shoot a range of content in order to promote your listing, including drone photography, video tours, and floor plans.

We use this content to create brochures, social posts, Reels & the MLS listing for your property We also potentially use this content for further marketing such as local mailout flyers, Postcards & our digital billboard.

WE HAVE A UNIQUE MARKETING SYSTEM THAT TAKES ALL OF YOUR PROPERTY'S NEEDS INTO CONSIDERATION.

Drone Photography

Video Tours

Floor Plans

illboard

We have ad space on one of Dockside Publishing's Digital Billboards that we change out regularly to give our clients the best exposure possible. The billboard is located just before Deer Hurst resort on HWY 60, a highly visible - high traffic area This spot is perfect for your listings as it gets a variety of attention from locals and tourists on their way to Algonquin Park.

d. People

e of TikTok makes it t everyday en our Facebook & Instagram pages we have over 5,000 loyal followers, which means your home gets in front of more eyes

FOLLOW US!

@GreaterMuskokaRealEstate

Regional Print Marketing

Although the majority of buyers start their house hunt online, high-quality print materials add incredible value to the buyer experience We feel that our brochures, feature sheets, flyers , etc shows care and attention to details to the process and allows buyers to feel the value in their hands.

When it comes to advertising your property, we make sure your hood is informed first so they can spread the word to their families and friends. Our flyers & Postcards are sent to approximately 2,000 households in the Northern Muskoka region, depending on where your property is located We also promote our listings in local publications such as newspapers and magazines

BROCHURES BROCHURES Property

Lake Front Property

PROPERTY BROCHURES ARE CREATED, PRINTED AND DISPLAYED IN YOUR HOME TO SHOWCASE THE BEST FEATURES OF YOUR PROPERTY, PROVIDING POTENTIAL BUYERS WITH A TAKE-HOME REFERENCE

Residential Property

STAGING STAGING Let's Talk

After

We assess your staging needs during our first meeting and provide insight on any improvements that may help you get top dollar for your home, with full staging available From the smallest accessory touch, to a bed with fresh linens, every detail makes a difference We also offer complimentary cleaning if required

Digital Staging

Before Before After

If physical staging cannot be done, we will send out images for digital staging so that potential buyers can still get a feel for the space. A study by the Real Estate Staging Association, showed that staged homes spend 73% less time on the market than their un-staged counterparts

Pre-Showing CHECKLIST CHECKLIST

Declutter

Donate or sell unwanted items

Rent storage if needed

Put away kids & pet toys

Organize closets

Organize bookshelves

Clean stairwells and hallways

Depersonalize

Pack up family photos, knick-knacks, collectables & awards

Paint bold coloured rooms neutral

Remove valuables & store in a safe place

Setting the Vibe

Have warm scented candles or wax melts

Light fireplace (Winter time)

Curtains open for more natural light

Turn on all lights

Play quiet background music

Be absent for your showing

General Maintenance

Oil squeaky doors & drawers

Tighten door knobs & cabinet handles

Replace burnt out light bulbs

Clean & repair window wells/windows

Replace broken tiles

Fill, sand & paint any holes in walls

Curb Appeal

Cut lawns

Trim shrubs & tree branches

Weed and edge gardens & walkways

Clear walkways & driveways of any leaves or other debris

Repair/clean out gutters & eaves

Wash exterior siding & windows

Freshen up front door/garage door paint

Plant flowers or place planters

STAGING STAGING Tips for Keep It Neutral

Sticking to neutral colours throughout the interior ensures that it appeals to all types of buyers Applying a fresh coat of white paint to your walls can brighten up the space. Pack away any decorations that could shift focus away from the important features in your home or cottage

Deep Clean

When selling your property, you want buyers to see that you've taken good care of it Decluttering and cleaning every room of the house is recommended, especially when it comes to appliances and bathrooms

Fresh Accents

Making sure your home/cottage smells fresh and clean is an important part of showing preparation! Whether you want to light a candle, bake some cookies, or spray some air freshener, keep it light and inviting!

OUR TIPS ON HOW TO PREPARE YOUR PROPERTY FOR SHOWINGS.

Depersonalize

Personal items should be packed away to maintain your privacy and diminish any distractions When viewing your home or cottage, buyers need to envision themselves in the space Family photos, toiletries, clothes, and any other highly personal items take focus away from the property

Update Fixtures

Making small improvements such as replacing light fixtures, handles, and knobs can go a long way in updating your home/cottage Pick neutral, simple pieces that will appeal to a wide audience

Stay Organized

The hardest part of selling your home is keeping it clean in between showings. Pack away anything you don't need on a daily basis and put systems in place to make sure all of your belongings have a designated space to be stored

THE BUZZ DIGITAL MAGAZINE

January 2023

Dear Sue Morrison,

Congratulations on your outstanding achievement in 2022! I'm thrilled to announce that you are receiving the RE/MAX Chairmans's Award and you have ranked as the #2 Individual Agent companywide!

You have achieved an impressive ranking of being #56 out of 1,571 REALTORS in the Lakelands Association of REALTORS with a total sales volume of $26,832,850

Your achievements are a true testament to your incredible professionalism and dedication to your clients. It's REALTORS of your caliber that holds the industry standards high.

You are a valued member of RE/MAX Professionals North and we look forward to supporting you through a successful 2023!

Sincerely,

Leah Ambler Broker | Owner

Christopher Alexander Broker | Owner

COMMUNITY COMMUNITY

THE WAYS WE GIVE BACK.

At the Greater Muskoka Group, we value the importance of giving back.

We're so fortunate to have the ability to donate to such worthwhile causes in our community, and we thank our amazing clients for their continued support. We couldn't do it without you!

Here are the charities we've donated to this past year:

REALTORS FOR INCLUSION

Ensuring our community receives proper healthcare treatment through funding for new equipment and technology not covered by the government

A local fundraising initiative for Realtors to donate a portion of their sales, where funds will be used to provide disabled individuals in our community with housing supports

Donating to the Hospice Huntsville allows us to help provide end of life services and programs for our community members, as over 60% of their budget depends on donations.

In 2022, RE/MAX raised more than $1 3 M for SickKids primarily through the Miracle Home Program, events that agents hosted and/or executed and generous gifts made to SickKids We were thanked for the invaluable role we played in the fight against the greatest challenges in child health and for our contributions to the SickKids VS Limits Campaign Us and all the Top 30 fundraising agents and brokerages are a huge part of the campigns success last year As a result, we have been given a recognition badge for being a TOP 30 fundraiser

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