Marketing Booklet 2023

T H E G R E A T E R M U S K O K A G R O U P T H E G R E A T E R M U S K O K A G R O U P

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Sounds like you’re gearing up to list!

At Greater Muskoka Group we understand that this wasn't an easy decision, and we’re willing to do everything we can to make this a stress-free process while putting your best foot forward. Our dedication to finding our clients the most eligible buyer, coupled with 30+ years of real estate experience is what makes us the best in the business

When it comes to selling your home, it's important to get the best price possible. Pricing correctly for the market, reviewing offers, negotiating the sale, and handling the administration of documents can be complicated and confusing. Our experienced and knowledgeable team is prepared for this.

Let us walk you through the steps of this exciting process

HOW WE GO ABOUT SELLING YOUR PROPERTY FROM BEGINNING TO END.

We'll give your property a good once over and make a list of everything we think needs to be addressed before listing, including small and large renovations, landscaping, tidying, and updates that could mean a better return.

Once we've agreed on the tasks that need to be done, we'll get to work on getting your property ready for sale. This usually includes decluttering, small repairs and storing personal items to make it as buyer-friendly as possible.

Once your property is in tip-top shape, we're ready to hit the market. Our unique selling strategy includes social media marketing, virtual walkthroughs and print marketing that reach audiences far and wide

A S

S E S S

P R E P A R E

S E L L

Make repairs if necessary, and give your home/cottage a thorough cleaning so it shows well.

MARKETING

Before your listing goes live, we'll make sure to promote sneak peaks online in order to generate buzz

LET'S TAKE A CLOSER LOOK AT THE STEPS TO SELLING YOUR PROPERTY.

SET THE PRICE

We will review comparable listings together and arrive at a price you feel comfortable with.

SNAP SHOTS

Professional photos are crucial to show your listing online We have a great photographer that will shoot videos, floor plans, and drone photos in order to make your property look its best!

SHOWINGS

This is often the hardest part, as your property has to remain presentable and in tip top shape every day.

COMMUNICATION

Communicate and send documents to your solicitor.

Organize key exchange with buyers & agents.

REVIEW OFFERS

We will negotiate on your behalf and review all offers with you, making sure you are 100% satisfied with your option

CONDITIONS

In the case of there being any conditions in offers such as inspections, water sample, etc , work to get them completed

here START

GET IT READY

CLOSING DAY sold!

HOW LONG DOES THE PROCESS USUALLY TAKE?

There are many factors which affect market conditions, but our listings generally sell between 3-30 days.

WHAT IS A BUYER VS SELLER MARKET?

A seller's market happens when there's a shortage in supply of properties for sale. A buyer's market occurs when there are more homes for sale than buyers.

IS THERE A "BEST" TIME OF YEAR TO LIST YOUR HOME?

There isn't, but factors such as the property type, whether it's waterfront, winterized, etc., and current trends in the market are taken into consideration when choosing the best time to list.

CAN I BE PRESENT DURING SHOWINGS OR OPEN HOUSES?

It's recommended that you leave the property while buyers are viewing your home to allow them the space to privately ask their realtor questions about the property Your agent can handle all communication so you don't have to worry about a thing!

WE HAVE A UNIQUE MARKETING SYSTEM THAT TAKES ALL OF YOUR PROPERTY'S NEEDS INTO CONSIDERATION.

We employ many marketing methods to get your listing seen by more agents and potential buyers, more quickly. Some of these methods include our website, social media, print material, and the RE/MAX website which connects you to the global market through a revolutionary global listing site.

PROFESSIONAL PHOTOGRAPHY

95% of home/cottage searches start online. Your property needs to look it's best in order to appeal to the widest audience possible. We shoot a range of content in order to promote your listing, including drone photography, video tours, and floor plans.

FLOOR PLANS

VIDEO TOURS

DRONE PHOTOGRAPHY

REGIONAL PRINT MARKETING

We make sure your hood is informed first so they can spread the word to their families and friends. Our flyers are sent to approximately 2,000 households in the Northern Muskoka region, depending on where your property is located We also promote our listings in local publications such as newspapers and magazines

SOCIAL MEDIA

Social media is a crucial step to getting your home sold. We post high quality content in order to grab the attention of buyers online. Our social media presence is growing everyday which means your home gets in front of more eyes.

INTERIOR PREPARATION BEFORE AFTER

We assess your staging needs during our first meeting and provide insight on any improvements that may help you get top dollar for your home, with full staging available From the smallest accessory touch, to a bed with fresh linens, every detail makes a difference. We also offer complimentary cleaning if required.

F O L L O W U S !

@ G r e a t e r M u s k o k a R e a l E s t a t e @ G r e a t e r M u s k o k a R e a l E s t a t e

PROPERTY BROCHURES

KEEP IT NEUTRAL

Sticking to neutral colours throughout the interior ensures that it appeals to all types of buyers. Applying a fresh coat of white paint to your walls can brighten up the space. Pack away any decorations that could shift focus away from the important features in your home or cottage.

DEEP CLEAN

When selling your property, you want buyers to see that you've taken good care of it Decluttering and cleaning every room of the house is recommended, especially when it comes to appliances and bathrooms

FRESH SCENTS

Making sure your home/cottage smells fresh and clean is an important part of showing preparation! Whether you want to light a candle, bake some cookies, or spray some air freshener, keep it light and inviting!

OUR TIPS ON HOW TO PREPARE YOUR PROPERTY FOR SHOWINGS.

DEPERSONALIZE

Personal items should be packed away to maintain your privacy and diminish any distractions. When viewing your home or cottage, buyers need to envision themselves in the space. Family photos, toiletries, clothes, and any other highly personal items that take focus away from the property should be stored away.

UPDATE FIXTURES

Making small improvements such as replacing light fixtures, handles, and knobs can go a long way in updating your home/cottage. Pick neutral, simple pieces that will appeal to a wide audience

STAY ORGANIZED

The hardest part of selling your home is keeping it clean in between showings Pack away anything you don't need on a daily basis and put systems in place to make sure all of your belongings have a designated space to be stored.

Sue Morrison has been providing local real estate expertise in Muskoka since 1993. She is an accredited Seniors Specialist, in addition to having the honour of being named to the RE/MAX Chairman's Club, Titan Club, Diamond Club, and ranked #2 Individual Agent company-wide in 2022.

Dedicated and hardworking, Sue is passionate about helping clients find their dream property, whether a first home, investment property, or scenic lakeside cottage. She makes a point of getting to know each client, often developing long-term relationships in the process. With her strong work ethic and vast knowledge of Northern Muskoka district’s lakes, back roads, and small towns, Sue is ideally qualified to find a property that is the right fit for each client.

Along with a genuine commitment to her clients, Sue is deeply involved in charitable giving and community involvement. She is personally involved in Hospice Huntsville, the Children’s Miracle Network, the Breast Cancer Society, the Huntsville Hospital Foundation, Community Living Huntsville, and the local food bank, among other endeavors. When she isn’t working Sue loves spending quality time with family, friends, and her 3 dogs. You can find her snowmobiling in the winter, boating in the summer, and taking joy rides in her Jeep no matter the season.

U E M O R

O N S A L E S P E R S O N & F O U N D E R

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R I S

Janie has been working in Administration/Management since 1995, working first in the medical field then moving into Real Estate She has over 20 Years of experience working under the RE/MAX franchise. Janie is dedicated and hardworking.

Giving 100%+ of herself to the job, she strives to finish and complete everything she does. Janie, her husband, and their two boys have lived in Muskoka for over 32 years Passionate about Yoga, health, fitness, and the outdoors, she believes Muskoka is the best place to call home.

Erin is the newest edition to our team, joining the Greater Muskoka Group in January 2022 as our Marketing Coordinator Erin started her career in real estate as a part-time deal secretary and office administrator while completing her Business Administration – Marketing diploma at Seneca College

As a recent graduate, she has a fresh perspective on digital advertising and sales. She utilizes her passion for advertising to develop effective strategic marketing initiatives for the Greater Muskoka Group. Her day-to-day tasks include the creation of print and digital marketing materials, social media management, and assisting Sue with administrative tasks

J A N I E M A R T I N E X E C U T I V E A S S I S T A N T & A D M I N I S T R A T O R

E R I N O ' R E I L L Y M A R K E T I N G C O O R D I N A T O R

WHAT OUR CLIENTS HAD TO SAY ABOUT THEIR SELLING PROCESS

THE WAYS WE GIVE BACK.

We're so fortunate to have the ability to donate to such worthwhile causes in our community, and we thank our amazing clients for their continued support We couldn't do it without you!

Here are the charities we've donated to this year:

Ensuring our community receives proper healthcare treatment through funding for new equipment and technology not covered by the government

REALTORS FOR INCLUSION

A local fundraising initiative for Realtors to donate a portion of their sales, where funds will be used to provide disabled individuals in our community with housing supports

Donating to the Hospice Huntsville allows us to help provide end of life services and programs for our community members, as over 60% of their budget depends on donations.